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Score: 7.9
New and Hot Top 4 Examples: 9,379 Total Clicks Date Range: Mar 14 - Nov 14
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Advertisements enter the classroom to communicate a notion of aptitude
Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students. [More]
Score: 5.9
Recent and Mild Top 4 Examples: 2,544 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 4,606 Total Clicks Date Range: Apr 14 - Nov 14
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Tongue-in-cheek wordplay is adopted by brands to convey character
Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 4,645 Total Clicks Date Range: Oct 12 - Oct 14
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Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 8.6
This Quarter and V. Hot Top 3 Examples: 16,006 Total Clicks Date Range: Sep 14 - Oct 14
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A desire for efficiency has entrepreneurs adopting digital branding assistance
Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal. [More]
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Score: 6.2
This Quarter and Warm Top 4 Examples: 4,906 Total Clicks Date Range: Dec 13 - Oct 14
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Auto manufacturers partner with tech brands to deliver luxury accessories
Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 10,495 Total Clicks Date Range: May 12 - Oct 14
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Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 22,363 Total Clicks Date Range: Jan 14 - Oct 14
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Brands increase interactivity through virtual reality packaging
Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 26,600 Total Clicks Date Range: Apr 13 - Oct 14
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Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 18,355 Total Clicks Date Range: Dec 13 - Oct 14
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Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]