DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Interactive Category List Full Index
| Score:
8.4 | This Quarter and Hot
Top 4 Examples:
Date Range:
21,684 Total Clicks Feb 13 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their messageImplications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]
 Outrageous Mohawk Advertising |
 Fashion Logo Photoshoots |
 Social Media Thighvertising |
 Typographical Eyelid Ads |
Filed in: Marketing Branding Billboards Interactive
| Score:
8.4 | This Quarter and Hot
Top 6 Examples:
Date Range:
109,378 Total Clicks May 09 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Brandalism
Unexpected street art draws attention through social media word of mouthImplications - Guerrilla artists have been making artistic commentaries on advertising and pop culture for some time now, defacing posters or remixing iconic logos, but now we're seeing brands such as WWF join in. Brands are beginning to experiment with avante garde street installations and graffiti to grab the attention of not only consumers, but the blogosphere hungry to cover these stunts. [More]
 Anti-Advertising Street Art |
 Guerrilla Censorship |
 Guerrilla Doll Faces |
 Bitten Billboards |
 Pac Man Street Art |
 Urban Micro Pandas |
Filed in: Marketing Publicity Stunts Interactive Branding
| Score:
5 | This Year and Chilly
Top 5 Examples:
Date Range:
2,810 Total Clicks Dec 11 - Jan 13 |
| Popularity | |
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| Freshness |
Exploratory Selling
Marketers use interactive social experiments to enhance engagementImplications - Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers. [More]
 Push Start Gift Dispensers |
 Beverage Brand Integrity Projects |
 Motion-Activated Digital Displays |
 Honesty-Awarding Campaigns |
 Partner Passion Tests |
Filed in: Lifestyle Marketing Sports Drinking Interactive
| Score:
5.7 | This Year and Mild
Top 6 Examples:
Date Range:
7,048 Total Clicks May 12 - Sep 12 |
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| Activity | |
| Freshness |
Pinned Promotion
Leveraging the popularity of Pinterest in sales and marketingImplications - Over the course of the year, Pinterest has exploded as a social media phenomenon to become the third most popular social network behind Facebook and Twitter. Not surprisingly, brands are now putting more effort into Pinterest marketing campaigns and using the idea of pinning as the foundation of their online marketing initiatives, which range from contests and curated content to philanthropic endeavors. As consumers are visual creatures, the use of Pinterest and image-based marketing may help to convert more online referrals and promotions into actual revenue. [More]
 Pinterest CVs |
 Pinterest-Hijacking Campaigns |
 Social Scavenger Hunt Stunts |
 Personalized Pin-Based Retail |
 Philanthropic Pinterest Promos |
 Photo-Sharing Contests |
Filed in: Business Marketing Interactive Retail Social Media
| Score:
3.8 | This Year and Chilly
Top 6 Examples:
Date Range:
3,633 Total Clicks Jul 12 - Sep 12 |
| Popularity | |
| Activity | |
| Freshness |
Involvement Marketing
Including customers in film & advertising creation to enhance engagementImplications - Marketing often requires a customer-centric approach, and nothing is more customer-centric than involving customers in the creation process and final product. Crowdsourcing has already become a creation method embraced by many brands, but now brands are taking customer involvement to the next level, whether it's being part of the final product (as in the Gap's Shine On campaign), participating in the process from idea generation to production, or being cast in a movie role. Involving customers in this way stands to elevate engagement and positive brand association while also encouraging fans to share their experience with their friends and networks. [More]
 Talent-Highlighting Clothing Ads |
 Playful Painting Kiddie Campaigns |
 Multi-Role Movie Auditions |
 Fan-Made Drink Ads (UPDATE) |
 Social Media Casting Calls |
 Crowdsourced Rapper Projects |
Filed in: Marketing Interactive Commercials Social Media
