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Score: 5.6
This Week and Mild Top 4 Examples: 2,032 Total Clicks Date Range: Oct 14 - May 15
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Brands engage consumers through campaign-boosting gaming apps
Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 5,028 Total Clicks Date Range: Jan 15 - Apr 15
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Websites integrate interactive features to encourage visitor engagement
Implications - Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 17,540 Total Clicks Date Range: Feb 14 - Apr 15
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Brands turn to over-arching product displays to heighten consumer engagement
Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 6,242 Total Clicks Date Range: Sep 13 - Apr 15
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Vending machines encourage social interaction in exchange for goods
Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 3,966 Total Clicks Date Range: Aug 14 - Mar 15
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Moving beyond musical entertainment, festivals integrate pop-up stations
Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events. [More]
Trend Hunter Services
Score: 6.4
This Year and Warm Top 4 Examples: 3,713 Total Clicks Date Range: Apr 14 - Feb 15
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Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]
Score: 6
This Year and Warm Top 4 Examples: 2,660 Total Clicks Date Range: Feb 14 - Jan 15
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Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
Score: 7
This Year and Hot Top 4 Examples: 7,913 Total Clicks Date Range: Jun 14 - Jan 15
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Branded content extends into useful, problem-solving apps
Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 9,708 Total Clicks Date Range: Sep 14 - Dec 14
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Seeking to anticipate consumer interests, brands collect consumer data
Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship. [More]
Score: 7
This Year and Hot Top 4 Examples: 11,501 Total Clicks Date Range: Jul 13 - Dec 14
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Campaigns integrate consumer input to customize experiences
Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information. [More]