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Score: 6.1
This Week and Mild Top 4 Examples: 11,403 Total Clicks Date Range: Sep 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
Score: 7
This Week and Mild Top 4 Examples: 4,688 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Score: 7.2
This Week and Warm Top 4 Examples: 7,306 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers receive hyper-specific selections of products and services
Implications - In a progression that can be seen as a response to so-called analysis paralysis, consumers are increasingly exposed to limited, hyper-specific selections of products and services through convenience-focused means. These carefully curated selections serve to provide stylized suggestions that make deliberating over a purchase less painstaking for the busy modern consumer. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 33,004 Total Clicks Date Range: Oct 13 - Aug 15
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Bread and baked goods are marketed in font-focused packaging
Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. [More]
Score: 6.9
This Week and Warm Top 4 Examples: 14,198 Total Clicks Date Range: Apr 14 - Aug 15
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Modern media's portrayal of parenting places emphasis on satirical elements
Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect. [More]
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Score: 6.7
This Week and Warm Top 4 Examples: 2,519 Total Clicks Date Range: Mar 14 - Aug 15
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Brands elevate modern photography as a means to foster good health
Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 17,040 Total Clicks Date Range: Nov 14 - Aug 15
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Drinking experiences are heightened with creative, interactive elements
Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 5,509 Total Clicks Date Range: Feb 14 - Aug 15
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Brands favor remarkable kiosk designs in spite of short time frames
Implications - Despite the fleeting come-and-go nature of kiosks, brands are choosing to move ahead with architecturally striking booth designs. By creating a more stimulating ordering process for shoppers, this development contributes to an emerging obsession with experiential consumer engagement. No matter the application, what remains appealing is the ability to impart lasting impressions. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 3,828 Total Clicks Date Range: Aug 14 - Aug 15
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Cheese packaging borrows from fun, young motifs for experience-oriented consumers
Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 8,501 Total Clicks Date Range: Mar 15 - Aug 15
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Modern branding boasts a clinical design for health-conscious consumers
Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers. [More]