Target Curates a Festive Holiday Pop-Up Shop with STORY

By: Laura McQuarrie - Dec 22, 2014
References: thisisstory & psfk
In collaboration with STORY, a concept store in New York City, Target set up a festive holiday store curated with all sorts of odds and ends to appeal to everybody on your Christmas shopping list. Every four to eight weeks, STORY completely refreshes its design and merchandise around a new theme. With Target, the chosen theme celebrates "Home for the Holidays."

Inspired by this, the interior of the store was transformed with warm woods into a cozy winter cabin, complete with a fireplace and all. Items in the temporary holiday shop include Target's collaborations with Faribault Woolen Mills, items from TOMS for Target, as well as products from Merona, Sonia Kashuk, Cherokee, Archer Farms and Birchbox. The store is organized by gift recipient, so that it's easy to find a variety of gifts that would suit a particular person in the same area.