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Score: 8.5
This Month and Hot Top 4 Examples: 6,416 Total Clicks Date Range: Mar 16 - May 16
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Alcohol brands increase millennial influence with memorable interactions
Implications - Well aware that millennials are constantly on the lookout for the next best thing, alcohol brands are increasing their influence among this demographic by creating fully immersive moments that make long-lasting impressions. Temporary activations offering hands-on experiences and one-of-a-kind product interactions not only capitalize on the younger consumer's fear of missing out, but also allow brands to carefully curate an environment that gets their unique messaging across in an engaging way. [More]
Score: 7
This Month and Mild Top 4 Examples: 6,203 Total Clicks Date Range: Aug 15 - May 16
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Craft brewers aim to entice Millennials with narrative branding
Implications - Craft beer producers are opting to use narrative branding concepts as a means of connecting with Millennials, who are looking to form an intimate connection with the brands they purchase from. In addition to highlighting the role of story-driven branding in connecting with Millennial consumers, this demonstrates the emotive power of design in communicating a product's origins in a manner that consumers are able to connect with on a meaningful level. [More]
Score: 6
This Month and Mild Top 4 Examples: 810 Total Clicks Date Range: May 15 - May 16
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Consumers opt for food-inspired cocktails that offset the effect of spirits
Implications - As the health and wellness movement continues to push consumers to reconsider their lifestyle choices, many are opting for cocktails infused with ingredients such as root vegetables and fermented foods. This progression demonstrates that in addition to the interest in lower calorie beverages, consumers are also interested in incorporating rejuvenating ingredients that proactively nourish the body during alcohol consumption. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,102 Total Clicks Date Range: Aug 15 - May 16
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Consumers pursue pre-packaged ingredient kits to elevate at-home snacking
Implications - Brands provide fresh, sophisticated ingredient kits that allow consumers to prepare quality dishes without ever leaving the house. These kits ensure consumers save time, while simultaneously giving them the ability to create food and beverages that boast a homemade appeal. This shift in consumer preference reflects the desire for both convince and authenticity. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 2,013 Total Clicks Date Range: Aug 15 - May 16
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Consumers re-embrace healthful vinegar in a variety of beverages
Implications - Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 3,917 Total Clicks Date Range: Nov 15 - May 16
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Consumers embrace beverages packed with anti-aging properties
Implications - As consumers look to make dietary choices that don't hinder their health and wellness, many are seeking out beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 5,918 Total Clicks Date Range: Jun 14 - Apr 16
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Food brands pair up to create unexpected food and flavor offerings
Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods. [More]
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Score: 6.4
This Month and Warm Top 4 Examples: 2,111 Total Clicks Date Range: May 15 - Apr 16
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Alcohol brands partner with food brands to expand their reach
Implications - Moving away from premium food and beverage products, alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, alcohol brands are seeking to not only expand their reach, but also redefine themselves as a more approachable. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,961 Total Clicks Date Range: Jul 14 - Apr 16
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Food brands partner up with chefs to add a degree of expertise
Implications - Moving beyond innovative flavor combinations, brands are turning to local chefs to bring an element of customization and expertise to the food experience. Bringing in chefs to curate restaurant dishes, add signature touches or simply be an advocate for products, food brands are seeking to not only elevate their offerings with personalized touches, but are redefining themselves as more educated and community-oriented brands. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 7,139 Total Clicks Date Range: Aug 14 - Apr 16
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Food packaging incorporates smart sensors that track expiration
Implications - As consumers continue to prioritize wellness through dietary choices, many are embracing smart food packaging systems that measure a particular attribute of the product as a means of avoiding spoilage, which is of particular concern for individuals who buy organic produce. An example of the allure the of tech-assisted management of one's own health, such systems help consumers cut down on food waste, while also providing peace of mind around foodborne illness. [More]