This Jim Beam Honey Display is an Immersive Pop-Up Display

By: Rebecca Byers - Sep 3, 2015
References: behance.net
Designed to be an interactive environment at Munich Airport, this dynamic Jim Beam Honey display makes the most of its honeycomb associations. The pop-up environment for the newest Jim Beam variety speaks to the desires of the modern traveler in that convenience and customization is key.

Boasting beekeepers and a hive-inspired station, the interactive pop-up retail experience will first catch the attention of customers based on its size. Big enough for individuals to walk through, the pop-up display takes merchandising to a whole new literal level.

Boosted by the tagline "it was worth every sting," the Jim Beam Honey environment offers tastings of the Honey variety as well as its lineup of originals and is sure to make a lasting impression on travelers.