PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6
New and Warm Top 4 Examples: 2,121 Total Clicks Date Range: Jul 14 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to apps for a more informed, personalized approach to wine
Implications - Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,210 Total Clicks Date Range: May 14 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Apps are enhanced with physical features to enhance sensory engagement
Implications - While online games and mobile apps offer consumers entertainment while on the go, a lack of physical engagement can often make the process less stimulating. Combining mobile technology with traditional methods of play, brands are creating products that interact with online apps, helping to enhance digital activities with added sensory features. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 3,672 Total Clicks Date Range: Apr 14 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Popular retailers are making the shift to the mobile world
Implications - The online marketplace is opening up to mobile platforms in order to gain exposure and increase usability for buyers and sellers alike. This transition not only fuels the idea of mobile superiority, but also suggests that consumers prefer having all of their transactions available in their back pocket, both for constant browsing and ease of use. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 8,480 Total Clicks Date Range: Oct 14 - Apr 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Female consumers turn to mobile applications for a sense of security
Implications - Though gender equality is an increasingly important issue to consumers, assault and violence remain very real threats for women. In an effort to stay autonomous and self-reliant, women are turning to apps and devices that enhance their sense of security. Technological advancements dedicated to ensuring female safety indicate that women are taking a proactive approach to their personal well-being. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,258 Total Clicks Date Range: Jan 15 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The travel industry adapts to the digital age with tech-optimized services
Implications - Technology has intersected with travel on multiple different levels, from immersive entertainment to increased convenience. When it comes to the latter, airlines are offering customized apps and services that ensure that the often-strenuous process of flying is as streamlined as possible. This type of high-tech customization reveals that brands are going the extra mile in a concerted effort to build consumer loyalty. [More]
Trend Hunter Services
Score: 7.5
This Quarter and Hot Top 4 Examples: 3,850 Total Clicks Date Range: Mar 15 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking accessibility, consumers turn to apps for music-making ease
Implications - Bypassing the need for physical instruments, consumers, particularly those keen to mobile technology, are turning to apps as an alternative music-creating solution. Appealing to both music aficionados and those simply looking for digital customization, these apps provide a platform for users to personalize different sounds and beats in a more accessible way. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 2,283 Total Clicks Date Range: Dec 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Social platforms adapt to offer efficient payment paths
Implications - The rise of e-commerce and digital currency have us hurtling towards a cashless society. Now included in the mix are payment options via social media platforms, which combine the ease of online shopping with greater flexibility. Social payment is not only a testament to the ubiquity of social media in consumers' lives, but a reflection of their desire for more direct methods of exchange and transaction. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,375 Total Clicks Date Range: Sep 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers prioritize efficiency when it comes to dating services
Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want. [More]
Score: 8.5
This Quarter and V. Hot Top 4 Examples: 14,370 Total Clicks Date Range: Jul 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers search for ways to customize their visual online communication
Implications - The world of online and text-based communication has expanded to include visual markers such as emoticons and "emojis." Thrilled with this new approach to communicating, consumers are searching for ways to extend the novelty and delight. Hyper-customized or branded emoticons reveal a consumer desire for streamlined forms of communication that are curated to individual tastes, personalities and interests. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 5,711 Total Clicks Date Range: Feb 15 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Simple-to-use programming tools help people dabble in the development world
Implications - As programming and coding becomes a more covetable (and in demand) skill, companies respond in kind with training tools and programs to make learning more accessible. With this information being made available earlier on and in easy-to-use formats, consumers are able to play a bigger, more active role in the tech world. [More]