Functional Caffeine

Ready to drink coffee goes premium with the inclusion of new ingredients

Implications - Though it is a small segment, ready-to-drink coffee is steadily growing amongst coffee drinkers. Moving away from the bottled frappuccino format, consumers are gravitating towards premium, better-for-you products, that guarantee not only energy, but also added health benefits addressing fatigue, immunity and digestion. The inclusion of upleveled ingredients is what communicates these added benefits, suggesting that consumers are not only attune to buzz words and phrases, but also pay attention to specific and ingredients as they emerge.
SCORE: 6
This Year and Warm Top 6 Examples: 5,182 Total Clicks Jan 16 - Feb 17
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Consumer Insight Topics: LifestyleHealthDrinking
Probiotic Coffee Beverages - This 'Jus by Julie' Drink Combines Coffee and Probiotics
SCORE: 7
Hot 1,681 Clicks Pub: Feb 6, 16
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Rather than having to consume coffee and probiotics separately, this Jùs by Julie product preemptively combines both. For the creation of this cold brew coffee product, Jùs by Julie teamed up with... [More]
Caffeinated Coconut Water - Harmless Harvest's Coffee Water is Equivalent to Half an Espresso Shot
SCORE: 5.5
Warm 1,206 Clicks Pub: Mar 22, 16
Caffeinated Coconut Water
Harmless Harvest's Coffee Water is Equivalent to Half an Espresso Shot
Harmless Harvest makes a coffee water beverage that’s in line with growing demands from consumers for flavored, caffeinated and plant-based water alternatives. The Coffee Coconut Water is... [More]
Hawaiian Cold Brew Brands - KonaRed Makes Flavored Cold Brew from Hawaiian Coffee Beans
SCORE: 5
This Year and Mild 1,195 Clicks Pub: Aug 19, 16
Hawaiian Cold Brew Brands
KonaRed Makes Flavored Cold Brew from Hawaiian Coffee Beans
The Hawaii-based company KonaRed recently expanded its range of cold brew coffee with the addition of two new varieties. As cold brew continues to grow in popularity, the new coffees give consumes... [More]
Prepackaged QSR Coffees - The Dunkin' Donuts Bottled Iced Coffee Beverages are High-Quality
SCORE: 5.6
This Year and Mild 299 Clicks Pub: Feb 10, 17
Prepackaged QSR Coffees
The Dunkin' Donuts Bottled Iced Coffee Beverages are High-Quality
Those who want a more convenient way to get their caffeine fix can now enjoy the Dunkin’ Donuts Bottled Iced Coffee beverages that are set to launch nationwide at a variety of different... [More]
Mango Coffee Beverages - 28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
SCORE: 4.6
Mild 368 Clicks Pub: Apr 26, 16
Mango Coffee Beverages
28 COFFEE Makes an Exotic Mango-Toffee Flavor That's Served Cold
Knowing that many consumers are favoring the convenience of cold coffee drinks, 28 COFFEE launched a new type of beverage in an enticing toffee and mango coffee flavor. The ready-to-drink coffee... [More]
Latte-Inspired Protein Shakes - This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
SCORE: 2.7
Untested 433 Clicks Pub: Jan 22, 16
Latte-Inspired Protein Shakes
This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
While there are dozens of protein shakes that take inspiration from a number of indulgent food items, this beverage from Slim Secrets takes cues from a beloved coffee shop drink. The ‘... [More]
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