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Score: 6.3
Recent and Warm Top 4 Examples: 2,763 Total Clicks Date Range: Aug 13 - Sep 14
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Brands heighten rewards by offering game-like challenges
Implications - Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 17,726 Total Clicks Date Range: Oct 13 - Sep 14
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Brands enhance sensory experiences through abstract packaging materials
Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 3,632 Total Clicks Date Range: Jan 14 - Sep 14
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The popularity of cult anime cartoons is making its way into mainstream campaigns
Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,705 Total Clicks Date Range: Dec 13 - Sep 14
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Seasonal campaigns incorporate humor to showcase a more realistic sentiment
Implications - Taking a less traditional approach, seasonal campaigns are using sarcasm and humor to reflect more realistic holiday experiences. Referencing things like tasteless gifts and awkward family encounters, these campaigns present situations that consumers can easily relate to, reflecting a rise in more authentic consumer representation. [More]
Score: 7.4
This Month and Warm Top 3 Examples: 5,443 Total Clicks Date Range: Jan 12 - Sep 14
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Holiday references pop up during unexpected seasons to capture emotions
Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level. [More]
Trend Hunter Services
Score: 6.6
This Month and Warm Top 4 Examples: 3,752 Total Clicks Date Range: May 12 - Sep 14
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Franchises bring elements of the big screen into real life situations
Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience. [More]
Score: 6.8
This Month and Hot Top 4 Examples: 2,346 Total Clicks Date Range: Apr 14 - Sep 14
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Addressing consumer critiques, brands adopt tongue-in-cheek approaches
Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities. [More]
Score: 8
This Month and Hot Top 4 Examples: 40,336 Total Clicks Date Range: Apr 14 - Sep 14
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Artists and brands expand cultural depictions online for consumer praise
Implications - Remix culture has been accelerated by Internet communities, and now brands and artists are remixing cultural imagery into web culture. By reinterpreting everything from brand logos, to emoticons and cultural icons, multicultural twists are inclusive and add to the viral appeal of campaign efforts. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 53,518 Total Clicks Date Range: Nov 13 - Sep 14
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Seeking convenience, consumers turn to more adaptable water bottles
Implications - Moving beyond traditional canteens and plastic bottles, consumers are turning to collapsible water containers for greater adaptability. Integrating abstract shapes that allow for space saving, these products combine compact packaging designs with a need for health-focused products. [More]
Score: 7.1
This Month and Hot Top 4 Examples: 2,842 Total Clicks Date Range: Feb 14 - Sep 14
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TV shows turn to unexpected marketing tactics to encourage fandom
Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics. [More]