André x Tipsy Elves Collaborated on Quirky Festive Apparel
Laura McQuarrie — November 18, 2019 — Lifestyle
References: tipsyelves & prnewswire
The limited-edition André x Tipsy Elves collection of holiday sweaters puts a useful spin on ugly Christmas sweaters and helps to announce the champagne brand's new cans of Brut and Brut Rosé. One of the most popular designs is sure to be the André Champagne Stocking Sweater for men and women, which is capable of storing a whole bottle of champagne. The stocking on the sweaters is emblazoned with the champagne brand's name and the design boasts an all-over Fair Isle pattern with plenty of sparkling details.
The collaborative festive André x Tipsy Elves designs also include other quirky holiday items like limited-edition sweaters, wine bottle sweaters, onesies and fanny packs with built-in holsters for carrying cans hands-free.
Image Credit: André, Tipsy Elves
The collaborative festive André x Tipsy Elves designs also include other quirky holiday items like limited-edition sweaters, wine bottle sweaters, onesies and fanny packs with built-in holsters for carrying cans hands-free.
Image Credit: André, Tipsy Elves
Trend Themes
1. Drink-holding Apparel - Creating clothing items with built-in holsters or pockets for holding drinks, enabling hands-free consumption in social settings.
2. Quirky Festive Designs - Developing unique and whimsical designs for holiday apparel that appeal to consumers looking for unconventional fashion options during festive seasons.
3. Functional Ugly Christmas Sweaters - Transforming the concept of ugly Christmas sweaters by adding useful features or practical elements that enhance the garment's value and functionality.
Industry Implications
1. Fashion/apparel - Incorporating innovative designs and functional elements into holiday clothing items to meet the changing preferences of fashion-conscious consumers.
2. Beverage/alcohol - Introducing beverage packaging innovations, like portable cans, that collaborate with non-alcoholic products or fashion brands to create unique and attention-grabbing products.
3. Gifts/souvenirs - Expanding the range of quirky holiday-themed gifts and souvenirs available to consumers, providing them with unconventional options for their celebrations or as presents for others.
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