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Score: 5.9
New and Mild Top 4 Examples: 1,030 Total Clicks Date Range: Jan 16 - May 16
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Hotel brands buck complex structure with youthful diffusion brands
Implications - As Millennial travel habits continue to redefine the industry, many established hotel chains are launching diffusion brands that offer simple, streamlined experiences at lower price points. A progression that was first felt in the fast food industry, this shift is related to the cost-consciousness of younger travelers, as well as the push for transparency from brands in the form of product and fare structures that are more easily understood. [More]
Score: 7.4
Recent and Warm Top 4 Examples: 1,303 Total Clicks Date Range: Oct 15 - May 16
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QSR breakfast menus are upleveled with patisserie-inspired pastry-buns
Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods. [More]
Score: 4.9
Recent and Untested Top 4 Examples: 679 Total Clicks Date Range: Dec 15 - May 16
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QSR brands focus breakfast options on protein-rich handheld meals
Implications - As consumers continue to pursue convenient meal options that fit easily into their morning routines, QSR brands are focusing breakfast menus around items that incorporate traditional breakfast foods into an easily portable handheld option. This highlights the desire to see familiar experiences adapted to fall in line with modern values, such as hyper-productivity via an optimized morning commute. [More]
Score: 7
This Week and Mild Top 4 Examples: 2,206 Total Clicks Date Range: Mar 16 - Apr 16
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Brands tap into the self-care movement with rejuvenating spring events
Implications - Brands are looking to timeless themes of renewal in hosting spring-inspired events in store that serve as both a rejuvenating, rewarding experience and an opportunity for product interaction. A convergence of the preoccupation with self-care and the changing retail landscape, this progression demonstrates how consumers are looking to brands for tools that help them live their best lives. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 5,679 Total Clicks Date Range: Jun 14 - Apr 16
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Food brands pair up to create unexpected food and flavor offerings
Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,036 Total Clicks Date Range: May 15 - Apr 16
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Alcohol brands partner with food brands to expand their reach
Implications - Moving away from premium food and beverage products, alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, alcohol brands are seeking to not only expand their reach, but also redefine themselves as a more approachable. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 4,756 Total Clicks Date Range: Jul 14 - Apr 16
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Food brands partner up with chefs to add a degree of expertise
Implications - Moving beyond innovative flavor combinations, brands are turning to local chefs to bring an element of customization and expertise to the food experience. Bringing in chefs to curate restaurant dishes, add signature touches or simply be an advocate for products, food brands are seeking to not only elevate their offerings with personalized touches, but are redefining themselves as more educated and community-oriented brands. [More]
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Score: 5.2
This Month and Mild Top 4 Examples: 875 Total Clicks Date Range: May 15 - Apr 16
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Artists leverage livestreaming to give fans at home a front row seat
Implications - Following the progression toward experience-driven brand interactions, musicians are moving to leverage livestreaming services that provide maximum possible exposure for concerts and marketing events alike. In addition to serving as a platform for presenting behind-the-scenes content and live performances, livestreaming is proving to be an innovative tool for creating interactive digital experiences for fans that are easily accessible and are able to service a wider number of individuals. [More]
Score: 7.1
This Week and Hot Top 4 Examples: 3,571 Total Clicks Date Range: Oct 14 - Apr 16
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Musicians present fans with exclusive content through messaging apps
Implications - As advertising transitions from traditional mediums into the realm of mobile messaging apps like Snapchat and Tinder, music marketing is following suit with artists launching integrated campaigns that aim to connect with fans via smartphone. Highlighting the role of authenticity in driving consumer engagement, such campaigns rely on content that is presented in the same space users are communicating with friends and is less obviously marketed than traditional forms of music advertising, which falls in line with the values of Millennials and Gen Z. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 8,894 Total Clicks Date Range: Jun 15 - Apr 16
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Established brands test out gender-neutral retail concepts
Implications - As the gender-neutral movement continues to influence across industry, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into a flagship experience or in the form of a pop-up shop, gender-free retail concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into. [More]