The mini golf-inspired Southern Comfort activation was a monstrously successful interactive pop-up run by the brand at several music festivals across the UK over the course of summer 2015. The custom-built mini golf course aims to educate customers on the ways in which Southern Comfort can be used to enhance cocktails, and specifically, the 'Hero Serve,' which is comprised of Southern Comfort, lemonade and fresh lime juice.
The '19th Hole' activation included a bar, dance floor and an area for attendees to kick up their feet and relax.
The Southern Comfort activation, which traveled to both Bestival and Boardmasters over the summer, was devised by agency Amplify, who competed with three other firms for the account.
Golf-Inspired Liqueur Pop-Ups
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