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Score: 5.7
Recent and Mild Top 4 Examples: 3,101 Total Clicks Date Range: Nov 14 - May 15
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Brands adapt yogurt into new forms for experiential consumption
Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,316 Total Clicks Date Range: Jan 15 - May 15
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Consumers search for nightlife experiences that grant bragging rights
Implications - The "hipster" subculture is one that demands experiences that deviate from the mainstream. As such, consumers who fall into this category are turning to one-of-a-kind, experiential bars, nightclubs and events. Living in a culture in which people are constantly afraid of missing out, unique experiences hold more than just novelty and intrigue; they also communicate a sense of prestige. [More]
Score: 8
This Month and Warm Top 4 Examples: 63,388 Total Clicks Date Range: Apr 14 - May 15
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Bars and nightclubs get smaller and cozier to offer a more personal experience
Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs. [More]
Score: 8.5
This Month and Warm Top 4 Examples: 27,611 Total Clicks Date Range: Sep 14 - May 15
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Cocktail and bar lounges opt for subdued, understated layouts
Implications - Bar and lounge owners are adopting a minimalist approach to architecture. This gets around the need for space in cramped city cores, and provides patrons with a sense of visual serenity. Moreover, this approach to bar design allows for bars to exist on a smaller scale without compromising on consumer comfort. [More]
Score: 7
This Month and Warm Top 4 Examples: 6,106 Total Clicks Date Range: Aug 14 - May 15
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Consumers search for discrete ways to consume alcohol on-the-go
Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment. [More]
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Score: 7.2
This Month and Warm Top 4 Examples: 19,336 Total Clicks Date Range: Apr 14 - May 15
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Health conscious individuals seek out earthy ingredients in raw juices
Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 10,346 Total Clicks Date Range: May 13 - May 15
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Varying takes on kombucha recipes are playing up on metabolic drinks
Implications - Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the mixtures have been recently interspersed with sodas and DIY kits. These breakout recipes speak to the merging of healthy drinks with edgy ingredients. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 20,519 Total Clicks Date Range: Jul 14 - May 15
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Consumers seeking an exclusive experience turn to hidden bars
Implications - As consumers move toward more experiential nightlife choices, secretive, speakeasy-themed bars provide consumers with an exclusive, off-the-beaten-path experience. In celebrating the spirit of the prohibition era, bars and lounges can offer consumers an authentic exclusive experience accessible by being in the know, rather than elusive membership requirements. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 5,852 Total Clicks Date Range: Jul 14 - May 15
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Portability is pushed to new levels with pouches for adult use
Implications - As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 14,195 Total Clicks Date Range: Jan 15 - May 15
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Restaurant design is strongly informed by artful aesthetics
Implications - Restaurant owners have begun looking towards film, music and art for design inspiration, leading to establishments that are more whimsical in their aesthetic. Interiors that are both sophisticated and playful are especially enticing for patrons, and suggests that consumers value engagement from every aspect of the dining experience. [More]