Hybridized Play

Hi-tech figurines emerge on the toy market to satisfy tech-savvy kids

Implications - Traditional toys and figurines are being actioned and brought to life with hi-tech enhancements. As the first true digital natives, Gen Z are not only able to intuitively navigate these toys, but have also come to expect forms of play that combine physical and digital components. The hybridized nature of modern toys speaks to the evolution of technology as a seamless and unobtrusive aspect of daily life.
SCORE: 5.1
Mild Top 5 Examples: 8,837 Total Clicks Jan 15 - Feb 16
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DEMOGRAPHICS
Consumer Insight Topics: TechToysRobotsYouthLife-Stages
Code-Teaching Robots - The 'Codie' Robot Makes Learning to Code a Fun Activity
SCORE: 5.4
Warm 1,669 Clicks Pub: Dec 9, 15
Code-Teaching Robots
The 'Codie' Robot Makes Learning to Code a Fun Activity
Parents are beginning to realize that learning to code is no doubt going to be a competitive skill for their children to have when they grow up, which is why the ‘Codie’ Robot is here to... [More]
App-Controlled Dancing Dolls - Yukai Engineering's iDoll Makes Realistic Moves Directed by a Phone
SCORE: 5.3
Warm 1,902 Clicks Pub: Mar 19, 15
App-Controlled Dancing Dolls
Yukai Engineering's iDoll Makes Realistic Moves Directed by a Phone
When standing still, the iDoll looks just like any other collectible anime figurine—but alongside an app, this pretty toy is able to come alive. Through a mobile phone, users are able to control... [More]
Robotic Bear Key Chains - The Prada Robot Collection Captures the Fun Side of the Italian House
SCORE: 5.4
Mild 1,663 Clicks Pub: Feb 3, 15
Robotic Bear Key Chains
The Prada Robot Collection Captures the Fun Side of the Italian House
The Prada Robot Collection features the likes of miniature robots, teddy bears, panda bears and polar bears. Each of these mini toys is dressed up in tiny replicated Prada clothing — mimicking the... [More]
Hi-Tech Cartoon Toys - Disney Dream Play Uses Augmented Reality to Bring Figurines to Life
SCORE: 2.8
Mild 3,292 Clicks Pub: Jan 28, 15
Hi-Tech Cartoon Toys
Disney Dream Play Uses Augmented Reality to Bring Figurines to Life
The appeal of animated films often lies in bringing animals and inanimate objects to life; that is what makes Disney Dream Play so appealing as well. It takes toys inspired by the company’s... [More]
Droid-Controlling Wearables - The Sphero Force Band Excites Star Wars Fans at CES 2016
SCORE: 4.6
Untested 311 Clicks Pub: Jan 6, 16
Droid-Controlling Wearables
The Sphero Force Band Excites Star Wars Fans at CES 2016
Some of the new characters and technologies that were introduced in the newest Star Wars film are also popping up at CES 2016—such as with the Sphero Force Band. Earlier this year, Sphero’... [More]
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