PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Score: 7.9
Recent and Warm Top 4 Examples: 4,867 Total Clicks Date Range: Jun 14 - Aug 14
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As brands look to convey wholesome qualities, a handmade aesthetic is adopted
Implications - As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 21,754 Total Clicks Date Range: Nov 12 - Aug 14
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Advent calendars inspire brands to communicate anticipation to consumers
Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products. [More]
Score: 5.7
This Month and Mild Top 4 Examples: 3,453 Total Clicks Date Range: Feb 14 - Aug 14
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Surreal packaging offers consumers a temporary detachment from reality
Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 11,337 Total Clicks Date Range: Dec 13 - Aug 14
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Targeting males, packaging designs turn to blunt macho aesthetics
Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 19,704 Total Clicks Date Range: Dec 13 - Aug 14
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Offering a fun, eco alternative, brands focus on use after consumption
Implications - A product design that is too disposable is being panned by consumers for the harsh effect it can have on the environment, which has resulted in packaging designed for a second use or purpose. This shift appeals to the eco-friendly consumer, but also those interested in novel product design and function. [More]
Trend Hunter Services
Score: 7.5
This Month and Warm Top 4 Examples: 12,421 Total Clicks Date Range: Apr 14 - Aug 14
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Brands encourage product portability to appeal to the on-the-go consumer
Implications - As product packaging continues to be more connected to how consumers are choosing products, the incorporation of handles and carriers in packaging is helping to draw in those looking for an on-the-go-focused product. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 68,371 Total Clicks Date Range: May 12 - Aug 14
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Takeout packaging incorporates upscale aesthetics to elevate appeal
Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 7,094 Total Clicks Date Range: Dec 13 - Aug 14
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Aiming to strike a loving chord with consumers, brands adopt animal elements
Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 11,296 Total Clicks Date Range: Jan 14 - Aug 14
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The brand-consumer relationship is strengthened with emotion-focused brandin
Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 14,044 Total Clicks Date Range: Jan 14 - Aug 14
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Chemistry-inspired packaging is adopted by brands to convey reliability
Implications - Consumers are drawn to items with an academic perception because of how it denotes reliability, which is being adopted by brands as an inspiration for packaging. This visual cues speak to the process behind production, which is perceived as being superior as a result. [More]