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Score: 7.7
This Month and Hot Top 4 Examples: 3,071 Total Clicks Date Range: Sep 16 - Apr 17
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Engaging e-commerce packaging design generates excitement around branding
Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers. [More]
Score: 6.3
This Month and Mild Top 5 Examples: 11,387 Total Clicks Date Range: Sep 15 - Apr 17
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Oceanside activations create immersive branding experiences
Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. [More]
Score: 7.9
This Month and Warm Top 5 Examples: 8,441 Total Clicks Date Range: May 13 - Apr 17
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Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]
Score: 7
This Month and Warm Top 6 Examples: 6,931 Total Clicks Date Range: Aug 15 - Mar 17
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Beauty brands partner with film releases to launch fantasy-themed collections
Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 1,770 Total Clicks Date Range: Oct 15 - Mar 17
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Handicaps showcased in everyday brand activations promote inclusivity
Implications - Connecting with consumers on a personal level, brands are promoting normalization to become more readily accessible to people with disabilities. With a focus on youth in particular, brands are increasingly starting to take handicapped individuals into account in their marketing, products and brand activations into account. This integration denotes another evolution in brand authenticity as consumers demand to see more diversity and inclusivity. [More]
Score: 6.8
This Quarter and Mild Top 6 Examples: 6,337 Total Clicks Date Range: Nov 16 - Mar 17
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The fashion world opts for sunny shades that make pieces pop
Implications - As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future. [More]
Score: 7.6
This Quarter and Warm Top 5 Examples: 5,175 Total Clicks Date Range: Nov 16 - Feb 17
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Franchises enter new territory to connect with adult consumers
Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, franchises with generally younger fanbases are able to expand their reach. [More]
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Score: 6.8
This Quarter and Warm Top 4 Examples: 2,564 Total Clicks Date Range: Feb 16 - Feb 17
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Brands celebrate niche holidays with unique promotions and discounts
Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions. [More]
Score: 7.2
This Quarter and Warm Top 6 Examples: 4,316 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 8.1
This Quarter and Warm Top 6 Examples: 20,220 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]