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Score: 7.5
Recent and Warm Top 6 Examples: 4,984 Total Clicks Date Range: Sep 16 - May 17
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Glittery treats serve as a distraction from an anxious political climate
Implications - Consumers are being drawn to food and drink products marketed around fairy tale-esque iconography that aims to re-position consumption as an experience of escapism. In addition to being a continuation of the acknowledgement of "adulting," this shift highlights the desire for escapism amid uncertain political times and the ease of creating an imaginary narrative around dining. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 631 Total Clicks Date Range: Feb 17 - May 17
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Purposely bizarre board game concepts capture the attention of consumers
Implications - The accessibility of resources like Kickstarter have made the toy market a crowded one. In response to this, both larger companies as well as more entrepreneurial teams are releasing board games focused around highly unusual concepts more likely to go viral than their more traditional counterparts. This appeals to consumers in search of more unique products to reflect their individualism, while tapping into a sense of nostalgia via analog play. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 4,443 Total Clicks Date Range: Mar 16 - May 17
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Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 4,778 Total Clicks Date Range: Nov 15 - May 17
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Lowkey fandom references are incorporated into everyday fashion pieces
Implications - Hyper-niche branded products from sci-fi, fantasy and fairytale genres are being embraced by adult consumers in order to pay subtle reference to the cultural impact of the brand iconography. This emerging pattern can be seen as evidence as the growing acceptance of youth as an attitude and lifestyle choice allowing individuals to celebrate their nostalgic preferences as a means of personal expression. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 7,990 Total Clicks Date Range: May 16 - May 17
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Fantasy and sci-fi franchises expand with lifestyle products for the kitchen
Implications - As cult movie franchises look to reignite buzz ahead of highly anticipated releases, many are re-appealing to now-adult fans with functional branded kitchen products that serve to playfully alleviate the pains of "adulting' at home. This progression highlights the mission of brands to assert themselves as larger-than-life cult movements by producing limited edition unexpected items that cater to a growing fan base with various overlapping interests. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 8,405 Total Clicks Date Range: Aug 15 - Mar 17
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Beauty brands partner with film releases to launch fantasy-themed collections
Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts. [More]
Score: 7.3
This Quarter and Warm Top 5 Examples: 6,764 Total Clicks Date Range: Feb 16 - Mar 17
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Food and beverage brands look to get in on sneaker culture
Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz. [More]
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Score: 5.6
This Year and Mild Top 5 Examples: 2,780 Total Clicks Date Range: Oct 15 - Feb 17
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Collectors are enticed by special design-led ticketing collaborations
Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space. [More]
Score: 6.9
This Quarter and Warm Top 6 Examples: 10,652 Total Clicks Date Range: Nov 15 - Mar 17
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Fast pizza brands launch experiential stunts in the hopes of going viral
Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 14,018 Total Clicks Date Range: Aug 15 - Dec 16
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Teens actively teach themselves life tips via quick online videos
Implications - One of the most self-taught generations to date, Gen Z in particular are demonstrating that the next evolution of maker culture lies in quick, bite-sized online videos that are easily digestible. As trust stays front of mind for digitally immersed teens, they begin seeking online tutorials and lifehacks crowdsourced from real people and relatable social media influencers when it comes to learning new tips and tricks. This proactive approach to self-help is in part a response to the shift away from overly detailed explanations towards highly visual and concise tutorials that make DIY less intimidating and also give room for freedom of experimentation and self-expression. [More]