DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Marketing Category List Full Index
| Score:
8.5 | This Month and Hot
Top 5 Examples:
Date Range:
23,303 Total Clicks Aug 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Anime Sophistication
The manga aesthetic is embraced in North American cultureImplications - Though the anime aesthetic has always been appealing for fans of animation, it recently hit mainstream North American culture as a new, respected design form. The exoticism of manga, combined with its intricacy and playfulness, suits the consumer desire for escape from the mundane perfectly. This makes it an ideal aesthetic to adopt for brands looking to seem more lighthearted than competitors. [More]
 Cartoon Couture Collections |
 Haute Anime Collaborations |
 Anime Couture Mashups (UPDATE) |
 Stylized Asian Photoshoots |
 Medieval Manga Mashups |
Filed in: Marketing Branding Art & Design
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
53,583 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
6.4 | This Quarter and Mild
Top 5 Examples:
Date Range:
2,537 Total Clicks Feb 13 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Abstractvertising
Ad agencies focus on less structured executionsImplications - The battle to win and capture consumers' attention is an especially grueling one in the information age. The average customer has a very short attention span and an extremely long to-do list. With this in mind, ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas. These seemingly random concepts may confuse consumers, but in the process, abstract ads will spark conversation. [More]
 Sensory Overload Fashion Films |
 Terrifying Tea Commercials |
 Celebrity-Directed Beverage Ads |
 Face-Jumbling Gum Ads |
 Odd Dinner Dialogue Ads |
Filed in: Marketing
| Score:
8.4 | This Quarter and Hot
Top 4 Examples:
Date Range:
21,699 Total Clicks Feb 13 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their messageImplications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]
 Outrageous Mohawk Advertising |
 Fashion Logo Photoshoots |
 Social Media Thighvertising |
 Typographical Eyelid Ads |
Filed in: Marketing Branding Billboards Interactive
| Score:
6.8 | This Quarter and Mild
Top 5 Examples:
Date Range:
6,077 Total Clicks Mar 12 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Branded LGBT
Companies incorporate their support into branding initiativesImplications - Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern. [More]
 LGBT-Celebrating Sneakers |
 LGBT Cookie Campaigns |
 Shockingly Androgynous Car Ads |
 Stigma-Slaying Stories |
 Gay Lifestyle Webisodes |
Filed in: Marketing Branding Lifestyle
