Kohl's Pop-Up Truck Encourages People to Share Traditions Online

By: Cadhla Gray - Nov 16, 2015
References: brandchannel
Kohl's is setting up a Christmas pop-up truck in Times Square around Thanksgiving to encourage people to share their Christmas traditions while promoting the department store. The truck encourages people to share these via social media, with a hashtag #AllTogetherNow that will also spread the Kohl's brand online.

In addition to the pop-up truck, the hashtag also corresponds with a commercial campaign that promotes the cross-generational department store products for Christmastime. The ads feature The Beatles' 'All Together Now' anthem with heartwarming stories.

One spot features a little boy waking up to a Stormtrooper on Christmas morning and another shows an older man dressed up as Santa. The two-fold Christmas campaign aims to capture the family Christmas spirit and tries to integrate that feeling into its very brand.