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Score: 5.7
New and Mild Top 4 Examples: 5,528 Total Clicks Date Range: Oct 12 - Sep 14
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Healthy drinks take on a food form to provide convenience
Implications - Offering a range of health benefits that help fight against cholesterol and disease, drinks like green tea are being reformatted into more convenient forms for on-the-go consumption. Transforming these health beverages into snack bars and lollipops, consumers are making nutritional goods more adaptable for everyday consumption, reflecting a shift toward more customized health food sources. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 53,518 Total Clicks Date Range: Nov 13 - Sep 14
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Seeking convenience, consumers turn to more adaptable water bottles
Implications - Moving beyond traditional canteens and plastic bottles, consumers are turning to collapsible water containers for greater adaptability. Integrating abstract shapes that allow for space saving, these products combine compact packaging designs with a need for health-focused products. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 15,652 Total Clicks Date Range: Jan 14 - Sep 14
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Water bottles are artistically re-branded to generate consumer intrigue
Implications - Seeking to stay relevant among big name beverage brands, water bottles are adopting more artistic packaging designs to generate consumer appeal. Experimenting with shape and abstract aesthetics, these water bottles are bringing unexpected features forward, reflecting a turn towards artisanal branding techniques. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,970 Total Clicks Date Range: Jan 14 - Aug 14
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Classic bartending sees a revival as consumers crave nostalgic indulgence
Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail. [More]
Score: 6
This Month and Mild Top 3 Examples: 10,655 Total Clicks Date Range: May 13 - Aug 14
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Alternative milk products are given a contemporary overhaul to entice buyers
Implications - Drawing consumers away from the familiarity of goods like milk, health brands are incorporating more contemporary aesthetics to give substitute products like soy more appeal. Providing more than the allure of well-being, health beverages are using artistic imagery and cartoon aesthetics to connect with consumers, allowing a more seamless integration of health goods into mainstream consumption. [More]
Trend Hunter Services
Score: 6.5
This Month and Mild Top 4 Examples: 10,930 Total Clicks Date Range: Feb 14 - Aug 14
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Beverage brands turn to comfort food flavors to create a sense of familiarity
Implications - Moving away from new and innovative flavoring, beverage brands are turning to more familiar food tastes to create a sense of nostalgia. Referencing childhood delights like peanut butter and jelly sandwiches, these products offer traditional treats in unexpected forms, combining the comfort of well-known flavors with a need to experiment with everyday cuisine. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 8,911 Total Clicks Date Range: Jun 14 - Aug 14
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Utilizing the social aspect of sports, brands correlate drinking with pride
Implications - Sporting events are inherently social for players and viewers, as is the act of drinking, which are being married by brands in a bid to ritualize consumption. This utilization of social momentum surrounding sports events like the World Cup satisfy a consumer need for lifestyle accommodation and the uniting of fans around a common cause. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 11,270 Total Clicks Date Range: Dec 12 - Jul 14
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Childhood treats are added to sophisticated adult snacks for nostalgic allure
Implications - Consumers are adding an element of nostalgia to traditionally stuffy adult treats to heighten appeal. Using snacks like Pop Rocks to enhance truffles and alcoholic beverages with texture, these revamped recipes speak to a desire for familiarity, even in experimental cuisine. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 3,212 Total Clicks Date Range: May 14 - Jul 14
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Drinks designed for healthy consumers combat drinking culture
Implications - As health concerns rise among millennials, beverages that focus on wellness are on the rise. Augmenting drinking culture to include nutritional supplements, these products satiate consumer demand for both lifestyle accommodation and enhancement. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 5,407 Total Clicks Date Range: Mar 13 - Jul 14
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A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]