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Score: 6.9
Recent and Warm Top 4 Examples: 6,859 Total Clicks Date Range: Jun 13 - Aug 14
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Seeking solace, consumers showcase their personal trials in a comical light
Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way. [More]
Score: 6.4
Recent and Mild Top 4 Examples: 8,346 Total Clicks Date Range: Aug 12 - Aug 14
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Adding humor to sentimentality, consumers turn to pop culture-inspired cards
Implications - As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 34,731 Total Clicks Date Range: Jun 14 - Aug 14
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Sporting events get spoofed as fans crave enhanced levels of interaction
Implications - While sporting events like the World Cup are shrouded in tradition, fans are taking the serious nature as an opportunity for parody as they poke fun at the ceremonies and participants. This shift towards humor with regard to sports and events helps to humanize participants and make them more approachable for fans; a coveted characteristic for consumers. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 2,934 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 5.6
This Month and Warm Top 4 Examples: 1,997 Total Clicks Date Range: Mar 12 - Jul 14
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Youth are given a platform for personal expression via YouTube and viral videos
Implications - Providing an alternative viewpoint to adult opinions, kids take the hot seat in viral videos to showcase a different and often unabashed perspective on adult subject matters. Showcasing humor and a sense of innocence, these videos signify a greater acceptance of diverse expression, particularly among kids. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 4,078 Total Clicks Date Range: Apr 13 - Jul 14
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Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
Score: 7.5
This Month and Warm Top 3 Examples: 35,041 Total Clicks Date Range: Mar 14 - Jul 14
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A desire to emulate media icons has users turning to crafty forms of imitation
Implications - Pop culture fandom is moving beyond buying branded merchandise toward imitation. Consumers are using smartphones, tattoos and even pieces of home decor to imitate popular figures (and their sense of status) in media. This allows consumers to detach from a more mundane reality. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 1,141 Total Clicks Date Range: Sep 13 - Jul 14
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Aging demographics turn to forms of online satire as a method of expression
Implications - Boomers are taking center stage in YouTube videos and parodies as online participation moves beyond mere Millennials. Showing up in everything from movie spoofs to dance offs, traditional authority figures, like moms and dads, are using social platforms as a form of satire or storytelling. Thus, signifying a more lax and open attitude among adults, particularly in the social sphere. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 4,685 Total Clicks Date Range: Sep 13 - Jul 14
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Consumers change to not simply accept long workdays, but boast about them
Implications - The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another. [More]
Score: 8.9
This Quarter and V. Hot Top 4 Examples: 174,392 Total Clicks Date Range: Feb 12 - Jul 14
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Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]