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Score: 6.1
This Week and Warm Top 4 Examples: 1,850 Total Clicks Date Range: Aug 14 - Dec 14
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Addressing gender issues, women turn to satirical videos for social expression
Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 8,724 Total Clicks Date Range: Aug 13 - Dec 14
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Consumers turn to 3D printing for personal pop culture expression
Implications - Maker culture is expanding to digital customization as a way to boost fan appreciation. Customizing merchandise and TV memorabilia with 3D-printing techniques, consumers are using technology as a source for not only convenience, but pop culture involvement, allowing for a more customized form of fandom. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 15,090 Total Clicks Date Range: Nov 13 - Nov 14
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Seasonal goods are remixed with pop culture references for youthful allure
Implications - Seeking to attract a more youthful market audience, brands are turning to modern pop culture references to enhance traditional elements like holiday decor and seasonal goods. Using celebrity icons and Internet memes to add humor to childhood references like Santa Claus, brands are using contemporary references to reinvent familiar seasonal aesthetics with intrigue and allure. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 20,027 Total Clicks Date Range: Jan 14 - Nov 14
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Brands adopt informal, party-like environments to enhance consumer engagement
Implications - Prioritizing a sense of freedom and adventure, brands are using social events like parties to create a youthful correlation with their products. Setting up lavish celebrations and outdoor gatherings, brands, like those in the alcohol industry, are offering a more immersive product experience, creating an informal yet engaging consumer experience. [More]
Score: 8.9
This Quarter and V. Hot Top 4 Examples: 71,987 Total Clicks Date Range: Jul 13 - Nov 14
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Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner. [More]
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Score: 6.2
This Quarter and Warm Top 4 Examples: 160,673 Total Clicks Date Range: Jul 13 - Oct 14
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The original purpose of fairy tales is revisited with modern lessons
Implications - For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child. [More]
Filed in: Pop Culture
Score: 6.7
This Quarter and Warm Top 4 Examples: 10,631 Total Clicks Date Range: Sep 12 - Oct 14
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Car companies partner with well-known celebs to create pop culture appeal
Implications - Seeking to expand market exposure, high-end brands like those in the auto industry are turning to pop culture collaborations for consumer appeal. Joining forces with celebrities and media icons, auto manufacturers are using the fame and recognition of well-known figures to heighten their products with status. This reflects a need for more approachable marketing tactics, particularly when it comes to more exclusive product designs. [More]
Score: 8
This Quarter and Hot Top 4 Examples: 13,726 Total Clicks Date Range: Dec 11 - Oct 14
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Online stars use their influence for a cause
Implications - The blogging phenomenon has changed the faces of journalism, the fashion industry, and now, the world of social good. Utilizing the quick-and-affordable influence gained with a good blog for philanthropic causes elevates the act of sharing one's thoughts with strangers online, signifying not only an acceptance of online communication, but a celebration of it on part of consumers. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,103 Total Clicks Date Range: Mar 14 - Oct 14
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Traditional media gets a virtual overhaul to increase mass appeal
Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 4,516 Total Clicks Date Range: Oct 13 - Oct 14
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Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]