Fashion Advocacy

Consumers search for apparel that reflects their beliefs

Implications - Millennials aren't just more likely to shop ethically; they're also more inclined to purchase garments that visibly champion their beliefs. In a digital age of personal branding, fashion exceeds mere aesthetics and propels towards empowerment. Brands that align themselves with consumer values through design will ultimately create meaningful relationships with younger, cause-driven consumers.
SCORE: 7.8
This Year and Hot Top 6 Examples: 21,920 Total Clicks Aug 15 - Sep 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Preference Panties - The Feminist Underwear by Me and You Proudly States the Wearer's Beliefs
SCORE: 7.9
V. Hot 7,551 Clicks Pub: Dec 3, 15
Social Preference Panties
The Feminist Underwear by Me and You Proudly States the Wearer's Beliefs
The Feminist Underwear by fashion retailer Me and You lets consumers proudly wear their social beliefs on their backside.The cheeky panties tastefully combine ideological theories with intimate... [More]
Inclusive Lingerie Campaigns - The '#IAmNeonMoon' Campaign Aims to Combat Transphobia & Body Shaming
SCORE: 7.7
V. Hot 6,251 Clicks Pub: Nov 4, 15
Inclusive Lingerie Campaigns
The '#IAmNeonMoon' Campaign Aims to Combat Transphobia & Body Shaming
Feminist lingerie brand ‘Neon Moon’ recently launched a campaign that aims to combat transphobia and body shaming. While many lingerie brands prioritize aesthetics over practicality,... [More]
Shameless Feminist Apparel - INU INU's T-Shirts and Hats Encourage Women to Embrace Body Hair
SCORE: 6.9
This Year and V. Hot 1,296 Clicks Pub: Sep 15, 16
Shameless Feminist Apparel
INU INU's T-Shirts and Hats Encourage Women to Embrace Body Hair
INU INU’s newest product release features a set of t-shirts and hats that aim to empower its female consumers. Featuring the slogan “girls got body hair, get over it,” the apparel... [More]
Feminist Slogan Caps - Stay Cute's Fight Like a Girl Baseball Cap Promotes Female Empowerment
SCORE: 7.5
This Year and Hot 2,717 Clicks Pub: Feb 26, 16
Feminist Slogan Caps
Stay Cute's Fight Like a Girl Baseball Cap Promotes Female Empowerment
While the phrase ‘fight like a girl’ has had negative connotations in the past, streetwear brand Stay Cute is turning the phrase into a feminist slogan. Its latest baseball cap can be... [More]
Feminist Advocacy Menswear - The Fall Fashion Line from Acne Studios Displays Bold Feminist Quotes
SCORE: 6.5
Hot 3,222 Clicks Pub: Aug 17, 15
Feminist Advocacy Menswear
The Fall Fashion Line from Acne Studios Displays Bold Feminist Quotes
Acne Studios’ Fall 2015 menswear clothing line is set to feature multiple items adorned with feminist quotes. Designer Jonny Johansson created the line to embody the traditionally male-oriented... [More]
Empowered Feminist Sweaters - Cara Delevingne's The Future is Female Shirts Celebrate Woman
SCORE: 4.9
Mild 883 Clicks Pub: Dec 7, 15
Empowered Feminist Sweaters
Cara Delevingne's The Future is Female Shirts Celebrate Woman
Model and actress Cara Delevingne has recently created a line of sleek sweater designs that empower women with the words “The Future is Female” printed boldly across the front. The... [More]
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