PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.4
This Month and Warm Top 3 Examples: 5,450 Total Clicks Date Range: Jan 12 - Sep 14
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Holiday references pop up during unexpected seasons to capture emotions
Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level. [More]
Score: 7.1
This Month and Hot Top 4 Examples: 2,857 Total Clicks Date Range: Feb 14 - Sep 14
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TV shows turn to unexpected marketing tactics to encourage fandom
Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 18,438 Total Clicks Date Range: Jan 14 - Sep 14
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Print campaigns are taken a step further with participatory engagement
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print. [More]
Score: 8.7
This Month and V. Hot Top 4 Examples: 18,145 Total Clicks Date Range: Oct 13 - Sep 14
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Brands accept waste as a payment for goods to reinforce positive perceptions
Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 10,496 Total Clicks Date Range: Oct 13 - Aug 14
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Food services turn to excessive activities for uninhibited exposure
Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements. [More]
Trend Hunter Services
Score: 6.5
This Quarter and Warm Top 4 Examples: 2,216 Total Clicks Date Range: Mar 14 - Aug 14
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Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 11,975 Total Clicks Date Range: Nov 13 - Jun 14
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Holiday merchandise gets an upscale overhaul to appeal to adults
Implications - Holidays have long since been focused on children, but as the number of DINKs (double income, no kids) rises in North America, brands are augmenting holidays to be more appropriate for adult consumers. Often placing a darker spin on celebrations, these innovations create something more mundane and appealing for the nine-to-five demographic. [More]
Score: 8.2
This Year and V. Hot Top 4 Examples: 22,234 Total Clicks Date Range: Mar 13 - Jun 14
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Personalization is brought back into stores to offer creative consumer input
Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please. [More]
Score: 4.8
This Week and Mild Top 4 Examples: 901 Total Clicks Date Range: Jan 14 - Sep 14
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The auto industry turns to more ostentacious marketing tactics
Implications - Moving away from straightforward benefits branding, big brands are turning to marketing that puts a greater emphasis on prestigious lifestyle, as opposed to the product. Carefully camouflaging products into fashion shows, art exhibitions and social celebrations, even non-luxury autos can be seen as prestigious in the post-recession era. [More]
Score: 8
This Year and V. Hot Top 4 Examples: 11,541 Total Clicks Date Range: Mar 13 - May 14
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Socially generated content encourages interaction
Implications - Seeking to foster a closer connection, brands are turning to social media platforms to allow users to alter, engage and ultimately customize campaigns with their tweets and online involvement. As brands expand on a more global scale, socially generated content allows retailers to maintain a personal link with consumers, reflecting a turn towards more gratifying methods of online interaction. [More]