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Score: 6.6
New and Mild Top 4 Examples: 10,123 Total Clicks Date Range: Feb 14 - Nov 14
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A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment. [More]
Score: 6
Recent and Mild Top 4 Examples: 3,964 Total Clicks Date Range: Dec 13 - Nov 14
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Auto care gets technological as consumers demand further control
Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials. [More]
Score: 7.9
This Quarter and V. Hot Top 4 Examples: 8,864 Total Clicks Date Range: Jun 14 - Oct 14
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Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 22,452 Total Clicks Date Range: Jan 14 - Oct 14
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Brands increase interactivity through virtual reality packaging
Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 2,822 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
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Score: 5.2
This Quarter and Mild Top 4 Examples: 5,380 Total Clicks Date Range: Aug 12 - Oct 14
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Consumers turn to apps and mobile messages for casual peer-to-peer engagement
Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,125 Total Clicks Date Range: Jun 13 - Oct 14
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Office interaction turns to apps and networks for social convenience
Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 4,293 Total Clicks Date Range: Aug 13 - Oct 14
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Adding efficiency to health and wellness, consumers turn to mobile therapy apps
Implications - Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 11,499 Total Clicks Date Range: Jan 14 - Oct 14
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Seeking guidance, stressful consumers turn to apps for relaxation techniques
Implications - While meditation is known for its soothing and tranquil capabilities, achieving such a state can be challenging, prompting individuals to look for guidance. Offering sources of relaxation in hectic environments like workplaces, meditation apps service as a platform for digital advice, helping consumers focus while on-the-go. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 2,579 Total Clicks Date Range: Sep 12 - Oct 14
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Strengthening morale, workers create bonds through digital office platforms
Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace. [More]