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Score: 6
This Month and Mild Top 5 Examples: 3,006 Total Clicks Date Range: Jun 15 - Jan 17
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As technology evolves, consumers rely on apps for leisure
Implications - Mobile connectivity is being further integrated into the entertainment industry, which helps to marry online communication with real-life social activities. The convergence of these two social styles directly battles any negative perceptions of online communication. This allows connected consumers to socialize in a more traditional way, while still enjoying the conveniences of social media. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 1,932 Total Clicks Date Range: May 16 - Dec 16
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Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole. [More]
Filed in: TechMobileGames
Score: 5.4
This Month and Mild Top 4 Examples: 991 Total Clicks Date Range: May 16 - Dec 16
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Smartphones integrate more interactive entertainment capabilities
Implications - Though technologies such as VR and 3D visuals have barely cracked the home tech market, developments can already be seen in immersive technology for mobile. This is more in line with how the upcoming youth generation is entertaining themselves, speaking to the maximum speed with which today's technology must develop. [More]
Filed in: TechMobile
Score: 7.3
This Month and Warm Top 4 Examples: 3,003 Total Clicks Date Range: Jun 16 - Dec 16
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New mobile devices work against the average smartphone aesthetic
Implications - The rise of smart watches has ushered in an era of connected mobile devices that staunchly go against the grain of typical smartphone design. Oftentimes, this design shift works to improve the convenience factor. This is often the case with wearables. However, it can also be said that this shift toward unconventional design signifies the next step of tech as a status symbol. [More]
Filed in: TechMobile
Score: 6.2
This Quarter and Warm Top 6 Examples: 4,607 Total Clicks Date Range: Feb 16 - Nov 16
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Initiatives target issues such as food security and waste in India
Implications - With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensure a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. [More]
Score: 6.6
This Quarter and Mild Top 5 Examples: 5,296 Total Clicks Date Range: Dec 15 - Nov 16
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Consumers have turned the forms of devices and tech into commodities
Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic. [More]
Score: 8.1
This Quarter and Hot Top 6 Examples: 9,718 Total Clicks Date Range: Sep 16 - Nov 16
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Low-tech peripherals make already-convenient digital devices even simpler
Implications - While high-tech gadgets have contributed to unparalleled convenience, they are limited because of the ephemeral, immaterial nature of digital networks. Low-tech addenda let users expend even less effort when they use their high-tech devices, providing real-world, physical aids for digital interfaces. [More]
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Score: 5.2
This Year and Mild Top 4 Examples: 950 Total Clicks Date Range: Jul 16 - Sep 16
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Millennials swap out agents for apps when it comes to big ticket purchases
Implications - Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. [More]
Score: 5.9
This Year and Warm Top 5 Examples: 2,310 Total Clicks Date Range: Jan 15 - Aug 16
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Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small
Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement. [More]
Score: 6.3
This Year and Warm Top 6 Examples: 8,747 Total Clicks Date Range: Jul 15 - Jul 16
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Restaurants increase efficiency by providing customers with automated options
Implications - For most consumers, the rise of technology has translated into a more convenient and streamlined everyday life, and in turn established higher expectations in terms of efficiency. In the world of QSR and dining, brands are helping to offer a quicker option to patrons through kiosks and apps that allow customers to order and pay for their meals without the help of staff. Though this can come at the expense of a more personal touch on behalf of the brands who adopt this strategy, this shift empowers tech-savvy consumers. [More]