Seasoned Libation

The switch to savory continues with concerns around sugar

Implications - As consumers become more conscious of their sugar intake, they turn to herb-infused beverages that add a savory twist to traditionally sweet refreshments. The addition of herbs, such as basil, both adds complexity to a beverage, as well as suggests lower sugar content to better complement the herb taste. Sugar has become so much of an "enemy" to health, it's altered the palettes of the modern consumer, suggesting that the health movement has propelled consumers to become more experimental and diverse in their consumption.
SCORE: 3.1
Untested Top 6 Examples: 1,161 Total Clicks Jul 15 - Mar 16
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Consumer Insight Topics: LifestyleDrinking
Basil Iced Coffee Beverages - This Unique Iced Coffee Flavor is Enhanced with a Fresh Herb
SCORE: 4.8
Mild 344 Clicks Pub: Mar 2, 16
Basil Iced Coffee Beverages
This Unique Iced Coffee Flavor is Enhanced with a Fresh Herb
Mocha, cinnamon and vanilla are a few iced coffee flavors that are loved by those with a sweet tooth. But with the rise of food and beverage hybrids, there are a number of unusual flavor pairings... [More]
Leafy Kumquat Cocktails - This Refreshing Drink is a Spin on the Classic Whiskey Sour
SCORE: 2.7
Mild 210 Clicks Pub: Nov 7, 15
Leafy Kumquat Cocktails
This Refreshing Drink is a Spin on the Classic Whiskey Sour
Inspired by the classic Whiskey Sour, this kumquat cocktail is a stunningly refreshing beverage that features citrus notes combined with the herbal sweetness of Japanese mint. The Smashing Leaves... [More]
Basil Strawberry Daiquiris - This Summery Cocktail is a Flavorful Option for a Homemade Happy Hour
SCORE: 3
Untested 153 Clicks Pub: Jul 20, 15
Basil Strawberry Daiquiris
This Summery Cocktail is a Flavorful Option for a Homemade Happy Hour
These basil and strawberry daiquiris make a refreshing summer cocktail, but with an unconventional herbal twist. Created by Eva Kosmas Flores from Adventures in Cooking and featured on Design Love... [More]
Peach Tomato Basil Cocktails - This is the Perfect Gin and Tonic to Beat the Summer Heat With
SCORE: 2.3
Untested 135 Clicks Pub: Aug 20, 15
Peach Tomato Basil Cocktails
This is the Perfect Gin and Tonic to Beat the Summer Heat With
This delicious summer cocktail is the perfect gin and tonic to enjoy before this season ends. Created by the lifestyle blog Vigor and Sage as part of the #DrinkTheSummer series, the Peachy Tomato... [More]
Basil-Infused Bellinis - These Peach Bellini Cocktails are Infused With Springs of Fresh Basil
SCORE: 1.7
Untested 208 Clicks Pub: Aug 28, 15
Basil-Infused Bellinis
These Peach Bellini Cocktails are Infused With Springs of Fresh Basil
Often bellini cocktails focus on fruity flavors as signature notes, but this innovative peach bellini recipe by Heather Christo adds fresh herbs to the drink for a subtle new aroma. The addition is... [More]
Herbal Antioxidant Martinis - This Pomegranate Beverage is Accented with Earthy Springs of Rosemary
SCORE: 2
Untested 111 Clicks Pub: Nov 28, 15
Herbal Antioxidant Martinis
This Pomegranate Beverage is Accented with Earthy Springs of Rosemary
As the seasons transition, cocktails such as this pomegranate beverage that is infused with the rich winter fruit and springs of fresh rosemary creatively blend the flavors of the season. Though the... [More]
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