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Emerging branding opportunities for innovators, entrepreneurs and creative minds

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Score: 6.8
This Month and Warm Top 5 Examples: 11,403 Total Clicks Date Range: May 15 - Sep 16
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Cleverly designed single-serve alcohol packaging wins consumers' attention
Implications - Appealing to consumers' desire for convenient goods and purchasing only what they need, smartly designed single-serve iterations of alcohol packaging are gaining popularity. Ideal for consumption outside of the home, this approach also has a novelty factor that makes them social media share-worthy, making it easier for brands using this design to spread the word. [More]
Score: 6
This Month and Mild Top 4 Examples: 1,345 Total Clicks Date Range: Dec 15 - Sep 16
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Alcohol packaging is designed to align with specific drinking rituals
Implications - Encouraging consumers to associate particular products with specific rituals, alcohol brands are adopting packaging designs that enhance activities. Whether tying the product to a television program or event, this specialized approach to branding helps alcohol brands stand out on the shelf. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 4,659 Total Clicks Date Range: May 16 - Sep 16
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Vibrant craft beer packaging starkly contrasts with vintage-inspired aesthetics
Implications - The emergence of craft products of all kinds has led to the popularization of a subdued, artisan-inspired aesthetic when it comes to packaging. This has been especially true of craft alcohol products, leading to a divergent approach from brands, who have adopted vibrant color schemes and cartoonish designs in order to stand out. [More]
Score: 5
This Quarter and Mild Top 6 Examples: 773 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
Score: 6.5
This Quarter and Mild Top 5 Examples: 15,011 Total Clicks Date Range: Aug 15 - Aug 16
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Bread branding takes on a vintage-inspired, relaxed look
Implications - Helping bakeries have their products perceived as less processed and more independent, bread packaging is evolving to look more rustic. Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding, appealing to consumers who appreciate smaller brands. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 27,586 Total Clicks Date Range: Mar 15 - Aug 16
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Produce packaging takes on a playful, childlike look
Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 1,768 Total Clicks Date Range: Nov 15 - Aug 16
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The explosion of canned wine's popularity reflects on-the-go lifestyles
Implications - Appealing primarily to millennials, canned versions of wine products are becoming more and more popular. A far cry from the pretension that's so often perceived to be part of wine culture, this more casual approach speaks to younger consumers' desire for playful takes on classic products, and a more portable design. [More]
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Score: 6.1
This Quarter and Mild Top 4 Examples: 7,956 Total Clicks Date Range: Jun 15 - Aug 16
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Dairy packaging takes on a rustic look to instill trust in consumers
Implications - Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products. [More]
Score: 4.8
This Quarter and Mild Top 4 Examples: 408 Total Clicks Date Range: Jun 15 - Aug 16
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Brands are using crowdsourcing to let consumers pick flavor and design
Implications - Brands using crowdsourcing to have fans pick a flavor or design for a product easily raise brand engagement with consumers. Utilizing social media to promote crowdsourcing, campaigns increase brand awareness since the brand and participants alike will be sharing the campaign on their various social networks. This signifies a new approach to loyalty in an era where consumers prefer authenticity to advertising; inviting consumers into the creation process enhances their emotional investment in the brand. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 19,954 Total Clicks Date Range: Jan 15 - Jul 16
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The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. [More]