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Score: 7.1
Recent and Warm Top 4 Examples: 3,996 Total Clicks Date Range: Jul 13 - May 15
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Brands use the mobile interface as a platform to challenge consumers
Implications - In an attempt to improve consumer-brand relationships and heighten overall engagement, brands have developed apps that pose specific challenges to users. This type of branded activity reveals that consumers not only enjoy engaging and completing tasks, they also like being rewarded for their efforts. [More]
Score: 7.7
Recent and Hot Top 4 Examples: 4,520 Total Clicks Date Range: Mar 15 - May 15
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Brands turn to experiential pop-up settings to enhance consumer engagement
Implications - Moving beyond traditional retail tactics, brands are using pop-up locations to not only sell products, but also heighten consumer experiences. Engaging consumers through stimulating aesthetics and interactive booths, brands are using micro locations to not only extend brand awareness, but also target consumers in a more fun and experiential way. [More]
Score: 5.6
Recent and Mild Top 4 Examples: 2,011 Total Clicks Date Range: Oct 14 - May 15
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Brands engage consumers through campaign-boosting gaming apps
Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services. [More]
Score: 8.7
Recent and Hot Top 4 Examples: 19,826 Total Clicks Date Range: May 14 - May 15
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Pop-up shops channel a sense of homespun charisma with rustic modern interiors
Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design. [More]
Score: 5.2
Recent and Mild Top 4 Examples: 1,976 Total Clicks Date Range: Apr 14 - May 15
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QSR brands cater to time-crunched consumers with festive mealtime concepts
Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions. [More]
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Score: 7.1
Recent and Warm Top 4 Examples: 2,329 Total Clicks Date Range: Jul 14 - May 15
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Mobile fashion platforms promote loyalty services and rewards
Implications - Fashion brands are replacing brick-and-mortar stores with digital platforms that attract tech savvy consumers in search of exclusive offers. Loyalty rewards programs and specialty points help companies attract and retain clients using new style-specific tools or platforms. These concepts are also in line with today's coupon culture and private retail deals that come with contemporary subscription plans. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 2,887 Total Clicks Date Range: May 15 - May 15
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Consumers turn to smartphone apps for curated closet displays
Implications - Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 5,573 Total Clicks Date Range: Dec 13 - May 15
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Seeking to enhance experiences, brands integrate unexpected delivery formats
Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,644 Total Clicks Date Range: Sep 14 - May 15
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Chocolate and candy brands collaborate to create hybrid sweets
Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 18,877 Total Clicks Date Range: Apr 14 - May 15
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Health conscious individuals seek out earthy ingredients in raw juices
Implications - In a time when consumers increasingly choose organic foods and beverages, juice brands are experimenting with hearty root vegetables as a source of flavor, detoxification and nourishment. This shift is representative of a progression in the desires of consumers to incorporate energizing and beneficial sources of refreshment free of processed sugars. [More]