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Score: 7
This Week and Warm Top 4 Examples: 6,113 Total Clicks Date Range: Jul 14 - Jul 15
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Beverage delivery services offer up coffee goods for java enthusiasts
Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach. [More]
Score: 7
This Week and Warm Top 4 Examples: 1,806 Total Clicks Date Range: Jul 15 - Jul 15
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Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 858 Total Clicks Date Range: Apr 15 - Jul 15
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New tea products target the female demographic with women-specific ingredients
Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,241 Total Clicks Date Range: Jun 15 - Jul 15
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Liquor, spirits and cocktails are infused with refreshing green ingredients
Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste. [More]
Score: 4.7
This Month and Mild Top 4 Examples: 1,459 Total Clicks Date Range: Jan 15 - Jul 15
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Organic teas add healing ingredients to satisfy an ever-cautious consumer
Implications - Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits. [More]
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Score: 6
This Month and Mild Top 4 Examples: 3,737 Total Clicks Date Range: Feb 15 - Jul 15
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The tea industry is offering increased specialization to satiate consumer demands
Implications - The premiumization of tea continues, as manufacturers and retailers liken the typically low-key beverage with its more sophisticated counterparts, wine and coffee. Whether it's by focusing on specialized preparation or presentation, the beverage itself is being elevated to fit the rising culture surrounding it. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 11,132 Total Clicks Date Range: Jul 15 - Jul 15
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Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility. [More]
Score: 7.3
This Month and Hot Top 4 Examples: 3,820 Total Clicks Date Range: Jun 14 - Jul 15
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Alcohol labels adopt nationalistic branding for proud consumers
Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day. [More]
Score: 6
This Month and Mild Top 4 Examples: 1,718 Total Clicks Date Range: Jul 15 - Jul 15
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Movie theater chains entice consumers with high-end food and drink
Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 7,171 Total Clicks Date Range: Feb 15 - Jul 15
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The coffee industry responds to the environmental crisis
Implications - Along with being more health-conscious, the coffee industry is becoming eco-aware, taking active steps to evaluate and reduce its environmental impact. Coffee manufacturers have begun to re-purpose byproducts that would otherwise go to waste, as well as switch to recyclable packaging methods. Taking an eco perspective in the creation, distribution and aftermath of its product ensures that the industry not only positions itself as caring and compassionate, but also becomes a catalyst for global change. [More]