PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 5.8
This Week and Mild Top 4 Examples: 2,791 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Non-alcoholic drinks designed for healthy, sober consumers combat drinking culture
Implications - Non-drinking consumers are often restricted to the mocktail, but as health concerns rise about the effects of alcohol, beverages that focus on wellness are on the rise. Augmenting drinking culture to include the designated driver, the products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 3,042 Total Clicks Date Range: Nov 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 3,627 Total Clicks Date Range: Dec 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 8.4
This Week and Hot Top 4 Examples: 83,461 Total Clicks Date Range: Oct 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Wine accessories recieve practical enhancements as convenience is prioritized
Implications - Opting for convenience over aesthetic, wine drinkers are turning to more customized methods of alcoholic consumption. Offering features such as self-chilling and rubberized handles, these wine accessories prioritize practicality, reflecting a shift away from desires of prestige toward more personal conveniences. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 9,031 Total Clicks Date Range: Sep 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Preventative measures enter social settings to help expose unwanted tampering
Implications - Moving away from typical health detection, consumers are looking for ways to deter drug use. Allowing individuals to examine whether drinks have been tampered with or if drugs are present, these devices reflect a rise in more public and communal health concerns, as well as a rise in self detection. [More]
Trend Hunter Services
Score: 6.8
This Month and Warm Top 4 Examples: 3,979 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 8,224 Total Clicks Date Range: Nov 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,943 Total Clicks Date Range: Nov 13 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Traditionally bottled products take on a less sophisticated form
Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 3,552 Total Clicks Date Range: Jun 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands make unexpected alcohol infusions to convey health-consciousness
Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 4,950 Total Clicks Date Range: Jun 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Bars adopt novelty features to lure social media-obsessed consumers
Implications - Putting the focus on a memorable experience rather than the goods offered, bars are adopting novelty themes and gimmicks to offer consumers a more boast-worthy time. Leaving consumers with a story to tell others through social media, this shift signifies importance of virtual clout to a younger generation. [More]