Immersive Spectacle

Brands host elaborate holiday events with sensory-driven elements

Implications - As brands continue to center campaigns around innovative pop-up locations, many are emerging with sensory-driven holiday events designed to be more of a spectacle than an extension of traditional retail operations. Such festive brand stunts serve as pivotal brand touch points by compelling transformative sensations that resonate on an emotional level. This shift not only speaks to the push toward multi-sensory engagement in all experiences, but also highlights the importance of delivering unforeseen delights in exceeding consumer expectations.
SCORE: 5.8
Warm Top 6 Examples: 16,276 Total Clicks Dec 15 - Mar 16
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Gingerbread House Bank Pop-Ups - This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
SCORE: 6.5
Hot 1,860 Clicks Pub: Dec 21, 15
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
This year, PNC Bank decided to celebrate the holidays by doing something that had never before been done by creating a working gingerbread bank branch. In Philadelphia over the weekend of December... [More]
Festive Chocolate-Covered Pop-Ups - The Cadbury Christmas Grotto is Part of Its UK Advent Tour
SCORE: 5.8
Hot 7,976 Clicks Pub: Dec 30, 15
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
The Cadbury Christmas Grotto was just one stop on the chocolate brand’s secretive advent tour. The Cadbury Festive Joy trucks toured the UK during December 2015 spreading holiday spirit by... [More]
Easter Brunch Flavor Events - This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
SCORE: 6.4
Warm 1,500 Clicks Pub: Mar 24, 16
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
A McCormick Easter Preview was recently hosted in Los Angeles by food blogger Gaby Dalkin of What’s Gabby Cooking. Hosted at the Quest in Venice Beach, the event aimed to show off the myriad... [More]
Life-Sized LEGO Trains - This Year's Christmas Build from LEGO is a Massive Locomotive
SCORE: 5.7
Warm 876 Clicks Pub: Dec 8, 15
Life-Sized LEGO Trains
This Year's Christmas Build from LEGO is a Massive Locomotive
While there are dozens of pint-sized LEGO trains on the market, this year’s Christmas Build from the toy company was a spectacularly scaled-up version of a locomotive. The LEGO train was... [More]
Festive Candy Campaigns - Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
SCORE: 4.6
Warm 2,065 Clicks Pub: Dec 8, 15
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
Given the popularity of multi-sensory marketing over the past year, it’s no surprise that it is now being applied to festive Christmas events. For this year’s holiday season, NestlĂ©&#... [More]
Snowy White Christmas Pop-Ups - The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
SCORE: 4.4
Mild 1,999 Clicks Pub: Dec 30, 15
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
The whimsical Cadbury Festive Joy campaign is currently touring across the UK delighting consumers with interactive holiday pop-ups. A recent stop in Woolwich gained particularly attention thanks to... [More]
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