Consumer Insights

Emerging drinking opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6
This Month and Mild Top 6 Examples: 4,596 Total Clicks Date Range: Sep 14 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 1,474 Total Clicks Date Range: Nov 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
The explosion of canned wine's popularity reflects on-the-go lifestyles
Implications - Appealing primarily to millennials, canned versions of wine products are becoming more and more popular. A far cry from the pretension that's so often perceived to be part of wine culture, this more casual approach speaks to younger consumers' desire for playful takes on classic products, and a more portable design. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 3,813 Total Clicks Date Range: Jun 15 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Young parents seek to fortify children’s diets with boosted beverages
Implications - When it comes to their kids, more and more young parents are sparing little expense in ensuring they get the best nutrition and health advantage that money can buy, and the juice box is no exception. Drawn by the promise of extra benefits and essential nutrients, parents prefer to provide their offsprings with super drinks in the hopes of filling any gaps that their diets might contain. Often putting their children ahead of themselves, families are filling lunchboxes with vitamin-infused beverages for children that offer the same sophisticated benefits you would normally find in specialty health food shops. [More]
Score: 7
This Month and Warm Top 5 Examples: 2,525 Total Clicks Date Range: Feb 16 - Aug 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Health-conscious families are opting for flavored water as guilt-free refreshment
Implications - As parents become wary of the effects of sugar-loaded beverages on their children’s minds and bodies, astute brands are expanding their product lines to appeal to health-concerned families with flavored water options that still promise to delight youthful palates. Familiar fruit flavors and brightly colored packaging entice youngsters who crave something delicious while overprotective parents are won over by the simple, nature-based ingredients and healthy hydration that comes from the purity of water. [More]
Score: 6.3
This Quarter and Mild Top 6 Examples: 8,337 Total Clicks Date Range: Apr 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Food and beverage products explicitly brand to young office workers
Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience. [More]
Score: 6.1
This Quarter and Warm Top 6 Examples: 2,262 Total Clicks Date Range: Oct 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Male-hosted YouTube channels guide viewers through extreme recipes
Implications - As consumers become more accustomed to discovering food and beverage innovations from a variety of digital resources, in particular, brands have begun engaging male-hosted cooking channels on YouTube that speak to the culture of "competitive eating." This progression demonstrates the far-reaching nature of the YouTube platform and highlights the opportunity for brands to tap into seemingly niche but increasingly relevant audiences. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 2,941 Total Clicks Date Range: Mar 16 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to beverages for their anti-inflammatory needs
Implications - Moving beyond nutritional benefits, beverage brands are turning to unique ingredients to add healing properties to their products. Utilizing things like crystal water and turmeric extract, brands are using traditionally “curative” elements to help consumers maintain their internal health and digestive system. This speaks to a desire for not only added dietary benefits in everyday consumption, but products that help restore one’s health in a more streamlined way as well. [More]
Trend Hunter Services
Score: 7.1
This Quarter and Warm Top 6 Examples: 5,505 Total Clicks Date Range: Jun 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brewed beverages become increasingly tailored to specific consumer needs
Implications - Already internalized as a daily ritual, coffee and tea beverages are increasingly being adapted to meet shifting consumer demands, helping brands become further ingrained in a consumer's lifestyle. Coffee and tea producers are tailoring their refreshing brews to support specific consumer needs and goals, aligning themselves to the humanization of brands movement by demonstrating care for the well-being of consumers. [More]
Score: 6.8
This Quarter and Warm Top 5 Examples: 3,551 Total Clicks Date Range: May 14 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Outside categories inspire uniquely specialized coffee combinations
Implications - As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure. [More]
Score: 6
This Quarter and Warm Top 5 Examples: 1,541 Total Clicks Date Range: Mar 16 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Indulgent iced coffees are reinvigorated with simple innovations
Implications - Constantly pursuing new indulgences that excite, consumers are turning to niche flavor profiles to enhance their cold caffeine fix. With simple twists on traditional tastes and ingredients, coffee brands are not required to stray too far from familiarity to create innovative products that gratify adventurous flavor-seekers, while still enticing less venturesome consumers. [More]