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Score: 7.7
This Week and Hot Top 4 Examples: 3,874 Total Clicks Date Range: Mar 16 - Apr 17
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Brands go undercover to allow new products to receive unbiased reviews
Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way. [More]
Score: 7
This Month and Mild Top 6 Examples: 12,606 Total Clicks Date Range: Sep 15 - Apr 17
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Brands tap into Millennial curiosity through unexpected beachside innovations
Implications - Amplifying the beachside setting, Millennials seek ways to create unique experiences that satiate their sense of wonderment and curiosity. With this demographic’s proclivity towards sharable moments, it becomes important for brands to continue engaging the imaginations of Millennials in new and unexpected ways in order to further generate excitement and increase brand recognition. [More]
Score: 6.2
This Month and Mild Top 5 Examples: 11,709 Total Clicks Date Range: Sep 15 - Apr 17
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Oceanside activations create immersive branding experiences
Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. [More]
Score: 8
This Month and Hot Top 5 Examples: 8,769 Total Clicks Date Range: May 13 - Apr 17
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Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]
Score: 7.4
This Quarter and Warm Top 5 Examples: 5,231 Total Clicks Date Range: Nov 16 - Feb 17
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Franchises enter new territory to connect with adult consumers
Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, franchises with generally younger fanbases are able to expand their reach. [More]
Score: 5.9
This Year and Mild Top 6 Examples: 5,546 Total Clicks Date Range: Feb 15 - Jan 17
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Brands foster public inclusivity by taking events to the streets
Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 8,127 Total Clicks Date Range: Jun 15 - Dec 16
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Retail spaces blur the line between production and consumption
Implications - Blurring the line between production and consumption, retail brands are emerging with forward-thinking retail concepts that provide shoppers with an opportunity to engage with interactive elements that hint at the research and development of new products. In addition to providing brands with an opportunity for real-time feedback, such concepts highlight the continued progression of the consumer-brand relationship into the realm of symbiosis. [More]
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Score: 6.6
This Year and Warm Top 6 Examples: 11,484 Total Clicks Date Range: Sep 15 - Nov 16
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High-tech retail displays provide interaction and context
Implications - Interactive, high-tech retail displays are being adopted by brands looking to increase engagement in-store. Offering cues on how products can be used, and information not provided on the product itself, this approach to display provides both an entertaining and informational experience for the modern shopper. [More]
Score: 7.2
This Year and Hot Top 6 Examples: 19,548 Total Clicks Date Range: Mar 16 - Nov 16
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Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
Score: 7.3
This Year and Hot Top 6 Examples: 37,987 Total Clicks Date Range: Mar 14 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]