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Score: 5.2
Recent and Mild Top 4 Examples: 2,762 Total Clicks Date Range: Sep 14 - Apr 15
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Seduced by cafe culture, consumers learn how to make their own craft coffee
Implications - More than just a morning beverage, coffee has developed a culture and lifestyle of its own. Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup. This shift indicates not only the strength of coffee culture, but also the pervasiveness of the artisan movement with which it is closely associated. [More]
Score: 8.2
This Week and Hot Top 4 Examples: 20,791 Total Clicks Date Range: Mar 14 - Apr 15
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Coffee and tea houses elevate experiences with unique in-store services
Implications - Recognizing the need to entertain patrons, cafes are turning to niche hybrid services to create memorable consumer experiences. Integrating film studios and 3D-printing services, coffee and tea retailers are seeking to not only add a sense of novelty to the retail experience, but also provide patrons with activities and services that consumers wouldn't typically have access to. The integration of these services helps traditional retailers transform ordinary consumer experiences into exciting and unconventional activities. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 7,844 Total Clicks Date Range: Sep 14 - Apr 15
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Tea shops integrate specialty features to offer heightened customization
Implications - Realizing the need to elevate consumer experiences, tea brands are integrating unique specialty features into their retail locations for allure. Offering tailored services and unique tasting environments, brands are seeking to transform typically stuffy conceptions of tea into a more interactive experience. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 8,295 Total Clicks Date Range: Jul 14 - Apr 15
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Tea packaging adopts bold, abstract designs to reflect unique ingredients
Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty. [More]
Score: 8.9
This Week and Hot Top 4 Examples: 13,599 Total Clicks Date Range: Sep 14 - Apr 15
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A need for public consumption has resulted in upscale tea-drinking experiences
Implications - Tea is a beverage closely associated with at-home relaxation, but as tea culture becomes more popular, consumers are more likely to want to enjoy the beverage in a public space with like-minded enthusiasts. To satiate this desire, there has been a rise in gourmet tea houses and luxurious out-of-home experiences, signaling that the beverage is evolving into an upscale indulgence. [More]
Trend Hunter Services
Score: 7.8
This Week and Warm Top 4 Examples: 12,261 Total Clicks Date Range: Jan 14 - Apr 15
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Subscription services offer an easy introduction to alcoholic beverages
Implications - Consumers without the time to educate themselves on the nuances of different beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts. [More]
Score: 6
This Week and Warm Top 4 Examples: 2,206 Total Clicks Date Range: Jul 14 - Apr 15
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Consumers turn to apps for a more informed, personalized approach to wine
Implications - Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 5,844 Total Clicks Date Range: May 14 - Apr 15
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Consumers search for participatory forms of beverage education
Implications - With so many methods of brewing and preparing artisanal beverages out there, many consumers are feeling the pressure to educate themselves. However, rather than reading a book or searching online, consumers are opting for more hands-on forms of education. This shift indicates that consumers are not only interested in the process of making their own products, but also wish to immerse themselves in the ritual and culture associated with them. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 4,819 Total Clicks Date Range: May 14 - Apr 15
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The alcohol industry strives to become more accessible for novice drinkers
Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 4,807 Total Clicks Date Range: Nov 14 - Apr 15
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Health food ingredients are added to coffee flavors to aid wellness
Implications - Seeking to adhere to healthy lifestyles without sacrificing everyday routine, consumers are altering things like coffee to have nutritional benefits. Customizing caffeine flavors with berries, quinoa and fruits, consumers are moving beyond traditional caffeinated beverages toward hybrid alternatives that satisfy a need for both energy and wellness. [More]