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Score: 6.2
Recent and Mild Top 4 Examples: 15,704 Total Clicks Date Range: Aug 13 - Mar 15
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Brands are customizing their products to appeal to festival-goers
Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle. [More]
Score: 6.6
Recent and Warm Top 4 Examples: 3,797 Total Clicks Date Range: Oct 13 - Mar 15
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A consumer preference for global flavor trumps traditional seasonal options
Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay. [More]
Score: 4.6
Recent and Untested Top 4 Examples: 4,184 Total Clicks Date Range: Sep 13 - Mar 15
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Consumers are opting for fall-friendly, campfire-inspired flavors
Implications - Veering away from sweet beverages for fall, many consumers are opting for smoky, toasted flavors. Beverages that offer a woodsy twist immediately set themselves apart and liven up the drinking experience, and more heavily involve the aromatic aspect of flavor. Ultimately, consumers are searching for new ways to experience the comfort and coziness associated with colder seasons. [More]
Score: 4.8
Recent and Mild Top 4 Examples: 1,113 Total Clicks Date Range: Oct 14 - Mar 15
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Consumers crave the familiarity of soda in a more health-conscious format
Implications - The rise of health-consciousness has vilified the consumption of carbonated, sugary drinks; however, consumers are still attracted to the familiar flavors associated with traditional sodas. In order to reconcile a newfound health-based approach to lifestyle with their favorite taste cravings, consumers are opting for naturally flavored sodas and beverages. Instead of abstinence, consumers are searching for compromise and balance when it comes to consumption. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 9,669 Total Clicks Date Range: Feb 14 - Mar 15
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Millennials are seduced by the culture associated with coffee drinking
Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive. [More]
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Score: 4.9
This Month and Mild Top 4 Examples: 2,300 Total Clicks Date Range: Feb 13 - Mar 15
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Water filtration is made easier with small, handheld designs
Implications - Seeking to take methods of purification outside the home, consumers are turning to compact alternatives for on-the-go use. Adapting water filters into compact, handheld designs, brands are allowing individuals to not only integrate the filtering system into all aspects of their life, but also create a more efficient method of distilling natural resources. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 5,477 Total Clicks Date Range: Mar 14 - Mar 15
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Water purification gets an aesthetic overall for heightened consumer appeal
Implications - Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products. [More]
Score: 4.8
This Month and Untested Top 4 Examples: 1,438 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers replace coffee with natural alternatives
Implications - Alternative forms of caffeine are on the rise as consumers search for ways to wean themselves off of coffee. Natural energy-boosters and low-caffeine alternatives offer a healthy way for consumers to increase their stamina without feeling the inevitable "crash." Ultimately, single-function products are no longer cutting it for some consumers, who are demanding products with multiple, prolonged benefits. [More]
Score: 4.5
This Month and Untested Top 4 Examples: 3,718 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers search for inventive new forms of energy products
Implications - Consumers are thinking outside-the-box when it comes to their energy intake, eschewing traditional drinks and bars for alternative forms of vitality. Infusing unique products with energy-boosting ingredients speaks to a consumer desire to mix things up in terms of diet and health maintenance. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 4,328 Total Clicks Date Range: Oct 14 - Mar 15
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Consumers opt for upscale flavors in their alcoholic beverages
Implications - Though armed with a better understanding of health and wellness, consumers are still willing to splurge on luxurious flavors when it comes to alcoholic beverages. Whether it's cost-effective DIY recipes or artisanal cocktails, consumers are pursuing decadent taste and smooth texture. Upscale flavoring signifies that consumers are searching for ways to satiate their preference for indulgence. [More]