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Score: 6.9
This Week and Warm Top 4 Examples: 3,337 Total Clicks Date Range: May 15 - Feb 16
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Targeting seasonal celebrations, brands offer packages with custom messages
Implications - Taking advantage of heightened engagement during holidays and special occasions, brands are turning to custom packaging designs to transform ordinary products into designs they can share. Allowing consumers to add holiday messages and personal pictures to snack bags and canned foods, brands are not only tailoring products to distinct consumer interests, but are also transforming food items into products that fulfill more than just a need for consumption. [More]
Score: 8
This Week and Warm Top 4 Examples: 3,703 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7
This Week and Warm Top 4 Examples: 1,760 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. [More]
Score: 5.7
This Week and Mild Top 4 Examples: 1,632 Total Clicks Date Range: May 15 - Feb 16
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Consumers indulge in desserts that come with mix-in toppings
Implications - Many consumers are embracing snacks boasting packaging concepts that enable customization with mix-in toppings. Offering a portion-controlled approach that makes snacking on sweets less guilt-inducing, these products allow consumers to make their own choices regarding texture, taste and caloric intake. This progression speaks to the consumer desire for control over what goes into their food products and the interest in user-selected, post-purchase customization. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 10,355 Total Clicks Date Range: Mar 15 - Jan 16
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Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success. [More]
Score: 5.2
This Month and Mild Top 4 Examples: 765 Total Clicks Date Range: Oct 15 - Jan 16
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Hispanic millennials search for authentic representations in media
Implications - Though they are the recipient of growing media attention and marketing dollars, Millennial Hispanics are gravitating towards self-made content that is representational of their culture. Campaigns that feature social influencers or exclusive content resonate well with this consumer base, who is quickly developing big brand skepticism and learning to spot inauthentic forms of marketing. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 3,118 Total Clicks Date Range: Mar 15 - Jan 16
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Tea-based beverages are amplified with extra health benefits
Implications - Beyond championing the perceived benefits of tea in comparison to coffee, manufacturers are amplifying the drink itself to act as a super, performance-enhanced beverage, rather than one of calm and relaxation. This progression speaks to the evolution of the modern consumer into someone who prefers conscious consumption to passive enjoyment. [More]
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Score: 6.3
This Month and Mild Top 4 Examples: 2,395 Total Clicks Date Range: Feb 15 - Jan 16
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Confectionery brands encourage thoughtful consumption through packaging
Implications - As health consciousness rises, more consumers are making purchasing decisions based on the perceived benefits of a product; however, that being said, they continue to want to indulge. Confectionery brands are responding to the divided interests of the modern consumer by offering resealable packaging or pre-portioned contents. By encouraging consumers to enjoy in moderation, these brands reposition themselves as allies when it comes to consumer health. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 10,112 Total Clicks Date Range: Mar 15 - Jan 16
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Sophisticated sweet box designs elevate an outdated tradition
Implications - Ideal for reuse post-consumption, elegant confectionery boxes influenced by contemporary art elevate a seemingly conventional tradition into a gesture that truly delights. Often employing ethereal patterns in whimsical pastels and appearing less obviously branded, such packaging concepts are ideal for gifting given that they do not require wrapping. Falling in line with the interest in premiumization, such a shift suggests the simplicity and appeal of artisanal branding and design. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 2,869 Total Clicks Date Range: Jul 14 - Jan 16
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Confectionery brands experiment with spatial design in their packaging
Implications - Many confectionery brands are favoring a slender or tubular aesthetic with their branding. Far from being missed on the shelves, this tactic attracts eyes through spatial differentiation. On a consumer level, this approach is favored for ease and portability. This progression speaks to the meaningful impact of shape when it comes to packaging design, both for in-store visibility and consumer mobility. [More]