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Score: 5.9
Recent and Warm Top 4 Examples: 1,603 Total Clicks Date Range: Dec 14 - May 15
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Streaming services branch out to include live performances
Implications - Music streaming services play into consumers' desire for customization by allowing them to curate their listening preferences. Music venues and concert-selling platforms are piggybacking onto the success of the streaming model in an effort to increase ticket sales, as well as customize the concert experience much in the same way as the listening experience. [More]
Score: 5.7
Recent and Mild Top 4 Examples: 838 Total Clicks Date Range: Mar 15 - May 15
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Consumers take control of their personal safety with mobile app technology
Implications - Consumers are turning to mobile apps to help instill a sense of security in a more autonomous manner. Bypassing the need for professional security services, these apps help individuals in vulnerable situations connect and communicate with others through a simple mobile connection. These apps not only aid in dangerous situations while on-the-go, they also give solo travelers greater control over their own safety. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 19,116 Total Clicks Date Range: Jan 14 - May 15
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Customers opt for convenient and compact screening devices
Implications - Consumers are choosing portable projection devices that showcase digital content in a convenient, easy-to-use manner. These mobile tools help brands serve clients desiring entertainment products that best serve today's tech-savvy on-the-go lifestyles. The mobile features also expand the reach of designs as they can be used in large and compact spaces. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 4,408 Total Clicks Date Range: Jul 13 - May 15
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Brands use the mobile interface as a platform to challenge consumers
Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,109 Total Clicks Date Range: Oct 14 - May 15
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Brands engage consumers through campaign-boosting gaming apps
Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services. [More]
Trend Hunter Services
Score: 6
This Month and Warm Top 4 Examples: 3,525 Total Clicks Date Range: Jul 14 - May 15
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Tech brands offer aftermarket keyboard products for consumers' specific needs
Implications - Technology companies are overhauling typical keyboard layouts for users of digital products with aftermarket add-ons. Creative concepts linking typing with projectors or experimental software expands the reach of computing brands. This push also makes these breakout concepts more appealing for customers in need of specific or atypical tools. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 2,720 Total Clicks Date Range: Jul 14 - May 15
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Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 3,456 Total Clicks Date Range: May 15 - May 15
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Consumers turn to smartphone apps for curated closet displays
Implications - Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store. [More]
Score: 5.9
This Month and Warm Top 4 Examples: 3,127 Total Clicks Date Range: Feb 15 - May 15
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Companies adopt atypical tech-enabled notifications to stay top-of-mind
Implications - Companies are developing alternative alert systems for members apart of tech-based services and systems. Replacing standard pop-up notifications are tools that incorporate audio, timed content and interactive visual elements. These unconventional features help brands garner the attention of consumers, who can then be reminded of offers, products and services in memorable ways. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 2,042 Total Clicks Date Range: Oct 14 - May 15
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Halloween activities take on a digital spin with apps made for kids
Implications - Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient. [More]