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Score: 7.4
This Month and Hot Top 4 Examples: 3,174 Total Clicks Date Range: Jul 14 - Jan 15
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Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
Score: 4.8
This Month and Mild Top 4 Examples: 1,568 Total Clicks Date Range: Apr 14 - Jan 15
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Important figures from across the globe appear in North American culture
Implications - The process of a celebrity crossing over from one nation to another was once an arduous one, but thanks to modern technology, these important figures are infiltrating new fanbases quickly and easily. This signals the expansion and melding of target demographics to include more diverse, multicultural groups. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 12,694 Total Clicks Date Range: Apr 14 - Jan 15
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Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 2,966 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 18,058 Total Clicks Date Range: Dec 13 - Jan 15
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Survivalist-inspired fashion denotes widespread interest in "prepper" culture
Implications - Survivalist culture is serving as inspiration to fashion designers, who are using the subject matter as a way to make a shocking statement. Catching consumers' attention with imagery that can only be described as alarming, this stylish take on the cultural phenomenon shows that the survivalist movement is captivating to those far removed from the niche community. [More]
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Score: 6.6
This Month and Warm Top 4 Examples: 2,662 Total Clicks Date Range: Mar 14 - Jan 15
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Consumer-controlled media streaming gives control to the crowd
Implications - As the information age rages on, the demand for an untouched counter-narrative rises, leaking into areas from literature to media entertainment. The first area to take full advantage of this desire is livestreaming, providing devices and apps to allow consumers full control over entertainment. Turning spectators into content creators empowers consumers and adds richness to live-streamed entertainment. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 13,670 Total Clicks Date Range: Oct 12 - Jan 15
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Brands embrace cynical attitudes with strategically pessimistic wording
Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,412 Total Clicks Date Range: Apr 14 - Jan 15
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Interactive streaming service features have consumers leaving cable behind
Implications - Offering consumers even more incentive to cancel expensive cable subscriptions, content streaming services are increasing their value by adding on interactive, social components to enhance user experience. Providing more dynamic and customizable content, these services are taking full advantage of the increased opportunities of depending on an Internet connection. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 11,649 Total Clicks Date Range: Jun 13 - Dec 14
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The music festival experience is enhanced through digital sharing
Implications - Music festivals are a decidedly millennial-specific experience. A far cry from Woodstock, today's festivals are packed with sponsored examples of instant gratification, convenient comforts -- and now to top off the millennial trifecta, shareability. Festivals are moving beyond a branded hashtag or Instagram gallery to incorporate social media and sharing into the festival's brand. [More]
Score: 4.6
This Quarter and Mild Top 4 Examples: 3,599 Total Clicks Date Range: May 13 - Dec 14
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Keeping the old medium alive means making something more custom for consumers
Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining. [More]