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Score: 5.6
Recent and Mild Top 4 Examples: 2,696 Total Clicks Date Range: Jan 14 - Aug 14
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Classic bartending sees a revival as consumers crave nostalgic indulgence
Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail. [More]
Score: 6.4
This Week and Warm Top 4 Examples: 11,981 Total Clicks Date Range: May 13 - Aug 14
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Alternative milk products are given a contemporary overhaul to entice buyers
Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 10,715 Total Clicks Date Range: Feb 14 - Aug 14
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Beverage brands turn to comfort food flavors to create a sense of familiarity
Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 8,572 Total Clicks Date Range: Jun 14 - Aug 14
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Utilizing the social aspect of sports, brands correlate drinking with pride
Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 10,838 Total Clicks Date Range: Dec 12 - Jul 14
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Childhood treats are added to sophisticated adult snacks for nostalgic allure
Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine. [More]
Trend Hunter Services
Score: 5.6
This Quarter and Mild Top 4 Examples: 3,028 Total Clicks Date Range: May 14 - Jul 14
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Drinks designed for healthy consumers combat drinking culture
Implications - As health concerns rise among millennials, beverages that focus on wellness are on the rise. Augmenting drinking culture to include nutritional supplements, these products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 4,662 Total Clicks Date Range: Mar 13 - Jul 14
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A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 3,543 Total Clicks Date Range: Jul 14 - Jul 14
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Alcohol packaging gets a portable redesign for the convenience-loving consumer
Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 3,728 Total Clicks Date Range: Dec 12 - Jul 14
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A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 8.2
This Quarter and Hot Top 4 Examples: 85,778 Total Clicks Date Range: Oct 12 - Jul 14
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Wine accessories recieve practical enhancements as convenience is prioritized
Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences. [More]