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Score: 6.2
Recent and Mild Top 4 Examples: 15,704 Total Clicks Date Range: Aug 13 - Mar 15
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Brands are customizing their products to appeal to festival-goers
Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle. [More]
Score: 7
This Week and Warm Top 4 Examples: 9,119 Total Clicks Date Range: Feb 14 - Mar 15
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Paint-like packaging extends to inspire unexpected products
Implications - Inspired by adjacent industries, brands are adopting tube-like packaging for products that aren't typically associated with a flexible format. Signifying a consumer openness to alternative packaging, this switch not only piques the interest of consumers with an unexpected look, but provides a more controlled, cleaner product experience. [More]
Score: 9
This Month and Hot Top 4 Examples: 76,200 Total Clicks Date Range: Jan 13 - Mar 15
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Heightening portability, packaging designs adapt into collapsible forms
Implications - Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process. [More]
Score: 7
This Month and Warm Top 4 Examples: 18,213 Total Clicks Date Range: Oct 14 - Mar 15
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Consumers opt for packaging that embodies health benefits
Implications - Nutritional transparency is key for health-conscious consumers, but it's not enough for products to merely advertise their ingredients. Consumers are attracted to products that also emphasize the benefits of healthy eating, whether it be a reduced waist line or increased brain power. Accentuating the benefits of a product through its packaging reflects a consumer desire for results-based goods. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,731 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers respond to digital marketing campaigns that tell a love story
Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight. [More]
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Score: 5.9
This Month and Mild Top 4 Examples: 7,536 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers are looking for inconspicuous ways to enjoy wine
Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 19,253 Total Clicks Date Range: Nov 13 - Feb 15
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Everyday brands pair with couture in an attempt to boost branding
Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products. [More]
Score: 6.9
This Quarter and Mild Top 4 Examples: 6,834 Total Clicks Date Range: Dec 14 - Feb 15
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Consumers search for packaging that can double as seasonal decor
Implications - Many holiday chocolate and candy purchasing decisions are based on packaging, with consumers opting for edible items encased in packaging that can be put on display in their homes. By making sure their treats double as home decor, consumers are stretching their dollar even further. [More]
Score: 6.2
This Quarter and Mild Top 4 Examples: 8,034 Total Clicks Date Range: Jan 14 - Feb 15
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 3,648 Total Clicks Date Range: Apr 14 - Feb 15
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Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]