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Approachable Fitness

Female fitness retail aims to offer a well-rounded experience

Implications - Entry into sports and fitness has historically been intimidating and unwelcoming towards women. As a result, many retailers are focusing exclusively on giving women a positive and accessible experience. By offering unique services, such as fittings, alterations and in-store workouts, these retailers position themselves as helpful experts dedicated to not only improving the shopping journey, but the overall fitness experience. Consumers ultimately respond well to brands that assist them in the pursuit of their goals.
Workshop Question - Name 2 ways that your brand can show consumers that you support their personal goals?
Trend Themes
1. Female-focused Fitness Retailers - The demand for female-friendly and inclusive fitness apparel and accessories has risen in the recent years, with retailers offering personalized services and unique in-store experiences like workouts, bra fittings, and alterations.
2. Data-driven Customization - The use of big data in the fashion industry has been used primarily for improving sizing and design fit. Companies have taken this trend in swimwear and expanded it to explore other possibilities including footwear and clothing customization.
3. Curated Sportswear Boutiques - Sportswear boutiques are becoming more personalized for the fashion-conscious athlete, offering high-end and limited edition products from familiar and independent brands ranging from yoga to running and crossfit gear.
Industry Implications
1. Fitness Apparel and Accessories - Companies in this industry can focus on offering more inclusive and female-friendly apparel and accessories accompanied by personalized services such as personalized fittings and in-store workouts.
2. Fashion and Apparel - The use of data-driven customization can help companies in the apparel industry produce garments that fit their customers better. Additionally, making sportswear more fashion-focused is another potential area of growth.
3. Sporting Goods - Curating limited edition products and offering exclusive and personalized experiences such as bra fittings and in-store workouts is an area in which the sporting goods industry can expand.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 35 Examples:
360,171 Total Clicks
Date Range:
Oct 15 — Mar 16
Trending:
Warm

Featured Examples

Curated Sportswear Boutiques
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
Targeting the style-conscious, female athlete, Bandier is a sportswear retailer that specializes in high-end and limited edition apparel. In addition to carrying limited edition pieces from familiar... MORE
Style-Focused Fitness Retailers
Style-Focused Fitness Retailers
The UK's Sweaty Betty Opens its First Physical Store in California
UK-based sportswear retailer Sweaty Betty is known for its strong online presence and style-conscious product range. Paying attention to performance, comfort and high quality, the e-retailer also... MORE
Female-Focused Fitness Boutiques
Female-Focused Fitness Boutiques
Chelsea Collective is a Concept Shop by Dick's Sporting Goods
Chelsea Collective is a female-focused concept shop that specializes in stylish and functional sportswear. Launched by Dick’s Sporting Goods Inc., the retailer is described as a “fitness... MORE
Athletic Bra Fittings
Athletic Bra Fittings
Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size
Female-centric fitness retailer Title Nine is enhancing the experience of shoppers with its in-store bra fittings—titled FitFests—that help visitors find their ideal undergarment size.... MORE
Female-Focused Athletic Retailers
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
Nike Kichijoji in Tokyo has taken the recent running craze even further by providing personalized services for women designed by the athletic retailer. This Nike location marks the first retail... MORE
Data-Driven Custom Swimwear
Data-Driven Custom Swimwear
Swimwear X Designs Bathing Suits Based on Individuals' Body Shapes
Sarah Krasley is a technologist, designer and innovative business woman who created a custom swimwear business to solve her dissatisfaction with a lack of female-focused designs. This made-to-order... MORE

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