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Score: 7.7
Recent and Hot Top 4 Examples: 6,049 Total Clicks Date Range: Jun 14 - Oct 14
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Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it. [More]
Score: 9
This Week and V. Hot Top 4 Examples: 20,269 Total Clicks Date Range: Jan 14 - Oct 14
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Brands increase interactivity through virtual reality packaging
Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,681 Total Clicks Date Range: May 13 - Oct 14
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Seeking to maintain and create new bonds, consumers turn to mobile apps
Implications - Using technology as a form of bonding, consumers, particularly young people, are turning to apps to help foster and maintain friendships. Helping to track whereabouts and even test the strength of bonds, friendship apps serve to make connections between peers more efficient, reflecting a need to keep track of personal relationships in a more streamlined manner. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 4,848 Total Clicks Date Range: Aug 12 - Oct 14
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Consumers turn to apps and mobile messages for casual peer-to-peer engagement
Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,968 Total Clicks Date Range: Jun 13 - Oct 14
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Office interaction turns to apps and networks for social convenience
Implications - Socializing, particularly in professional situations, can be challenging, prompting individuals to turn to apps and social platforms for help. Making connections easier to foster, businesses are adopting apps and networks that encourage workplace communication and the sharing of ideas, stimulating open discussion in a more efficient and tech-driven manner. [More]
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Score: 7.3
This Month and Hot Top 4 Examples: 3,666 Total Clicks Date Range: Aug 13 - Oct 14
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Adding efficiency to health and wellness, consumers turn to mobile therapy apps
Implications - Seeking a more streamlined method of mental well-being, consumers are turning to apps and mobile technology for relief. Aiding issues like sleep deprivation and forms of addiction, therapy apps offer both guidance and easy to enable remedies, reflecting a move away from more professional, face-to-face solutions. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 2,473 Total Clicks Date Range: Sep 12 - Oct 14
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Strengthening morale, workers create bonds through digital office platforms
Implications - Helping to enhance peer-to-peer communication, apps and online platforms are providing a place for workers to connect and socialize. Adding a community feel to a professional setting, social workplace features help create a more expressive office culture, using communal tactics to encourage motivation and a sense of belonging in the workplace. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 3,967 Total Clicks Date Range: Mar 14 - Oct 14
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Employees turn to apps to make long work days more durable
Implications - Maintaining a positive attitude in workplace environments can be challenging, prompting employees to look to more efficient methods of relaxation. Using apps to adjust physical settings or enhance moods, workers are combining the efficiency of mobile devices with a desire to make office culture better aligned with personal needs. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,282 Total Clicks Date Range: Mar 13 - Sep 14
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Making dining experiences convenient, consumers turn to pre-paying apps
Implications - Seeking to reduce the stress that comes with settling bills, particularly with large groups, consumers are turning to more streamlined payment options. Adding efficiency to the payment process, retailers are offering apps that allow for methods of advanced payment, allowing consumers to savor experiences without the impending stress of monetary transactions. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 8,598 Total Clicks Date Range: May 14 - Sep 14
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Consumers turn to mobile shopping aids to make coupons easier to find
Implications - Seeking a more streamlined method of saving money, consumers are turning to apps and digital assistance for efficiency. Filtering through deals and rewards based on consumer preference, digital shopping aids help consumers find promotions in a more automated manner, transforming a traditionally taxing activity into a more streamlined experience. [More]