Doritos Teams Up with Empirical on a New Nacho Cheese Spirit
Kanesa David — December 12, 2023 — Lifestyle
References: empirical.co & prnewswire
Doritos has joined forces with Empirical to introduce the Empirical x Doritos Nacho Cheese Spirit. This limited-release alcoholic beverage provides a multi-sensorial experience that mirrors the iconic flavor of Doritos Nacho Cheese Chips. This innovative collaboration utilizes Empirical's advanced production process, extracting the various flavor layers of Doritos Nacho Cheese through vacuum distillation.
"Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences," said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. "We're always pushing our fans to try new things, so we figure it's time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle."
The limited-edition bottles, available next month for $65.00, showcase the result of this unique partnership and will be accessible online and in select markets in New York and California. The new Empirical x Doritos Nacho Cheese Spirit is measured at 42% ABV.
Image Credit: Doritos, Empirical
"Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences," said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. "We're always pushing our fans to try new things, so we figure it's time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle."
The limited-edition bottles, available next month for $65.00, showcase the result of this unique partnership and will be accessible online and in select markets in New York and California. The new Empirical x Doritos Nacho Cheese Spirit is measured at 42% ABV.
Image Credit: Doritos, Empirical
Trend Themes
1. Sensorial Alcoholic Beverages - The collaboration between Doritos and Empirical on the Nacho Cheese Spirit shows a trend towards immersive and multi-sensorial experiences in the alcoholic beverage industry.
2. Vacuum Distillation - Empirical's advanced production process of extracting flavor layers through vacuum distillation highlights the trend of utilizing innovative distillation techniques in the spirits industry.
3. Iconic Flavor Crossovers - The Empirical x Doritos Nacho Cheese Spirit demonstrates a trend of partnerships between food and beverage brands to create unique and recognizable flavors in the alcoholic beverage market.
Industry Implications
1. Alcoholic Beverage - The Empirical x Doritos Nacho Cheese Spirit showcases a disruptive innovation opportunity in the alcoholic beverage industry by offering a novel and adventurous flavor experience.
2. Food - The collaboration between Doritos and Empirical highlights the potential for disruptive innovation in the food industry by exploring new ways to incorporate iconic flavors into different product categories.
3. Marketing and Advertising - The marketing strategy behind the limited-edition release of the Empirical x Doritos Nacho Cheese Spirit presents an opportunity for disruptive innovation in the marketing and advertising industry through creative and unconventional brand collaborations.
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