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Score: 7.7
Recent and Hot Top 4 Examples: 4,474 Total Clicks Date Range: Feb 14 - Jul 15
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Consumers begin backing up their skincare routine with hard data
Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health. [More]
Score: 5
This Month and Mild Top 4 Examples: 2,827 Total Clicks Date Range: Apr 14 - Jul 15
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Menstrual apps provide high tech solutions suited to modern healthcare
Implications - Apps designed specifically for menstruation cycles are offering an assortment of high tech features suited to modern approaches to health. Both women and men are exhibiting a desire for connected care, resulting in connected systems that are modernizing the way in which people manage their wellness. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,932 Total Clicks Date Range: Jul 14 - Jul 15
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Brands woo Latin consumers by inviting them to contribute campaign content
Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 22,206 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,686 Total Clicks Date Range: Oct 14 - Jul 15
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Food shopping apps include price reductions for deal seekers
Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers. [More]
Trend Hunter Services
Score: 5.7
This Month and Mild Top 4 Examples: 636 Total Clicks Date Range: Jun 15 - Jul 15
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Apps allow large groups to order meals together to make delivery easier
Implications - As the demand for convenience grows, food services are adapting to ensure the delivery process is even more user-friendly. Allowing large groups of people to order all at once, these services not only make dining with others more streamlined, but also accommodate and emphasize the social aspect of eating. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 4,176 Total Clicks Date Range: Jul 14 - Jul 15
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Tech-savvy consumers turn to mobile apps for business building
Implications - Taking a streamlined approach to business, modern entrepreneurs are utilizing mobile apps as a means to efficiently build their brand. By allowing tech-savvy users to build their network, gain insight and even socialize with others in the industry, these apps speak to a shift toward more autonomous, yet equally social, methods of entrepreneurship. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,565 Total Clicks Date Range: Mar 15 - Jul 15
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Consumers turn to livestreaming to satisfy content needs
Implications - As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency. [More]
Filed in: TechMobile
Score: 6
This Month and Mild Top 4 Examples: 1,265 Total Clicks Date Range: Nov 14 - Jul 15
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Subscription services turn to mobile apps to heighten accessibility
Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with. [More]
Score: 7
This Month and Warm Top 4 Examples: 17,579 Total Clicks Date Range: Feb 15 - Jul 15
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Consumers skip wait times by ordering ahead with innovative apps
Implications - As the progression toward streamlining everyday tasks continues, consumers are being enticed by tech-powered services that enable ordering ahead of time or allow for skipping of queues altogether. The emergence of fast-lane apps is representative of the modern consumer's desire to save time wherever possible, while also adding an element of exclusivity. [More]