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Score: 5.6
This Week and Mild Top 5 Examples: 1,715 Total Clicks Date Range: Oct 15 - Mar 17
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Handicaps showcased in everyday brand activations promote inclusivity
Implications - Connecting with consumers on a personal level, brands are promoting normalization to become more readily accessible to people with disabilities. With a focus on youth in particular, brands are increasingly starting to take handicapped individuals into account in their marketing, products and brand activations into account. This integration denotes another evolution in brand authenticity as consumers demand to see more diversity and inclusivity. [More]
Score: 6.9
This Month and Mild Top 6 Examples: 5,282 Total Clicks Date Range: Nov 16 - Mar 17
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The fashion world opts for sunny shades that make pieces pop
Implications - As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 2,812 Total Clicks Date Range: Nov 16 - Feb 17
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Franchises enter new territory to connect with adult consumers
Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, franchises with generally younger fanbases are able to expand their reach. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 2,492 Total Clicks Date Range: Feb 16 - Feb 17
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Brands celebrate niche holidays with unique promotions and discounts
Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions. [More]
Score: 6
This Quarter and Mild Top 5 Examples: 2,441 Total Clicks Date Range: Oct 15 - Feb 17
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Collectors are enticed by special design-led ticketing collaborations
Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space. [More]
Score: 7.4
This Quarter and Warm Top 6 Examples: 3,516 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 6
This Quarter and Mild Top 6 Examples: 2,647 Total Clicks Date Range: Aug 15 - Feb 17
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The mild Mexican chili pepper finds a variety of culinary uses
Implications - In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home. [More]
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Score: 8.2
This Quarter and Warm Top 6 Examples: 18,588 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 7,157 Total Clicks Date Range: Nov 15 - Feb 17
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Brands showcase ingredient lists to enhance trust and empower consumers
Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices. [More]
Score: 6.3
This Quarter and Mild Top 6 Examples: 13,898 Total Clicks Date Range: Apr 15 - Feb 17
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Brands offer critical shoppers an authentic view through window-infused packaging
Implications - Given the mandate to control and enhance product image, many brands are seeing the benefit in letting their goods speak for themselves, giving consumers a window through which they can analyze and come to their own conclusions about a product. Not only satiating consumer curiosity, window paneled packaging also increasingly indicates commitment to quality as modern shoppers feel more secure about brands that demonstrate authenticity and opt not to hide behind brightly colored designs and overly enhanced product images. [More]