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Emerging interactive opportunities for innovators, entrepreneurs and creative minds

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Score: 7.2
Fresh and Warm Top 4 Examples: 2,027 Total Clicks Date Range: Nov 16 - Feb 17
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Franchises enter new territory to connect with adult consumers
Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, even for franchises with generally younger fanbases, franchises are able to expand their reach. [More]
Score: 6.2
This Quarter and Mild Top 6 Examples: 5,285 Total Clicks Date Range: Feb 15 - Jan 17
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Brands foster public inclusivity by taking events to the streets
Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 7,375 Total Clicks Date Range: Jun 15 - Dec 16
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Retail spaces blur the line between production and consumption
Implications - Blurring the line between production and consumption, retail brands are emerging with forward-thinking retail concepts that provide shoppers with an opportunity to engage with interactive elements that hint at the research and development of new products. In addition to providing brands with an opportunity for real-time feedback, such concepts highlight the continued progression of the consumer-brand relationship into the realm of symbiosis. [More]
Score: 6.8
This Year and Warm Top 6 Examples: 10,438 Total Clicks Date Range: Sep 15 - Nov 16
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High-tech retail displays provide interaction and context
Implications - Interactive, high-tech retail displays are being adopted by brands looking to increase engagement in-store. Offering cues on how products can be used, and information not provided on the product itself, this approach to display provides both an entertaining and informational experience for the modern shopper. [More]
Score: 7.5
This Year and Hot Top 6 Examples: 17,345 Total Clicks Date Range: Mar 16 - Nov 16
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Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
Score: 7.5
This Year and Hot Top 6 Examples: 35,943 Total Clicks Date Range: Mar 14 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]
Score: 6
This Year and Warm Top 4 Examples: 8,729 Total Clicks Date Range: Sep 15 - May 16
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Brands highlight the natural origins of food and bev products
Implications - As brands work hard to create a positive connection between a food product and natural cultivation, many are launching virtual reality campaigns that provide consumers with a firsthand experience of the spaces in which ingredients are harvested. In addition to highlighting the continued success of multi-sensory campaigns, this progression underscores the modern expectation of transparency when it comes to the origins and makeup of any given commodity. [More]
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Score: 6.5
This Year and Hot Top 4 Examples: 6,874 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]
Score: 7.6
This Year and Hot Top 6 Examples: 42,871 Total Clicks Date Range: Jun 15 - Jul 16
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Brands pamper in an attempt to be transformative
Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts and pivoting branding to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality. [More]
Score: 6.1
This Year and Warm Top 5 Examples: 5,769 Total Clicks Date Range: Mar 16 - Jun 16
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Brands use Snapchat lenses to cultivate user-generated advertising
Implications - As brands rush to the Snapchat platform and experiment with the service's various ad formats, many are opting to launch sponsored lenses that enable users to create and share branded selfies. In addition to highlighting the unique ability of the messaging platform to encourage user-generated content, this shift demonstrates the unique opportunity created by tapping into the consumer desire to share branded content as a representation of themselves in what can be considered a digitally evolved form of word-of-mouth. [More]