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Score: 6.5
This Week and Warm Top 4 Examples: 3,900 Total Clicks Date Range: May 15 - Jul 15
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Brands appease activity oriented Millennials with interactive innovations
Implications - Brands are tuning into the active, engaged lifestyles of Millennials through innovations with experiential elements. In addition to delivering on a desire for memorable moments, companies are also using this route to develop lasting relationships that extend beyond transactions. [More]
Score: 6.1
This Week and Mild Top 4 Examples: 3,717 Total Clicks Date Range: Aug 14 - Jun 15
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Personification of soldiers softens the image of the armed forces
Implications - The digital generation has access to people from across the world and endless amounts of information, making them more empathetic and echoing the hippies of the boomer generation. As a result, all things military-related have received a negative reputation. More approachable, personified content can be observed to alleviate this, pointing to a battle between behavioral tribes. [More]
Filed in: Marketing
Score: 6.6
This Week and Warm Top 4 Examples: 4,700 Total Clicks Date Range: Jan 14 - Jun 15
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Army-inspired imagery is used to personify the classic man in marketing
Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers. [More]
Score: 5.4
This Week and Mild Top 4 Examples: 1,525 Total Clicks Date Range: May 14 - Jun 15
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Brands engage consumers with mobile games that offer tangible rewards
Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer. [More]
Score: 7.3
This Week and Hot Top 4 Examples: 3,098 Total Clicks Date Range: Dec 13 - Jun 15
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Brands evoke emotional responses with personalized holiday stunts
Implications - In executing heartfelt holiday campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer. [More]
Trend Hunter Services
Score: 8.1
This Week and Hot Top 4 Examples: 10,279 Total Clicks Date Range: May 14 - Jun 15
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Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]
Score: 6.1
This Week and Warm Top 4 Examples: 1,448 Total Clicks Date Range: Apr 15 - Jun 15
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Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]
Score: 8.1
This Month and V. Hot Top 4 Examples: 7,126 Total Clicks Date Range: May 14 - Jun 15
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Skincare brands engage consumers with memorable, sun-powered campaigns
Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,415 Total Clicks Date Range: Oct 14 - Jun 15
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Seasonal treats adopt packaging designs suitable for gift-giving
Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 11,068 Total Clicks Date Range: Jun 14 - Jun 15
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In-store digital catalogs add interactive customization to sports gear shopping
Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer. [More]