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Score: 6.9
Recent and Warm Top 4 Examples: 19,322 Total Clicks Date Range: Jan 14 - Nov 14
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Brands adopt informal, party-like environments to enhance consumer engagement
Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 4,648 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 7.9
This Quarter and V. Hot Top 4 Examples: 8,864 Total Clicks Date Range: Jun 14 - Oct 14
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Campaigns that blend the offline with the online increase user appeal
Implications - As more consumers experience their surroundings with a smartphone in hand, brands are looking to engage with them more than ever. A shift towards online and offline advertising that requires device usage supports consumer behavior rather than fighting against it. [More]
Score: 7.4
This Quarter and Hot Top 4 Examples: 9,452 Total Clicks Date Range: Feb 14 - Oct 14
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Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals. [More]
Score: 7.4
This Quarter and Hot Top 4 Examples: 27,369 Total Clicks Date Range: Jun 13 - Oct 14
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Heightening viewer experiences, brands adopt virtual simulations
Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way. [More]
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Score: 7.3
This Quarter and Hot Top 4 Examples: 8,962 Total Clicks Date Range: Apr 14 - Sep 14
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A desire to connect with consumers has brands targeting different senses
Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest. [More]
Score: 5.7
This Quarter and Warm Top 4 Examples: 2,120 Total Clicks Date Range: May 13 - Sep 14
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Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 6,542 Total Clicks Date Range: Jan 13 - Sep 14
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Vending machines move beyond food to provide more creative services
Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 10,771 Total Clicks Date Range: Jun 14 - Sep 14
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Campaigns turn to beacon technology for targeted reach-out tactics
Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer. [More]
Score: 6.9
This Quarter and Warm Top 3 Examples: 5,618 Total Clicks Date Range: Jan 12 - Sep 14
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Holiday references pop up during unexpected seasons to capture emotions
Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level. [More]