Transparent Energy

Water-based energy becomes attractive to consumers who wish to cut back

Implications - Sugary drinks and carbonated beverages continue to forfeit shelf space to bottled water and drinks that promise nutrients and wellness as consumers search for healthier forms of refreshment. Energizing waters and water-based energy drinks are the new frontier of natural vitality, because they promise low sugar and low calories along with hydration. Perhaps paradoxically, consumers are looking for simplicity and reduction when it comes to both the energy drink formula and messaging, indicating a "less-is-more" approach to health that aligns with the clean eating movement.



SCORE: 5
Warm Top 4 Examples: 8,095 Total Clicks Aug 15 - Mar 16
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Consumer Insight Topics: LifestyleDrinking
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