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Score: 6.4
This Week and Mild Top 5 Examples: 1,617 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
Score: 6.3
This Week and Mild Top 5 Examples: 1,961 Total Clicks Date Range: Sep 16 - Jan 17
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Dark spirits are premiumized with smaller and more experimental varietals
Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation. [More]
Score: 6.3
This Month and Warm Top 6 Examples: 2,612 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]
Score: 5.5
This Month and Mild Top 6 Examples: 1,400 Total Clicks Date Range: Jul 15 - Jan 17
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Yuzu is embraced as a mainstay ingredient stateside
Implications - Favored for its subtle citrus flavor that is less tart than its counterparts, yuzu has made its way onto menus across North America and can be seen incorporated into packaged products ranging from alcoholic beverages to artisan desserts. The new found popularity of the flavor highlights the progression of interest in Japanese cuisine beyond sushi and other mainstays. [More]
Score: 5.7
This Month and Mild Top 6 Examples: 1,454 Total Clicks Date Range: Jan 16 - Jan 17
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Turmeric emerges as a powerhouse ingredient across sectors
Implications - In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic. [More]
Score: 6.8
This Month and Warm Top 6 Examples: 8,418 Total Clicks Date Range: Jun 15 - Jan 17
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High-powered, all-natural elixirs aim to combat all manner of ills
Implications - Being a natural next step following cold-press juices going mainstream, wellness tonics can be seen as catering to the next-gen health consumer who is better informed on various ingredients of the moment and what may or may not work for them individually. As consumers become more empowered by gaining knowledge of holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs. [More]
Score: 5.8
This Month and Mild Top 6 Examples: 2,249 Total Clicks Date Range: Aug 16 - Jan 17
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Bone broth serves as a well-rounded wellness elixir for the health-conscious
Implications - Consumers are embracing various forms of bone broth in order to take advantage of the multitude of healing benefits the elixir offers, including skin-boosting collagen and the reduction of gastrointestinal inflammation. This progression suggests that consumers are not only becoming increasingly thoughtful of what they put in their bodies, but are looking for accessible and well-rounded wellness solutions rooted in nature. [More]
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Score: 5.9
This Month and Mild Top 5 Examples: 3,044 Total Clicks Date Range: Jun 15 - Jan 17
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As technology evolves, consumers rely on apps for leisure
Implications - Mobile connectivity is being further integrated into the entertainment industry, which helps to marry online communication with real-life social activities. The convergence of these two social styles directly battles any negative perceptions of online communication. This allows connected consumers to socialize in a more traditional way, while still enjoying the conveniences of social media. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 6,283 Total Clicks Date Range: Dec 15 - Jan 17
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Waters enriched with tree syrups offer many health benefits to consumers
Implications - Contributing to the maintenance of overall health by stimulating the systems of the body related to cleansing and the elimination of toxins, so-called "living waters" are infused with enriching tree syrups offering a multitude of unique wellness concerns. This progression highlights the continued reclaiming of ancient remedies that predate and inform the current fascination with "wellness tonics" in the interest of reducing empty caloric intake, even when it comes to the spectrum of "healthy" beverages. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,928 Total Clicks Date Range: Feb 16 - Dec 16
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Water quality monitoring focuses in on the act and source of drinking
Implications - Water monitoring can often skew toward general utility use, however more emphasis has been placed on the quality of drinking water as of late. This is employed through a very direct approach, sometimes focusing in on the source of at-home drinking water, such as the tap. This shows a shift from water monitoring as a societal concern, to an individual concern. [More]