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Score: 6.1
New and Mild Top 4 Examples: 3,975 Total Clicks Date Range: Jul 15 - Sep 16
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Foods that improve brain health signify the next frontier of the health movement
Implications - Health and wellness is projected to become a trillion-dollar industry in the next few years, and has already begun permeating the daily diet of the mainstream consumer. The next frontier of the wellness wave is brain health. Using food to improve cognitive abilities taps into the increased exhaustion of the digital consumer, while providing new opportunities for brands. [More]
Score: 7.5
This Month and Warm Top 5 Examples: 4,309 Total Clicks Date Range: Jun 15 - Sep 16
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Healthy consumers seek baked goods that use alternative ingredients
Implications - The ongoing health wave is influencing packaged goods brands, as well as dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products. [More]
Score: 7.1
This Month and Warm Top 5 Examples: 3,745 Total Clicks Date Range: Feb 15 - Sep 16
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Beverage brands turn to re-purposed ingredients for heightened sustainability
Implications - Seeking to reduce their environmental footprint, beverage brands are taking a step towards being more conscious through the use of re-purposed ingredients. From processing wastewater to make beer, to utilizing overripe, unsold fruit to make fruit drinks, brands are integrating elements of sustainability right into the production of the item itself. This speaks to the need for brands to not only promote environmental practices on the consumer side, but to adhere to those practices through their operations as well. [More]
Score: 8.2
This Month and Hot Top 6 Examples: 13,588 Total Clicks Date Range: Mar 16 - Sep 16
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Consumers look for ways to make their caffeine consumption eco-friendly
Implications - As consumers become more conscious of their environmental impact, they’re seeking out practical ways to balance their everyday habits with an element of sustainability. Seeking to get their daily dose of caffeine without feeling a sense of guilt, consumers are turning to brands and cafes that have chosen to adhere to sustainable practices. From coffee recycling programs to cafes that promote zero waste, this speaks to the need for products and services that cater to consumer awareness, especially when it comes to daily consumption habits. [More]
Score: 7.4
This Month and Warm Top 6 Examples: 12,974 Total Clicks Date Range: Mar 15 - Sep 16
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Evolving food truck menus allow brands to test new menu creations
Implications - The success of food trucks continues to appeal to busy consumers, but these eateries are beginning to push the boundaries by testing offbeat menu options that combine food form, flavor and creative dietary ingredients as a way to gauge the public’s reaction. This shift provides a new way for brands to assess their ideas and reach the public without fully committing large amounts of time or money to an uncertain project. [More]
Score: 6.8
This Month and Warm Top 5 Examples: 11,399 Total Clicks Date Range: May 15 - Sep 16
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Cleverly designed single-serve alcohol packaging wins consumers' attention
Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word. [More]
Score: 6
This Month and Mild Top 4 Examples: 1,334 Total Clicks Date Range: Dec 15 - Sep 16
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Alcohol packaging is designed to align with specific drinking rituals
Implications - Encouraging consumers to associate particular products with specific rituals, alcohol brands are adopting packaging designs that enhance activities. Whether tying the product to a television program or event, this specialized approach to branding helps alcohol brands stand out on the shelf. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 4,656 Total Clicks Date Range: May 16 - Sep 16
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Vibrant craft beer packaging starkly contrasts with vintage-inspired aesthetics
Implications - The emergence of craft products of all kinds has led to the popularization of a subdued, artisan-inspired aesthetic when it comes to packaging. This has been especially true of craft alcohol products, leading to a divergent approach from brands, who have adopted vibrant color schemes and cartoonish designs in order to stand out. [More]
Score: 5.8
This Quarter and Mild Top 6 Examples: 5,457 Total Clicks Date Range: Sep 14 - Aug 16
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Brands focus their efforts on providing convenient food services for students
Implications - Foodie brands are creating and seeking new methods to reach the Gen Z and Millennial demographics through convenient, affordable and desirable meal options and services. Targeting students with active appetites due to academic stress and social gatherings, new services are carving their place in the lives of college and university students. This shows maximization of the growth cycle of a demographic, and introduces a new opportunity with the difficult-to-reach youth generation. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 1,768 Total Clicks Date Range: Nov 15 - Aug 16
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The explosion of canned wine's popularity reflects on-the-go lifestyles
Implications - Appealing primarily to millennials, canned versions of wine products are becoming more and more popular. A far cry from the pretension that's so often perceived to be part of wine culture, this more casual approach speaks to younger consumers' desire for playful takes on classic products, and a more portable design. [More]