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Score: 6.1
Recent and Mild Top 4 Examples: 6,421 Total Clicks Date Range: Jul 14 - Mar 15
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Consumers are looking for inconspicuous ways to enjoy wine
Implications - Young consumers are less interested in the perceived exclusivity of drinking wine, and instead seek to enjoy it in a low-key way, leading to the rise of unobtrusive or camouflaged forms of packaging. The shift in packaging suggests that consumers are less concerned with conspicuous packaging, putting more emphasis on social experience. [More]
Score: 8.2
This Week and Warm Top 4 Examples: 16,113 Total Clicks Date Range: Nov 13 - Feb 15
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Everyday brands pair with couture in an attempt to boost branding
Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 7,375 Total Clicks Date Range: Jan 14 - Feb 15
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Enhancing personal greetings, consumers opt for customized product messaging
Implications - Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 3,565 Total Clicks Date Range: Apr 14 - Feb 15
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Brands encourage consumer participation with the promise of exposure
Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions. [More]
Score: 4
This Month and Untested Top 4 Examples: 1,621 Total Clicks Date Range: Jun 14 - Feb 15
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Wildly popular food products come together to the delight of superfans
Implications - Capitalizing on a cult-like following, food brands are cleverly integrating popular food products into existing recipes. Providing both novelty for consumers and taking advantage of the existing loyalty consumers have to particular products, this approach to co-branding speaks to the power of fandom. [More]
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Score: 7.3
This Month and Warm Top 4 Examples: 7,717 Total Clicks Date Range: Mar 14 - Feb 15
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The digital workforce is targeted with wearables designed for health tracking
Implications - Brands are acknowledging common problems like stress and anxiety that affect the digital workforce with devices that look to track and correct ailments. Marketed toward the 9 to 5 demographic, the innovations strike a cord using quantitative data to solve issues that can affect one's productivity and overall health. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 3,344 Total Clicks Date Range: May 14 - Jan 15
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Seeking consumer engagement, brands turn to tech-integrated packaging
Implications - Adding an interactive element to the purchasing process, brands are turning to mobile apps and mobile technology to encourage consumer engagement. Transforming candy wrappers and fast food packaging into augmented experiences and digital games, brands are seeking to not only connect with a generation consumed by technology, but also create a more memorable consumer-brand experience. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 9,560 Total Clicks Date Range: Jul 14 - Jan 15
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Adding a level of activity, brands introduce game-like packaging designs
Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 4,193 Total Clicks Date Range: Jul 14 - Jan 15
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Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 9,052 Total Clicks Date Range: May 14 - Jan 15
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Targeting Hispanics, brands market ingredients that speak to cultural heritage
Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings. [More]