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Score: 8.3
This Month and Hot Top 4 Examples: 72,022 Total Clicks Date Range: Feb 13 - Apr 14
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Couples infuse pop culture references into their unions with geeky jewelry
Implications - Couples are always looking for a way to set themselves apart from the rest of the bridal community and many are opting for rings that represent both love and pop culture. This lighthearted approach to marriage modernizes the union and makes it more approachable for young, eager couples with quirk to become further a part of pop culture [More]
Score: 6.5
This Month and Warm Top 4 Examples: 26,888 Total Clicks Date Range: Dec 13 - Apr 14
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As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 48,044 Total Clicks Date Range: Mar 13 - Mar 14
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Fan admiration is reflected in the rise of re-imagined movie posters
Implications - As the number of digital communities grow, so to does the consumer desire to belong to one specific behavioral tribe. Wearing their pop culture fandom as a badge of honor, those who create homage products not only get to express creativity, but attract like-minded consumers. Ultimately, the desire to belong to a community is strengthened with the rise of the Internet. [More]
Score: 9
This Quarter and V. Hot Top 4 Examples: 202,450 Total Clicks Date Range: Mar 13 - Mar 14
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Adult onesies allow consumers to revert back to their childhood ways
Implications - With work and responsibilities requiring a constant sense of professionalism and maturity, consumers are often left craving an escape from that prim and pristine lifestyle. As a means to revert back to a more simple, easygoing time, individuals are turning to infant-inspired clothing as a technique to easily embody a more carefree persona. Childish clothing reflects the need for more playful ways to liberate oneself from the stresses of everyday life. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 2,046 Total Clicks Date Range: Nov 13 - Mar 14
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Viral pop song covers reflects a turn towards accessible marketing platforms
Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means. [More]
Trend Hunter Services
Score: 6.2
This Quarter and Warm Top 4 Examples: 5,494 Total Clicks Date Range: Jan 12 - Mar 14
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A reluctance to face personal fears prompts alternative methods of confrontation
Implications - With societal pressure for success often resulting in immense fears of failure, challenging tasks and fearful obstacles are continuously halted by inherent worries of inadequacy. As a method to tackle fears in a more subdued manner, consumers are turning to frightful imagery as a method to face personal terrors in a way that feels safe and unthreatening. The use of eerie references in media reflects a consumer demand for marketing approaches that help temper personal anxieties. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 11,894 Total Clicks Date Range: Feb 14 - Mar 14
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Adults turn to modern toy recreations to merge play with media awareness
Implications - With societal demands for maturity and sophistication continuously placed upon adults, the need for more youthful, carefree activities becomes essential for those seeking a link to their childhood. Offering a playful outlet for adult consumers, pop culture recreations that utilize infamous children’s toys like LEGO allow individuals to blend youthful tendencies with the mature desire to stay culturally connected. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 11,679 Total Clicks Date Range: Nov 13 - Mar 14
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Products develop personality to create a relationship with consumers
Implications - Nostalgia is a powerful tool, but an obvious way to tug at the heartstrings of consumers, which is why a number of brands have taken a different approach by promoting products in a life-like light to create a faux-tangible relationship. Brands are often interpreted as faceless entities, which is why the approach of product humanizing is helping to give a lifeless product a personality that will eventually be attributed to the brand, whether it be today or in the future. Correlating kinship to product is helping to make the shopping experience more wholesome and personable for consumers craving a tangible connection. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 15,067 Total Clicks Date Range: Jun 13 - Mar 14
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Brands expand the product lifestyle with 'aftermarket' mods
Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess. [More]
Score: 4.5
This Quarter and Mild Top 4 Examples: 1,480 Total Clicks Date Range: Sep 12 - Mar 14
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A demand for authenticity prompts celebs to engage in down-to-earth tactics
Implications - With mass media often overdramatizing stories to the public, consumers become doubtful of its authenticity. As a means to preserve believability and thus, likability, celebrities are turning to self-deprecating means of exposure. The down-to-earth tactics prove useful as consumers crave marketing and entertainment they can relate to. [More]