PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 6.1
This Week and Warm Top 4 Examples: 1,783 Total Clicks Date Range: May 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer. [More]
Score: 6.7
This Week and Warm Top 4 Examples: 6,056 Total Clicks Date Range: Jan 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Vending machines move beyond food to provide more creative services
Implications - Offering instantaneous access to more than mere snacks and meals, retailers are integrating unusual products into vending machines for unexpected allure. Providing access to a wide variety of function-focused products, retailers are using automated machines to enhance consumer accessibility, speaking to a rise in more streamlined marketing approaches. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 7,114 Total Clicks Date Range: Jun 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Campaigns turn to beacon technology for targeted reach-out tactics
Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer. [More]
Score: 7.2
This Month and Warm Top 3 Examples: 5,481 Total Clicks Date Range: Jan 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Holiday references pop up during unexpected seasons to capture emotions
Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level. [More]
Score: 7
This Month and Hot Top 4 Examples: 2,921 Total Clicks Date Range: Feb 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
TV shows turn to unexpected marketing tactics to encourage fandom
Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics. [More]
Trend Hunter Services
Score: 7.2
This Month and Warm Top 4 Examples: 20,887 Total Clicks Date Range: Jan 14 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Print campaigns are taken a step further with participatory engagement
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 23,866 Total Clicks Date Range: Oct 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands accept waste as a payment for goods to reinforce positive perceptions
Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 2,235 Total Clicks Date Range: Mar 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers. [More]
Score: 7
This Year and Warm Top 4 Examples: 12,267 Total Clicks Date Range: Nov 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Holiday merchandise gets an upscale overhaul to appeal to adults
Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 22,311 Total Clicks Date Range: Mar 13 - Jun 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Personalization is brought back into stores to offer creative consumer input
Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please. [More]