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Score: 6.5
This Month and Warm Top 4 Examples: 1,014 Total Clicks Date Range: Jun 15 - Jun 15
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Cold tea beverages incorporate Eastern taste profiles for consumer allure
Implications - Spicy, ethnic flavors hailing from the East have been making their way into traditionally sweeter fare, such as desserts and coffee, in order to satisfy a growing consumer desire for flavor reversal. Cold beverages are following suit, adding a spicy kick to an otherwise refreshing experience, while simultaneously providing North American consumers with international variations of iced drinks. The expansion of fusion from food to beverage signifies a consumer appreciation for new incarnations of familiar flavors. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,318 Total Clicks Date Range: Mar 15 - Jun 15
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Beverage brands opt for accessible forms of exoticism in flavor
Implications - Fueling the desire for exoticism, many beverage manufacturers have begun introducing tropical flavors that are intriguing yet accessible for the North American consumer. Going the extra mile, brands pair niche ingredients with healing properties with more approachable island-based flavors, satisfying multi-faceted consumer needs for health, experience and taste. [More]
Score: 5
This Month and Mild Top 4 Examples: 1,299 Total Clicks Date Range: Mar 15 - Jun 15
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Iced tea drinks emphasize pure flavors to lure health-conscious consumers
Implications - Consumers' interest in health and wellness caused a spike in the production of cold-pressed and raw juices. Taking note of the desire for detoxification as well as refreshment, ready-to-drink tea manufacturers are prioritizing natural and fresh ingredients that convey a commitment to health through the purity of flavor. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 4,844 Total Clicks Date Range: Sep 14 - Jun 15
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Multisensory gimmicks entice consumers looking for immersive engagement
Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 2,811 Total Clicks Date Range: Jan 15 - Jun 15
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Recipes expand to make incorporating probiotics into daily routines easy
Implications - Modern food and beverage products are turning to the effervescent qualities of probiotics to add a health-enhancing element to everyday snacking. This renewed interest in ancient remedies speaks to the growing consumer predisposition toward consuming food products that support the body's natural functions. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 9,335 Total Clicks Date Range: Apr 15 - Jun 15
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Smart appliances make at-home machines accessible remotely
Implications - A natural progression with the emergence of the Internet of Things, kitchen appliances with wireless connectivity enable consumers to access and operate such products remotely. This enhanced accessibility of culinary appliances is representative of the consumer desire to streamline everyday activities in order to accommodate the busy modern lifestyle. [More]
Score: 6
This Month and Mild Top 4 Examples: 4,277 Total Clicks Date Range: Mar 14 - Jun 15
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More high-end edibles in various industries get more low-brow makeovers
Implications - Food and drink choices are considered status items by many, however in today's hyper-public society, anything too ostentatious and opulent can be considered insensitive. As a result, high-end and low-end ideas are converging in the world of cuisine. This makes for an acceptable form of luxury that also opens sophisticated products to a bigger market. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 3,658 Total Clicks Date Range: Nov 14 - May 15
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Brands adapt yogurt into new forms for experiential consumption
Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 4,664 Total Clicks Date Range: Jan 15 - May 15
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Consumers search for nightlife experiences that grant bragging rights
Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 69,457 Total Clicks Date Range: Apr 14 - May 15
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Bars and nightclubs get smaller and cozier to offer a more personal experience
Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs. [More]