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Score: 8.5
This Week and Hot Top 4 Examples: 10,136 Total Clicks Date Range: Mar 15 - Jan 16
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Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 5,392 Total Clicks Date Range: Jan 14 - Dec 15
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Design-focused products contain subtle references to gaming culture
Implications - Upscale products that subtly make reference to gaming culture are emerging as conservative mode of self-expression for adults. Whether a fashion statement or piece of home decor, such offerings pair contemporary design language with gaming icons and imagery. This shift speaks to the aging Gen X and Millennial populations who want to differentiate themselves from youth culture with more high-end products. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 1,742 Total Clicks Date Range: Sep 14 - Dec 15
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Lifestyle apps streamline personal care needs
Implications - Many online and mobile applications are helping consumers productionize their lifestyle and beauty needs. Offering content, products and services in a streamlined and efficient way, lifestyle applications reveal a growing interest in making personal care an automated practice. Moreover, these innovations point to an increasing reliance on technology in both creating and maintaining everyday routine. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 5,893 Total Clicks Date Range: Dec 15 - Dec 15
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Fashion bloggers identify blind spots within mainstream fashion
Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 3,280 Total Clicks Date Range: Nov 14 - Dec 15
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Black consumers search for media that addresses racial issues in a meaningful way
Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 9,061 Total Clicks Date Range: Feb 15 - Dec 15
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Organizations prioritize and offer historical context for the genre
Implications - Rather than simply playing rap and hip-hop music, many black media and art outlets are recognizing the history and culture behind the genre. This inclusion is important to many black consumers who feel as though the politically charged aspect of the medium has been lost on or diluted by mainstream media. Overall, media outlets that provide content tied to context restore a sense of pride and solidarity among members of marginalized communities. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 937 Total Clicks Date Range: Dec 15 - Dec 15
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Black media outlets provide a space for cultural authenticity
Implications - Largely under-represented in mainstream media, the black community has turned to entertainment platforms that feature exclusively black-centric content. More than just representation, these platforms offer viewers a sense of pride in historically black content that's under-valued in mainstream media. This shift suggests that creating exclusivity does not have to be about status, but instead can be about providing a safe, authentic space for a group or community. [More]
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Score: 8.1
This Quarter and Hot Top 4 Examples: 6,637 Total Clicks Date Range: Nov 15 - Dec 15
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Gift-giving is influenced by pop culture and fast fashion
Implications - Rather than sticking to timeless gifts, modern consumers are opting for pop cultural sentiments adapted for holiday appeal. This shift indicates that consumers aren't looking for items to hold onto, but instead, items that help them advertise that they are in-the-know when it comes to web culture. Gifts of these nature indicate the importance of collective cultural moments, and influence the rate of product development. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 1,904 Total Clicks Date Range: Nov 15 - Dec 15
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Mythical gift-giving references the power of Internet culture
Implications - In an effort to align with the fantasy of the holiday season in an unexpected way, retailers and manufacturers are offering whimsical products that engage consumers' sense of play. Products that reference mythical creatures and folkloric concepts tie into a sense of nostalgia that's been largely accelerated by fast-growing digital culture, and indicate the strength of Internet fandoms in real-world contexts. [More]
Score: 4.1
This Quarter and Untested Top 4 Examples: 265 Total Clicks Date Range: Sep 15 - Dec 15
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Entertainment services seek to be more accessible for family viewing
Implications - Entertainment platforms and streaming services geared towards children are making sure to consider adults as well. By organizing content around child-rearing, or making content accessible for older viewers, these services become favored by parents who want to ensure entertainment is a family-focused affair. This shift speaks to the changing values of the millennial family, which places greater emphasis on collaborative parent-child relationships. [More]