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Score: 6.7
This Month and Warm Top 4 Examples: 3,889 Total Clicks Date Range: Apr 14 - Feb 15
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Consumers adopt multi-functional tech tools for added value
Implications - In an effort to get more bang for their buck, budget-conscious consumers are searching for affordable tech products that boast dual or multiple functions. Instead of purchasing several products with targeted operations, consumers are opting for singular devices or accessories that are able to provide added value in different areas and reduce clutter. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 23,006 Total Clicks Date Range: Sep 13 - Feb 15
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Maintaining a social connection, commuters opt for digitally connected bikes
Implications - Adding a social element to getting around, brands are turning to digital enhancements to make things like bicycles more attractive to the average consumer. Allowing riders to connect their mobile phones and social media accounts, these designs are showcasing the need for social interaction even among more solitary, outdoor activities. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 3,236 Total Clicks Date Range: Aug 14 - Feb 15
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Men are taking a more active role in child-rearing
Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,725 Total Clicks Date Range: May 14 - Feb 15
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Consumers turn to apps to ease the burden of chronic illnesses
Implications - Ailments like diabetes and cancer can require constant monitoring, which is being made more enjoyable with apps that make the process of health management simpler and more entertaining. This reframing of tasks that are typically seen as burdensome chores signifies a preference for lightheartedness, even with respect to serious topics like health. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,673 Total Clicks Date Range: Jan 15 - Feb 15
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Technology advances to offer easier navigation for the visually impaired
Implications - Navigation for the visually impaired is dramatically improving with the introduction of smart technology. More specifically, technology is being implemented to anticipate and forewarn users about obstacles and obstructions that are typically unaccounted for by traditional navigational products. These innovations reflect a consumer demand for more exhaustive methods that guarantee ease and simplicity in the lifestyles of those living with disabilities. [More]
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Score: 7
This Month and Warm Top 4 Examples: 2,468 Total Clicks Date Range: Feb 15 - Feb 15
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Ocular technology facilitates patterns of sight for the visually impaired
Implications - Optical technology is advancing at a remarkable rate, offering improved sight to the blind and visually impaired. By implementing video, image scanning and augmented reality technology, health scientists are able to mimic human functions and perceptions, such as sight, with an acute accuracy. This reflects a shift towards increased expectations for technology when it comes to seemingly unsolvable medical conditions. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 891 Total Clicks Date Range: Feb 15 - Feb 15
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Consumers take matters into their own hands when it comes to optical health
Implications - Health-conscious consumers recognize that a dependency on technological devices can lead to eyestrain and vision reduction. Rather than relying on expensive health care professionals, consumers are taking action by monitoring their own optical health, modifying their devices and seeking at-home solutions. This reflects a greater trend towards autonomous, self-directed and preventative health care. [More]
Score: 4.1
This Month and Untested Top 4 Examples: 1,376 Total Clicks Date Range: Dec 14 - Feb 15
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Network connections expand to accommodate growing needs
Implications - As smart cities grow and require enhanced connectivity, network providers are expanding connections to be more robust and versatile. This push towards enhanced network connections readies both dense and remote areas for technological integration and future technologies, and speaks to the value and importance consumers place on connectivity. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,351 Total Clicks Date Range: May 14 - Jan 15
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Seeking consumer engagement, brands turn to tech-integrated packaging
Implications - Adding an interactive element to the purchasing process, brands are turning to mobile apps and mobile technology to encourage consumer engagement. Transforming candy wrappers and fast food packaging into augmented experiences and digital games, brands are seeking to not only connect with a generation consumed by technology, but also create a more memorable consumer-brand experience. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 5,307 Total Clicks Date Range: Jul 14 - Jan 15
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Consumers turn to prediction technology for daily health maintenance
Implications - Consumers are more conscious of their health than ever before, which is being acknowledged with predictive health innovations that provide a more strategic approach to healthcare. Offering an enhanced level of customization, the innovations speak to a preference for the convenience of tailored, automatic suggestions in everyday life. [More]