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Score: 5.5
This Month and Mild Top 4 Examples: 2,245 Total Clicks Date Range: Jul 13 - Nov 14
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Creating a distinct regional reference, exotic ingredients are added to spirits
Implications - Showcasing an element of regional pride, both consumers and local brands are using exotic ingredients as a means to convey a sense of authenticity. This adds more of a taste experience to alcoholic beverages that takes drinking from a pastime to a more sophisticated hobby, which speaks to a bigger consumer desire for expertise in all aspects of life. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,760 Total Clicks Date Range: May 14 - Nov 14
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Mixologists blend beer and wine into recipes for familiarity and variety
Implications - As mixology becomes a more respected and popular industry, mixing drinks with standalone ingredients like wine and beer is gaining momentum. This shift towards combining unusual, added ingredients with more basic ones speaks to an openness to seeing even the most traditional products complicated. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 3,124 Total Clicks Date Range: Sep 14 - Oct 14
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The growing obesity epidemic villanizes sugary carbonated drinks
Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement. [More]
Score: 5
This Month and Mild Top 4 Examples: 3,352 Total Clicks Date Range: Aug 14 - Oct 14
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Intriguing beverage flavors make for small doses of culinary adventure
Implications - The rise of foodie culture has the average consumer craving more adventure in their edibles; for some, however, the idea of exoticism is intimidating. Daring drinks allow hesitant almost-foodies to sample adventurous flavor. This also gives those within the food industry a way to test less-predictable flavors within their consumer base. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 25,542 Total Clicks Date Range: Aug 14 - Oct 14
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Juice bars are given a stylish overhaul to broaden market appeal
Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings. [More]
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Score: 4.3
This Quarter and Untested Top 4 Examples: 2,523 Total Clicks Date Range: Mar 14 - Oct 14
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Moving beyond health, fresh botanical ingredients take over alcohol
Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 1,979 Total Clicks Date Range: May 14 - Oct 14
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Coffee is brewed with unexpected ingredients to heighten taste buds
Implications - Moving beyond the energy benefits of caffeinated products, brands are turning to unexpected flavor enhancements for heightened appeal. Infusing eclectic flavoring like bacon and lavender, coffee brands are seeking to add diversity to a traditionally single-purpose product, using unique ingredients to make caffeinated products more enticing. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 7,771 Total Clicks Date Range: Jun 12 - Sep 14
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Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 6,053 Total Clicks Date Range: Oct 12 - Sep 14
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Healthy drinks take on a food form to provide convenience
Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 64,364 Total Clicks Date Range: Nov 13 - Sep 14
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Seeking convenience, consumers turn to more adaptable water bottles
Implications - Moving beyond traditional canteens and plastic bottles, consumers are turning to collapsible water containers for greater adaptability. Integrating abstract shapes that allow for space saving, these products combine compact packaging designs with a need for health-focused products. [More]