Sainsbury’s Holiday Ad Tells the Tale of Mog's Christmas Calamity

By: Laura McQuarrie - Dec 4, 2015
References: sainsburys & creativeguerrillamarketing
This season, Mog's Christmas Calamity has become a viral holiday advertisement for Sainsbury’s. The commercial tells the tale of Mog the cat and the Thomas family, which undergoes a series of disasters before Christmas day. The family's belongings are turned upside down, the turkey dinner is ruined and the house nearly gets burnt down in the process. But just as it seems that the family is set to have a less-than-merry Christmas, the ad provides a heartwarming twist at the end.

Since it was promoted on social media with the #ChristmasIsForSharing tag, the advertisement starring Mog the Cat has gone completely viral, earning nearly 20 million views since it was first posted in early November.

Mog the Cat's Christmas tale is now being turned into a story with HarperCollins Children’s Books and Judith Kerr, with sales donated to Save the Children.