Unilever and notjust Collaborated on Christmas Jumpers
Michael Hemsworth — November 16, 2023 — Fashion
References: notjustclothing & talkingretail
Unilever and notjust have partnered on a new range of Christmas jumpers for consumers to pick up this holiday season as a way to show off their pride for their favorite products. The collection includes three knit sweaters in all that pay homage to three of the most beloved grocery brands in Britain including Pot Noodle, Marmot and Colman's Mustard. Available via the notjust website, the sweaters will see half of the profits from each purchase donated to The Trusses Trust in a bid to help support those who are most vulnerable from food insecurity.
Licensing Manager Jolanda Wells spoke on the Unilever and notjust collaboration saying, "Being able to have three of Unilever’s much-loved household brands on the front of Christmas jumpers this season certainly puts us in the festive mood. Working with the great team at notjust, we’re very proud that these jumpers will spread Christmas joy in more ways than one with half of the profits from each sale donated to The Trussell Trust. This will help them to continue their amazing work supporting some of the most vulnerable people in society at a critical time of year.
Licensing Manager Jolanda Wells spoke on the Unilever and notjust collaboration saying, "Being able to have three of Unilever’s much-loved household brands on the front of Christmas jumpers this season certainly puts us in the festive mood. Working with the great team at notjust, we’re very proud that these jumpers will spread Christmas joy in more ways than one with half of the profits from each sale donated to The Trussell Trust. This will help them to continue their amazing work supporting some of the most vulnerable people in society at a critical time of year.
Trend Themes
1. Branded Sweater Collections - The partnership between Unilever and notjust showcases the trend of branded sweater collections as a way for consumers to show off their favorite products.
2. Christmas Jumpers - The release of the festive knit sweaters by Unilever and notjust highlights the trend of Christmas jumpers as a popular holiday fashion statement.
3. Charitable Collaborations - The collaboration between Unilever and notjust, with profits donated to The Trussell Trust, reflects the trend of charitable collaborations to support vulnerable communities during the holiday season.
Industry Implications
1. Retail - The retail industry can tap into the trend of branded sweater collections to offer consumers an opportunity to express their brand loyalty through fashionable clothing.
2. Fashion - The release of Christmas jumpers opens up opportunities within the fashion industry to create festive, seasonal designs that cater to consumer demand.
3. Non-profit - Collaborating with brands on charitable projects, such as the partnership with Unilever and notjust, provides non-profit organizations an avenue to raise funds and increase awareness for their cause.
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