The switch to savory continues with concerns around sugar
Implications - As consumers become more conscious of their sugar intake, they turn to herb-infused beverages that add a savory twist to traditionally sweet refreshments. The addition of herbs, such as basil, both adds complexity to a beverage, as well as suggests lower sugar content to better complement the herb taste. Sugar has become so much of an "enemy" to health, it's altered the palettes of the modern consumer, suggesting that the health movement has propelled consumers to become more experimental and diverse in their consumption.
Workshop Question - How has an "enemy" to your industry forced you to pivot?
Trend Themes
1. Herbal Infused Beverages - The use of herbs in cocktails and beverages add complexity, unique flavor profiles, and suggests lower sugar content.
2. Seasonal Fruits in Cocktails - The use of seasonal fruits adds unique flavor profiles that are appealing to consumers.
3. Food and Beverage Hybrids - The rise of food and beverage hybrids is resulting in new and unique flavor pairings in beverages that are appealing to consumers.
Industry Implications
1. Beverage Industry - The Beverage Industry should explore unique herb-flavored cocktail blends and infusions to provide additional flavor add to traditional drinks, providing unique alternatives with lower sugar content.
2. Restaurant Industry - The Restaurant Industry can create cocktails and non-alcoholic beverages using seasonal fruits to create unique and refreshing drink options.
3. Food Industry - The Food Industry can leverage the rise of food and beverage hybrids, creating new flavors. The use of fresh herbs provides opportunities to experiment with savory and sweet flavor profiles.
