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Score: 8.2
This Month and Hot Top 4 Examples: 16,188 Total Clicks Date Range: Feb 14 - Apr 15
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Brands turn to over-arching product displays to heighten consumer engagement
Implications - Realizing the need to go beyond traditional product display, brands are turning to large-scale aesthetics to help make the buying experience more experiential. Crafting displays within displays to create a more immersive consumer experience, brands are using over-arching shelves and booths to create their own world within supermarkets and store aisles, allowing buyers to temporarily immerse and surround themselves with a brand. [More]
Score: 7
This Month and Warm Top 4 Examples: 4,451 Total Clicks Date Range: Sep 13 - Apr 15
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Vending machines encourage social interaction in exchange for goods
Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 3,764 Total Clicks Date Range: Aug 14 - Mar 15
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Moving beyond musical entertainment, festivals integrate pop-up stations
Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 3,680 Total Clicks Date Range: Apr 14 - Feb 15
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Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 2,591 Total Clicks Date Range: Feb 14 - Jan 15
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Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
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Score: 7.1
This Year and Hot Top 4 Examples: 7,658 Total Clicks Date Range: Jun 14 - Jan 15
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Branded content extends into useful, problem-solving apps
Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 9,152 Total Clicks Date Range: Sep 14 - Dec 14
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Seeking to anticipate consumer interests, brands collect consumer data
Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 11,239 Total Clicks Date Range: Jul 13 - Dec 14
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Campaigns integrate consumer input to customize experiences
Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 2,835 Total Clicks Date Range: Jul 14 - Dec 14
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Brands utilize the technology for enhanced interactive marketing approaches
Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place. [More]
Score: 7.3
This Year and V. Hot Top 4 Examples: 4,243 Total Clicks Date Range: Jul 14 - Dec 14
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Brands give back to consumers by offering presents for interaction
Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics. [More]