Feasible Fright

Modern-day fables attack real concerns through horror

Implications - Fairy tales and fables were originally intended to help sort through life's everyday problems; as everyday life transforms, so to do the stories being told. What remains the same is the concept of storytelling as a vehicle to warn against metaphorical monsters -- in an age of information, however, the "monsters" are more pragmatic, such as STDs and psychological disorders. As consumers grow more well-informed, a skew toward hyperrealism as opposed to surrealism is seen in entertainment.
SCORE: 4.2
Mild Top 5 Examples: 2,147 Total Clicks Jul 13 - Feb 16
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Consumer Insight Topics: Pop CultureBusinessNew VenturesViral
Spooky Parenting Games - The Park Game Takes a Spooky Take On Parenting
SCORE: 4.8
Warm 420 Clicks Pub: Oct 28, 15
Spooky Parenting Games
The Park Game Takes a Spooky Take On Parenting
The Park game is a first-person horror game that is creepy in some ways but is completely unique in some other ways. This game takes place in an incredibly creepy, run-down and frightening... [More]
Haunting Television Marketing - A New Series Entices Audiences with Its Persona Synthetics Branding
SCORE: 5.7
Mild 847 Clicks Pub: Jul 8, 15
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
Humans is an upcoming ABC television series that used fake advertisements for an artificial intelligence brand called Persona Synthetics in order to create buzz with audiences. First rolling out a... [More]
Zombie-Infested STD Ads - This Ad from 'Get Checked' Shows that STD's are Scarier Than Monsters
SCORE: 3.4
Untested 61 Clicks Pub: Oct 20, 15
Zombie-Infested STD Ads
This Ad from 'Get Checked' Shows that STD's are Scarier Than Monsters
‘Serve Marketing’ created this horror movie-inspired ad for ‘Get Checked,’ which encourages youth to get tested for sexually transmitted diseases. The commercial begins in an... [More]
Fear-Facing Initiatives - The '100 Days Without Fear' Encourages People to Face What Scares Them
SCORE: 2.6
Untested 234 Clicks Pub: Dec 14, 15
Fear-Facing Initiatives
The '100 Days Without Fear' Encourages People to Face What Scares Them
Michelle Poller recently embarked on a project called ‘100 Days Without Fear.’ As most people known, fear can prevent us from embarking on new experiences and taking on new challenges.... [More]
Grotesquely Skinless Romantic Films - 'He Took Off His Skin For Me' Tells a Bizarrely Romantic Tale
SCORE: 2
Untested 585 Clicks Pub: Jul 25, 13
Grotesquely Skinless Romantic Films
'He Took Off His Skin For Me' Tells a Bizarrely Romantic Tale
Maria Hummer’s short story, ‘He Took His Skin Off For Me,’ has been hailed as a modern-day, adult fairy tale. The plot centers around a couple in love. The man, however, has taken... [More]
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