Beneficial Insurance

Consumers choose functionality over rewards when it comes to insurance

Implications - Moving away from rewards, insurance companies are increasing incentive by adding more value to their existing platforms. Whether it's through heightened safety or personal wellness, these features suggest that, though consumers enjoy being rewarded, they are beginning to place greater emphasis on the functionality of a product or service.


SCORE: 3.8
This Year and Untested Top 4 Examples: 718 Total Clicks Mar 16 - Mar 16
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Consumer Insight Topics: TechMobile
Gamified Driving Apps - 'Flo' Coaches Users on Road Habits to Reduce Driver's Insurance
SCORE: 5.1
This Year and Mild 269 Clicks Pub: Mar 2, 16
Gamified Driving Apps
'Flo' Coaches Users on Road Habits to Reduce Driver's Insurance
Flo is a Dutch company that’s simplifying the process of getting reduced premiums on driver’s insurance. To do this, Flo gamifies the experience, resulting in safer drivers and hopefully,... [More]
Incentivized Insurance Wearables - UnitedHealthcare Motion Encourages Action and Healthy Living
SCORE: 4.2
This Year and Mild 161 Clicks Pub: Mar 2, 16
Incentivized Insurance Wearables
UnitedHealthcare Motion Encourages Action and Healthy Living
UnitedHealthcare Motion is a new program that’s been developed in a collaboration between the UnitedHealth Group and chipmaker Qualcomm. This program is a fusion of wearable technology,... [More]
Insurance Checklist Apps - Nationwide's Make Safe Happen App Protects Kids from Accidental Injury
SCORE: 3.5
This Year and Untested 128 Clicks Pub: Mar 3, 16
Insurance Checklist Apps
Nationwide's Make Safe Happen App Protects Kids from Accidental Injury
Nationwide’s insurance checklist app is titled ‘Make Safe Happen’ and is designed to give parents piece of mind regarding their children’s safety. Driven by a shocking... [More]
Sentimental Insurance Apps - The MetLife Infinity App for Insurance Stores Documents and Memories
SCORE: 2.4
This Year and Untested 160 Clicks Pub: Mar 3, 16
Sentimental Insurance Apps
The MetLife Infinity App for Insurance Stores Documents and Memories
MetLife Infinity is an app for insurance that takes an approach that’s different from many other mobile insurance apps. In addition to being a place where users can securely store important... [More]
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