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Score: 9
This Month and V. Hot Top 4 Examples: 17,286 Total Clicks Date Range: Nov 14 - Aug 15
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Drinking experiences are heightened with creative, interactive elements
Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 5,513 Total Clicks Date Range: Feb 14 - Aug 15
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Brands favor remarkable kiosk designs in spite of short time frames
Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 3,990 Total Clicks Date Range: Feb 15 - Jul 15
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Brands get noticed with emotive, tech-free campaigns focused on values
Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 8,660 Total Clicks Date Range: Jul 14 - Jul 15
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Brands woo Latin consumers by inviting them to contribute campaign content
Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences. [More]
Score: 7
This Quarter and Hot Top 4 Examples: 4,026 Total Clicks Date Range: Dec 14 - Jul 15
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Brands mix digital engagement with experiential forms of marketing
Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers. [More]
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Score: 8.7
This Quarter and V. Hot Top 4 Examples: 23,515 Total Clicks Date Range: Jul 15 - Jul 15
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Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,027 Total Clicks Date Range: May 14 - Jul 15
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Brands position themselves as stakeholders in consumer health
Implications - Rather than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty. [More]
Score: 8.1
This Quarter and Hot Top 4 Examples: 7,935 Total Clicks Date Range: Apr 14 - Jul 15
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Brands convert video content into direct sales channels
Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,632 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 10,661 Total Clicks Date Range: May 14 - Jun 15
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Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]