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Score: 5.8
Recent and Warm Top 4 Examples: 2,228 Total Clicks Date Range: Mar 13 - Apr 14
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Tech-savvy youths turn to apps for ordering to satiate a desire for convenience
Implications - As Generation Z continues to rely on the ease of technology for comfort, traditional activities like ordering meals are being revamped to satiate a generation heavily consumed by high-tech gadgets and complete self-sufficiency. Combining the ease of mobile applications with the desire to stay socially connected, mobile meal apps reflects the need for more instantaneous, and less time-consuming methods of consumption. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,852 Total Clicks Date Range: May 13 - Apr 14
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A desire for convenience prompts consumers to turn to digital beauty apps
Implications - With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is seeking more streamlining. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 41,421 Total Clicks Date Range: Jan 13 - Apr 14
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As RFID gains more popularity, consumers protect themselves against theft
Implications - As more credit cards and smartphones adopt RFID technology, the issue of mobile security is taking centerstage for consumers, which is being soothed with anti-wireless theft accessories. The move towards these more formalized ways to prevent wireless theft identifies the strong demand for "tap and go" payment solutions, but also a preference to deal with the associated effects without having to give up convenience technologies. [More]
Score: 7.1
This Month and Hot Top 4 Examples: 6,972 Total Clicks Date Range: Jul 13 - Mar 14
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Online and offline shopping reach a level playing ground to support each vertical
Implications - The online and offline retail worlds are colliding as we see a distinct increase in the ways that shoppers are demanding a tangible experience meshed with a discounted one. The clear divide between the two realms has predominantly been rooted in convenience and cost difference, but as more shoppers move online, the number of consumers craving an in-store experience is rising. A resulting push of consumers back into stores speaks to consumer demand for a custom, tangible shopping experience, but also to impulsive shoppers that are more comfortable with in-store purchasing. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 2,823 Total Clicks Date Range: Aug 13 - Mar 14
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Seeking a release from everyday stresses, students turn to apps for guidance
Implications - With students and grads often facing immense amounts of pressure and expectations during school, dealing with stress and anxiety levels can often become too overwhelming. Seeking methods of relief that are efficient and accessible, youths are turning to mobile apps for high-tech solutions to such things as insomnia and disorganization. The use of digital technology to aid personal obstacles reflects a turn toward increased mobile assimilation. [More]
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 8,906 Total Clicks Date Range: Feb 13 - Mar 14
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A rise in high-tech security reflects an increase in precautionary tendencies
Implications - In an age of increased digital technology, methods of crime and theft are subsequently taking a more high-tech approach, prompting consumers to turn to similar digital techniques to install preventative measures. Digital security systems allow consumers to merge their convenient devices with methods of surveillance. High-tech surveillance reflects a rise in paranoia with consumers; as their information becomes more public, the risk becomes higher. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 24,783 Total Clicks Date Range: Feb 12 - Mar 14
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Consumers turn to child-like tech accessories to express playful individuality
Implications - With modern designs often moving toward more minimalist and abstract aesthetics, consumers are often left with products that lack individuality or emotional appeal. Seeking to add more individual expression to everyday items, consumers are turning to toy-like mobile accessories to express creativity. Combining childhood references with modern devices, youthful tech designs allows consumers to connect with their innocence. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 6,245 Total Clicks Date Range: Jul 13 - Mar 14
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Instead of trading for new devices, consumers are opting for cost-effective mods
Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 106,189 Total Clicks Date Range: Aug 12 - Feb 14
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Personalized phone cases provide consumers with a high-tech source of expression
Implications - While technological devices continue to flood into every aspect of a consumer's life, finding ways to make mass-produced gadgets more meaningful helps create a deeper connection with buyers. Customized phone cases allow tech-savvy consumers to differentiate their belongings from other, more mainstream designs, combining modern conveniences with the need for personal expression. [More]
Filed in: TechPhones
Score: 7.8
This Quarter and V. Hot Top 4 Examples: 13,910 Total Clicks Date Range: Aug 13 - Feb 14
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Smartphone-oriented parenting reinforces tendencies and gameifies rearing
Implications - Instead of forcing parents to put down their smartphones to better assist in childrearing, programmers and architects are acknowledging the obsessive nature of young connected parents with apps that are parenting-centric. Relying on GPS apps to locate lost children and educational ones to get them used to technology early, the solutions mark an even further reliance on tech for precise, optimized results as opposed to traditional methods. [More]
Filed in: TechPhones