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Trend Hunter PRO is a collection of 1725 patterns that have emerged from our 1,346,000,000 views of data. Get one per week in our Free Weekly Trend Report, or get them all as a Trend Report customer.
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DEMOGRAPHICS
 Score:
6.2
This Month and Mild
Top 6 Examples:
6,335 Total Clicks
Date Range:
Oct 12 - Jun 13
Popularity  
Activity  
Freshness  

Flattertising

Ego boosts are being integrated into brand products to offer a happier experience
Implications - Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods. [More]
Bizarrely Specific Flattery
Bizarrely Specific Flattery

Personal Diary Beauty Ads
Personal Diary Beauty Ads

Self Esteem-Boosting Bags
Self Esteem-Boosting Bags

Ego-Boosting Sites
Ego-Boosting Sites

Unabashedly Confident Spoofs
Unabashedly Confident Spoofs

Bragging Skater Beanies
Bragging Skater Beanies


Share this Trend    Filed in:    Marketing    Commercials    Branding    Retail    Business   
DEMOGRAPHICS
 Score:
6.3
This Month and Mild
Top 6 Examples:
38,996 Total Clicks
Date Range:
Aug 10 - Jun 13
Popularity  
Activity  
Freshness  

Artisinal Pet Branding

Pet products are adopting the same charming look as upscale goods
Implications - Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge attention to detail, this approach to branding establishes more trust with consumers, as it references a more wholesome time of years passed and promises higher quality for cuddly companions. [More]
Cardboard-Framed Branding
Cardboard-Framed Branding

Fetching Pet Food Branding
Fetching Pet Food Branding

Mousy Pet Food Marketing
Mousy Pet Food Marketing

Foldable Pet Food Dishes
Foldable Pet Food Dishes

Adorable Pet Food Packaging
Adorable Pet Food Packaging

Canine-Focused Ice Cream
Canine-Focused Ice Cream


Share this Trend    Filed in:    Lifestyle    Branding    Pets    Food    Marketing   
DEMOGRAPHICS
 Score:
5.9
This Month and Mild
Top 4 Examples:
1,765 Total Clicks
Date Range:
Feb 13 - May 13
Popularity  
Activity  
Freshness  

Crowdsourcing Quality

Consumers rely on niche rating systems for purchasing decisions
Implications - Today's informed consumer is not satisfied with a product's own claim for quality and instead, is relying on open rating systems and crowdsourcing for purchasing decisions. Rating apps are thus being released to assist in an array of choices. This allows for more transparency with a product or service's claimed quality. [More]
Crowdsourced Travel Maps
Crowdsourced Travel Maps

Crowdsourced Men-Rating Apps
Crowdsourced Men-Rating Apps

Social Drink-Rating Apps
Social Drink-Rating Apps

Crowdsourced Concert Review Apps
Crowdsourced Concert Review Apps


Share this Trend    Filed in:    Tech    Marketing   
DEMOGRAPHICS
 Score:
7.7
This Month and Warm
Top 5 Examples:
24,239 Total Clicks
Date Range:
Mar 13 - May 13
Popularity  
Activity  
Freshness  

Objectification Role-Reversal

Men replace women as attractive marketing tools
Implications - For centuries, women have served as symbols of sensuality and thus, made ideal marketing tools as models and the like. Recently, a reversal can be seen in this role as men take center stage in sexuality-based branding. Exploring this alternative side of what is attractive and whom it attracts shows a shift in perceived gender roles in the media. [More]
Badboy Rockabilly Portraits
Badboy Rockabilly Portraits

Provocative Uniform Editorials
Provocative Uniform Editorials

Paparazzo-Inspired Editoirals
Paparazzo-Inspired Editoirals

Studly Animal Picture Books
Studly Animal Picture Books

Exotic Dancer Coloring Books
Exotic Dancer Coloring Books


Share this Trend    Filed in:    Marketing   
DEMOGRAPHICS
 Score:
8.4
This Quarter and Hot
Top 5 Examples:
28,505 Total Clicks
Date Range:
Aug 12 - May 13
Popularity  
Activity  
Freshness  

Anime Sophistication

The manga aesthetic is embraced in North American culture
Implications - Though the anime aesthetic has always been appealing for fans of animation, it recently hit mainstream North American culture as a new, respected design form. The exoticism of manga, combined with its intricacy and playfulness, suits the consumer desire for escape from the mundane perfectly. This makes it an ideal aesthetic to adopt for brands looking to seem more lighthearted than competitors. [More]
Cartoon Couture Collections
Cartoon Couture Collections

Haute Anime Collaborations
Haute Anime Collaborations

Anime Couture Mashups (UPDATE)
Anime Couture Mashups (UPDATE)

Stylized Asian Photoshoots
Stylized Asian Photoshoots

Medieval Manga Mashups
Medieval Manga Mashups


Share this Trend    Filed in:    Marketing    Art & Design    Branding