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Score: 6.1
New and Warm Top 4 Examples: 1,607 Total Clicks Date Range: Jun 14 - Jun 15
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Consumers turn to mobile apps for protection against harmful elements
Implications - As consumers seek a more convenient method of maintaining health, mobile apps are emerging that help detect and monitor concerns over issues like skincare. Speaking to concerns over UV rays and cancer, brands are offering apps that help screen and analyze potential harms. The use of such applications reflects a shift toward more connected forms of health. [More]
Score: 6.6
New and Warm Top 4 Examples: 6,041 Total Clicks Date Range: Jun 14 - Jun 15
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VR and AR technology becomes more accessible through affordable peripherals
Implications - Virtual reality has expanded to many industries and proven itself versatile when it comes to applications, but until now, its popularity has been restricted by expensive gear. Stripped down, lightweight versions of the technology and accompanying smartphone apps are working to make virtual reality more accessible and ubiquitous. This change not only democratizes new technology, but creates a more immersive approach to mobile gaming as well. [More]
Score: 5.5
Recent and Mild Top 4 Examples: 1,505 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 8.1
Recent and Hot Top 4 Examples: 10,251 Total Clicks Date Range: May 14 - Jun 15
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Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 1,609 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Trend Hunter Services
Score: 6.5
Recent and Warm Top 4 Examples: 3,547 Total Clicks Date Range: Apr 14 - Jun 15
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Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm. [More]
Score: 7
Recent and Warm Top 4 Examples: 5,001 Total Clicks Date Range: Sep 14 - Jun 15
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High-tech wearables take the guess work out of sun protection
Implications - As concerns around exposure to UV rays continue to grow, high-tech wearables and smart clothing are emerging that provide guidance to consumers regarding application of sunscreen in reference to their climate. In enabling customized skincare advice, such wearable technology affords consumers peace of mind by empowering them to take control of their skincare concerns in a scientific and calculated way. [More]
Score: 7.8
This Month and V. Hot Top 4 Examples: 5,236 Total Clicks Date Range: Jun 14 - Jun 15
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Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 1,693 Total Clicks Date Range: Jan 15 - Jun 15
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Unique apps leverage the peer-to-peer economy for typically high-end services
Implications - The rise in the peer-to-peer economy has seen the emergence of app-driven on-demand services that extend to the luxury end of the spectrum. While in the past, mainly affluent consumers may have had access to such typically high-end amenities, the accessibility and convenience of peer-to-peer services offered instantly through a digital means provide a cost-efficient, quick alternative. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 5,107 Total Clicks Date Range: Jun 14 - Jun 15
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Traditional banking is updated with unique technological enhancements
Implications - To bring a traditionally burdensome activity like banking into the 21st century, financial institutions are turning to creative tech integration to add both intrigue and efficiency to the process. Adapting transactions and online banking with biometric and beacon technology, banks are using tech innovations to redefine static services into something more intelligent and self-governing. Such developments reflect a need for services that require little to no effort from the consumer. [More]