PRO Trends

Emerging interactive opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8
This Month and Warm Top 4 Examples: 28,832 Total Clicks Date Range: Mar 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands delight consumers with activations that recall childhood
Implications -In a time marked by overworked consumers turning to technology for stress management, brands are ingratiating themselves to consumers through play-driven events that provide a temporary moment of relief. A natural convergence of the so-called "kidification of adults" and the shift toward experiential marketing, such events engage consumers by appealing to their inner child and empowering them with a moment to "unplug." This progression demonstrates the power of youth marketing in appealing to older generations, as well as indicates the desire to stay youthful among boomers and Gen X. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,919 Total Clicks Date Range: Jan 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers learn about product offerings in a multi-sensory way
Implications - Immersive in-store virtual reality experiences that provide an engaging environment in which to learn about new product offerings are proving to be successful with discerning consumers. Whether as a means to showcasing stages of production or to help consumers imagine a product's best use, such in-store VR experiences elevate the customer experience while enabling face-to-face interaction. This shift suggests consumers have grown weary of conventional marketing tactics and are looking to participate in a more interactive experience. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 16,620 Total Clicks Date Range: Feb 14 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Designers invite consumers to experience fashion week in-store via VR
Implications - As social media has made global fashion weeks more accessible to the average consumer, designers are beginning to replicate the fashion show experience in-store through virtual reality technology. Whether to offer behind-the-scenes glimpses or to give VIP shoppers a front row view, such experiences enrich the in-store visit while also engaging consumers one-on-one through access to exclusive content. This progression is related to the need for immersive brand experiences that give consumers context on the product offering and speaks to the role of VR and AR technology as a means of entertainment-based marketing. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 1,400 Total Clicks Date Range: Oct 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Stores bring holiday campaigns to life through AR and VR experiences
Implications - As brands aim to create memorable interactions with consumers throughout the holiday season, many are turning to augmented and virtual reality technology in order to bring festive campaigns to life. Whether to introduce individuals to the lifestyle vision of the brand or to familiarize them with new products, such applications of VR and AR seek to provide unexpected delight to the brick-and-mortar shopping experience. Overall, these experiences help the campaign message resonate with consumers on a more meaningful level and add value to in-store visits. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 9,629 Total Clicks Date Range: May 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are drawn to pleasure-driven retail experiences
Implications - Epicurean retail concepts that entice consumers by engaging their innate pursuit of pleasure are emerging to reshape the brick-and-mortar landscape. Whether a multi-sensory in-store event or an opportunity for product education that feels recreational, such concepts marry fantasy and play in a way that opens up the realm of possibility in the mind of the consumer, making it a genuinely pleasurable encounter. This pattern is related to the consumer desire for immersive experiences that help elevate the everyday into the extraordinary. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 1,736 Total Clicks Date Range: Sep 15 - Jan 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Ride shares & taxi services offer unconventional features for allure
Implications - Targeting consumers in a more experiential manner, transport services are turning to unexpected features to generate excitement. Transforming ordinary rides into unique experiences, services like Uber are using immersive promotional tactics to engage customers and encourage brand loyalty in a highly competitive market. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 1,676 Total Clicks Date Range: Nov 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands reward consumers for taking part in clothing swap initiatives
Implications - In a progression that provides stark contrast to the short design cycle of fast fashion retail, many brands are putting forth initiatives that invite customers to donate their unwanted clothing for the betterment of the community. By providing incentives for customers to contribute to such campaigns, brands can encourage a lifestyle of conscious consumption. This mainstream shift toward branded upcycling efforts speak to the evolving consumer expectation of retail brands to reflect sustainability-focused values. [More]
Trend Hunter Services
Score: 5.5
This Quarter and Mild Top 4 Examples: 2,736 Total Clicks Date Range: Jul 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Medical organizations focus on destigmatizing healthcare needs
Implications - Understanding that shock tactics have a tendency to breed fear and shame, medical organizations are turning to campaigns that normalize illness. Whether it's through social interaction or celebrity endorsement, the lynchpin of these campaigns is to foster a sense of support and de-stigmatize medical conditions. Organizations that understand the effectiveness of togetherness and transparency over fear will succeed in making more genuine, longer-lasting connections. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 11,708 Total Clicks Date Range: Jul 15 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are guided by point of purchase tasting opportunities
Implications - Signalling that consumers are interested in getting the most out of each purchase, educational tasting opportunities transform the point of purchase experience of alcohol sales. Often most helpful in selecting between varieties or for picking up tips on a product's best pairings, these tastings occur as an educational customer experience that informs their purchase in relation to their personal tastes. This progression speaks to the interest of consumers in making purchases that complement their lifestyle, as well as an interest in acquiring expert-level knowledge on a product's best uses for at-home consumption. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 4,561 Total Clicks Date Range: Jul 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Alcohol brands adopt customization as a form of relationship-building
Implications - Understanding that hyper-personalization has become apart of consumers' daily lives, the alcohol industry is providing outlets for personal expression in their offerings. By building consumer preferences into services through big data, or inviting consumers to volunteer their own information, this approach creates a symbiotic relationship between brand and consumer. Rather than lessening the expertise of a company, it allows for a balance between best-practices of a product and the personal preferences of the consumer. [More]