Festive Chalet

Brands create holiday-inspired lounges for consumers to unwind in

Implications - As brands race to launch interactive pop-up concepts that provide face-to-face interaction with consumers, many are opting to host immersive holiday lounges in unexpected public locations. An excellent way to introduce consumers to the lifestyle vision of a brand, such holiday pop-ups take subtle inspiration from the tranquil setting of a ski chalet, which helps the event stand out in busy urban public spaces. In addition to highlighting the evolving nature of traditional retail, this shift speaks to the opportunity on the part of brands to place themselves in the background of daily consumer life.
SCORE: 5.6
Warm Top 4 Examples: 8,902 Total Clicks Sep 15 - Mar 16
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Rejuvenating Holiday Pop-Ups - This RBC Avion Shop Rewards Customers for the Holidays
SCORE: 7.1
Hot 2,825 Clicks Pub: Sep 29, 15
Rejuvenating Holiday Pop-Ups
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SCORE: 6.2
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SCORE: 4
Warm 1,447 Clicks Pub: Dec 8, 15
Pop-Up Ski Lounges
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SCORE: 4.1
Mild 584 Clicks Pub: Nov 25, 15
Holiday Pop-Up Lodges
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Part of the larger #FortnumsChristmas calendar, Fortnum & Mason recently announced they will be hosting a weekly event called Treat Tuesdays at their Christmas Arcade pop-up at the Somerset... [More]
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