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Score: 7.8
This Week and Warm Top 4 Examples: 5,840 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt with plant-based products
Implications - As consumers become better informed about where there food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 8.5
This Month and V. Hot Top 4 Examples: 5,563 Total Clicks Date Range: Jul 15 - Jul 16
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Cocktails are reimagined in alternate forms to satisfy a desire for adult play
Implications - As consumers push for experiences enriched by the infusion of play-inspired elements, emerging brands are creating experimental takes on classic cocktails in solid and gaseous states. In addition to tapping into an interest in food and beverages that plays upon the senses, this progression highlights the willingness on the part of consumers to stray from convention in order to push the limits of their palate. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 2,074 Total Clicks Date Range: Jun 16 - Jul 16
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Beverages hit a happy medium for Boomers
Implications - It's been said that Boomers and Millennials have similar desires regarding food and beverage, with the former skewing more toward familiarity. Satisfying the desire for authenticity among the previous hippie generation while still maintaining comfort levels means combining artisan branding with un-intimidating flavors. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 1,559 Total Clicks Date Range: Jan 16 - Jul 16
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The Gen Z affinity for oddity translates into indulgent beverages
Implications - Digital natives tend to have an affinity for oddities; this is true of everything from Gen Z's style of humor, to their taste in food and beverage. As a result, teens are responding to hyper-indulgent, almost novelty flavors, showing a need for connected thinking when it comes to concepts such as "Internet culture." [More]
Score: 7.5
This Month and Warm Top 4 Examples: 8,706 Total Clicks Date Range: Jun 14 - Jul 16
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Tea targeted to children looks to replace sugar-loaded juice
Implications - Millennial parents have prompted Gen Z children to become accustomed to healthier food and beverage options. An alternative rising in popularity is herbal tea, which not only boasts health benefits, but provides a sense of sophistication to today's hyper-informed kids and teens. This speaks to the trickle effect of Millennial values toward the new youth generation. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 5,765 Total Clicks Date Range: Jun 14 - Jul 16
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Social media-friendly beverages target teens
Implications - Gen Z uses social media more than their Millennial predecessors, however what's more important is the differences in how they use it. Interacting with more immediate, less archive-based forms of social -- such as Snapchat -- means members of Gen Z are more inclined to share even the most mundane parts of their life. This encourages social media-friendly features in everyday items such as beverages, as well as in specialty items. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 3,084 Total Clicks Date Range: Mar 15 - Jun 16
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A consumer preference for global flavor trumps traditional seasonal options
Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay. [More]
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Score: 7.3
This Quarter and Warm Top 4 Examples: 2,484 Total Clicks Date Range: Jun 16 - Jun 16
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China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 6,258 Total Clicks Date Range: Jun 15 - Jun 16
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Rising interest in specialty food and beverage creates a need for experience
Implications - At the foundation of the "foodie" wave is a desire for unique, authentic experience, and so outside of an attraction to specialty foods, consumers are gaining interest in gourmand tools. This permeates beverages specifically through the form of taste-enhancing tumblers and cups, speaking to the idea of the sommelier. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 2,543 Total Clicks Date Range: Jun 15 - Jun 16
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Consumers incorporate the ancient dairy alternative in modern ways
Implications - As consumers look to adapt their diets to be conducive to a healthier lifestyle, many are embracing kefir, a nourishing and flavorful ingredient that has long been praised for its probiotic content, protein richness and its aid in digestion. Seen incorporated into a variety of food and beverage, this progression is related to the fixation of the modern consumer on finding healthier routes to familiar flavors. [More]