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Score: 9
This Month and V. Hot Top 4 Examples: 67,511 Total Clicks Date Range: Jul 13 - Nov 14
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Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 159,905 Total Clicks Date Range: Jul 13 - Oct 14
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The original purpose of fairy tales is revisited with modern lessons
Implications - For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child. [More]
Filed in: Pop Culture
Score: 6.9
This Month and Warm Top 4 Examples: 10,177 Total Clicks Date Range: Sep 12 - Oct 14
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Car companies partner with well-known celebs to create pop culture appeal
Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 12,983 Total Clicks Date Range: Dec 11 - Oct 14
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Online stars use their influence for a cause
Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 4,026 Total Clicks Date Range: Mar 14 - Oct 14
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Traditional media gets a virtual overhaul to increase mass appeal
Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds. [More]
Trend Hunter Services
Score: 5.7
This Quarter and Mild Top 4 Examples: 4,248 Total Clicks Date Range: Oct 13 - Oct 14
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Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 5,089 Total Clicks Date Range: Sep 13 - Oct 14
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A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 13,912 Total Clicks Date Range: Dec 13 - Oct 14
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Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 3,849 Total Clicks Date Range: Jun 13 - Oct 14
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Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 4,672 Total Clicks Date Range: Jul 13 - Oct 14
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Adding entertainment, health classes integrate cultural elements for appeal
Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being. [More]