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Score: 6.9
This Month and Warm Top 4 Examples: 5,931 Total Clicks Date Range: Feb 15 - Aug 15
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Refreshment concepts become safer and more comfortable for conscious consumers
Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes of scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 5,240 Total Clicks Date Range: Oct 14 - Aug 15
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Breathalyzers receive modern, digital updates for tech-savvy consumers
Implications - Although breathalyzers were first introduced in the 1960s, the established breath sampling system is receiving a modern makeover with high end, technological updates. Smart handheld systems have the potential to revamp time-honored products and services in a way that makes brands more appealing to young, connected consumers. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 7,487 Total Clicks Date Range: Jul 14 - Jul 15
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Beverage delivery services offer up coffee goods for java enthusiasts
Implications - Beverage delivery services are embracing the coffee market in an effort to meet the culinary tastes of beverage enthusiasts. This subscription sphere falls squarely within an emerging category of custom deliveries that, beyond drinks, provides convenient, tailored offerings. This is in line with the interests of young consumers, who expect a made-to-order approach. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 3,006 Total Clicks Date Range: Jul 15 - Jul 15
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Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 1,244 Total Clicks Date Range: Apr 15 - Jul 15
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New tea products target the female demographic with women-specific ingredients
Implications - New tea products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X an Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition. [More]
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Score: 5.5
This Quarter and Mild Top 4 Examples: 1,319 Total Clicks Date Range: Jun 15 - Jul 15
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Liquor, spirits and cocktails are infused with refreshing green ingredients
Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste. [More]
Score: 4.5
This Quarter and Mild Top 4 Examples: 1,679 Total Clicks Date Range: Jan 15 - Jul 15
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Organic teas add healing ingredients to satisfy an ever-cautious consumer
Implications - Tea is a beverage known for its healing properties, a perception that manufacturers and retailers are building upon by referencing ancient remedies and adding exotic, herbal ingredients. The "organic" label is no longer enough for consumers who are growing more and more stringent with their consumption habits, searching for ingredients that are not only fresh and natural, but also linked to tangible health benefits. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 4,695 Total Clicks Date Range: Feb 15 - Jul 15
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The tea industry is offering increased specialization to satiate consumer demands
Implications - The premiumization of tea continues, as manufacturers and retailers liken the typically low-key beverage with its more sophisticated counterparts, wine and coffee. Whether it's by focusing on specialized preparation or presentation, the beverage itself is being elevated to fit the rising culture surrounding it. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 22,907 Total Clicks Date Range: Jul 15 - Jul 15
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Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility. [More]
Score: 7.1
This Quarter and Hot Top 4 Examples: 3,892 Total Clicks Date Range: Jun 14 - Jul 15
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Alcohol labels adopt nationalistic branding for proud consumers
Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day. [More]