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Score: 6.1
Recent and Mild Top 4 Examples: 11,166 Total Clicks Date Range: Sep 13 - Aug 15
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Pop cultural expressions embrace the satirical side of indifference
Implications - Despite the more negative points that come with indifference, pop cultural outlets are displaying an interest in humorous expressions of apathy. This is aligned with the Millennial demographic, that has often been criticized for lacking a solid ethic and drive. Brands that target comedic elements related to this age group will be able to display a more human side, one that is of mass appeal to young consumers who appreciate honesty. [More]
Score: 6.9
Recent and Mild Top 4 Examples: 4,463 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
Score: 8.1
Recent and Warm Top 4 Examples: 32,877 Total Clicks Date Range: Oct 13 - Aug 15
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Bread and baked goods are marketed in font-focused packaging
Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration. [More]
Score: 8.9
This Month and V. Hot Top 4 Examples: 16,821 Total Clicks Date Range: Nov 14 - Aug 15
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Drinking experiences are heightened with creative, interactive elements
Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities. [More]
Score: 5.3
This Month and Untested Top 4 Examples: 3,706 Total Clicks Date Range: Aug 14 - Aug 15
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Cheese packaging borrows from fun, young motifs for experience-oriented consumers
Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 8,445 Total Clicks Date Range: Mar 15 - Aug 15
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Modern branding boasts a clinical design for health-conscious consumers
Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers. [More]
Score: 8
This Month and Warm Top 4 Examples: 9,297 Total Clicks Date Range: Jun 14 - Aug 15
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Brands targeting mothers turn to all things high end for modern parents
Implications - E-commerce channels are birthing a new generation of modern mothers who are well-versed in high-end consumer offerings. As such, brands catering to this demographic are developing upscale products for young female parents who, in contrast to established norms, are replacing frugality with luxury. This niche will be appreciated by millennial families who are more affluent than their younger counterparts. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 11,814 Total Clicks Date Range: Feb 14 - Aug 15
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Fall fashion leans towards traditionalism for authentically minded shoppers
Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers. [More]
Score: 8.5
This Month and V. Hot Top 4 Examples: 8,077 Total Clicks Date Range: Jun 14 - Aug 15
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Brands are illuminating big data borrowed from social media for advertisements
Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 14,076 Total Clicks Date Range: Jan 15 - Aug 15
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Moody, clandestine imagery aims to inspire product-driven ritual in consumers
Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions. [More]