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Score: 7
This Month and Warm Top 5 Examples: 1,327 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 6.8
This Month and Mild Top 6 Examples: 3,864 Total Clicks Date Range: Jun 16 - Nov 16
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Brands look to reposition products by tapping into adjacent packaging trends
Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 660 Total Clicks Date Range: Nov 16 - Nov 16
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A counter-intuitive rise in cold holiday treats is seen
Implications - Typically, cold treats are saved for summer months, however as the influence of holiday flavors penetrates locations that do not experience a full four seasons, more creative interpretations of traditional seasonal flavors can be seen. This speaks to a need for personalization according to various factors, including exact location. [More]
Score: 6.1
This Month and Mild Top 6 Examples: 3,684 Total Clicks Date Range: Mar 16 - Nov 16
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As consumers cut out dairy, alternative animal milks take their place
Implications - An increased focus on diet has led an increasing amount consumers to rule out ingredients like lactose from their diets and explore alternatives. This has given way to not only animal-free alternatives to dairy, but milk products from animals other than cows as well. Touting lower levels of lactose and health benefits that cow's milk doesn't offer, these emerging alternatives appeal to the health-conscious consumer. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 1,202 Total Clicks Date Range: May 16 - Nov 16
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Dairy-free products enter new territory
Implications - As more and more consumers are switching to free-from diets, food and beverage brands are expanding their range of dairy-free offerings to include more specific products. This expansion reflects the degree to which consumers are reconsidering their dietary choices, and their expectation that brands will cater to their changing needs [More]
Score: 6.9
This Quarter and Warm Top 6 Examples: 4,578 Total Clicks Date Range: Apr 15 - Nov 16
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Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns. [More]
Score: 5.8
This Quarter and Mild Top 5 Examples: 5,146 Total Clicks Date Range: Sep 14 - Nov 16
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To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]
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Score: 5.2
This Quarter and Mild Top 6 Examples: 2,457 Total Clicks Date Range: Jun 15 - Nov 16
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Lucuma powder is added to recipes as a nutritious natural sweetener
Implications - Consumers are embracing the South American superfood lucuma in powder form as a nutritious natural sweetener in both ready-made food products, homemade dishes and beverages. Easily incorporated into recipes as a natural alternative sweetener, the powerhouse ingredient highlights the modern consumer's mission to maximize their nutritional intake without compromising flavor or calories. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 3,890 Total Clicks Date Range: Aug 15 - Oct 16
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Cocktail-related innovations are becoming automated to perfect flavor
Implications - The alcohol industry is getting creative with tech-driven tools that enhance the process and end result of cocktail-making by assuring consistency. In addition to being an extension of DIY alcohol culture, this shift emphasizes the focus on accessibility and consistency through automation, and as a result, connects with a larger group of consumers. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 6,324 Total Clicks Date Range: Jul 15 - Sep 16
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Foods that improve brain health signify the next frontier of the health movement
Implications - Health and wellness is projected to become a trillion-dollar industry in the next few years, and has already begun permeating the daily diet of the mainstream consumer. The next frontier of the wellness wave is brain health. Using food to improve cognitive abilities taps into the increased exhaustion of the digital consumer, while providing new opportunities for brands. [More]