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Score: 5.5
Recent and Mild Top 6 Examples: 1,471 Total Clicks Date Range: Nov 15 - Feb 17
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Fatty foods are rising to the forefront of the new health wave
Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale. [More]
Score: 6.2
This Week and Mild Top 6 Examples: 2,310 Total Clicks Date Range: Aug 15 - Feb 17
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The mild Mexican chili pepper finds a variety of culinary uses
Implications - In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. [More]
Score: 6.2
This Month and Mild Top 6 Examples: 3,676 Total Clicks Date Range: Mar 16 - Feb 17
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Wine-flavored desserts entice sophisticated flavor seekers
Implications - Playing on the connoisseur culture among the pro millennial sub-segment, wine-flavored treats are increasingly permeating the adult snacking market. A sophisticated twist to indulgent treats, the growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 6,588 Total Clicks Date Range: Nov 15 - Feb 17
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Brands showcase ingredient lists to enhance trust and empower consumers
Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices. [More]
Score: 6.1
This Month and Mild Top 6 Examples: 2,788 Total Clicks Date Range: Jan 16 - Feb 17
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The wildflower is incorporated into food and drink in either form
Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 3,288 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
Score: 6.1
This Quarter and Mild Top 5 Examples: 2,327 Total Clicks Date Range: Sep 16 - Jan 17
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Dark spirits are premiumized with smaller and more experimental varietals
Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation. [More]
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Score: 6.2
This Quarter and Warm Top 6 Examples: 2,818 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]
Score: 5.3
This Quarter and Mild Top 6 Examples: 1,652 Total Clicks Date Range: Jul 15 - Jan 17
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Yuzu is embraced as a mainstay ingredient stateside
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across North America and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays. [More]
Score: 5.5
This Quarter and Mild Top 6 Examples: 1,568 Total Clicks Date Range: Jan 16 - Jan 17
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Turmeric emerges as a powerhouse ingredient across sectors
Implications - In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic. [More]