Salted Refreshment

Consumers turn to salty-sweet beverages for summer refreshment

Implications - With the ubiquity of flavor reversal, consumers have grown accustomed to unique tastes and combinations. The proliferation of savory-sweet continues with summery beverages that have been updated with often salty, sometimes savory flavor notes. This can be explained by both a desire to reduce sugar, as well as a need to subvert traditional offerings. To entice the modern consumer, consumption needs to be as dynamic and unexpected as possible.
SCORE: 5.1
This Year and Mild Top 6 Examples: 2,272 Total Clicks Feb 16 - Nov 16
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Consumer Insight Topics: LifestyleDrinking
Beet-Based Milkshakes - The 'Pink Milk' Beverage Combines Beets With Almond Milk
SCORE: 5.8
This Year and Warm 642 Clicks Pub: Nov 18, 16
Beet-Based Milkshakes
The 'Pink Milk' Beverage Combines Beets With Almond Milk
While milkshakes do not often contain vegetables as their primary ingredient, ‘Greenhouse Juice’ decided to feature just that in its ‘Pink Milk’ beverage. The drink’s... [More]
Authentic Drinking Chocolates - These Hot Chocolate Products are Infused With Different Flavors
SCORE: 6.9
This Year and Warm 334 Clicks Pub: Nov 30, 16
Authentic Drinking Chocolates
These Hot Chocolate Products are Infused With Different Flavors
The ‘Cacoco’ brand offers hot chocolate products that were created as a direct rejection of the ways in which hot chocolate is produced today. Most hot chocolates on the market are... [More]
Sweet Sodium-Infused Drinks - The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium
SCORE: 4.1
Mild 657 Clicks Pub: Mar 1, 16
Sweet Sodium-Infused Drinks
The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium
Although the Kirin World Kitchen Salt & Fruit Beverage might seem like a strange combination of ingredients, the actuality is that the beverage offers an exotic taste experience. Packed with the... [More]
Prickly Cactus Beers - This Unique Beer Features a Salty Taste With a Hint Of Pear Cactus
SCORE: 3.3
Mild 206 Clicks Pub: Mar 1, 16
Prickly Cactus Beers
This Unique Beer Features a Salty Taste With a Hint Of Pear Cactus
The master craft beer pioneers at Sierra Nevada Brewing Company have managed to create a truly unique beer that uses prickly pear cactus and a touch of grapefruit. The resulting beverage, dubbed... [More]
Savory Summertime Sodas - The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
SCORE: 3.8
Untested 347 Clicks Pub: Feb 29, 16
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
Consumers more than ever are looking for ways to experiment with different flavors and infusions like the Salty Dog Apple and Lime Soda. Crafted to be a sweet, refreshing beverage, the soda is... [More]
Salted Lemon Beverages - Old Tea Hut's Salted Lemon Drink is Highly Refreshing
SCORE: 2.7
Untested 86 Clicks Pub: Feb 29, 16
Salted Lemon Beverages
Old Tea Hut's Salted Lemon Drink is Highly Refreshing
Singapore’s Old Tea Hut serves a range of interesting citrus drinks, including sweet Honey Lime Tea, Lemon Tea and even a Salted Lemon beverage. While it might seem unusual to add salt to an... [More]
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