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Score: 5.8
This Week and Mild Top 4 Examples: 2,652 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 4,789 Total Clicks Date Range: Aug 12 - Oct 14
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Consumers turn to apps and mobile messages for casual peer-to-peer engagement
Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 3,945 Total Clicks Date Range: Jun 13 - Oct 14
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Office interaction turns to apps and networks for social convenience
Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner. [More]
Score: 7.2
This Month and Hot Top 4 Examples: 3,429 Total Clicks Date Range: Aug 13 - Oct 14
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Adding efficiency to health and wellness, consumers turn to mobile therapy apps
Implications - Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 2,465 Total Clicks Date Range: Sep 12 - Oct 14
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Strengthening morale, workers create bonds through digital office platforms
Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace. [More]
Trend Hunter Services
Score: 6.5
This Month and Warm Top 4 Examples: 3,955 Total Clicks Date Range: Mar 14 - Oct 14
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Employees turn to apps to make long work days more durable
Implications - Maintaining a positive attitude in workplace environments can be challenging, prompting employees to look to more efficient methods of relaxation. Using apps to adjust physical settings or enhance moods, workers are combining the efficiency of mobile devices with a desire to make office culture better aligned with personal needs. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,272 Total Clicks Date Range: Mar 13 - Sep 14
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Making dining experiences convenient, consumers turn to pre-paying apps
Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 8,556 Total Clicks Date Range: May 14 - Sep 14
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Consumers turn to mobile shopping aids to make coupons easier to find
Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,000 Total Clicks Date Range: Aug 12 - Sep 14
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Fresh food is made more accessible with the use of online delivery services
Implications - Moving beyond the traditional farmer's market, organic retailers are turning to online platforms to bring goods straight to the consumer. Creating digital marketplaces and apps where consumers can purchase and subscribe to the delivery of fresh produce, local grocers are making organic, and often pricey, goods more accessible for the average consumer. This combines the ease of online technology with a need for more approachable forms of nutritional consumption. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 11,569 Total Clicks Date Range: Jun 12 - Sep 14
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Making shopping easier, consumers turn to digitized grocery services
Implications - Optimizing everyday tasks like grocery shopping, consumers are turning to advanced online platforms and delivery services for added convenience. Using apps and crowdsourced platforms to locate or customize purchases, consumers are seeking to reduce the need for in-store interaction, speaking to a desire for more autonomous buying methods. [More]