PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.5
Recent and Warm Top 4 Examples: 2,797 Total Clicks Date Range: Mar 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Traditional media gets a virtual overhaul to increase mass appeal
Implications - The incorporation of virtual reality into traditional media like TV shows is accelerating its appeal. Incorporation of immersive experiences in rudimentary activities like web browsing is making the technology more applicable and appealing to consumers of all kinds. [More]
Score: 5.9
Recent and Mild Top 4 Examples: 3,794 Total Clicks Date Range: Oct 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Heightening gaming experiences, consumers turn to high-tech tourism destinations
Implications - As gaming continues to grow in popularity, individuals are looking to more than just their consoles and mobile apps for entertainment. Consumers are turning to travel destinations like Japan to engage in more exclusive travel tailored to their specific interests. Using technology and personalized themes to create a user-friendly environment, this gaming tourism speaks to a shift toward more specialized forms of travel. [More]
Score: 5.5
Recent and Mild Top 4 Examples: 4,962 Total Clicks Date Range: Sep 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for novelty has consumers seeking out eclectic hygiene products
Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 12,462 Total Clicks Date Range: Dec 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Rituals associated with holidays are blended with pop culture and beyond
Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,722 Total Clicks Date Range: Jun 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]
Trend Hunter Services
Score: 6.5
This Month and Warm Top 4 Examples: 4,407 Total Clicks Date Range: Jul 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Adding entertainment, health classes integrate cultural elements for appeal
Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 5,200 Total Clicks Date Range: Jul 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands attach literal urgency to products to convey importance
Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,579 Total Clicks Date Range: Sep 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Celeb merchandise takes an eclectic turn as consumers crave customization
Implications - Moving beyond typical collectibles, merchandise, particularly for celebrities, are taking a more abstract turn to create consumer intrigue. Branding things like lingerie or household decor with logos or images, retailers are re-branding typically lackluster products with elements of pop culture, allowing consumers to showcase their appreciation through familiar yet creatively customized retail goods. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 14,129 Total Clicks Date Range: Oct 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for subtlety has consumers blending accessories with cosplay features
Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 10,562 Total Clicks Date Range: Oct 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Toys go from kitschy to sophisticated to create cultured kids
Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play. [More]