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Score: 5.1
This Month and Mild Top 4 Examples: 7,383 Total Clicks Date Range: May 11 - Feb 15
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Dessert flavoring crosses food forms and preconceived flavors
Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 1,819 Total Clicks Date Range: Jul 14 - Jan 15
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Consumers adopt DIY, healthy takes on typically calorie-laden beverages
Implications - As holistic health continues to see a rise in popularity, a shift away from traditionally fattening foods and beverages sees the incorporation of vegan ingredients in DIY recipes. Particularly evident with smoothies and beverages, this move towards alternatives to dairy and unhealthy fats marks a wider preference for natural ingredients. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 13,709 Total Clicks Date Range: Nov 14 - Dec 14
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Combining convenience and experience to satiate the modern foodie
Implications - When it comes to food, consumers are facing an interesting conundrum: what's more important, convenience or quality? Finding a way to converge both, kit cuisine allows consumers to add a personal touch and have a full (though pre-assembled) food experience. This speaks to the idea of labor as a necessary novelty, especially within foodie culture. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 23,672 Total Clicks Date Range: Aug 13 - Dec 14
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Opening sugar alternatives up to a bigger market through comfort foods
Implications - Though alternative sweeteners such as yucon syrup and stevia are well-known, they are only truly accepted by a small group of health-conscious consumers. Familiarizing alternative sweeteners by incorporating them into non-threatening food forms or packaging addresses this issue in a way that satiates both the need for a healthier alternative, and the desire to stay within the comfort zone. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 5,651 Total Clicks Date Range: Aug 14 - Dec 14
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Grains and health ingredients take on liquid forms for on-the-go convenience
Implications - Moving beyond traditional health supplements, beverage brands are turning to exotic superfoods for unexpected allure. Broadening consumer awareness about lesser known protein sources like hemp, brands are turning to experimental beverage techniques to reinvent how sources of nutrition are consumed. Such adaptations allow consumers to indulge in health foods both at home and on-the-go. [More]
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Score: 6.5
This Year and Warm Top 4 Examples: 5,260 Total Clicks Date Range: Apr 14 - Nov 14
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Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging
Implications - Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 4,121 Total Clicks Date Range: Aug 14 - Dec 14
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The beverage market shifts to cater to consumers on specialty diets
Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 2,752 Total Clicks Date Range: Jul 13 - Nov 14
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Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 3,065 Total Clicks Date Range: May 14 - Nov 14
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Mixologists blend beer and wine into recipes for familiarity and variety
Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 5,217 Total Clicks Date Range: Sep 14 - Oct 14
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The growing obesity epidemic villanizes sugary carbonated drinks
Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement. [More]