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Score: 7.2
This Month and Warm Top 4 Examples: 2,909 Total Clicks Date Range: Mar 15 - Jun 16
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A consumer preference for global flavor trumps traditional seasonal options
Implications - The growing consumer interest in exotic flavors extends into the fall and winter season, as consumers begin replacing their typical sweet treats and beverages with options that offer a spicy kick. This shift demonstrates the strength and longevity of foodie culture, suggesting that the flavor experimentation it has sparked among consumers is here to stay. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 1,483 Total Clicks Date Range: Jun 16 - Jun 16
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China opts for simple illustration in visually overwhelming marketplace
Implications - Packaging has become an artform in itself, and in China, branding is erring on a more imaginative and decorative aesthetic with designs that look hand-drawn or sketched. These subtle, often minimalist drawings add to the authenticity of the products they are marketing and provide a striking visual image in text-heavy, color-saturated displays. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 6,069 Total Clicks Date Range: Jun 15 - Jun 16
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Rising interest in specialty food and beverage creates a need for experience
Implications - At the foundation of the "foodie" wave is a desire for unique, authentic experience, and so outside of an attraction to specialty foods, consumers are gaining interest in gourmand tools. This permeates beverages specifically through the form of taste-enhancing tumblers and cups, speaking to the idea of the sommelier. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 2,346 Total Clicks Date Range: Jun 15 - Jun 16
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Consumers incorporate the ancient dairy alternative in modern ways
Implications - As consumers look to adapt their diets to be conducive to a healthier lifestyle, many are embracing kefir, a nourishing and flavorful ingredient that has long been praised for its probiotic content and its aid in digestion. Seen incorporated into a variety of food and beverage, this progression is related to the fixation of the modern consumer on finding healthier routes to familiar flavors. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 4,138 Total Clicks Date Range: Sep 15 - Jun 16
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Turn-key delivery services offer consumers breakfast & coffee conveniently
Implications - Delivery services have been rapidly gaining steam with the rise of offerings available such as UberEATS. Consumers are now turning to easy-to-order services that allow them to get what they need in the morning without having to take time for extra stops or waiting in long lines. Delivery is no longer just an option for lunch or dinner. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,839 Total Clicks Date Range: Jun 14 - Jun 16
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Hyper-specific targeting in caffeinated beverages speaks to all-encompassing need
Implications - Caffeine has permeated almost every category in the past few years, from edibles to the health space. The next wave of energy sees hyper-specific targeting in caffeinated beverages. This signifies an all-encompassing need for increased energy and productivity due to the fast pace of society for all ages, genders and locations of modern society. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 1,410 Total Clicks Date Range: Jan 16 - Jun 16
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Upscale alcohol pairs with junk food and casual items for approachability
Implications - As Millennials reach adult age, their taste for experiential food becomes more sophisticated; however, they remain in debt, and in pursuit of novelty food items. These factors converge in high-low alcohol-food pairings that combine often-nostalgic, lower-end foods with higher-end alcohol. This speaks to the often contradictory interests of Millennials and foodies alike. [More]
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Score: 6.2
This Month and Mild Top 4 Examples: 1,982 Total Clicks Date Range: Oct 15 - Jun 16
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Consumers embrace pickled ingredients to raise the flavor profile
Implications - As consumers look for more ways to enhance the flavor profile of traditional dishes, many are embracing pickled ingredients that elevate the experience while also offering healthful benefits. Also linked to the emphasis on individual ingredients that go into a dish, this progression demonstrates the desire to elevate entire experiences by enhancing a single element. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 4,233 Total Clicks Date Range: Sep 15 - May 16
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Brands highlight the natural origins of food and bev products
Implications - As brands work hard to create a positive connection between a food product and natural cultivation, many are launching virtual reality campaigns that provide consumers with a firsthand experience of the spaces in which ingredients are harvested. In addition to highlighting the continued success of multi-sensory campaigns, this progression underscores the modern expectation of transparency when it comes to the origins and makeup of any given commodity. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 7,858 Total Clicks Date Range: Mar 16 - May 16
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Alcohol brands increase millennial influence with memorable interactions
Implications - Well aware that millennials are constantly on the lookout for the next best thing, alcohol brands are increasing their influence among this demographic by creating fully immersive moments that make long-lasting impressions. Temporary activations offering hands-on experiences and one-of-a-kind product interactions not only capitalize on the younger consumer's fear of missing out, but also allow brands to carefully curate an environment that gets their unique messaging across in an engaging way. [More]