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Score: 6.9
This Month and Warm Top 4 Examples: 1,018 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]
Score: 5
This Month and Mild Top 4 Examples: 928 Total Clicks Date Range: Aug 15 - Jun 16
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China's sharing economy continues to push service sector growth
Implications - As China's burgeoning sharing economy continues to become intertwined with the government's work to restructure with an emphasis on transparency, a number of emerging apps hope to empower Chinese consumers with peer-to-peer platforms that maximize its potential for all stakeholders. This progression demonstrates that despite various challenges related to regulation, the sharing economy is poised to contribute to considerable service sector growth in the Chinese economy. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 4,137 Total Clicks Date Range: Sep 15 - Jun 16
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Turn-key delivery services offer consumers breakfast & coffee conveniently
Implications - Delivery services have been rapidly gaining steam with the rise of offerings available such as UberEATS. Consumers are now turning to easy-to-order services that allow them to get what they need in the morning without having to take time for extra stops or waiting in long lines. Delivery is no longer just an option for lunch or dinner. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 1,113 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 729 Total Clicks Date Range: Dec 15 - Jun 16
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Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 2,265 Total Clicks Date Range: Aug 14 - Jun 16
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Chinese marketing campaigns leverage social inclinations with messenger ads
Implications - Marketers are aiming to reach Chinese consumers with branded content that cultivates both enriching social interactions and exclusive access to status-evoking digital experiences. Combining the desire for entertainment and social interaction, such campaigns demonstrate the opportunity of brands to engage Chinese consumers in the digital space by embedding themselves into the digital platforms they are using to connect with friends and family regularly. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 744 Total Clicks Date Range: Jul 15 - Jun 16
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Athletic mobile design diverges from minimalism
Implications - The prevalence of connectivity today opens the smartphone up to unexpected markets, such as the outdoorsy and seemingly "anti-tech" consumer. As a response, phones with a more rugged design are rising in popularity. Not only does this accommodate specific lifestyle choices within tech, but it signifies a divergence from the minimalism that reigned supreme in tech design. [More]
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Score: 9.3
This Month and V. Hot Top 4 Examples: 14,773 Total Clicks Date Range: Dec 15 - Jun 16
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Hyper-sleek smartphone design accelerates the "smaller is better" mentality
Implications - Minimalism has had a home in tech design for years, however taking this a step further for the new digital consumer means near-invisible minimization. The hyper-sleek aesthetic of today's tech -- specifically within mobile -- signifies an acceleration of the tried-and-tested "smaller is better" mentality seen within technology. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 2,406 Total Clicks Date Range: Apr 16 - May 16
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Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 3,396 Total Clicks Date Range: Apr 16 - Jun 16
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Brands use Snapchat lenses to cultivate user-generated advertising
Implications - As brands rush to the Snapchat platform and experiment with the service's various ad formats, many are opting to launch sponsored lenses that enable users to create and share branded selfies. In addition to highlighting the unique ability of the messaging platform to encourage user-generated content, this shift demonstrates the unique opportunity created by tapping into the consumer desire to share branded content as a representation of themselves in what can be considered a digitally evolved form of word-of-mouth. [More]