PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 6.4
This Month and Warm Top 4 Examples: 4,283 Total Clicks Date Range: Sep 13 - Jul 14
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Consumers change to not simply accept long workdays, but boast about them
Implications - The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 163,785 Total Clicks Date Range: Feb 12 - Jul 14
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Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 7,737 Total Clicks Date Range: May 13 - Jun 14
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Kiddie rides receive a more exhilarating twist to entice both kids and adults
Implications - Going beyond the traditional teacups and merry-go-rounds, theme parks are adding a higher thrill level to their kiddie rides to expand excitement. Making excursions fun for the entire family, these rides are combining youthful aesthetics with more mature, adult activities, creating a more inclusive form of entertainment without sacrificing the desires of both the child and the adult. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 36,033 Total Clicks Date Range: Feb 13 - Jun 14
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Fandom is taken to a more social level via themed restaurants and cafes
Implications - Taking interaction one step beyond social media, those who share a common pop-cultural interest are turning to themed restaurants and cafes to showcase their admiration in a more social and interactive environment. Niche dining destinations allow consumers to connect through distinct references, providing a unique, communal setting that encourages both socialization and individuality. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 21,987 Total Clicks Date Range: Apr 14 - Jun 14
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As the online world blends with the offline, web design follows suit
Implications - The line between online and offline living is becoming blurred at an accelerated rate, which is being acknowledged in website design. Consumers are beginning to view the two worlds as synonymous with one another, which requires is resulting in design that either mimics or enhances real life interaction. [More]
Trend Hunter Services
Score: 5.8
This Quarter and Warm Top 4 Examples: 3,053 Total Clicks Date Range: Apr 14 - May 14
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Sites pertaining to everyday information are adapting more visual aesthetics
Implications - The most-viewed websites in the world, under Google, are generally social media sites or others pertaining to more appealing topics. As a way to attract unique views, sites that show much more practical information have since adapted more visual designs. This ranges from an image-based Pinterest aesthetic to visualized data. Ultimately, consumers seek full-sensory experiences, even when consuming pragmatic information. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 59,673 Total Clicks Date Range: May 14 - May 14
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As edgy is correlated to the concept of macabre, consumers idolize the sullen
Implications - Anonymity on the Internet has reared a generation more comfortable expressing their emotions, which has led to the acceptance of melancholic feelings. As a result, consumers are looking to actualize emotions via wares that are in-line with their lifestyles as opposed to adhering to cultural subgenres. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 49,822 Total Clicks Date Range: Jul 13 - May 14
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Celebrity adoration reaches new peaks as fans idolize in unexpectly
Implications - Celebrity culture is becoming much more than a fascination with those in the limelight as consumers look to products to physically become their favorite stars. Transitioning from admiration to just plain creepy, the products allow the star obsessed to get pseudo-closer to celebrities in a bid to taste -- figuratively and literally -- the celebrity lifestyle. As the media inflates stars beyond the Hollywood realm, reality for average consumers becomes increasingly unappealing as they look for any and all quick fix methods to enter celebrity culture, proving opportunities for brands who aren't afraid to take risks. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 16,545 Total Clicks Date Range: Dec 13 - May 14
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Consumers idolize experiential drug use to rebrand substances as beneficial
Implications - Consumers are focusing on the euphoric experience associated with the drug-addled 70s and rebranding recreational usage as positive, beneficial and spiritual. This is being reflected in a surge of psychedelia-inspired products that call to mind the 'summer of love' and the tight-knit culture associated with getting high. As a stronger emphasis continues to be placed on healthcare, consumers are unabashedly praising drug use as a utopia-esque way to broaden spiritual horizons and relieve the stress associated with modern digital culture. [More]
Score: 6.4
This Quarter and Mild Top 4 Examples: 15,223 Total Clicks Date Range: Nov 13 - Apr 14
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Manufacturers inject cartoonish elements to appeal to young drivers
Implications - Car manufacturers are utilizing pop culture cartoon references and modifications to give the stuffy auto market a youthful enhancement. This attention to younger demographics conveys that brands are paying attention to pop culture to better connect with consumers. This approach does double duty as it lures in children through modern media and appeals to older individuals with a nostalgic preference. [More]