The Body Shop's Advent Calendar Countdown is Themed After Happiness

By: Laura McQuarrie - Dec 8, 2015
References: thebodyshop & eventmagazine
In celebration of Christmas this year, The Body Shop created an advent calendar countdown called the '24 Days of Happiness,' which gives the public the chance to win "feel-good treats."

The cosmetics company installed this countdown at its Westfield White City store, which takes the form of a touchscreen with a digital red ribbon on-screen. To interact with the display, consumers have the chance to trace the screen, as if to unwrap the bow, and uncover prizes like afternoon tea at The Ritz, shopping sprees, tickets to the theater and of course, a number of gifts from The Body Shop itself.

In addition to offering its own beauty advent calendars, this is a greater in-store initiative that makes all consumers who enter the retail location feel the warm spirit of the season.