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Emerging drinking opportunities for innovators, entrepreneurs and creative minds

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Score: 6.6
New and Warm Top 4 Examples: 2,618 Total Clicks Date Range: Sep 15 - May 17
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Healthy beverage pivots to promote zen peacefulness
Implications - Already dominated by performance-enhancing and energy-boosting products, the healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness. Adapting to this new approach to health and wellness, beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing. In today’s high-speed, high-stress economy, reserving time simply to relax and unwind becomes a true luxury that is top of mind for health-conscious consumers. [More]
Score: 6.7
Recent and Mild Top 5 Examples: 5,646 Total Clicks Date Range: Mar 16 - May 17
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Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian influences into hyper-indulgent desserts. Balancing a love for delicious sweets with exciting flavor enhancements, the winning combination serves to excite both the flavor connoisseur as well as the social media maven. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 3,466 Total Clicks Date Range: Jan 15 - May 17
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The rise of DNA-testing kits catalyzes customized culinary consumption
Implications - Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs. [More]
Score: 5
This Month and Untested Top 6 Examples: 1,841 Total Clicks Date Range: Dec 14 - May 17
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The mythical fermented honey-based beverage is given new life
Implications - As consumers have become well-versed in the offerings of local craft beer and wine makers, many are embracing mead as a distinct category of its own, similarly to cider. Highlighting a curious consumer nature and an innate comfort toward old world remedies, this progression also demonstrates a yearning for more varied drinking experiences. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 6,804 Total Clicks Date Range: Oct 15 - May 17
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Curation permeates food and beverage for a mood-based experience
Implications - There’s no doubt that eating can fill emotional needs, and brands are beginning to leverage the science behind this to consciously curate culinary experiences based on the consumer’s mood. Consumers can start to find more foods and beverages to match or impact their moods based on their desired effect, a shift in consumption directly impacted by the modern desire for complete customization in all areas. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 6,956 Total Clicks Date Range: Jan 16 - May 17
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Ancient remedies evolve into everyday balancing supplements
Implications - As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile wellness supplements. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry. [More]
Score: 6
This Month and Mild Top 6 Examples: 4,005 Total Clicks Date Range: Jan 16 - May 17
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Consumers now familiar with the superfood seek it out in all manner of beverages
Implications - As busy consumers look to may the healthiest choice possible while managing full schedules, many are incorporating turmeric into their diets through a variety of potable forms. This shift provides an example of the self-directed attitude of the health-inclined in educating themselves on 'good' ingredients and suggests the fast pace of consumer palate evolution being driven by this mainstream wellness fixation. [More]
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Score: 7
This Month and Warm Top 5 Examples: 4,099 Total Clicks Date Range: Apr 16 - Apr 17
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Food and beverage sees a shift in focus towards aesthetics over taste
Implications - In the modern age of Instagram-driven behavior, the photo-worthiness of food is more important than ever before and, in some cases, is starting to take precedence over culinary legitimacy. In order to attract the niche but insatiable demographic of younger consumers on the hunt for their next shareable moment, QSR brands are starting to adopt multi-hued offerings that tend to prioritize aesthetic innovation over flavor enhancement. [More]
Score: 6.2
This Quarter and Warm Top 6 Examples: 1,668 Total Clicks Date Range: Apr 17 - Apr 17
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Cocktail presentation is taken to new heights with scent-driven touches
Implications - As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters. [More]
Score: 4.6
This Quarter and Mild Top 6 Examples: 785 Total Clicks Date Range: Mar 17 - Mar 17
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Coffee is incorporated into seasonings and spices for savory cooking
Implications - Driven by the desire to continually experiment with new ingredients, self-processed foodies are embracing coffee-centered seasonings and spices as mainstays in the cooking of savory dishes. This progression highlights a continued interest in borrowing ingredients typically included in dessert dishes in order to elevate the flavor profile of traditional savory meals. [More]