Curated Maternity

Expectant moms turn to subscription services for an easier experience

Implications - Seeking to alleviate the stresses of pregnancy, women are turning to curated subscription services that provide everyday necessities. Offering kits that include everything from maternity clothing to nutritional goods and pre-delivery products, curated packages not only add a level of convenience, but they also speak to a need for products and services that specifically cater to very specific segments of life.
SCORE: 4.5
Mild Top 4 Examples: 4,435 Total Clicks Feb 15 - Mar 16
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Consumer Insight Topics: LifestyleLifeYouthLife-Stages
Motherhood Survival Kits - Hello Flo's New Mom Kit is Stocked with Products for New Moms
SCORE: 5.9
Warm 2,477 Clicks Pub: Feb 28, 15
Motherhood Survival Kits
Hello Flo's New Mom Kit is Stocked with Products for New Moms
Hello Flo’s New Mom Kit delivers the same level of genius as its period subscription kits and hilarious commercials. This new offering from the brand appeals to women who have recently had a... [More]
Stylish Maternity Subscriptions - Preggonista Boxes Supply Monthly Gifts for Pregnant Women
SCORE: 5.8
Warm 1,050 Clicks Pub: Nov 13, 15
Stylish Maternity Subscriptions
Preggonista Boxes Supply Monthly Gifts for Pregnant Women
Gifts for pregnant women often consider practical concerns to do with a woman’s changing body such as nutrition and comfort, but Preggonista is a subscription box service that reminds style... [More]
Pregnancy Delivery Kits - The Push Pack is a Prepacked Hospital Bag for Expectant Mothers
SCORE: 2.8
Untested 200 Clicks Pub: Nov 12, 15
Pregnancy Delivery Kits
The Push Pack is a Prepacked Hospital Bag for Expectant Mothers
In order to ensure comfort for a new mother after a baby has been delivered at the hospital, Small Batch Studio created the Push Pack. This prepacked hospital bag contains all the essentials to... [More]
Tailored Motherhood Kits - Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
SCORE: 1.6
Untested 708 Clicks Pub: Mar 12, 15
Tailored Motherhood Kits
Citrus Lane Ships Out Curated Gift Boxes for Mom and Baby
Citrus Lane is a subscription service geared towards moms and their growing children. Rather than adopting a one-size-fits-all approach, the beauty of getting these particular gift boxes in the mail... [More]
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