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Score: 8
New and Hot Top 4 Examples: 3,258 Total Clicks Date Range: Jul 14 - Dec 14
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Brands give back to consumers by offering presents for interaction
Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics. [More]
Score: 7.1
New and Warm Top 4 Examples: 4,236 Total Clicks Date Range: Aug 14 - Dec 14
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The ritual of opening presents is augmented to be interactive and exciting
Implications - Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. [More]
Score: 6.8
New and Warm Top 4 Examples: 8,532 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 6.5
Recent and Warm Top 4 Examples: 3,850 Total Clicks Date Range: Aug 13 - Dec 14
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Organizations appear more approachable by reverting to simplicity
Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd. [More]
Score: 9.2
This Week and V. Hot Top 4 Examples: 45,822 Total Clicks Date Range: Jan 14 - Dec 14
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Beauty in the fashion industry is mocked through tongue-in-cheek themes
Implications - Being able to relate to brand imagery ranks high for consumers, which is an issue that some brands are cleverly addressing through perfection spoofing. Particularly prevalent in the fashion industry, this shift towards mocking beauty standards creates a more approachable atmosphere for consumers seeking acceptance. [More]
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Score: 5.1
This Week and Mild Top 4 Examples: 2,781 Total Clicks Date Range: Jun 14 - Dec 14
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Adding a sense of status, health brands adopt artistic packaging for allure
Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication. [More]
Score: 7.4
This Week and Mild Top 4 Examples: 11,299 Total Clicks Date Range: Jul 14 - Dec 14
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The glamorization of the childlike infiltrates aesthetics across industries
Implications - In today's chaotic, information-saturated society, a childlike, bias-free perspective is something to strive toward. Expanding beyond a child-inspired attitude, design across industries is taking on a more childlike look. This kidcentric aesthetic speaks to a desire for less serious, more imaginative and lighthearted products and services. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 1,331 Total Clicks Date Range: Jan 13 - Dec 14
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Service providers turn to humanized campaign elements for consumer appeal
Implications - Seeking to showcase mobile capacities in a more metaphorical manner, service providers are turning to symbolic ad campaigns for sentimental appeal. Referencing elements of bravery and long-distance love, providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens. This reflects a need to showcase product and service usage in a way that consumers can emotionally connect with. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 4,477 Total Clicks Date Range: Apr 14 - Nov 14
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Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging
Implications - Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history. [More]
Score: 6
This Month and Mild Top 4 Examples: 3,964 Total Clicks Date Range: Jul 14 - Nov 14
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Marketers turn to laid-back household settings for consumer allure
Implications - Moving away from exotic locals, marketers are turning to simple household settings to convey a sense of familiarity. Using comforting elements of home to promote products and campaigns, brands are referencing activities like sleeping in to connect with consumers on a more approachable level. This speaks to a growing need to market not only product design, but consumer lifestyle as a whole. [More]