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Score: 6.5
This Month and Warm Top 6 Examples: 4,172 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
Score: 8.5
This Quarter and Hot Top 6 Examples: 8,115 Total Clicks Date Range: Sep 16 - Nov 16
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Low-tech peripherals make already-convenient digital devices even simpler
Implications - While high-tech gadgets have contributed to unparalleled convenience, they are limited because of the ephemeral, immaterial nature of digital networks. Low-tech addenda let users expend even less effort when they use their high-tech devices, providing real-world, physical aids for digital interfaces. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 904 Total Clicks Date Range: Jul 16 - Sep 16
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Millennials swap out agents for apps when it comes to big ticket purchases
Implications - Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. [More]
Score: 6.1
This Year and Warm Top 5 Examples: 2,191 Total Clicks Date Range: Jan 15 - Aug 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement. [More]
Score: 6.3
This Year and Warm Top 5 Examples: 6,207 Total Clicks Date Range: Jul 15 - Jul 16
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Restaurants increase efficiency by providing customers with automated options
Implications - For most consumers, the rise of technology has translated into a more convenient and streamlined everyday life, and in turn established higher expectations in terms of efficiency. In the world of QSR and dining, brands are helping to offer a quicker option to patrons through kiosks and apps that allow customers to order and pay for their meals without the help of staff. Though this can come at the expense of a more personal touch on behalf of the brands who adopt this strategy, this shift empowers tech-savvy consumers. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 3,492 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace livestreaming apps to access influencers
Implications - A way to play up the social aspect of such games as well as a means of highlighting the fast-growing emergence of livestreaming apps, various products and services are being specifically designed to cater to the culture of eSports in China. Serving to educate users on high-level gaming expertise and rounding out the entertainment function, this progression demonstrates the opportunity for brands to embed themselves into the social gaming experience. [More]
Score: 3.7
This Year and Untested Top 5 Examples: 1,296 Total Clicks Date Range: Aug 15 - Jun 16
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China's sharing economy continues to push service sector growth
Implications - As China's burgeoning sharing economy continues to become intertwined with the government's work to restructure with an emphasis on transparency, a number of emerging apps hope to empower Chinese consumers with peer-to-peer platforms that maximize its potential for all stakeholders. This progression demonstrates that despite various challenges related to regulation, the sharing economy is poised to contribute to considerable service sector growth in the Chinese economy. [More]
Trend Hunter Services
Score: 5.2
This Year and Mild Top 5 Examples: 5,471 Total Clicks Date Range: Sep 15 - Jun 16
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Turn-key delivery services offer consumers breakfast & coffee conveniently
Implications - Delivery services have been rapidly gaining steam with the rise of offerings available such as UberEATS. Consumers are now turning to easy-to-order services that allow them to get what they need in the morning without having to take time for extra stops or waiting in long lines. Delivery is no longer just an option for lunch or dinner. [More]
Score: 6.1
This Year and Warm Top 5 Examples: 5,495 Total Clicks Date Range: Jun 16 - Jun 16
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Chinese consumers embrace a variety of new social livestream platforms
Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits. [More]
Score: 4.9
This Year and Mild Top 5 Examples: 1,528 Total Clicks Date Range: Dec 15 - Jun 16
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Consoles and streaming devices are adapted for the Chinese market
Implications - As international brands look to adapt technologies to fit the Chinese market, many are opting to launch gaming and streaming services that are better suited to users in the region, many of whom have little experience with high-end gaming PCs. Especially influenced by the recent lift on China's console ban and the continued relevance of internet cafes, this progression demonstrates the importance of accessibility in terms of tech requirements in the Chinese market. [More]