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Emerging marketing opportunities for innovators, entrepreneurs and creative minds

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Score: 8.4
New and Hot Top 4 Examples: 11,972 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 893 Total Clicks Date Range: Dec 15 - Jun 16
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Organizations take a page from social media to create communities
Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking. [More]
Score: 8.9
This Week and Hot Top 4 Examples: 18,186 Total Clicks Date Range: May 15 - Jun 16
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Dessert brands host events that emphasize product experience
Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 12,053 Total Clicks Date Range: Dec 15 - Jun 16
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Consumers use brands as personal shoppers through fashion-focused subscriptions
Implications - While female consumers often consider shopping to be a communal, leisure activity, brands aim to enhance retail experiences for male consumers through simplified, on-demand services. The Gen-Z and Millennial consumer demographics have enormous spending power, but prefer curation as a way to avoid stressful decision making while attaining personalized products. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 5,915 Total Clicks Date Range: Apr 15 - Jun 16
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Meat & poultry products receive a premium redesign with crafted packaging
Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and poultry a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 707 Total Clicks Date Range: Jun 15 - Jun 16
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Food brands convey their health status through comical marketing tactics
Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 2,180 Total Clicks Date Range: May 15 - Jun 16
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Brands turn to Snapchat for connecting with and engaging potential new hires
Implications - While many brands are well-versed in digital recruitment strategies, several are taking things a step further by embedding themselves into the social experience of ephemeral apps like Snapchat. This innovative recruitment strategy speaks to the need for brands to connect with consumers in the physical and digital spaces they naturally reside within, as well as the role of emerging social media platforms and the benefit of being pioneers in this space. [More]
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Score: 8.9
This Month and Hot Top 4 Examples: 11,443 Total Clicks Date Range: Sep 15 - Jun 16
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Food trucks become vehicles for bringing missions to the masses
Implications - A mode of sharing delicious flavors and eclectic dishes that mainstream consumers are already familiar with, food trucks are stepping it up even further by creating connections with consumers on common causes and spreading awareness along with their tasty treats. Taking their missions onto the road, these consumer-friendly commutes share messages of eco-awareness, inclusivity and even strive to make movements like vegan-indulgence more approachable and accessible to the general public. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 937 Total Clicks Date Range: Aug 15 - Jun 16
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China's sharing economy continues to push service sector growth
Implications - As China's burgeoning sharing economy continues to become intertwined with the government's work to restructure with an emphasis on transparency, a number of emerging apps hope to empower Chinese consumers with peer-to-peer platforms that maximize its potential for all stakeholders. This progression demonstrates that despite various challenges related to regulation, the sharing economy is poised to contribute to considerable service sector growth in the Chinese economy. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 1,695 Total Clicks Date Range: Feb 15 - Jun 16
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Increasing fan involvement, sporting events turn to social marketing tactics
Implications - Targeting the digital native, large-scale sporting events are turning to social media engagement to make the fan experience more memorable. Realizing the need to communicate with consumers in a more approachable manner, marketers are turning to platforms like Snapchat and Facebook to not only promote upcoming events, but also engage the fan community with sponsored content and interactive competitions. This reflects a need for subtle marketing strategies that speak to the way consumers communicate on a daily basis. [More]