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Score: 7.1
New and Warm Top 4 Examples: 23,711 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 17,376 Total Clicks Date Range: Dec 13 - Oct 14
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Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]
Score: 7.7
This Week and Hot Top 4 Examples: 7,594 Total Clicks Date Range: Feb 14 - Oct 14
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Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals. [More]
Score: 7.1
This Week and Warm Top 4 Examples: 84,144 Total Clicks Date Range: Jul 13 - Oct 14
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Fast food brands use upscale marketing to negate industry stereotypes
Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself. [More]
Score: 7
This Week and Warm Top 4 Examples: 3,713 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
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Score: 7.6
This Week and Hot Top 4 Examples: 26,412 Total Clicks Date Range: Jun 13 - Oct 14
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Heightening viewer experiences, brands adopt virtual simulations
Implications - Offering consumers a more immersive campaign experience, brands are adopting virtual simulators to get viewers more involved. Using simulators to create virtual environments and surreal re-enactments, brands are blurring the lines between reality and the digital sphere, allowing consumers to experience proposed products or services in a fresh, exciting way. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 11,215 Total Clicks Date Range: Apr 14 - Oct 14
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Snack food brands integrate elements of social good to convey social awareness
Implications - Seeking to break free of traditionally negative connotations associated with snack food, brands are turning to elements of social good to convey a sense of awareness. Offering fair trade products and sustainable packaging designs, snack food brands are seeking to target consumers on a more conscious level, contributing more than something just to eat. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 5,943 Total Clicks Date Range: Mar 14 - Oct 14
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Brands create packaging that overtly preaches sustainability
Implications - Many consumers will actively seek out eco-friendly products, and consider doing their part for the environment a point of pride. As such, brands are taking a blatant approach in packaging designs to both lure in green consumers and offer an ego boost to those attracted to the prestige of eco living. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 11,469 Total Clicks Date Range: Jul 14 - Oct 14
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Brands leave an impression by creating packaging that's meant to be kept
Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 87,071 Total Clicks Date Range: Jun 12 - Oct 14
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Product packaging shifts to clearly emulate ingredients
Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents. [More]