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Score: 5.5
Recent and Mild Top 4 Examples: 1,903 Total Clicks Date Range: Mar 14 - Jul 15
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Brands relate to consumers by referencing a pervasive digital culture
Implications - Whether playfully referencing selfie culture or advocating for periods of digital detox, brands are increasingly referencing the pervasiveness of web culture in television advertising spots. This strategy reflects back to consumers what is important to them in the evolving digital world, such as finding a place and purpose in the participatory culture of social networking. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 22,208 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 2,699 Total Clicks Date Range: Mar 15 - Jul 15
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Brands reach out to consumers through YouTube influencers
Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 22,008 Total Clicks Date Range: Aug 13 - Jul 15
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Subscription products are hand-chosen by experts and celebs for prestige
Implications - Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige. Offering products and services that are hand-picked by celebrities and experts in the field, brands are utilizing pop culture fandom to not only create buzz, but also to increase customization. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 2,389 Total Clicks Date Range: Jul 15 - Jul 15
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Movie experiences are heightened with expansive tech features
Implications - As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation. [More]
Trend Hunter Services
Score: 6.4
This Quarter and Warm Top 4 Examples: 4,130 Total Clicks Date Range: Nov 14 - Jun 15
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Everyday people are taking unconventional paths to fame
Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,009 Total Clicks Date Range: Jun 14 - Jun 15
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Media platforms opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 1,678 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,686 Total Clicks Date Range: Apr 14 - Jun 15
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Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 26,935 Total Clicks Date Range: Jun 13 - Jun 15
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Video game enthusiasts adopt blunt gamer decor for outward expression
Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture. [More]