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Score: 6.6
This Month and Warm Top 4 Examples: 5,679 Total Clicks Date Range: Jun 14 - Apr 16
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Food brands pair up to create unexpected food and flavor offerings
Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,036 Total Clicks Date Range: May 15 - Apr 16
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Alcohol brands partner with food brands to expand their reach
Implications - Moving away from premium food and beverage products, alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, alcohol brands are seeking to not only expand their reach, but also redefine themselves as a more approachable. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 4,756 Total Clicks Date Range: Jul 14 - Apr 16
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Food brands partner up with chefs to add a degree of expertise
Implications - Moving beyond innovative flavor combinations, brands are turning to local chefs to bring an element of customization and expertise to the food experience. Bringing in chefs to curate restaurant dishes, add signature touches or simply be an advocate for products, food brands are seeking to not only elevate their offerings with personalized touches, but are redefining themselves as more educated and community-oriented brands. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 7,011 Total Clicks Date Range: Aug 14 - Apr 16
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Food packaging incorporates smart sensors that track expiration
Implications - As consumers continue to prioritize wellness through dietary choices, many are embracing smart food packaging systems that measure a particular attribute of the product as a means of avoiding spoilage, which is of particular concern for individuals who buy organic produce. An example of the allure the of tech-assisted management of one's own health, such systems help consumers cut down on food waste, while also providing peace of mind around foodborne illness. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 7,100 Total Clicks Date Range: Jun 15 - Apr 16
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Brands launch product tasting tours with flavor-tracking VR experiences
Implications - Food and beverage brands are emerging with virtual reality-enhanced tastings incorporated into events in order to positively re-position the product in the mind of the consumer. Often emphasizing the cultivation "journey" that factors into a product's differentiation, such VR uses elevate the sampling experience by providing a multi-sensory element that also functions as product education. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 2,237 Total Clicks Date Range: Jul 15 - Apr 16
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Brands launch campaigns that illuminate the bilingual space in the US
Implications - As brands become more conscious of what academics call the "Latino media gap," many are emerging with bilingual campaigns that provide a more accurate representation of the multicultural makeup of the American population. Given that bicultural Americans are often living between the world of their roots and their modern home, such Spanish-speaking campaigns that illuminate the experience of the US bicultural space serve to provide the population with accessible and honest representation. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,179 Total Clicks Date Range: Jun 15 - Apr 16
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Consumers create a desire to see black pepper as a flavor
Implications - As consumers look to replicate familiar flavor combinations with healthier ingredients, many are embracing black pepper as not only a culinary staple, but as flavor in its own right free from its original form. This progression highlights the desire for healthier avenues to specific taste preferences as an extension of the prioritization of the health and wellness movement. [More]
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Score: 5.9
This Month and Mild Top 4 Examples: 1,303 Total Clicks Date Range: Jun 15 - Apr 16
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Consumers embrace pink Himalayan salt as a healthful flavor enhancer
Implications - As consumers look for healthy alternatives that replicate familiar flavors, many have embraced pink Himalayan salt as an at-home culinary staple and premium ingredient that serves as an indicator of quality in packaged food and beverage products. Prized for its pollution-free origins as well as its therapeutic benefits, the mainstream acceptance of the ingredient has become intertwined with consumer expectations related to wellness and flavor. This progression falls in line with the consumer willingness to spend more on premium ingredients that enhance familiar dishes without offsetting one's healthy lifestyle. [More]
Score: 6
This Month and Mild Top 4 Examples: 955 Total Clicks Date Range: Jan 16 - Apr 16
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Consumers embrace fast casual menu items infused with healthy matcha
Implications - As consumers pursue health and vitality through the consumption of superfoods, brands have begun incorporating matcha into existing menu items as a means of appealing to those who prioritize their health and diet. Moving from the realm of foodie blogs and onto the menus of established chains, this progression represents a shift in priorities that re-positions the pursuit of a well-rounded palate as being in the interest of good health. This shift speaks to the natural evolution of North American taste preferences as accelerated by the fascination with the wellness lifestyle. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 11,012 Total Clicks Date Range: Nov 14 - Apr 16
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Retailers borrow from the hospitality realm in serving alcoholic drinks
Implications - As consumers seek out experience-driven interactions when making purchasing decisions, many brands are moving to introduce wine, beer and spirits menus in order to re-position the retail atmosphere as something of a community hub. This unique hybridization of services has given way to a new attitude of hospitality in all forms of retail, enhancing the overall customer experience with personalized amenities that feel borrowed from the luxury realm. In addition to highlighting the need for traditional retailers to provide added value in-store to remain competitive, this shift speaks to need for brands to provide unexpected moments of delight in order to keep consumers coming back. [More]