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Score: 6.7
Recent and Mild Top 4 Examples: 7,177 Total Clicks Date Range: Jun 13 - Dec 14
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Combining convenience and experience to satiate the modern foodie
Implications - When it comes to food, consumers are facing an interesting conundrum: what's more important, convenience or quality? Finding a way to converge both, kit cuisine allows consumers to add a personal touch and have a full (though pre-assembled) food experience. This speaks to the idea of labor as a necessary novelty, especially within foodie culture. [More]
Score: 8.2
This Week and Hot Top 4 Examples: 19,021 Total Clicks Date Range: Aug 13 - Dec 14
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Opening sugar alternatives up to a bigger market through comfort foods
Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone. [More]
Score: 5
This Week and Mild Top 4 Examples: 3,049 Total Clicks Date Range: Aug 14 - Dec 14
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Grains and health ingredients take on liquid forms for on-the-go convenience
Implications - Moving beyond traditional health supplements, beverage brands are turning to exotic superfoods for unexpected allure. Broadening consumer awareness about lesser known protein sources like hemp, brands are turning to experimental beverage techniques to reinvent how sources of nutrition are consumed. Such adaptations allow consumers to indulge in health foods both at home and on-the-go. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 4,478 Total Clicks Date Range: Apr 14 - Nov 14
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Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging
Implications - Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history. [More]
Score: 5
This Month and Mild Top 4 Examples: 3,525 Total Clicks Date Range: Aug 14 - Nov 14
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The beverage market shifts to cater to consumers on specialty diets
Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs. [More]
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Score: 5.4
This Quarter and Mild Top 4 Examples: 2,497 Total Clicks Date Range: Jul 13 - Nov 14
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Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 2,853 Total Clicks Date Range: May 14 - Nov 14
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Mixologists blend beer and wine into recipes for familiarity and variety
Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 4,744 Total Clicks Date Range: Sep 14 - Oct 14
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The growing obesity epidemic villanizes sugary carbonated drinks
Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 3,966 Total Clicks Date Range: Aug 14 - Oct 14
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Intriguing beverage flavors make for small doses of culinary adventure
Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 28,222 Total Clicks Date Range: Aug 14 - Oct 14
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Juice bars are given a stylish overhaul to broaden market appeal
Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. [More]