This Budweiser Christmas Jumper Combines Brews and Holiday Themes

By: Ady Floyd - Dec 4, 2015
References: retailtimes & thedrinksbusiness
This Budweiser Christmas sweater is a limited edition gift for beer consumers who will be entered into a draw for a chance to win a festive jumper. The Budweiser Christmas sweater is a classic look with a brand-specific twist.

The red and white sweater features stitching and embroidery that resembles traditional Christmas attire. The ultimate goal for this project is to convey the message of drinking responsibly over the Christmas season. The clever hashtag that will accompany this campaign is #BudWiseMen.

This particular holiday-themed promotion was created by UK retailer Tesc. The proceeds from this promotion will benefit an online campaign of the brand's choosing. There will be a total of 1,500 Christmas jumpers to be won, and the promotion will run until December 16, 2015.