Consumer Insights

Emerging mobile opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6
This Week and Warm Top 4 Examples: 1,194 Total Clicks Date Range: May 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Specialized branded apps allow companies to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 512 Total Clicks Date Range: Apr 16 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Apps that eliminate and simplify registration appeal to busy consumers
Implications - Encouraging usage through simplification, more and more apps are shifting to a registration-free or dramatically simplified registration process. Complex or time-consuming setup can be a barrier for entry for many consumers. By eliminating this step, emerging apps have a better chance of attracting new users. [More]
Filed in: TechMobile
Score: 5.2
This Month and Mild Top 4 Examples: 875 Total Clicks Date Range: May 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals. [More]
Score: 7.1
This Week and Hot Top 4 Examples: 3,570 Total Clicks Date Range: Oct 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Musicians present fans with exclusive content through messaging apps
Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 1,010 Total Clicks Date Range: Jul 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Healthcare providers look to big data for better customer service
Implications - As brands look to fulfill accelerated consumer expectations around access to services, many healthcare facilities are looking at qualitative information gleaned from big data to redesign the customer experience. In addition to streamlining operations, this process highlights the opportunity to accelerate existing parts of a product or service by accumulating insight into the consumer experience and making subtle, but extremely well-informed tweaks. This ensures innovation within a familiar capacity. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,273 Total Clicks Date Range: Nov 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Doctors self-educate by linking into knowledge-sharing platforms
Implications - As consumers begin to take more responsibility for their health and wellness, medical professionals are embracing socially minded platforms that encourage self-education and exploration of peer-to-peer shared data. Linked to the fast accelerating nature of consumer expectations around healthcare service, this shift demonstrates the need for physicians and researchers to curate their own set of digital tools that help make sense of the bevy of data emerging from new technologies. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 8,161 Total Clicks Date Range: Jun 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Electronics brands stay competitive with gallery-style retail spaces
Implications - As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase. [More]
Trend Hunter Services
Score: 8.1
This Month and Hot Top 4 Examples: 8,164 Total Clicks Date Range: Sep 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands activate virtual reality users with headset-embedded packaging
Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 3,054 Total Clicks Date Range: Feb 16 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands launch sponsored geofilters on Snapchat that feel serendipitous
Implications - The progression away from organic social reach has given way to brands embedding themselves into the social experience of Snapchat with sponsored geofilters that enable user-generated ad content. Requiring consumers to be in the right place at the right time, such campaigns are often bound by a series of geographic coordinates that help to ensure the experience feels personalized and exclusive. The modern consumer's comfort with contributing their own content reflects the desire for more concise and meaningful brand interactions, which is motivated by the general aversion to mass marketing efforts. [More]
Score: 4.6
This Month and Mild Top 4 Examples: 838 Total Clicks Date Range: May 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers embrace startups bringing P2P culture to health
Implications - As consumer expectations continue to evolve along with innovations in medical science, many healthcare startups are emerging with disruptive platforms that borrow concepts from the peer-to-peer economy. Connecting consumers and businesses with on-demand medical services, these platforms play a key role in bridging the gap between consumer expectations and reality of accessibility to medical care. [More]