Empowered Strength

Athletic apparel brands launch fitness pop-ups designed for women

Implications - As athletic apparel brands try to woo a largely overlooked demographic, many are opening temporary athletic facilities specifically designed to encourage women to participate in sport. Serving as both an introduction to the brand's lifestyle vision and a means of cultivating an organic sense of community, such pop-up facilities act as a venue for a wide variety of brand events. This shift showcases the importance of brands initiating in-person interaction to empower individual consumers.
SCORE: 6.9
This Year and Hot Top 4 Examples: 37,790 Total Clicks Mar 15 - Mar 16
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Consumer Insight Topics: MarketingLifestyleSports
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SCORE: 8.1
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Branded Pop-Up Training Facilities
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SCORE: 7.2
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SCORE: 3
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