From Infant Photo Apps to Child Cooking Campaigns

By: Katherine Pendrill - May 30, 2016
While sharing content online is something that is usually associated with a younger demographic, there are an increasing number of family-friendly social media initiatives that are giving parents their own way to share content. Whether it is sharing photos privately between family members or publicly engaging with brands over important family rituals, it is clear that social media is becoming a popular way for parents to share their experiences.

One of the primarily reasons parents turn to social media is because it provides an easy way to communicate with other family members and keep up to date on what everyone is up to. More specifically, parents tends to favor social media platforms for sharing images and videos because it is an easy way to reach multiple people at once. Some of the ways parents are sharing visual content online is through private photo-sharing apps, with digital collages and by creating real-time photomontages.

However, most families are not limiting their social media activities to private messages. Indeed, many brands have launched family-friendly social media initiatives that give parents a platform to share favorite family rituals, memories and even photos. Some examples of these branded campaigns include Kohl's #AllTogetherNow initiative, which encouraged families to share holiday traditions over social media and Uncle Ben's Beginners program, which asked parents to share healthy tips and recipes on Pinterest.