PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.3
This Quarter and Warm Top 4 Examples: 11,529 Total Clicks Date Range: Nov 13 - Jun 14
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Holiday merchandise gets an upscale overhaul to appeal to adults
Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic. [More]
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 21,534 Total Clicks Date Range: Mar 13 - Jun 14
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Personalization is brought back into stores to offer creative consumer input
Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please. [More]
Score: 4.6
This Quarter and Mild Top 4 Examples: 2,484 Total Clicks Date Range: Sep 13 - Jun 14
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The auto industry turns to more ostentacious marketing tactics
Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 11,254 Total Clicks Date Range: Mar 13 - May 14
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Socially generated content encourages interaction
Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction. [More]
Score: 7.6
This Quarter and V. Hot Top 4 Examples: 8,814 Total Clicks Date Range: Nov 13 - May 14
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Social media switches tones to push for more in-person socialization
Implications - Consumers and brands alike are putting a strong focus back on in-person socialization by creating real-life experiences that are complimented by the use of digital mediums. Brands are offering incentives to get shoppers off the Internet and into stores or experiencing their brands in more immersive ways. Many businesses are realizing that digital and physical strategies are best when paired. [More]
Trend Hunter Services
Score: 8.3
This Year and V. Hot Top 4 Examples: 40,653 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 36,143 Total Clicks Date Range: Jan 12 - Mar 14
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Interactive subway ads reflect a need for more integrated marketing tactics
Implications - While brands often seek out more open and exposed forms of product placement, blatant ad campaigns are often ignored by consumers too busy to pay attention. Seeking to catch consumer interest through more habitual day-to-day techniques, brands are turning to interactive marketing tactics such as immersive subway stunts to engage individuals on a more approachable level. Turning average commuter settings into engaging campaigns allows brands to connect with individuals in a setting that feels more convenient than intrusive. [More]
Score: 6
This Year and Warm Top 4 Examples: 3,433 Total Clicks Date Range: Jul 13 - Mar 14
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Brands turn to humorous publicity stunts to socially engage consumers
Implications - Looking to attract consumers through more interactive marketing tactics, brands are turning to humorous pranks to encourage more of an immediate response from individuals. Marketing stunts that utilize eccentric and over-the-top antics add a playfully engaging aspect to the overall campaign, creating an approachable link between the consumer and brand. [More]
Score: 7.1
This Year and V. Hot Top 4 Examples: 7,616 Total Clicks Date Range: Jul 13 - Feb 14
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Heartfelt sharing campaigns utilize kindness to connect with consumers
Implications - With brands often featuring ads that center around product placement and aesthetic appeal, consumers are looking to more emotionally enticing concepts that allow for a relatable connection. Commercials that feature sharing and kindness provide features of good will and graciousness that people constantly strive for, appealing to a consumer's need for more honest and down-to-earth approaches. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 29,102 Total Clicks Date Range: Dec 13 - Feb 14
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Entertaining patrons even before shopping, brands turn to interactive windows
Implications - As the global economy continues to waver and retailers become ever more pressured to draw in prospective shoppers, window displays are evolving to grab attention with augmented reality and over-the-top premises before even plugging a product. Speaking to consumers that crave a manageable form of escapism and novelty, the displays correlate a sense of youthful optimism about financial woes and personal problems to provide shoppers with a full-on entertainment experience. [More]