Approachable Fitness

Female fitness retail aims to offer a well-rounded experience

Implications - Entry into sports and fitness has historically been intimidating and unwelcoming towards women. As a result, many retailers are focusing exclusively on giving women a positive and accessible experience. By offering unique services, such as fittings, alterations and in-store workouts, these retailers position themselves as helpful experts dedicated to not only improving the shopping journey, but the overall fitness experience. Consumers ultimately respond well to brands that assist them in the pursuit of their goals.
SCORE: 5.2
Warm Top 6 Examples: 12,302 Total Clicks Oct 15 - Mar 16
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Consumer Insight Topics: Fashion
Curated Sportswear Boutiques - Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
SCORE: 7.3
Hot 3,925 Clicks Pub: Mar 2, 16
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
Targeting the style-conscious, female athlete, Bandier is a sportswear retailer that specializes in high-end and limited edition apparel. In addition to carrying limited edition pieces from familiar... [More]
Style-Focused Fitness Retailers - The UK's Sweaty Betty Opens its First Physical Store in California
SCORE: 6.4
Warm 4,522 Clicks Pub: Mar 2, 16
Style-Focused Fitness Retailers
The UK's Sweaty Betty Opens its First Physical Store in California
UK-based sportswear retailer Sweaty Betty is known for its strong online presence and style-conscious product range. Paying attention to performance, comfort and high quality, the e-retailer also... [More]
Female-Focused Fitness Boutiques - Chelsea Collective is a Concept Shop by Dick's Sporting Goods
SCORE: 6
Warm 1,129 Clicks Pub: Mar 2, 16
Female-Focused Fitness Boutiques
Chelsea Collective is a Concept Shop by Dick's Sporting Goods
Chelsea Collective is a female-focused concept shop that specializes in stylish and functional sportswear. Launched by Dick’s Sporting Goods Inc., the retailer is described as a “fitness... [More]
Athletic Bra Fittings - Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size
SCORE: 4.3
Mild 779 Clicks Pub: Mar 3, 16
Athletic Bra Fittings
Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size
Female-centric fitness retailer Title Nine is enhancing the experience of shoppers with its in-store bra fittings—titled FitFests—that help visitors find their ideal undergarment size.... [More]
Female-Focused Athletic Retailers - 'Nike Kichijoji' Provides Personalized Services for Women
SCORE: 3.9
Mild 1,617 Clicks Pub: Oct 24, 15
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
Nike Kichijoji in Tokyo has taken the recent running craze even further by providing personalized services for women designed by the athletic retailer. This Nike location marks the first retail... [More]
Data-Driven Custom Swimwear - Swimwear X Designs Bathing Suits Based on Individuals' Body Shapes
SCORE: 3.2
Mild 330 Clicks Pub: Dec 8, 15
Data-Driven Custom Swimwear
Swimwear X Designs Bathing Suits Based on Individuals' Body Shapes
Sarah Krasley is a technologist, designer and innovative business woman who created a custom swimwear business to solve her dissatisfaction with a lack of female-focused designs. This made-to-order... [More]
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