Artists work with platforms that turn their music into relaxing soundscapes
Trend - The popularity of ASMR, and auditory wellness platforms has inspired popular musical artists to do the same. Artists who collaborate with these platforms are using AI and professional expertise to transform their songs into ambient music that can be used for meditation, sleep, and/or focus.
Insight - The popularity of wellness that's based in auditory experiences is growing--with Gen Z being especially likely to enjoy ambient music. As more people turn to music and soundscapes to decompress, work/study, and fall asleep--artists from all genres are presented with an opportunity to expand their reach, while finding a new way to connect and build connections with their current listeners.
Insight - The popularity of wellness that's based in auditory experiences is growing--with Gen Z being especially likely to enjoy ambient music. As more people turn to music and soundscapes to decompress, work/study, and fall asleep--artists from all genres are presented with an opportunity to expand their reach, while finding a new way to connect and build connections with their current listeners.
Workshop Question - How could your brand use wellness to forge deeper connections with its customers?
Trend Themes
1. Auditory Healing Episodes - The popularity of wellness that's based in auditory experiences is growing, and artists have the opportunity to expand their reach by collaborating with platforms that offer meditative soundscapes.
2. AI-generated Wellness Soundscapes - AI and machine learning technology are being utilized by music companies to create algorithmic soundscapes for activities such as focus, relaxation, and sleep, providing opportunities for artists to explore new ways of enhancing audience wellness.
3. Mindful Soundscape Albums - Musicians are collaborating with AI platforms to transform their albums into scientifically engineered soundscapes that promote mental health, offering listeners a unique and immersive experience.
Industry Implications
1. Wellness Technology - Platforms and technology focusing on auditory wellness and soundscapes offer opportunities for collaboration with artists to create innovative and immersive experiences for relaxation, meditation, and focus.
2. Music Industry - The evolving music landscape presents opportunities for artists to expand their reach and connect with audiences by incorporating AI-generated soundscapes into their music, offering new ways of enhancing audience wellness.
3. Entertainment Tech - The integration of AI and machine learning in the development of algorithmic soundscapes opens up possibilities for technology companies to collaborate with musicians and create immersive experiences that promote mental health and well-being.
4 Featured, 34 Examples:
31,531 Total Clicks
Date Range:
Aug 22 — Sep 23
Trending:
This Year and Mild
Consumer Insight Topics:
