PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.9
New and Hot Top 4 Examples: 8,421 Total Clicks Date Range: Oct 12 - Sep 14
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Retailers integrate karaoke into ordinary venues for pragmatic appeal
Implications - Elevating traditional entertainment venues with functional appeal, retailers are merging elements of karaoke into unlikely settings. Allowing patrons have memorable, entertaining experiences while going about more mundane tasks, these innovations reflect a consumer openness to playful and unexpected brand experiences. [More]
Score: 6.1
New and Warm Top 4 Examples: 2,417 Total Clicks Date Range: Jan 12 - Sep 14
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Billboards incorporate interactive enhancements for engagement
Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers. [More]
Score: 6.5
New and Warm Top 4 Examples: 6,896 Total Clicks Date Range: Nov 13 - Sep 14
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An emphasis on healthy living has brands giving supplements a stylish overhaul
Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal.. [More]
Score: 8
This Month and Warm Top 4 Examples: 5,834 Total Clicks Date Range: Jun 14 - Aug 14
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As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 21,846 Total Clicks Date Range: Nov 12 - Aug 14
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Advent calendars inspire brands to communicate anticipation to consumers
Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products. [More]
Trend Hunter Services
Score: 5.7
This Month and Mild Top 4 Examples: 3,497 Total Clicks Date Range: Feb 14 - Aug 14
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Surreal packaging offers consumers a temporary detachment from reality
Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 11,566 Total Clicks Date Range: Dec 13 - Aug 14
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Targeting males, packaging designs turn to blunt macho aesthetics
Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship. [More]
Score: 8.7
This Month and V. Hot Top 4 Examples: 20,202 Total Clicks Date Range: Dec 13 - Aug 14
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Offering a fun, eco alternative, brands focus on use after consumption
Implications - A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function. [More]
Score: 7.2
This Month and Mild Top 4 Examples: 13,120 Total Clicks Date Range: Apr 14 - Aug 14
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Brands encourage product portability to appeal to the on-the-go consumer
Implications - As product packaging continues to be more connected to how consumers are choosing products, the incorporation of handles and carriers in packaging is helping to draw in those looking for an on-the-go-focused product. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 69,326 Total Clicks Date Range: May 12 - Aug 14
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Takeout packaging incorporates upscale aesthetics to elevate appeal
Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities. [More]