Hallmark's Holiday Truck Helps People Discover the Joy of Sending Warm Wishes

By: Laura McQuarrie - Dec 22, 2015
References: shop.hallmark & marketingmag
Other than birthdays, graduations and other special moments throughout the year, Christmas is one of the most popular times for sending out greeting cards—with this in mind, Hallmark set up a festive holiday truck.

With a mobile truck serving as a pop-up store, the brand was successful at reaching consumers over the holidays in an inventive way. More than 1,300 greeting cards were sent across Canada with the aid of this Hallmark Canada truck, which was meant to help people rediscover the emotional meaning and joy of sending someone a thoughtful card.

Since many young consumers are not accustomed to sending physical cards, this branded holiday truck provided a way for Hallmark to introduce the power of these kinds of special greetings.