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Score: 9.6
This Month and Viral Top 4 Examples: 18,488 Total Clicks Date Range: Nov 14 - Feb 16
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Consumers opt for low radiation smartphones with the bare basics
Implications - As consumers become concerned about the influence of their smartphone use on both their health and relationships, brands are creating tiny, slimmed down mobile devices that forgo data capabilities and complicated features for the bare basics. Emitting lower levels of radiation and lacking the capacity for time-consuming mobile applications, such streamlined smartphones reflect the growing push to "unplug" in the interest of productivity and remaining present in the company of others. This progression is related to the modern consumer interest in achieving a healthy balance regarding technology use for the sake of health and well-being. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 691 Total Clicks Date Range: Sep 15 - Feb 16
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Smartphone functionality is enhanced by improving physical contact
Implications - As smartphones become bigger, manufacturers and software designers are putting systems in place to enhance usability despite increasing size. Whether it's adjustable keyboards or improved grip, these features allow consumers to enjoy a larger screen without compromising function. This progression speaks to the evolution of smartphones being not only the primary mode for communication, but also entertainment, as well as suggests a growing awareness and emphasis being placed on design. [More]
Filed in: TechMobile
Score: 5.7
This Month and Mild Top 4 Examples: 367 Total Clicks Date Range: Feb 16 - Feb 16
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Operating systems grant greater control to consumers
Implications - As consumers become more reliant on technology, they also become more interested in customizing the tools and features on their devices. As a result, mobile manufacturers and designers are creating operating systems that offer consumers increased functionality and control. In addition to becoming more tech literate, consumers are exhibiting a desire for autonomy and self-governance when it comes to technology. [More]
Filed in: TechMobile
Score: 6.6
This Month and Warm Top 4 Examples: 3,079 Total Clicks Date Range: Dec 11 - Jan 16
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Mobile apps facilitate adult friendships through technology
Implications - Mobile applications that help individuals find friends as opposed to romantic partners are beginning to emerge following the success of dating apps such as Tinder. These applications speak to the difficulty of forging interpersonal relationships in modern adult life, and point to a consumer willingness in making meaningful connections through technology. Moreover, it also de-prioritizes the romantic union as the most essential. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 4,042 Total Clicks Date Range: Jul 15 - Jan 16
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Cost-conscious consumers choose to barter and swap rather than shop
Implications - Innovative networks that serve as a marketplace for individuals to barter products and services with peers are being embraced by consumers. Whether to access meaningful work by providing skilled services or to turn unused goods into alternate revenue, such platforms create a space dedicated to collaborative consumption that can strengthen communities and decentralize capital. These peer-to-peer networks speak to the role of the sharing economy in shaping interactions between consumers, as opposed to brands. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 788 Total Clicks Date Range: Jul 15 - Jan 16
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Consumers embrace unobtrusive devices for easy travel connectivity
Implications - As consumers weigh options for their next laptop or tablet purchase, many are investing in lightweight, ultra-portable devices that ensure easy transport and quick connectivity. Ideal for business travelers or those looking to lessen their carry-on load without compromising connectivity, such gadgets highlight a movement toward unobtrusive devices that emphasize form as well as function. This progression speaks to the desire to remain connected in a way that is subtle and inconspicuous. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 3,350 Total Clicks Date Range: Jan 15 - Jan 16
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Portable WiFi devices optimize staying connected while mid-journey
Implications - As increasingly affordable fares democratize access to air travel, consumers are embracing devices that make connecting while on the move convenient and reliable. Seen as a one-time investment for frequent travelers, such gadgets streamline the process of finding the best connection and logging on. Traveling or not, this progression ultimately speaks to the desire to eliminate barriers to connectivity in all facets of life. [More]
Trend Hunter Services
Score: 5.6
This Month and Mild Top 4 Examples: 2,462 Total Clicks Date Range: Feb 14 - Jan 16
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Connected in-flight apps suggest consumers expect WiFi access
Implications - A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 7,527 Total Clicks Date Range: Aug 15 - Jan 16
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Paper-thin, flexible devices offer connectivity uncompromised by bulkiness
Implications - Hyper-flexible electronics that can be folded or bent are being embraced by urban consumers low on space. Whether for convenient transportation or to be tucked away when not in use, such paper-thin gadgets suggest a need for unobtrusive devices that don't compromise comfort in favor of connectivity. This shift is related to the interest in technology that is easily integrated into the daily lives of consumers and suggests a widespread desire for function-focused design. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 5,769 Total Clicks Date Range: Oct 14 - Jan 16
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Retailers integrate new digital payment options to in-store concepts
Implications - Brick-and-mortar retailers have begun integrating vanguard point-of-sale systems as consumers embrace a range of mobile payment innovations. From payment apps to QR codes, this shift empowers consumers by giving them countless digital payment options in-store. This progression is related to the convenience revolution happening within retail, but also indicates that brands need to simultaneously quell growing consumer concerns surrounding security. [More]