Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,228 inspiring examples.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,238 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,344 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,209 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,228 cutting edge ideas.

Feasible Fright

Modern-day fables attack real concerns through horror

Implications - Fairy tales and fables were originally intended to help sort through life's everyday problems; as everyday life transforms, so to do the stories being told. What remains the same is the concept of storytelling as a vehicle to warn against metaphorical monsters -- in an age of information, however, the "monsters" are more pragmatic, such as STDs and psychological disorders. As consumers grow more well-informed, a skew toward hyperrealism as opposed to surrealism is seen in entertainment.
Workshop Question - How can your brand utilize humour to speak to a sincere issue?
Trend Themes
1. Hyperrealistic Entertainment - As consumers grow more well-informed, a skew toward hyperrealism as opposed to surrealism is seen in entertainment.
2. Emotional Marketing - The use of the fake branding for Persona Synthetics is an example of emotional marketing, as ABC's clever rollout speaks directly to the heart of consumers and namely, their fear of a future defined by AI robots.
3. Fear-facing Initiatives - Michelle Poller recently embarked on a project called '100 Days Without Fear,' which is a digital platform that individuals can use to challenge one another to face their fears.
Industry Implications
1. Entertainment - Hyperrealistic entertainment could explore more dark and mature themes like the short film 'He Took Off His Skin For Me.'
2. Marketing and Advertising - Emotional marketing can make use of fear as a way of connecting with customers, like the use of fake branding for innovative products in ABC's 'Humans.'
3. Healthcare and Wellness - Fear-facing initiatives like '100 Days Without Fear' can inspire people to try things that are uncomfortable but ultimately beneficial, like getting tested for STDs as in the 'Get Checked' ad.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
138,748 Total Clicks
Date Range:
Jul 13 — Feb 16
Trending:
Mild
Consumer Insight Topics:

Related Examples

Horror Film Video Games
Horror Film Video Games
The VR Paranormal Activity Video Game is Being Shown on the Big Screens
80s Film Cafes
80s Film Cafes
Pepsi Recreated an 80s Cafe Experience for Back to the Future Day
Refreshed Classic Games
Refreshed Classic Games
The Minecraft: Story Mode Game Adds Plot and Characters to a Classic Game
Pollution Awareness Video Games
Pollution Awareness Video Games
The 'Battle For Big Blue' Educates People on Oceanic Pollution
Challenge-Based Agendas
Challenge-Based Agendas
This Creative Planner Helps You Accomplish Your Goals in 30 Days
Japanese Mafia Video Games
Japanese Mafia Video Games
The Yakuza 5 Video Game Lets You Explore the Japanese Mafia
Narrative-Driven Video Games
Narrative-Driven Video Games
The New 'Tales From the Borderlands' Game is Witty and Engaging
Horror-Laced Video Games
Horror-Laced Video Games
Slender: The Arrival Revolves Around the Legend of Slender Man
play_circle_filled Migrant-Inspired Video Games
Migrant-Inspired Video Games
The 'Cloud Chaser' Game Leads Players on a Desperate Journey
Space Exploration Video Games
Space Exploration Video Games
Astroneer Comes in Perfect Timing to Recent NASA Discoveries
STD Education Barbershops
STD Education Barbershops
This St. Louis Health Initiative Enlists Barbers for STD Education
Domino Effect Cancer Ads
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
play_circle_filled Shark Week Cocktails
Shark Week Cocktails
This DIY Booze-Infused Shark Week Drink is Filled with Shark Gummies
TV Music Apps
TV Music Apps
Rdio Makes Playing Music on Television Easy Through Fire TV
Multi-Screen Broadcast Platforms
Multi-Screen Broadcast Platforms
This Audience Engagement Tool Lets Companies Reach All Screens
Engaging Brand Concerts
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
Sports Broadcasting Shops
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
Ad-Supported Streaming Channels
Ad-Supported Streaming Channels
Viewster is a Registration-Free On-Demand Video Service
Comedic Television Archives
Comedic Television Archives
The Saturday Night Live App is Necessary for SNL Fans
Network Streaming Services
Network Streaming Services
An HBO Streaming Service is Set to Launch in the Us Next Year
STD-Testing Accessories
STD-Testing Accessories
The Hoope Ring Makes a Simple Pinprick to Check for Four Common STIs
Annual Goal-Setting Charts
Annual Goal-Setting Charts
This Top Resolutions Infographic from FeelUnique.com is Motivational
TV-Watching Marathon Stunts
TV-Watching Marathon Stunts
Bell Media Launches CraveTV with a Guinness World Records Attempt
play_circle_filled Courageous Cancer Campaigns
Courageous Cancer Campaigns
The Fearless Challenge Cancer Campaign is for Taking on Worst Fears
Anti-Social Network Projects
Anti-Social Network Projects
99 Days of Freedom Challenges You to Give Up All Use of Facebook
Habit Tracker Apps
Habit Tracker Apps
Habit List Helps You Set Goals and Develop a Habit Over Time
play_circle_filled Brave Self-Promotion Missions
Brave Self-Promotion Missions
Maya Told Us About Her ‘Be Shameless’ Project
play_circle_filled STD Awareness Ads
STD Awareness Ads
Ignorance Does Not Necessarily Mean Bliss in Anti-HIV 'Woody' Ad
Realistic Villain Portraits
Realistic Villain Portraits
These Illustrations Accurately Depict Villains from Bond Films
Sleek Spy-Inspired Fashion
Sleek Spy-Inspired Fashion
The Gucci Fall/Winter 2014 Campaign Stars Super Secretive Styles
play_circle_filled Morbid Puppet Pop Art
Morbid Puppet Pop Art
Amanda Greer Discusses Evil Puppet Illustrations and Being a Mad Scientist
play_circle_filled Criminalized Kids Characters
Criminalized Kids Characters
Courtney Scharf Reveals Her Favorite Twists on Childhood Icons
Remastered Wizardly Posters
Remastered Wizardly Posters
Artist Adam Rabalais’s Harry Potter Posters Evoke a New Feel
Outfit-Inspired Film Posters
Outfit-Inspired Film Posters
Giulia Villa Cleverly Breaks Down Cult Film Outfits in His Work
play_circle_filled Galactic Chocolate Treats
Galactic Chocolate Treats
These Star Wars-Themed Pocky Treats are Shaped Like Lightsabers
play_circle_filled Rick Ponte, Trend Hunter (INTERVIEW)
Rick Ponte, Trend Hunter (INTERVIEW)
Video Editor Ponte Discusses Stop Motion Animated Shorts
Shark Tornado Toy Sculptures
Shark Tornado Toy Sculptures
The LEGO Sharknado by Iain Heath is Hilarious and Playful
play_circle_filled Life-Altering Web Series
Life-Altering Web Series
The Ideal Me Challenge Encourages You to Attain Your Dream Life
Peculiar Porky Prophylactics
Peculiar Porky Prophylactics
The Bacon Condoms by J & D's Foods Introduces a New Aphrodisiac
Doodle-Encouraging Workstations
Doodle-Encouraging Workstations
Miguel Mestre's 'My Desk' Lets You Draw Without Boundaries
play_circle_filled Tackling Fears
Tackling Fears
Timothy Ferriss Shares His Secrets to Overcoming Obstacles & Achieving Goals
Out-of-Work Stork Advertising
Out-of-Work Stork Advertising
Scudo Condoms Stork Ads Paint a Picture of Pregnancy Prevention
STD Boozevertising
STD Boozevertising
Safe Sex Campaign by Derek Bowers Plays on Alcohol Labels
Snarky Animated TV Show Promo
Snarky Animated TV Show Promo
Dirt Ads