Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks

By: Laura McQuarrie - Nov 7, 2015
References: cadbury & prexamples
While advent holiday calendars are most often associated with chocolate, over the past few years they've been filled with everything from alcohol to tea and makeup in the hopes of making them more appealing to adults. In the theme of shaking up tradition, Cadbury created an advent calendar made of cars.

24 Cadbury trucks will be sent off throughout the UK and Ireland to secret locations. For whose who are on site when the branded trucks arrive, the doors will be opened, serving as a giant advent calendar that will treat lucky people to Cadbury chocolate treats and other surprises.

While a small advent calendar filled with chocolate only serves a single person at a time, this is a genius way to make the tradition more inclusive to a greater group of people at once.