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Score: 7.3
This Week and Warm Top 4 Examples: 1,883 Total Clicks Date Range: Apr 16 - May 16
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Consumers embrace gaming and messaging apps with 'buy now' features
Implications - In order to cultivate a more natural, contextual interaction with consumers, many brands are leveraging gaming and messaging apps favored by Millennials and Gen Z as a platform for launching branded content. This shift underscores the movement away from the omnipresence of brands in digital spaces toward something more concise and valuable, in addition to demonstrating the power of branded content to drive e-commerce sales. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 2,809 Total Clicks Date Range: Mar 16 - May 16
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Brands use Snapchat lenses to cultivate user-generated advertising
Implications - As brands rush to the Snapchat platform and experiment with the service's various ad formats, many are opting to launch sponsored lenses that enable users to create and share branded selfies. In addition to highlighting the unique ability of the messaging platform to encourage user-generated content, this shift demonstrates the unique opportunity created by tapping into the consumer desire to share branded content as a representation of themselves in what can be considered a digitally evolved form of word-of-mouth. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 8,736 Total Clicks Date Range: Mar 14 - May 16
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Smartphone manufacturers use simplicity and sensory experience to expand
Implications - Though the majority of media is digital, smartphone use still lags behind with certain groups who do not identify as tech-savvy. This typically includes Boomers and those from a lower income bracket. Smartphone manufacturers are easing these groups into mobility through tactile features that hearken back to more simple methods of communication, showing the value of cyclicality. [More]
Filed in: TechMobile
Score: 7.5
This Month and Warm Top 4 Examples: 4,485 Total Clicks Date Range: Apr 15 - May 16
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Bringing connectivity to a larger audience means strategic focus on features
Implications - Putting cell phones and connectivity in the hands of consumers of all income levels is becoming increasingly important, as the Internet has transitioned from a novelty to the main form of communication and education. Cell phone manufacturers are responding by accelerating one key feature per device, boosting affordability by way of strategic development. [More]
Filed in: TechMobile
Score: 5.5
This Month and Mild Top 4 Examples: 860 Total Clicks Date Range: Dec 15 - May 16
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Brands use messenger apps to interact with consumers
Implications - As buzz continues to mount surrounding the future role of messenger apps in brand-consumer interaction, Facebook Messenger and WeChat have taken the lead with a number of notable campaigns and dedicated B2B services around the platform. In addition to highlighting the evolving relationship between brands and consumers that sees this type of communication as a customer service expectation rather than an intrusion of privacy, this pattern demonstrates the need for brands to explore the ways in which such platforms can enable them to exceed expectations . [More]
Score: 5.7
This Month and Mild Top 4 Examples: 4,239 Total Clicks Date Range: Feb 15 - May 16
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Gifting apps offer more than material goods for experience-driven consumers
Implications - Going beyond gift cards and edible products, gifting apps are turning to more experiential offerings to make gifted experiences more memorable. Allowing consumers to surprise others with curated activities, hotel stays and even adventurous excursions, these apps showcase a shift away from material goods toward more engaging, social alternatives. [More]
Score: 4.8
This Month and Untested Top 4 Examples: 404 Total Clicks Date Range: Nov 15 - May 16
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Consumers turn to apps to give gifts to those in need
Implications - Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good. [More]
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Score: 5
This Month and Mild Top 4 Examples: 699 Total Clicks Date Range: Aug 15 - May 16
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Gifting becomes more communal through collaborative, crowdsourced apps
Implications - Adding another level of engagement to the gifting process, branded apps are turning to crowdsourcing and crowdfunding techniques to turn the process into a more collaborative activity. Providing a platform where large groups can easily contribute funds, designate gifts and offer input, these apps speak to a desire to not only make social activities like gifting more convenient, but also for day-to-day processes that are more communal in nature. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 1,311 Total Clicks Date Range: May 14 - Apr 16
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Specialized branded apps allow companies to better understand and serve customers
Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 827 Total Clicks Date Range: Apr 16 - Apr 16
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Apps that eliminate and simplify registration appeal to busy consumers
Implications - Encouraging usage through simplification, more and more apps are shifting to a registration-free or dramatically simplified registration process. Complex or time-consuming setup can be a barrier for entry for many consumers. By eliminating this step, emerging apps have a better chance of attracting new users. [More]
Filed in: TechMobile