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Score: 6.5
Recent and Mild Top 4 Examples: 10,440 Total Clicks Date Range: Mar 14 - May 15
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Artists look to outer space for inspiration in their work
Implications - Rather than pandering to the sci-fi fandom, artists using space-inspired visuals in their work are attempting to get back to the root of what science fiction is all about: a creative re-imagining of the future. By referencing the cosmos in their work, artists are able to tap into people's collective anxieties about the future, and create a surreal counter-narrative that provides both comfort and amazement. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 21,734 Total Clicks Date Range: Feb 14 - May 15
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Fashion brands adopt interstellar references for mass pop cultural appeal
Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,063 Total Clicks Date Range: Jun 14 - May 15
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Television no longer functions as a standalone entertainment piece
Implications - For today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,405 Total Clicks Date Range: Nov 14 - May 15
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Consumer-made content is treated as regular paid programming
Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 50,383 Total Clicks Date Range: Jul 14 - May 15
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Pop culture is used as a platform to examine cross-cultural relationships
Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way. [More]
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Score: 9
This Month and V. Hot Top 4 Examples: 113,511 Total Clicks Date Range: Aug 14 - May 15
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Consumers turn to self-promotion tactics as a mode of personal branding
Implications - It can be argued that social media has bred a socially sanctioned culture of narcissism, allowing people to share all aspects of their lives with a participating audience. This culture of narcissism is most clearly observed in the tradition of "the selfie," which has mutated into something much larger than itself, indicating that beyond sharing, many consumers are interested in the larger scheme of personal branding and shameless self-promotion. [More]
Score: 8
This Month and Hot Top 4 Examples: 4,972 Total Clicks Date Range: Apr 15 - May 15
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Younger consumers respond enthusiastically to visual branding tactics
Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 1,173 Total Clicks Date Range: May 13 - May 15
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College students turn to online video to communicate common stresses
Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range. [More]
Score: 6.1
This Month and Warm Top 4 Examples: 11,158 Total Clicks Date Range: May 13 - Apr 15
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Asian pop culture icons extend into branding to reflect fandom
Implications - Recognizing pop culture fandom, particularly in certain parts of Asia, brands are turning to pop icon branding to cater to that market demographic. Referencing infamous K-Pop groups and famous anime characters, brands are using the popularity of cultural icons to not only connect with those fan bases, but also transform their products into a unique collectible item. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 112,497 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]