Consumers avoid the guilt of comfort foods with fermented additions
Implications - As consumers look for ways to make incremental changes to their lifestyle choices in the interest of wellness, many are turning to fermented foods to elevate traditional comfort food dishes. A means to achieving a more balanced meal while accessing familiar flavors, the inclusion of probiotic-rich ingredients offers discerning consumers a compromise they can justify in both regards. In addition to highlighting scientific advancements that have resulted in greater public knowledge regarding the health of bodily systems, this shift speaks to the interest in recreating familiar experiences through more responsible means.
Workshop Question - How might your brand tap into consumers' desire for a familiar experience?
Trend Themes
1. Fermented Foods - Probiotic-rich fermented ingredients offer health-conscious consumers familiar flavors in a more responsible way, providing openings for research and development in incorporating these ingredients in innovative dishes.
2. Regional Fusion Cuisine - Asian flavor profiles infused in Western dishes, such as the Korean Waffle Bowl and Korean Quesadilla, create a new dimension in traditional recipes, and could pave the way for entrepreneurs to experiment and develop new fusion dishes.
3. Plant-based Foods - Vegan-friendly foods are becoming a popular choice for consumers that want a quick and healthy meal option, expanding the market for innovative plant-based products.
Industry Implications
1. Food and Beverage - The food and beverage industry shows openings for those looking to innovate with ingredients such as fermented foods while catering to health-conscious consumers.
2. Restaurant Industry - Restaurants that incorporate fusion cuisine trends, such as Korean-inspired flavor profiles, can capitalize on the growing trend towards merging different cultural cooking methods and recipes.
3. Fast Food Industry - The fast food industry could benefit from offering regional menu items that appeal to international consumers, opening a door for fast food chains to include unique dishes not common in North America.
7 Featured, 62 Examples:
131,502 Total Clicks
Date Range:
Dec 14 — Jul 16
Trending:
Average
Consumer Insight Topics:
