PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.8
This Month and Warm Top 4 Examples: 2,688 Total Clicks Date Range: Aug 14 - Mar 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Moving beyond musical entertainment, festivals integrate pop-up stations
Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,649 Total Clicks Date Range: Apr 14 - Feb 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 2,468 Total Clicks Date Range: Feb 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
Score: 7.2
This Quarter and Hot Top 4 Examples: 6,912 Total Clicks Date Range: Jun 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Branded content extends into useful, problem-solving apps
Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 8,550 Total Clicks Date Range: Sep 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking to anticipate consumer interests, brands collect consumer data
Implications - Enhancing consumer engagement, brands are turning to digital techniques to create more meaningful, individual marketing content. Collecting consumer data through online platforms and digital devices, brands are using things like facial recognition and beacon technology to customize campaigns with unique, personalized features. These hyper-targeted strategies allow brands to not only anticipate consumer needs, but also create a more meaningful brand-consumer relationship. [More]
Trend Hunter Services
Score: 7.2
This Year and Hot Top 4 Examples: 10,856 Total Clicks Date Range: Jul 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Campaigns integrate consumer input to customize experiences
Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 2,755 Total Clicks Date Range: Jul 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands utilize the technology for enhanced interactive marketing approaches
Implications - As consumers become accustomed to traditional marketing techniques, brands are beginning to incorporate drone technology for a more interactive experience. The rise of drone-based advertising appeals to consumers through interactivity, while allowing brands to expand boundaries with respect to where marketing can take place. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 4,127 Total Clicks Date Range: Jul 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands give back to consumers by offering presents for interaction
Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 21,920 Total Clicks Date Range: Jan 14 - Nov 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands adopt informal, party-like environments to enhance consumer engagement
Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience. [More]
Score: 7
This Year and Hot Top 4 Examples: 4,837 Total Clicks Date Range: Oct 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]