PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 7.7
New and Warm Top 4 Examples: 21,326 Total Clicks Date Range: Nov 12 - Aug 14
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Advent calendars inspire brands to communicate anticipation to consumers
Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 11,031 Total Clicks Date Range: Apr 14 - Aug 14
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Brands encourage product portability to appeal to the on-the-go consumer
Implications - As product packaging continues to be more connected to how consumers are choosing products, the incorporation of handles and carriers in packaging is helping to draw in those looking for an on-the-go-focused product. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is. [More]
Score: 8.3
Recent and Hot Top 4 Examples: 67,099 Total Clicks Date Range: May 12 - Aug 14
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Takeout packaging incorporates upscale aesthetics to elevate appeal
Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities. [More]
Score: 6.9
Recent and Warm Top 4 Examples: 6,449 Total Clicks Date Range: Dec 13 - Aug 14
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Aiming to strike a loving chord with consumers, brands adopt animal elements
Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption. [More]
Score: 8
Recent and Hot Top 4 Examples: 9,876 Total Clicks Date Range: Jan 14 - Aug 14
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The brand-consumer relationship is strengthened with emotion-focused brandin
Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy. [More]
Trend Hunter Services
Score: 7.4
Recent and Mild Top 4 Examples: 13,621 Total Clicks Date Range: Jan 14 - Aug 14
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Chemistry-inspired packaging is adopted by brands to convey reliability
Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result. [More]
Score: 7
This Week and Warm Top 4 Examples: 7,450 Total Clicks Date Range: Dec 12 - Aug 14
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Enhancing engagement, big brands intentionally create small spaces
Implications - Seeking to create a more intimate experience, big brands are turning to smaller and more refined retail settings to enhance consumer engagement. Boutiques are offering established brands the chance to convey a more intimate and approachable aesthetic, reflecting a move towards more understated branding techniques. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 71,129 Total Clicks Date Range: Aug 13 - Aug 14
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Consumers become less concerned with gender roles and praise flamboyance
Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 2,127 Total Clicks Date Range: Mar 14 - Aug 14
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Brands are strategically tying team pride and product consumption together
Implications - The inclusive nature of teams and fandom resonate strongly with consumers, which is being adopted by brands as a means to feed off of the associated passion. Using sponsorships and event-branded products to create a fanatic atmosphere, brands are becoming a part of the action to the delight of consumers. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 3,110 Total Clicks Date Range: Oct 13 - Aug 14
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Brands thrive for authenticity, making use of self-aware marketing tactics
Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces. [More]