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Score: 6.4
This Week and Warm Top 5 Examples: 4,130 Total Clicks Date Range: Feb 15 - Jan 17
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Campaigns incorporate an omnicultural view that extends beyond diversity
Implications - As products and services expand to reflect the rich cultural makeup of the population, advertising efforts can be observed leading with non-centered perspectives that fall in line with a view to omniculturalism, effectively celebrating difference as the only norm. Moving away from marketing plans best described as "siloed" and specialty ad shops, this progression demonstrates the need for brands to engage consumers around values less tied to traditional markers of identity such as race, geographic location and gender. [More]
Score: 7.5
This Week and Warm Top 6 Examples: 7,165 Total Clicks Date Range: Apr 16 - Jan 17
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As product palletes expand to ensure inclusivity, 'nude' shades grow in number
Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market. [More]
Score: 6.3
This Week and Mild Top 5 Examples: 1,704 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 3,049 Total Clicks Date Range: Sep 16 - Jan 17
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Brands step in to aid new college students in real-life socialization
Implications - One of the most difficult things about post-secondary education in North America is the social component, especially for a generation who does most of their socialization online. Brands are stepping in to help break the ice for new students with events that present networking opportunities. This positions the brand as helpful and insightful, as campaigns of this nature shine a light on a less-discussed difficulty. [More]
Score: 5.5
This Month and Mild Top 5 Examples: 570 Total Clicks Date Range: Oct 16 - Jan 17
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The nuanced difficulties of post-secondary life are tackled by brands
Implications - Though post-secondary education can cause quite a financial strain, the social, mental, and potential physical threat of college campuses is often left unacknowledged. Brands are stepping in to help students tackle the nuanced difficulties of this phase in life. This is especially effective for new Gen Z students who respond well to brand authenticity, and are open to use of external resources for everyday education. [More]
Score: 5.6
This Month and Mild Top 5 Examples: 1,461 Total Clicks Date Range: Feb 16 - Jan 17
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Ads appeal to young parents through sentimental family narratives
Implications - Beginning to encounter the unique challenges and uncertainties that come along with entering parenthood, many Millennials are finding solace in sentimental narratives of family. Particularly as today’s model of the modern family sees dramatic shifts away from norms of the past, brands look to pull on the heartstrings of young parents through emotional stories of family tradition. [More]
Score: 5.5
This Month and Untested Top 4 Examples: 1,867 Total Clicks Date Range: Jan 17 - Jan 17
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Meat products integrate consumer-centric packaging design
Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles. [More]
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Score: 7.9
This Month and Warm Top 4 Examples: 5,947 Total Clicks Date Range: Sep 16 - Jan 17
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Canned packaging moves away from food products to surprise & delight consumers
Implications - Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product. [More]
Score: 6.2
This Month and Warm Top 6 Examples: 2,618 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]
Score: 7.2
This Month and Warm Top 6 Examples: 7,497 Total Clicks Date Range: Mar 16 - Jan 17
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Fast pizza brands launch experiential stunts in the hopes of going viral
Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. [More]