DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Marketing Category List Full Index
| Score:
6.2 | This Month and Mild
Top 6 Examples:
Date Range:
6,335 Total Clicks Oct 12 - Jun 13 |
| Popularity | |
| Activity | |
| Freshness |
Flattertising
Ego boosts are being integrated into brand products to offer a happier experienceImplications - Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods. [More]
 Bizarrely Specific Flattery |
 Personal Diary Beauty Ads |
 Self Esteem-Boosting Bags |
 Ego-Boosting Sites |
 Unabashedly Confident Spoofs |
 Bragging Skater Beanies |
Filed in: Marketing Commercials Branding Retail Business
| Score:
6.3 | This Month and Mild
Top 6 Examples:
Date Range:
38,996 Total Clicks Aug 10 - Jun 13 |
| Popularity | |
| Activity | |
| Freshness |
Artisinal Pet Branding
Pet products are adopting the same charming look as upscale goodsImplications - Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge attention to detail, this approach to branding establishes more trust with consumers, as it references a more wholesome time of years passed and promises higher quality for cuddly companions. [More]
 Cardboard-Framed Branding |
 Fetching Pet Food Branding |
 Mousy Pet Food Marketing |
 Foldable Pet Food Dishes |
 Adorable Pet Food Packaging |
 Canine-Focused Ice Cream |
Filed in: Lifestyle Branding Pets Food Marketing
| Score:
5.9 | This Month and Mild
Top 4 Examples:
Date Range:
1,765 Total Clicks Feb 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Crowdsourcing Quality
Consumers rely on niche rating systems for purchasing decisionsImplications - Today's informed consumer is not satisfied with a product's own claim for quality and instead, is relying on open rating systems and crowdsourcing for purchasing decisions. Rating apps are thus being released to assist in an array of choices. This allows for more transparency with a product or service's claimed quality. [More]
 Crowdsourced Travel Maps |
 Crowdsourced Men-Rating Apps |
 Social Drink-Rating Apps |
 Crowdsourced Concert Review Apps |
Filed in: Tech Marketing
| Score:
7.7 | This Month and Warm
Top 5 Examples:
Date Range:
24,239 Total Clicks Mar 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Objectification Role-Reversal
Men replace women as attractive marketing toolsImplications - For centuries, women have served as symbols of sensuality and thus, made ideal marketing tools as models and the like. Recently, a reversal can be seen in this role as men take center stage in sexuality-based branding. Exploring this alternative side of what is attractive and whom it attracts shows a shift in perceived gender roles in the media. [More]
 Badboy Rockabilly Portraits |
 Provocative Uniform Editorials |
 Paparazzo-Inspired Editoirals |
 Studly Animal Picture Books |
 Exotic Dancer Coloring Books |
Filed in: Marketing
| Score:
8.4 | This Quarter and Hot
Top 5 Examples:
Date Range:
28,505 Total Clicks Aug 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Anime Sophistication
The manga aesthetic is embraced in North American cultureImplications - Though the anime aesthetic has always been appealing for fans of animation, it recently hit mainstream North American culture as a new, respected design form. The exoticism of manga, combined with its intricacy and playfulness, suits the consumer desire for escape from the mundane perfectly. This makes it an ideal aesthetic to adopt for brands looking to seem more lighthearted than competitors. [More]
 Cartoon Couture Collections |
 Haute Anime Collaborations |
 Anime Couture Mashups (UPDATE) |
 Stylized Asian Photoshoots |
 Medieval Manga Mashups |
Filed in: Marketing Art & Design Branding
