Marketing Memorabilia

Collectible items demonstrate the importance of in-person marketing

Implications - Instead of focusing solely on digital content, entertainment marketers are investing extra time executing in-store promotions and giveaways. Offering collectible items not only appeals to the super-fan, but also works to attract new viewers by engaging them in a sense of exclusivity. More importantly, tangible offerings ensure that an experience is not only immediately shareable, but memorable long after the event has taken place.
SCORE: 4.3
Mild Top 5 Examples: 5,763 Total Clicks Apr 15 - Feb 16
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Consumer Insight Topics: MarketingBranding
Concert LED Wristbands - The Country Music Awards Lets Fans Rock Out with Hi-Tech Souvenirs
SCORE: 5.7
Warm 3,174 Clicks Pub: Apr 18, 15
Concert LED Wristbands
The Country Music Awards Lets Fans Rock Out with Hi-Tech Souvenirs
The iconic visual of concert-goers waving lighters to the music of their favorite groups has been captured in the design of LED wristbands. A collaborative creation between Warner Music Nashville,... [More]
Minion Snack Packaging - Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture
SCORE: 4.4
Warm 726 Clicks Pub: Jun 29, 15
Minion Snack Packaging
Capri-Sun's Minion-Branded Juice and Snacks Playfully Include Pop Culture
With the ‘Minions’ spin-off film from ‘Despicable Me’ upcoming, Illumination Entertainment and Universal Pictures teamed up with Capri-Sun to launch a line of Minion-branded... [More]
Collectible Movie Tickets - This Theater Offered Collectible Tickets for the New James Bond Movie
SCORE: 4.5
Mild 879 Clicks Pub: Feb 23, 16
Collectible Movie Tickets
This Theater Offered Collectible Tickets for the New James Bond Movie
To celebrate the release of ‘Spectre,’ Regal Cinemas offered collectible tickets to super fans. In recent years, movie theaters have been looking for clever ways to enhance the in-... [More]
Promotional Cinema Giveaways - This Theater Provided Star Wars Fans with Collectible 3D Glasses
SCORE: 3.4
Mild 340 Clicks Pub: Feb 23, 16
Promotional Cinema Giveaways
This Theater Provided Star Wars Fans with Collectible 3D Glasses
To celebrate the release of ‘Star Wars: The Force Awakens,’ Cinemark provided fans with collectible 3D glasses. When it comes to highly anticipated films such as Star Wars, fans are... [More]
Limited-Edition Movie Tickets - This Hunger Games Promotion Involved Collectible Movie Tickets
SCORE: 2.7
Untested 644 Clicks Pub: Feb 23, 16
Limited-Edition Movie Tickets
This Hunger Games Promotion Involved Collectible Movie Tickets
In order to promote the release of ‘The Hunger Games: Mockingjay – Part 2’ last fall, Regal Entertainment Group provided fans with collectible movie tickets. The promotion was designed... [More]
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