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Score: 6.2
This Week and Warm Top 4 Examples: 1,261 Total Clicks Date Range: Mar 14 - Jul 15
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Consumers respond to brands that bring fantasy to life
Implications - Today's hyper-digital world has made advertising feel like a constant bombardment; as a result, many brands have adopted a humorous, self-aware approach to marketing. However, consumers still want to be surprised and delighted. Brands that use their influence to enchant audiences by turning fantasy into reality are able to engage consumers with collective feelings of wonderment. This approach disassociates advertising from the act of "selling," and instead positions brands as benevolent superpowers. [More]
Score: 7
This Week and Warm Top 4 Examples: 1,823 Total Clicks Date Range: Jul 15 - Jul 15
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Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests. [More]
Score: 4.4
This Week and Untested Top 4 Examples: 550 Total Clicks Date Range: Jan 15 - Jul 15
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Brands take a traditional approach to commercials and marketing
Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry. [More]
Score: 5.5
This Week and Mild Top 4 Examples: 1,928 Total Clicks Date Range: Mar 14 - Jul 15
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Brands relate to consumers by referencing a pervasive digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking. [More]
Score: 5.7
This Week and Warm Top 4 Examples: 984 Total Clicks Date Range: Mar 14 - Jul 15
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Babies star in narrative TV ads that emotionally connect brand and consumer
Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities. [More]
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Score: 5.6
This Week and Mild Top 4 Examples: 622 Total Clicks Date Range: Jan 15 - Jul 15
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Brands engage consumers emotionally by referencing the passing of time
Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 611 Total Clicks Date Range: Feb 15 - Jul 15
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Brands recognize diverse cultural identities to strengthen relationships
Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence. [More]
Filed in: Marketing
Score: 6.7
This Month and Warm Top 4 Examples: 5,135 Total Clicks Date Range: Mar 14 - Jul 15
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Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 3,661 Total Clicks Date Range: Feb 15 - Jul 15
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Brands get noticed with emotive, tech-free campaigns focused on values
Implications - Given the high mobile usage rates among Hispanic demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 14,081 Total Clicks Date Range: Oct 14 - Jul 15
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Imaginative designs enhance the competitive edge of frozen foods
Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility. [More]