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Score: 8.4
This Month and V. Hot Top 4 Examples: 7,791 Total Clicks Date Range: Nov 13 - Jan 15
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In-store consultants are traded in for convenient, online alternatives
Implications - Seeking a more efficient means of product scoping, consumers are turning to digital shopping consultants for easy access to a custom experience. Eliminating the need for in-person communication, online shoppers are seeking the insight and knowledge often associated with shopping assistants in a more streamlined manner. This reflects a move toward more affordable, flexible forms of brand-consumer engagement. [More]
Score: 8.5
This Month and V. Hot Top 4 Examples: 10,907 Total Clicks Date Range: Jan 14 - Jan 15
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Innovation in tech shifts to focus on eco features rather than new functions
Implications - As consumers wrap their heads around innovations like wearables and the Internet of Things, tech brands are shifting focus to make products more sustainable before adding new features. This incorporation of eco-friendly design satisfies a growing need for sustainability in a wide variety of consumer products. [More]
Score: 5.4
This Quarter and Mild Top 3 Examples: 1,260 Total Clicks Date Range: Jan 14 - Dec 14
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Famously free innovations get a subscription-focused overhaul
Implications - As consumers look for a more adaptable form of radio, the shift to streaming is palpable, but the freedom gained has led many to pay a premium for ultimate access. The premiumization boom supports this as more consumers become willing to pay to regain control over how they consume media. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,816 Total Clicks Date Range: Sep 14 - Dec 14
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The sporting industry battles the at-home entertainment industry with technology
Implications - Whether sports fans want to find the nearest washroom, their seat, get food delivered to their seat or connect with their favorite player, beacon-enabled stadiums are now making this possible with the click of a button. This is only the beginning, as the term "sport spectator" will soon be antiquated with more interactivity to compete with at-home entertainment. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 14,541 Total Clicks Date Range: Jan 14 - Dec 14
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Opting for a less expensive alternative, consumers create their own wearable devices
Implications - As maker culture becomes a more prevalent topic, the option to DIY a product is becoming more popular, particularly in the wearable tech industry. Kits and materials for creating wearable technology are offering consumers a less expensive solution while also satiating a need for the latest innovations. [More]
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Score: 5.8
This Quarter and Mild Top 4 Examples: 8,526 Total Clicks Date Range: Feb 14 - Dec 14
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The wearables market expands to focus on police and military components
Implications - As wearable tech continues to gain popularity amongst consumers, enforcement establishments are innovating ways to incorporate the technology for protection and beyond. This shift in focus identifies a market crossover applicable to a multitude of industries when it comes to transitioning a product from consumer-oriented to a broader scope. [More]
Filed in: TechMobile
Score: 7.1
This Quarter and Warm Top 4 Examples: 3,599 Total Clicks Date Range: Apr 13 - Dec 14
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Apps for giving presents target the connected consumer craving convenience
Implications - Upgrading the online shopping experience to be even more convenient, gifting apps are helping consumers to give with less effort. The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 3,118 Total Clicks Date Range: Oct 13 - Dec 14
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As education costs and debt rise, apps and technology seek to reduce credit risk
Implications - Implications - Encouraged to seek higher education by their Boomer parents, Millennials have quickly found out that a diploma does not necessarily yield a prosperous job. The rise of financial issues such as financial literacy and budgeting, Millennials are turning to the familiarity of technology to help gamify their saving and spending to help them out of debt. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 6,176 Total Clicks Date Range: May 13 - Dec 14
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Dads turn to mobile apps to aid in everyday parenting
Implications - Taking on greater day-to-day responsibilities, dads, particularly those new to parenthood, are turning to digital applications for support. Seeking to bridge the disconnect often faced with child-rearing, men are using apps as a source for both preparation and guidance, helping to fulfill obligations in a more streamlined manner. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,423 Total Clicks Date Range: Apr 14 - Dec 14
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The social aspect of team sports is transitioned to mobile technology
Implications - Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks. [More]