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Score: 7
This Month and Warm Top 4 Examples: 3,121 Total Clicks Date Range: Apr 14 - Apr 15
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Popular retailers are making the shift to the mobile world
Implications - The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 8,254 Total Clicks Date Range: Oct 14 - Apr 15
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Female consumers turn to mobile applications for a sense of security
Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 3,116 Total Clicks Date Range: Jan 15 - Mar 15
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The travel industry adapts to the digital age with tech-optimized services
Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 3,721 Total Clicks Date Range: Mar 15 - Mar 15
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Seeking accessibility, consumers turn to apps for music-making ease
Implications - Bypassing the need for physical instruments, consumers, particularly those keen to mobile technology, are turning to apps as an alternative music-creating solution. Appealing to both music aficionados and those simply looking for digital customization, these apps provide a platform for users to personalize different sounds and beats in a more accessible way. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 2,231 Total Clicks Date Range: Dec 14 - Mar 15
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Social platforms adapt to offer efficient payment paths
Implications - The rise of e-commerce and digital currency have us hurtling towards a cashless society. Now included in the mix are payment options via social media platforms, which combine the ease of online shopping with greater flexibility. Social payment is not only a testament to the ubiquity of social media in consumers' lives, but a reflection of their desire for more direct methods of exchange and transaction. [More]
Trend Hunter Services
Score: 5.4
This Quarter and Mild Top 4 Examples: 2,348 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers prioritize efficiency when it comes to dating services
Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 14,202 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers search for ways to customize their visual online communication
Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 5,444 Total Clicks Date Range: Feb 15 - Mar 15
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Simple-to-use programming tools help people dabble in the development world
Implications - As programming and coding becomes a more covetable (and in demand) skill, companies respond in kind with training tools and programs to make learning more accessible. With this information being made available earlier on and in easy-to-use formats, consumers are able to play a bigger, more active role in the tech world. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 7,478 Total Clicks Date Range: Feb 15 - Mar 15
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Consumers seek out social technology experiences
Implications - Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 6,627 Total Clicks Date Range: Aug 14 - Mar 15
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Consumers turn to tech to keep their everyday lives in check
Implications - As consumers increasingly look to technology as a way to improve quality of life by tracking metrics related to health and their professional lives, brands are responding in kind with innovations that act as reminders to take care of everyday tasks. This more personal role of these products reflects an openness and desire to more intimately integrate tech into consumers' lives. [More]