From Submerged Easter Egg Stunts to Black Christmas Shops

By: Rebecca Byers - Mar 18, 2016
Holiday brand activations serve as a key moment of interaction between consumers and brands during times of year that emotions are already running high, making the cultivation of meaningful moments more easily accessible.

In order to ring in the 2015 Christmas season in style, PNC Bank commissioned the construction of a life-sized replica of one of their branch's made entirely from gingerbread and candies. The immersive holiday experience even featured a functioning gingerbread ATM and was constructed at Philadelphia's Penn's Landing seasonal skating rink.

Separately, Cadbury's 2016 Easter holiday campaign included a larger than life publicity stunt at Loch Ness lake. The inventive promotion featured the installation of three giant purple eggs in the middle of Loch Ness, while UK residents are told to keep an eye out for more of the brand's signature purple eggs to continue popping up around the UK.