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Emerging drinking opportunities for innovators, entrepreneurs and creative minds

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Score: 5.4
New and Mild Top 6 Examples: 520 Total Clicks Date Range: Mar 17 - Mar 17
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Coffee is incorporated into seasonings and spices for savory cooking
Implications - Driven by the desire to continually experiment with new ingredients, self-processed foodies are embracing coffee-centered seasonings and spices as mainstays in the cooking of savory dishes. This progression highlights a continued interest in borrowing ingredients typically included in dessert dishes in order to elevate the flavor profile of traditional savory meals. [More]
Score: 7.9
This Week and Warm Top 5 Examples: 7,948 Total Clicks Date Range: Aug 16 - Mar 17
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Alcohol brands create interactive drinking games that promote staying in
Implications - Alcohol-fueled game nights entice the growing number of consumers who would rather spend a night in with close friends. As a countertrend to the excursions prevalent in Millennial party culture, we’re seeing a movement towards more intimate gatherings that appeal to the socially anxious segment of this demographic. This evolution creates opportunity for alcohol companies to create brand-specific games and products to fuel this growing demand. [More]
Score: 6.6
This Week and Warm Top 6 Examples: 7,174 Total Clicks Date Range: Feb 15 - Mar 17
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Millennial socializing sees a shift towards experiential drinking
Implications - As experience-seekers, Millennials are incorporating this sense of excitement into their socializing, with drinking events becoming more adventurous. Excursions like bachelor parties and celebratory occasions are being upgraded to private cabins, interactive beverage tastings and multi-sensory experiences. This shift in participation-based party culture exemplifies the Millennial preference to invest time and even finances into creating memorable bonding moments. [More]
Score: 7.5
This Week and Warm Top 5 Examples: 3,062 Total Clicks Date Range: Jul 16 - Mar 17
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Coffee culture takes a turn toward edible coffee treats with unexpected flavors
Implications - As adult snacking trends veer towards stronger and more potent flavors, unique ingredient combinations incorporating coffee are starting to gain prominence. Satisfying the desire for innovative flavor profiles while denoting an evolution in coffee culture, edible java concoctions are being found in increasingly unexpected formats. [More]
Score: 6.1
This Week and Mild Top 6 Examples: 3,203 Total Clicks Date Range: Apr 15 - Mar 17
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Portable coffee replacements make it easy to stay caffeinated
Implications - As consumers seek convenient forms of energy, the typical cup of coffee is being reformatted as a portable snack that can help fuel a busy day without spills or mess. This shift towards handheld coffee products demonstrates an increasing desire for alternative sources of caffeine that are easier to consume on-the-go. [More]
Score: 8.2
This Month and Hot Top 5 Examples: 3,239 Total Clicks Date Range: Nov 16 - Mar 17
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Specialized capsules acknowledge lifestyle-tailored consumption habits
Implications - As capsule packaged beverages become more mainstream, early adopters begin looking for specialized pods designed to suit their particular lifestyle preferences. Already proven to be a hit with consumers, pods are now being nichefied to hit more targeted markets and appeal to consumers seeking new and exciting evolutions of instant beverages. Increasingly innovative diversification in offerings denotes a demand for heightened customization in the food and beverage industries. [More]
Score: 7.2
This Month and Warm Top 6 Examples: 5,723 Total Clicks Date Range: Feb 16 - Mar 17
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Instant beverages leverage premiumized formats to engage modern consumers
Implications - Fans of time-saving solutions when it comes to their caffeine fix, Millennials are still eager for premium experiences, opting for more gourmet or fun-to-use versions of their favorite instant coffees and teas. This preference demands a shift in focus towards the packaging of quick dissolving beverages, prompting a more engaging format that is not only quick to use but also unique and experiential. [More]
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Score: 5.3
This Quarter and Mild Top 6 Examples: 1,944 Total Clicks Date Range: Nov 15 - Feb 17
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Fatty foods are rising to the forefront of the new health wave
Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale. [More]
Score: 5.9
This Quarter and Mild Top 6 Examples: 2,654 Total Clicks Date Range: Aug 15 - Feb 17
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The mild Mexican chili pepper finds a variety of culinary uses
Implications - In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. [More]
Score: 6
This Quarter and Mild Top 6 Examples: 3,822 Total Clicks Date Range: Mar 16 - Feb 17
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Wine-flavored desserts entice sophisticated flavor seekers
Implications - Playing on the connoisseur culture among the pro millennial sub-segment, wine-flavored treats are increasingly permeating the adult snacking market. A sophisticated twist to indulgent treats, the growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood. [More]