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Score: 7.1
Recent and Warm Top 4 Examples: 4,714 Total Clicks Date Range: Aug 14 - Dec 14
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The ritual of opening presents is augmented to be interactive and exciting
Implications - Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. [More]
Score: 6.8
Recent and Warm Top 4 Examples: 8,549 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 6.5
This Week and Warm Top 4 Examples: 3,854 Total Clicks Date Range: Aug 13 - Dec 14
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Organizations appear more approachable by reverting to simplicity
Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 2,783 Total Clicks Date Range: Jun 14 - Dec 14
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Adding a sense of status, health brands adopt artistic packaging for allure
Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 1,353 Total Clicks Date Range: Jan 13 - Dec 14
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Service providers turn to humanized campaign elements for consumer appeal
Implications - Seeking to showcase mobile capacities in a more metaphorical manner, service providers are turning to symbolic ad campaigns for sentimental appeal. Referencing elements of bravery and long-distance love, providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens. This reflects a need to showcase product and service usage in a way that consumers can emotionally connect with. [More]
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Score: 6.8
This Month and Warm Top 4 Examples: 4,478 Total Clicks Date Range: Apr 14 - Nov 14
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Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging
Implications - Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history. [More]
Score: 6
This Month and Mild Top 4 Examples: 3,965 Total Clicks Date Range: Jul 14 - Nov 14
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Marketers turn to laid-back household settings for consumer allure
Implications - Moving away from exotic locals, marketers are turning to simple household settings to convey a sense of familiarity. Using comforting elements of home to promote products and campaigns, brands are referencing activities like sleeping in to connect with consumers on a more approachable level. This speaks to a growing need to market not only product design, but consumer lifestyle as a whole. [More]
Score: 7.7
This Month and Hot Top 4 Examples: 10,161 Total Clicks Date Range: Mar 14 - Nov 14
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Advertisements enter the classroom to communicate a notion of aptitude
Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 2,974 Total Clicks Date Range: May 14 - Nov 14
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Offering convenience, brand-specific digital payment systems encourage loyalty
Implications - Retail and QSR brands are turning to company-specific payment apps to ensure that existing customers keep returning. Providing a more streamlined in-store experience by consolidating loyalty program perks and payment, this customization of the ease-of-payment shift highlights the branding opportunity companies have when it comes to emerging technology. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 5,238 Total Clicks Date Range: Apr 14 - Nov 14
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Tongue-in-cheek wordplay is adopted by brands to convey character
Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided. [More]