PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 7.5
This Week and Warm Top 4 Examples: 7,669 Total Clicks Date Range: Oct 13 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food services turn to excessive activities for uninhibited exposure
Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 2,129 Total Clicks Date Range: Mar 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 11,871 Total Clicks Date Range: Nov 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Holiday merchandise gets an upscale overhaul to appeal to adults
Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 21,789 Total Clicks Date Range: Mar 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Personalization is brought back into stores to offer creative consumer input
Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please. [More]
Score: 3.9
This Quarter and Untested Top 3 Examples: 754 Total Clicks Date Range: Jan 14 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The auto industry turns to more ostentacious marketing tactics
Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era. [More]
Trend Hunter Services
Score: 8.1
This Year and V. Hot Top 4 Examples: 11,352 Total Clicks Date Range: Mar 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Socially generated content encourages interaction
Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 9,031 Total Clicks Date Range: Nov 13 - May 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Social media switches tones to push for more in-person socialization
Implications - Consumers and brands alike are putting a strong focus back on in-person socialization by creating real-life experiences that are complimented by the use of digital mediums. Brands are offering incentives to get shoppers off the Internet and into stores or experiencing their brands in more immersive ways. Many businesses are realizing that digital and physical strategies are best when paired. [More]
Score: 8.2
This Year and V. Hot Top 4 Examples: 41,508 Total Clicks Date Range: May 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 36,302 Total Clicks Date Range: Jan 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Interactive subway ads reflect a need for more integrated marketing tactics
Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 3,500 Total Clicks Date Range: Jul 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands turn to humorous publicity stunts to socially engage consumers
Implications - Looking to attract consumers through more interactive marketing tactics, brands are turning to humorous pranks to encourage more of an immediate response from individuals. Marketing stunts that utilize eccentric and over-the-top antics add a playfully engaging aspect to the overall campaign, creating an approachable link between the consumer and brand. [More]