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Score: 7.4
New and Warm Top 4 Examples: 10,051 Total Clicks Date Range: Oct 12 - Sep 14
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Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play. [More]
Score: 7.6
This Week and Warm Top 4 Examples: 15,083 Total Clicks Date Range: Dec 13 - Sep 14
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Fan appreciation is taken up a notch with structural methods of expression
Implications - Fan appreciation for franchises both old and new are constantly changing, resulting in bigger and bolder ideas that allow consumers to show off their dedication. Using architecture as a source of expression, individuals are building rooms and houses that are reminiscent of cult movies and TV shows, using grandiose DIY projects to convey pop culture commitment. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 12,222 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 3,705 Total Clicks Date Range: Jan 14 - Sep 14
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The popularity of cult anime cartoons is making its way into mainstream campaigns
Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 7,915 Total Clicks Date Range: Jan 12 - Sep 14
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Consumers turn to unconventional apologetic techniques to avoid interaction
Implications - Seeking to bypass the traditionally uncomfortable experience of having to say sorry, consumers are opting for eccentric apology tactics to avoid face-to-face interaction. Using outsourced services and social media to express remorse, consumers are trading in face-to-face engagement for more unusual techniques, reflecting a rise in alternative forms of self-expression. [More]
Trend Hunter Services
Score: 6.6
This Month and Warm Top 4 Examples: 3,794 Total Clicks Date Range: May 12 - Sep 14
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Franchises bring elements of the big screen into real life situations
Implications - Going beyond print and traditional media advertisements, famed franchises are turning to public engagements to bring excitement straight to the consumer. Recreating cinematic elements in real-world situations, these promotional techniques allow fans to interact with features of the big screen, allowing audiences to become part of the film experience. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 15,590 Total Clicks Date Range: Apr 14 - Sep 14
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Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 27,880 Total Clicks Date Range: Sep 12 - Sep 14
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Franchises expand their goods to the luxury market for exclusive appeal
Implications - Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 35,728 Total Clicks Date Range: Oct 13 - Sep 14
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Famed franchises and fashion collide to the delight of fans
Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen. [More]
Score: 8
This Month and Hot Top 4 Examples: 40,756 Total Clicks Date Range: Apr 14 - Sep 14
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Artists and brands expand cultural depictions online for consumer praise
Implications - Remix culture has been accelerated by Internet communities, and now brands and artists are remixing cultural imagery into web culture. By reinterpreting everything from brand logos, to emoticons and cultural icons, multicultural twists are inclusive and add to the viral appeal of campaign efforts. [More]