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Score: 6.8
This Month and Warm Top 5 Examples: 11,400 Total Clicks Date Range: May 15 - Sep 16
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Cleverly designed single-serve alcohol packaging wins consumers' attention
Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word. [More]
Score: 6
This Month and Mild Top 4 Examples: 1,335 Total Clicks Date Range: Dec 15 - Sep 16
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Alcohol packaging is designed to align with specific drinking rituals
Implications - Encouraging consumers to associate particular products with specific rituals, alcohol brands are adopting packaging designs that enhance activities. Whether tying the product to a television program or event, this specialized approach to branding helps alcohol brands stand out on the shelf. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 4,656 Total Clicks Date Range: May 16 - Sep 16
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Vibrant craft beer packaging starkly contrasts with vintage-inspired aesthetics
Implications - The emergence of craft products of all kinds has led to the popularization of a subdued, artisan-inspired aesthetic when it comes to packaging. This has been especially true of craft alcohol products, leading to a divergent approach from brands, who have adopted vibrant color schemes and cartoonish designs in order to stand out. [More]
Score: 7.2
This Quarter and Warm Top 5 Examples: 2,235 Total Clicks Date Range: Aug 16 - Aug 16
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Brands market customizable products to students leaving home
Implications - Recognizing that living on college and university campuses is the first the Gen Z and Millennial demographics will be away from home, brands produce personalized products. Encouraging self-expression -- especially for females, customizable products and campaigns for back-to-school allow brands to bond with students and promote their compassion. This shift in marketing techniques highlights the importance of prioritizing a brand's connection to youthful consumers. [More]
Score: 4.9
This Quarter and Mild Top 6 Examples: 2,110 Total Clicks Date Range: Mar 16 - Aug 16
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Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization. [More]
Score: 7.5
This Quarter and Warm Top 5 Examples: 8,078 Total Clicks Date Range: Sep 15 - Aug 16
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Female wellness products are created for discrete transportation and storage
Implications - Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed. [More]
Score: 6.8
This Quarter and Warm Top 2 Examples: 814 Total Clicks Date Range: Aug 16 - Aug 16
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Brands entice college students by adding maturity to campaigns
Implications - The Millennial demographic; distraught from being considered childish and immature in the eyes of the aging population, responds well to marketing tactics that provide them with a sense of adulthood -- even in college and university environments. This generation's desire for mature recognition allows brands to focus their efforts on enhancing traditional marketing campaigns and products to feel more grown-up. [More]
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Score: 7.2
This Quarter and Warm Top 6 Examples: 12,428 Total Clicks Date Range: Mar 14 - Aug 16
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Out-of-home gaming draws crowds to public spaces
Implications - At-home consoles encouraged solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers. [More]
Score: 5.5
This Quarter and Mild Top 5 Examples: 989 Total Clicks Date Range: Aug 16 - Aug 16
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Brands find a new consumer demographic in the video game community
Implications - Seeking a new audience, brands are sponsoring events and launches within the video game industry. This signifies a rising interest in Gen Z and Millennials as these groups gain an increase in spending power. Coinciding with the surge of public gaming functions, as well as the growth of the gamer community by way of phenomena like Pokemon Go, this shift shows the power in fast adaptability to consumer growth. [More]
Score: 5
This Quarter and Mild Top 6 Examples: 773 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]