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Trend Hunter PRO is a collection of 1695 patterns that have emerged from our 1,307,000,000 views of data. Get one per week in our Free Weekly Trend Report, or get them all as a Trend Report customer.
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DEMOGRAPHICS
 Score:
8.5
This Week and Hot
Top 5 Examples:
22,908 Total Clicks
Date Range:
Aug 12 - May 13
Popularity  
Activity  
Freshness  

Anime Sophistication

The manga aesthetic is embraced in North American culture
Implications - Though the anime aesthetic has always been appealing for fans of animation, it recently hit mainstream North American culture as a new, respected design form. The exoticism of manga, combined with its intricacy and playfulness, suits the consumer desire for escape from the mundane perfectly. This makes it an ideal aesthetic to adopt for brands looking to seem more lighthearted than competitors. [More]
Cartoon Couture Collections
Cartoon Couture Collections

Haute Anime Collaborations
Haute Anime Collaborations

Anime Couture Mashups (UPDATE)
Anime Couture Mashups (UPDATE)

Stylized Asian Photoshoots
Stylized Asian Photoshoots

Medieval Manga Mashups
Medieval Manga Mashups


Share this Trend    Filed in:    Marketing    Art & Design    Branding   
DEMOGRAPHICS
 Score:
7.7
This Month and Warm
Top 6 Examples:
52,442 Total Clicks
Date Range:
Jan 13 - May 13
Popularity  
Activity  
Freshness  

Shock Causevertising (UPDATE)

Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
Depression-Oriented Photography
Depression-Oriented Photography

Unrealistic Anorexia Ads
Unrealistic Anorexia Ads

Anti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing

Airbrush-Protesting Portraits
Airbrush-Protesting Portraits

Disorder-Awareness Depictions
Disorder-Awareness Depictions

Morbid Graveyard Celebrity Editorials
Morbid Graveyard Celebrity Editorials


Share this Trend    Filed in:    Marketing    Charity    Social Good    Education    Activism    Print    Branding    Commercials   
DEMOGRAPHICS
 Score:
8.4
This Quarter and Hot
Top 4 Examples:
21,219 Total Clicks
Date Range:
Feb 13 - Apr 13
Popularity  
Activity  
Freshness  

Peoplevertising

Creative ad agencies literally use consumers as vehicles for their message
Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]
Outrageous Mohawk Advertising
Outrageous Mohawk Advertising

Fashion Logo Photoshoots
Fashion Logo Photoshoots

Social Media Thighvertising
Social Media Thighvertising

Typographical Eyelid Ads
Typographical Eyelid Ads


Share this Trend    Filed in:    Marketing    Branding    Billboards    Interactive   
DEMOGRAPHICS
 Score:
6.8
This Quarter and Mild
Top 5 Examples:
6,022 Total Clicks
Date Range:
Mar 12 - Apr 13
Popularity  
Activity  
Freshness  

Branded LGBT

Companies incorporate their support into branding initiatives
Implications - Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern. [More]
LGBT-Celebrating Sneakers
LGBT-Celebrating Sneakers

LGBT Cookie Campaigns
LGBT Cookie Campaigns

Shockingly Androgynous Car Ads
Shockingly Androgynous Car Ads

Stigma-Slaying Stories
Stigma-Slaying Stories

Gay Lifestyle Webisodes
Gay Lifestyle Webisodes


Share this Trend    Filed in:    Marketing    Branding    Lifestyle   
DEMOGRAPHICS
 Score:
8.4
This Quarter and Hot
Top 6 Examples:
109,153 Total Clicks
Date Range:
May 09 - Mar 13
Popularity  
Activity  
Freshness  

Brandalism

Unexpected street art draws attention through social media word of mouth
Implications - Guerrilla artists have been making artistic commentaries on advertising and pop culture for some time now, defacing posters or remixing iconic logos, but now we're seeing brands such as WWF join in. Brands are beginning to experiment with avante garde street installations and graffiti to grab the attention of not only consumers, but the blogosphere hungry to cover these stunts. [More]
Anti-Advertising Street Art
Anti-Advertising Street Art

Guerrilla Censorship
Guerrilla Censorship

Guerrilla Doll Faces
Guerrilla Doll Faces

Bitten Billboards
Bitten Billboards

Pac Man Street Art
Pac Man Street Art

Urban Micro Pandas
Urban Micro Pandas


Share this Trend    Filed in:    Marketing    Publicity Stunts    Interactive    Branding