DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Drinking Category List Full Index
| Score:
6.3 | This Month and Mild
Top 4 Examples:
Date Range:
3,102 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Mocking Fitness
The healthy living movement sees a backlashImplications - Physical well being is very important for today's self-centric consumer; however, healthy living is seeing a backlash. Consumers who enjoy indulging in less-than-health-conscious activities are sick of being told to "live better" and thus, have taken to mocking fitness. This reflects on a more broad consumer desire to unabashedly be one's self, without being made to feel they should apologize. [More]
 Manly Hipster Yoga |
 Athletic Kitten Captures |
 Calorie-Removing Kitchen Utensils |
 Facetious Physical Education Tees |
Filed in: Lifestyle Food Health Drinking
| Score:
7 | This Year and Warm
Top 5 Examples:
Date Range:
11,221 Total Clicks Mar 12 - Feb 13 |
| Popularity | |
| Activity | |
| Freshness |
Kid-Remixed Gourmet
Nostalgia meets sophistication with gourmet childlike eatsImplications - The element of nostalgia makes for a strong pull in any industry, as consumers long for a simpler time in their lives. Though the average adult likes to reminisce on the days of yore, the benefits of adulthood are still too attractive to leave behind. With this in mind, many businesses are finding a way to fuse the two worlds. This is especially popular in cuisine, as chefs marry childlike elements with sophisticated tastes, catering to both sides of the coin. [More]
 Adult Juice Boxes |
 Red Wine Ice Pops |
 Creamy Sprinkled Shooters |
 Taste-Bud-Burning Treats |
 Boozy Fluffy Confections |
Filed in: Lifestyle Food Drinking
| Score:
5 | This Year and Chilly
Top 5 Examples:
Date Range:
2,796 Total Clicks Dec 11 - Jan 13 |
| Popularity | |
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| Freshness |
Exploratory Selling
Marketers use interactive social experiments to enhance engagementImplications - Interaction is key in any marketing campaign, but now brands are taking interactivity one step further through the use of campaigns that are based on social experimentation. Brands such as Coca-Cola and Puma are blending exploratory consumer behavior studies with marketing campaigns to further augment customer engagement; at the same time, these marketing social experiments create a unique platform that allows the brand to better understand its customers. [More]
 Push Start Gift Dispensers |
 Beverage Brand Integrity Projects |
 Motion-Activated Digital Displays |
 Honesty-Awarding Campaigns |
 Partner Passion Tests |
Filed in: Lifestyle Marketing Sports Drinking Interactive
| Score:
6.5 | This Year and Mild
Top 5 Examples:
Date Range:
7,587 Total Clicks Jul 12 - Jan 13 |
| Popularity | |
| Activity | |
| Freshness |
Chic Concealment
Fashionable flasks offer a haute way to conceal liquorImplications - Carrying around a typical flask is anything but chic, but now a slew of innovations helping consumers fashionably transport their booze are on the rise. Ranging from bracelets that hold liquor to alcohol-smuggling ties, these innovations let consumers enjoy their libations with ease, convenience and style. [More]
 Chic Boxed Booze Bags |
 Sneaky Booze-Smuggling Ties |
 Classy Disguised Booze Bangles |
 Lipstick Booze Concealers |
 Secret Booze Fasteners |
Filed in: Unique Fashion Lifestyle Bizarre Drinking
| Score:
3.7 | This Year and Chilly
Top 6 Examples:
Date Range:
3,585 Total Clicks Apr 12 - Dec 12 |
| Popularity | |
| Activity | |
| Freshness |
Caffeinated Confections
Snacks infused with caffeine for an uncommon way to energizeImplications - One of the fastest growing product categories in the world, the energy drinks market rose to $35 billion in 2011. This astounding growth has led brands to create spin-off products in an attempt to capitalize on the increasing number of consumers who want instant energy. These products include candies and snacks spiked with caffeine, such as popcorn and mini donuts, which offer the same energy-boosting properties but in the form of a tasty treat. [More]
 Spiked Donut Pops |
 Gamer-Refuelling Nuts |
 Caffeinated Candy Bears |
 Caffeinated Candies |
 Caffeine-Packed Snacks |
 Caffeinated Cinema Snacks |
Filed in: Lifestyle Food Drinking
