The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals

By: Christopher Magsambol - Nov 20, 2015
References: foodnetwork & marketingmag
To help Canadian consumers better prepare their homes and kitchens for the holiday season, a President's Choice pop-up gallery opened. One of the ways the affordable food producer hopes to help is by presenting ideas for a well-organized pantry. A curated series of PC products have been separated into four categories: dine, brunch, mingle and gift, all of which will come in handy this coming Christmas.

Furthermore, four whimsical rooms are created based on these categories, with various meals, dishes and flavors showcased, featuring some of PC's products. In the Brunch room for example, PC Speculoos Cookie Butter and PC Smoky Bacon Flavoured Maple Syrup are offered in taste-test sized bites.

The President's Choice pop-up boutique also aims to expand the everyday consumer's perception of what meals can be prepared during the holidays and encourages the inclusion of exotic and cultural flavors into Canadian Christmas dinners.