Salted Refreshment

Consumers turn to salty-sweet beverages for summer refreshment

Implications - With the ubiquity of flavor reversal, consumers have grown accustomed to unique tastes and combinations. The proliferation of savory-sweet continues with summery beverages that have been updated with often salty, sometimes savory flavor notes. This can be explained by both a desire to reduce sugar, as well as a need to subvert traditional offerings. To entice the modern consumer, consumption needs to be as dynamic and unexpected as possible.
SCORE: 3.5
This Year and Untested Top 5 Examples: 1,225 Total Clicks Feb 16 - Mar 16
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Consumer Insight Topics: LifestyleDrinking
Sweet Sodium-Infused Drinks - The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium
SCORE: 4.3
This Year and Mild 606 Clicks Pub: Mar 1, 16
Sweet Sodium-Infused Drinks
The Kirin World Kitchen Salt & Fruit Beverage Blends Lychee and Sodium
Although the Kirin World Kitchen Salt & Fruit Beverage might seem like a strange combination of ingredients, the actuality is that the beverage offers an exotic taste experience. Packed with the... [More]
Prickly Cactus Beers - This Unique Beer Features a Salty Taste With a Hint Of Pear Cactus
SCORE: 3.5
This Year and Mild 194 Clicks Pub: Mar 1, 16
Prickly Cactus Beers
This Unique Beer Features a Salty Taste With a Hint Of Pear Cactus
The master craft beer pioneers at Sierra Nevada Brewing Company have managed to create a truly unique beer that uses prickly pear cactus and a touch of grapefruit. The resulting beverage, dubbed... [More]
Savory Summertime Sodas - The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
SCORE: 4
This Year and Untested 247 Clicks Pub: Feb 29, 16
Savory Summertime Sodas
The Salty Dog Apple and Lime Soda is Finished with a Touch of Salt
Consumers more than ever are looking for ways to experiment with different flavors and infusions like the Salty Dog Apple and Lime Soda. Crafted to be a sweet, refreshing beverage, the soda is... [More]
Salted Lemon Beverages - Old Tea Hut's Salted Lemon Drink is Highly Refreshing
SCORE: 2.9
This Year and Untested 74 Clicks Pub: Feb 29, 16
Salted Lemon Beverages
Old Tea Hut's Salted Lemon Drink is Highly Refreshing
Singapore’s Old Tea Hut serves a range of interesting citrus drinks, including sweet Honey Lime Tea, Lemon Tea and even a Salted Lemon beverage. While it might seem unusual to add salt to an... [More]
Salty Chilled Floats - Rock Salts are a Key Ingredient in Happy Lemon's 'Salted Cheese' Beverages
SCORE: 2.5
This Year and Untested 104 Clicks Pub: Feb 29, 16
Salty Chilled Floats
Rock Salts are a Key Ingredient in Happy Lemon's 'Salted Cheese' Beverages
Happy Lemon is a drink chain that specializes in iced beverages. This includes smoothies, a collection of milk teas, in addition to lemon-themed drinks and its Rock Salt Cheese series. In a twist... [More]
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