Business travelers choose natural methods to combat jet lag
Implications - As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness. Often premiumized products designed for the jet-setting business person, such beverages serve as a natural alternatives to conventional energy drinks, which are detrimental to the body's natural functioning. Products marketed towards specific problems, such as jet lag, not only suggest that consumers are willing to pay premium price for targeted solutions, but also that they will sooner adapt diet than compromise lifestyle choices.
Workshop Question - What is your brand doing to promote a health-positive lifestyle for your consumers?
Trend Themes
1. Natural Energy Beverages - As busy consumers seek to function as efficiently as possible from a wellness perspective, many are opting for fatigue-fighting health beverages that promise alertness.
2. Targeted Solutions Market - Products marketed towards specific problems, such as jet lag, suggest that consumers are willing to pay premium price for targeted solutions.
3. All-natural Hydration - Hydrating beverages using natural ingredients and electrolytes are becoming more popular among health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry has great opportunities for creating natural, targeted solutions for consumers seeking health-boosting drinks.
2. Travel and Hospitality Industry - Travel fatigue and jet lag presents an opportunity for the travel and hospitality industry to provide targeted solutions to their customers and guests.
3. Health and Wellness Industry - The health and wellness industry can take advantage of the trend towards natural, targeted solutions to provide fatigue-fighting beverages and supplements.
