Supplementary Beverage

Consumers search for long-term energy promised with nutrients

Implications - Beverages that are fortified with carbohydrates, protein, superfoods and other food-related nutrients give extra credence to the product, especially in an age where consumers increasingly swap meals for supplementary intake. This messaging appeals to consumers who, instead of a "boost" of energy, are looking for long-term endurance throughout the day, as well as suggests a desire for enhancing vitality through natural, familiar forms of nutrients, rather than chemical additives or even artificial vitamins. This also points towards a consumer preference for multi-functional products.
SCORE: 3.7
This Year and Mild Top 4 Examples: 2,930 Total Clicks Nov 15 - Mar 16
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Consumer Insight Topics: LifestyleHealthDrinking
Carbohydrate-Rich Energy Drinks - The Endurance Carb Energy Drink is Designed to Fuel Athletes
SCORE: 4.3
This Year and Mild 1,078 Clicks Pub: Feb 29, 16
Carbohydrate-Rich Energy Drinks
The Endurance Carb Energy Drink is Designed to Fuel Athletes
The ‘Endurance Carb Energy Drink’ from Gatorade is a liquid blend of carbohydrates and B-vitamins that helps fuel athletes. One of the issues athletes face when racing or undergoing... [More]
Drinkable Meal Replacements - Ambronite is an Organic Meal Alternative That One Can Drink
SCORE: 3.8
Mild 736 Clicks Pub: Nov 5, 15
Drinkable Meal Replacements
Ambronite is an Organic Meal Alternative That One Can Drink
Ambronite is a drinkable meal replacement that is jam-packed with essential nutrients and vitamins. The organic powder is free from harmful additives and artificial ingredients, making it ideal for... [More]
Superfood-Infused Drink Mixes - This Hand-Roasted Coffee Alternative Contains Maca Root
SCORE: 3.2
Mild 722 Clicks Pub: Dec 16, 15
Superfood-Infused Drink Mixes
This Hand-Roasted Coffee Alternative Contains Maca Root
‘Macaccino’ is a hand-roasted drink mix that contains maca root and other organic ingredients. While many people turn to coffee as a way to boost their energy, not everyone enjoys their... [More]
Latte-Inspired Protein Shakes - This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
SCORE: 3.1
This Year and Untested 394 Clicks Pub: Jan 22, 16
Latte-Inspired Protein Shakes
This Slim Secrets Drink is Branded as a 'Protein Indulgence Shake'
While there are dozens of protein shakes that take inspiration from a number of indulgent food items, this beverage from Slim Secrets takes cues from a beloved coffee shop drink. The ‘... [More]
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