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Score: 7.4
Recent and Warm Top 4 Examples: 13,276 Total Clicks Date Range: Jul 14 - Feb 16
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Consumers gravitate towards products made with care
Implications - Consumer desires for authenticity and health are converging with the development of products made "with love." This approach evokes trust in the production of a product and transparency of a brand, as well as align with the artisan movement. More importantly, thoughtful, emotive branding such as this goes a long way with the modern consumer, who has witnessed the rise of DIY and maker culture and immediately associates it with high-quality. [More]
Score: 7
Recent and Warm Top 4 Examples: 4,049 Total Clicks Date Range: Mar 15 - Feb 16
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Healthy food and beverage takes a sleeker approach to branding
Implications - Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 2,648 Total Clicks Date Range: Nov 15 - Jan 16
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Beauty supplements are added into beverages as a means to boost rejuvenation
Implications - Seeking ways to enhance beauty rituals, consumers are turning to food and beverages that feature unique replenishing ingredients. Helping to rejuvenate the skin and reduce signs of aging, these products are integrating unconventional ingredients like collagen to not only boost well-being, but also offer an alternative method of maintaining one's health. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 9,306 Total Clicks Date Range: Apr 14 - Jan 16
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Performance additives are elevated with organic ingredients
Implications - Performance supplement manufacturers are emphasizing natural ingredients and organic properties in order to change the perception of their product from a "short-cut" to health, to a long-term, high-quality investment. As consumers continue to value the body-as-a-temple ethos, they search for products that not only provide tangible results, but do so in a way that is holistic. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 1,241 Total Clicks Date Range: May 15 - Jan 16
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Consumers turn to single-serve energy enhancements
Implications - Single-serve or pre-portioned health supplements are on the rise as time-strapped consumers search for caffeine alternatives. Aside from the convenience factor, the one-shot format appears more potent and therefore more effective to consumers, who are increasingly favoring forms of consumption that offer a sense of instant gratification. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 2,152 Total Clicks Date Range: May 15 - Jan 16
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Consumers embrace food and beverage flavored with floral elements
Implications - Many brands are responding to concerns regarding chemical additives with flavoring alternatives derived from floral elements. From upscale menu items to craft spirit offerings, such infusions serve to transform traditional food and beverage into something that both feels sophisticated and appeals to the health-conscious. The reformatting rich, familiar flavors with natural ingredients speaks to the influence of the health movement in luxurious settings. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,016 Total Clicks Date Range: Dec 14 - Jan 16
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Edible flowers are used to visually elevate food and beverage
Implications - As the average consumer gains an appreciation for gourmet food and beverage presentation, many dishes are being prepared to emphasize plating with decorative floral and botanic elements. Largely influenced by the proliferation of image-centered social platforms, the average consumer is quickly gaining an education in upscale presentation that was previously considered the expertise of a gourmand. This progression speaks to the view of food as being a status symbol rooted in aesthetics above all else. [More]
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Score: 6.4
This Month and Mild Top 4 Examples: 2,022 Total Clicks Date Range: Jul 15 - Jan 16
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Consumers turn to tea-based cocktails as a status symbol of health
Implications - As health consciousness rises, consumers are not only drinking less alcohol, but also being very conscious about the types of alcoholic beverages they choose to enjoy. Turning to tea-based variants of popular cocktails offers consumers a healthy compromise, as well as adds a level of prestige to the drinking experience. This progression not only speaks to the desire for both health and sophistication, but also points to health increasingly becoming a symbol for sophistication. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 3,135 Total Clicks Date Range: Mar 15 - Jan 16
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Tea-based beverages are amplified with extra health benefits
Implications - Beyond championing the perceived benefits of tea in comparison to coffee, manufacturers are amplifying the drink itself to act as a super, performance-enhanced beverage, rather than one of calm and relaxation. This progression speaks to the evolution of the modern consumer into someone who prefers conscious consumption to passive enjoyment. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 623 Total Clicks Date Range: Nov 15 - Jan 16
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Restaurants offer food and beverage pairings for consumer allure
Implications - While self-service is becoming more common in the restaurant space, the desire for a full-fledged dining experience persists. In addition to self-serve options, many establishments are offering meals paired with suggested alcoholic drinks. In the fast casual sector, this move establishes restaurants as a guide to greater enjoyment, as well as points to a more experience-driven consumer. [More]