Consumer Insights

Emerging interactive opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.9
Recent and Mild Top 4 Examples: 2,118 Total Clicks Date Range: Mar 16 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 5.2
This Week and Mild Top 4 Examples: 875 Total Clicks Date Range: May 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals. [More]
Score: 7.3
This Week and Hot Top 4 Examples: 3,565 Total Clicks Date Range: Oct 14 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Musicians present fans with exclusive content through messaging apps
Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,025 Total Clicks Date Range: Jan 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers explore immersive booking tools that provide transparency
Implications - As consumers push for transparency in all aspects of consumption, many are embracing interactive travel booking tools that take advantage of virtual reality and 360-degree video technology. Related to the transparent nature of sharing economy accommodation options, this progression demonstrates the need for brands to better illuminate the experience of such luxury offerings as a means of remaining competitive. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 2,288 Total Clicks Date Range: Jul 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands design VR activations that put users in the shoes of pro athletes
Implications - As consumers search for more experiential ways to interact with their favorite sports brands, many of those brands are emerging with immersive virtual reality experiences that place users in the perspective of professional athletes. Such interactions are primarily emotional experiences for fans, helping to reinforce an innate sense of belonging to the community of the team at large. This progression highlights the opportunity for brands to activate and reaffirm relationships with individual consumers by enabling exclusive behind-the-scenes access. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 6,780 Total Clicks Date Range: Jun 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands launch product tasting tours with flavor-tracking VR experiences
Implications - Food and beverage brands are emerging with virtual reality-enhanced tastings incorporated into events in order to positively re-position the product in the mind of the consumer. Often emphasizing the cultivation "journey" that factors into a product's differentiation, such VR uses elevate the sampling experience by providing a multi-sensory element that also functions as product education. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 13,211 Total Clicks Date Range: Feb 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers embrace play-inspired experiences that mirror childhood
Implications - As consumers look for activities that blur the line between work and play, many are embracing extreme sports-inspired strategy games reformatted to be experienced indoors in urban settings. Related to the continued proliferation of the so-called "kidification of adults," this progression underlines the opportunity for brands to engage consumers around temporary moments of escape. [More]
Trend Hunter Services
Score: 8
This Month and Hot Top 4 Examples: 3,214 Total Clicks Date Range: Feb 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Creating strong cultural ties, brands turn to events that highlight heritage
Implications - Realizing the growing opportunity and buying power among Hispanics, brands are shifting their marketing tactics toward more culturally inclusive marketing approaches. Offering consumers the chance to engage in cultural experiences alongside big name brands and retailers, these events are blending immersive experiences with elements of cultural heritage to create a more dynamic and meaningful shopping experience. These examples of branded cultural experiences speak to a desire among consumers for not only memorable experiences, but also a way to identify with the brands they’re purchasing from. [More]
Score: 8.3
This Month and Warm Top 4 Examples: 25,833 Total Clicks Date Range: Jul 15 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands host relaxing events for consumers in garden-inspired venues
Implications - As brands attempt to align themselves with the wellness goals of the modern consumer, many are hosting immersive garden-inspired pop-ups that prioritize relaxation and indulgence. In addition to highlighting the emotional value of romantic multi-sensory experiences, this shift demonstrates the opportunity for brands to empower reflections on self-care through escapism. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 2,971 Total Clicks Date Range: Feb 16 - Apr 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands launch sponsored geofilters on Snapchat that feel serendipitous
Implications - The progression away from organic social reach has given way to brands embedding themselves into the social experience of Snapchat with sponsored geofilters that enable user-generated ad content. Requiring consumers to be in the right place at the right time, such campaigns are often bound by a series of geographic coordinates that help to ensure the experience feels personalized and exclusive. The modern consumer's comfort with contributing their own content reflects the desire for more concise and meaningful brand interactions, which is motivated by the general aversion to mass marketing efforts. [More]