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Score: 6.5
This Week and Warm Top 4 Examples: 3,910 Total Clicks Date Range: May 15 - Jul 15
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Brands appease activity oriented Millennials with interactive innovations
Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 1,526 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 10,279 Total Clicks Date Range: May 14 - Jun 15
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Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 15,013 Total Clicks Date Range: Sep 14 - Jun 15
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Merchandising seeks to engage children in brand experiences
Implications - Instead of merely marketing products to young consumers, brands are expanding to include children with kid-sized event campaigns and experiences. By ensuring early contact with the next generation of consumers, brands and marketers seek to build rapport and brand loyalty as early as possible. [More]
Score: 7.3
This Quarter and Hot Top 4 Examples: 2,980 Total Clicks Date Range: Jan 15 - Jun 15
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Brands capitalize on the ephemeral nature of emerging social media
Implications - Brands aware of the ephemeral direction that social media is moving towards have redirected marketing efforts to follow suit. By using transient social platforms like Snapchat, or devising temporary marketing schemes, brands are appealing to a desire amongst people to consume smaller forms of content in a way that is both easy and efficient. [More]
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 2,636 Total Clicks Date Range: May 14 - Jun 15
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Marketing campaigns incorporate seasonal conditions to enhance experience
Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 13,043 Total Clicks Date Range: Sep 14 - May 15
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Multisensory experiences create emotional connections within consumers
Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 6,154 Total Clicks Date Range: Feb 15 - May 15
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Consumers respond to Beacon-optimized advertising
Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 2,249 Total Clicks Date Range: Oct 14 - May 15
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Brands engage consumers through campaign-boosting gaming apps
Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 7,126 Total Clicks Date Range: Jan 15 - Apr 15
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Websites integrate interactive features to encourage visitor engagement
Implications - Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks. [More]