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Score: 6.4
This Week and Warm Top 4 Examples: 3,456 Total Clicks Date Range: Nov 14 - Jun 15
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Everyday people are taking unconventional paths to fame
Implications - Today's information age has fostered a culture of over-sharing, and those who share best are able to circumvent traditional avenues to fame. Millennial entrepreneurs are turning to platforms like YouTube and Tumblr to boost their personal brand, as well as cultivate opportunities and partnerships with bigger names. Rather than a flash-in-the-pan fad, this shift signals the possibility of long-term, mutually beneficial relationships between online personalities and top-tier brands. [More]
Score: 6.5
This Week and Warm Top 4 Examples: 2,831 Total Clicks Date Range: Jun 14 - Jun 15
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Media platforms opt for custom, individually tailored features
Implications - Modern media brands are opting for a customized, bespoke approach to news dissemination and consumption. This is an ideal format for the millennial demographic, a set accustomed to tailored products and services that cater to the individualistic tendencies associated with them. News companies benefit in turn from specialized content that expands brand horizons while also meeting a demand for unique content. [More]
Score: 5.6
This Week and Mild Top 4 Examples: 1,624 Total Clicks Date Range: Jul 14 - Jun 15
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Mobile games indulge the consumer desire to celebrate pop cultural icons
Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before. [More]
Score: 6.5
This Week and Warm Top 4 Examples: 3,557 Total Clicks Date Range: Apr 14 - Jun 15
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Traditional media agencies partner with social apps to engage consumers
Implications - Innovative partnerships between traditional news media agencies and social apps have given way to a new method of engaging young consumers in regards to breaking news. By meeting millennial users half way, news purveyors can establish themselves in the minds of busy young consumers. Building trust around the brand in this way is likely to lead to engagement outside of the digital realm. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 52,976 Total Clicks Date Range: Dec 12 - Jun 15
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Video game enthusiasts adopt blunt gamer decor for outward expression
Implications - As gamer culture grows in momentum due to consumer involvement both online and in the media, a desire to outwardly display those interests through decor and aesthetics is on the rise. Boldly representing their admiration for classic video games and characters, consumers are trading in contemporary designs for more outlandish alternatives. These examples illustrate a shift toward a more confident and expressive gaming culture. [More]
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Score: 7.3
This Month and Warm Top 4 Examples: 3,264 Total Clicks Date Range: Jun 14 - Jun 15
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Political campaigning turns to social media platforms for youthful appeal
Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 30,265 Total Clicks Date Range: Dec 14 - Jun 15
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The transgender community establishes a mainstream presence
Implications - In recent years, the transgender community has risen to the forefront of LGBTQ efforts with the help of celebrity advocacy and a growing presence in the mainstream media. This is not only an indication of the evolving attitudes towards gender representation, but also an effort on behalf of the transgender community to educate the public by sharing their own personal experiences. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 56,568 Total Clicks Date Range: Sep 13 - Jun 15
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Young consumers adopt a lighthearted approach to growing older
Implications - In an effort to tackle the apprehension towards old age in a humorous manner, consumers are turning to mobile apps that take a satirical approach to maturity. Offering simulations and makeovers that comically transform users into a more mature version of themselves, these applications reflect a desire among consumers to come to terms with aging in a way that is both lighthearted and laid-back. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 3,173 Total Clicks Date Range: Jun 13 - Jun 15
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Creatives produce illustrated takes on American political figures
Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 6,466 Total Clicks Date Range: Jan 14 - Jun 15
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Celebrities are deified through tongue-in-cheek products
Implications - DIY gurus are applying pop cultural elements to the design and packaging of candles. Reflective of the cult-like obsession with current and past celebrities, bringing recognizable faces to bathrooms, kitchens and living rooms in the interest of consumers looking to publicize their fandom as a means of defining themselves. [More]