The Botain Protein Drink is a Delicious Vegetarian Alternative
Meghan Young — November 22, 2014 — Lifestyle
References: drinkbotan
When a person decides to adopt a vegetarian lifestyle, it becomes even more important to consume all the necessary vitamins and nutrients to feel the true benefits of such a choice; enter the Botan Protein Drink. It is a plant-based option "that delivers 12 grams of soluble vegetable protein and vitamin goodness, with just 110 slim calories, in every bottle," as written on its website.
With its clean and contemporary branding, the Botan Protein Drink will appeal to more than just vegetarians. In the end, it will appeal to people with a more holistic look on life such as yogis, surfers and more. Botan writes, "We believe plant-based nutrition is the sustainable choice for the future--for the future of our food, the planet, and for more than 7 billion inhabitants."
With its clean and contemporary branding, the Botan Protein Drink will appeal to more than just vegetarians. In the end, it will appeal to people with a more holistic look on life such as yogis, surfers and more. Botan writes, "We believe plant-based nutrition is the sustainable choice for the future--for the future of our food, the planet, and for more than 7 billion inhabitants."
Trend Themes
1. Plant-based Protein Drinks - As the demand for vegetarian and sustainable products continues to grow, there is a disruptive innovation opportunity to create more plant-based protein drinks that are not only nutritious but also delicious.
2. Holistic Lifestyle Brands - With the rise of the holistic mindset and the desire for more sustainable options, there is a disruptive innovation opportunity to create more brands, like Botan, that cater to this demographic and their needs.
3. Clean Ingredient Labels - Consumers are looking for more natural and transparent ingredient labels, and there is a disruptive innovation opportunity to create plant-based protein drinks that have a cleaner and more understandable ingredient label.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to innovate and expand its plant-based options to meet the growing demand for vegetarian and sustainable products.
2. Fitness - Fitness brands and businesses can incorporate plant-based protein drinks like Botan into their offerings as a healthy and sustainable choice for their customers.
3. Wellness - Wellness brands and businesses can partner with plant-based protein drink companies like Botan to offer their customers a more holistic approach to health and wellness.
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