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Score: 5.5
Recent and Mild Top 4 Examples: 1,339 Total Clicks Date Range: May 15 - May 16
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Health-conscious consumers opt for customizable trail mix snacks
Implications - As the health and wellness movement continues to converge with the cult of convenience, consumers are embracing healthy snack services that create custom trail mixes made from organic fruit, nuts and seeds. This progression highlights the interest of consumers in streamlining healthy choices, making such lifestyle changes easier to commit to in the long-term. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 2,919 Total Clicks Date Range: Jul 15 - May 16
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Cannabis-infused edibles go highbrow with inventive gourmet creations
Implications - Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 3,059 Total Clicks Date Range: Mar 15 - May 16
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Mustard is elevated from classic condiment to a platform for experimentation
Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired. [More]
Score: 7
This Month and Mild Top 4 Examples: 6,205 Total Clicks Date Range: Aug 15 - May 16
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Craft brewers aim to entice Millennials with narrative branding
Implications - Craft beer producers are opting to use narrative branding concepts as a means of connecting with Millennials, who are looking to form an intimate connection with the brands they purchase from. In addition to highlighting the role of story-driven branding in connecting with Millennial consumers, this demonstrates the emotive power of design in communicating a product's origins in a manner that consumers are able to connect with on a meaningful level. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 1,125 Total Clicks Date Range: Jan 16 - May 16
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Consumers choose upscale nut-based beverages post-workout
Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages. [More]
Score: 6
This Month and Mild Top 4 Examples: 2,120 Total Clicks Date Range: Jan 15 - May 16
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Health-conscious nut butters serve as a vehicle for unexpected flavor
Implications - As consumers begin to reconsider the place of dairy in a healthy diet, many are completely embracing adventurously flavored nut-based spreads as a reasonable compromise. In addition to highlighting the pursuit of familiar flavors through healthier means, this progression demonstrates the modern consumer's self-starting attitude regarding wellness and designing a lifestyle that works best for them. [More]
Score: 9.3
This Month and V. Hot Top 4 Examples: 19,602 Total Clicks Date Range: Jul 15 - May 16
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Today's teens take a stand against conventional stereotypes
Implications - With access to an entire world of education at their fingertips, Gen Z are becoming increasingly educated on causes that matter to them. Not afraid to show support for what they believe in, modern teens respect brands that allow them to unabashedly express their opinions in a way that is tangible, such as through fashion. This speaks, not only to the individuality of the youth generation, but to their desire to act as advocates -- as opposed to simple supporters -- of a cause. [More]
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Score: 5.8
This Month and Mild Top 4 Examples: 1,676 Total Clicks Date Range: Feb 16 - May 16
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Consumers embrace everything bagel as a dedicated flavor
Implications - A classic spice blend favored for its versatility, the familiar complexity of the flavor profile of the seasoning on an everything bagel has emerged as a dedicated flavor in and of itself. This progression highlights the pursuit of adventure through food as an expression of self and the interest in easily accessible means to enhancing traditional dishes. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,495 Total Clicks Date Range: Feb 15 - May 16
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Banks delight consumesr with over-the-top, themed ATMs
Implications - As traditional banks look to get consumers into physical branches, many are emerging with playful stunts that involve theatrically decorated ATMs. In addition to serving as opportunities to highlight coinciding campaigns or product launches, this pattern demonstrates the need for more conventional brands to surprise consumers with unexpected moments of play. [More]
Score: 5.9
This Month and Mild Top 4 Examples: 2,017 Total Clicks Date Range: Aug 15 - May 16
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Consumers re-embrace healthful vinegar in a variety of beverages
Implications - Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods. [More]