From Luxury Vehicle Garden Pop-Ups to Car-Powered Breakfasts

By: Rebecca Byers - Mar 18, 2016
From billiards-inspired football games that showcase a vehicle's bumpers to department store takeovers in the form of garden cafe pop-ups, there are a variety of sources of inspiration from auto brand activations that can be applied to a variety of industries.

The Toyota Barista cafe was an innovative auto brand activation hosted by the brand and Tokyo-based agency Catchball. The event showed off the Toyota Hybrid's power by cooking breakfast for a group of lucky consumers entirely using the car as the source of energy.

A Leo Burnett-designed stunt in Sao Paulo from 2015 engaged consumers with an interactive Fiat WiFi taxi activation. The auto brand activation offered taxi passengers free WiFi access if they buckled up their seatbelt, which was successful in that 100% of passengers in the Fiat stunt complied.