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Score: 7.8
This Month and Warm Top 4 Examples: 18,419 Total Clicks Date Range: Jan 15 - Jul 16
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The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 10,258 Total Clicks Date Range: Nov 14 - Jul 16
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Packaging accommodates product through new materials
Implications - Though attention to design and novelty features help make packaging stand out to consumers, turning packaging into a product feature as opposed to an afterthought requires an understanding of product use. Armed with this knowledge, packaging manufacturers have begun creating materials to better accommodate the actual nature and use of the product. This shift speaks to more emphasis on ease of use and product care. [More]
Score: 8
This Month and Hot Top 4 Examples: 12,710 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 1,058 Total Clicks Date Range: Dec 15 - Jun 16
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Organizations take a page from social media to create communities
Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 6,667 Total Clicks Date Range: Apr 15 - Jun 16
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Meat & poultry products receive a premium redesign with crafted packaging
Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and poultry a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production. [More]
Score: 5.4
This Quarter and Mild Top 4 Examples: 728 Total Clicks Date Range: Jun 15 - Jun 16
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Food brands convey their health status through comical marketing tactics
Implications - As a greater emphasis is placed on health and organic ingredients, food retailers are seeking out more distinctive ways to showcase their commitment to the cause. Adding elements of humor, satire and animation, brands are speaking to their use of organic ingredients and natural practices in a way that is more approachable to younger demographics. Such tactics help transform informative content into lighthearted messages that are not only more digestible, but also more memorable in nature. This speaks to a shift toward messaging that is not only transparent, but that also appeals to specific demographics like Millennials or Gen Z who appreciate more playful brand engagements. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 1,678 Total Clicks Date Range: Jul 14 - May 16
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Brand engagement leverages educational livestreaming
Implications - In order to complement curated content in a way that feels spontaneous and authentic, brands are turning to livestream platforms to enlighten and engage younger viewers with real-time, unedited footage. A natural response to the demand from Millennials and Gen Z for meaningful brand interactions, this progression invites audiences to experience a glimpse behind the curtain while providing value-driven content that is as informative as it is memorable. [More]
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Score: 7.5
This Quarter and Hot Top 4 Examples: 4,805 Total Clicks Date Range: Aug 15 - May 16
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Fashion brands blur the line between e-commerce and content
Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally. [More]
Score: 5.6
This Quarter and Mild Top 4 Examples: 3,066 Total Clicks Date Range: Feb 16 - May 16
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Health-conscious consumers opt for customizable trail mix snacks
Implications - As the health and wellness movement continues to converge with the cult of convenience, consumers are embracing healthy snack services that create custom trail mixes made from organic fruit, nuts and seeds. This progression highlights the interest of consumers in streamlining healthy choices, making such lifestyle changes easier to commit to in the long-term. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 3,202 Total Clicks Date Range: Jul 15 - May 16
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Cannabis-infused edibles go highbrow with inventive gourmet creations
Implications - Creative emerging brands are producing artisan edibles and are being embraced by both medical and recreational consumers where legalization has created the opportunity to do so. In addition to highlighting the opportunity for new groups of consumers to be exposed to this product, this progression demonstrates that particular consumer taste preferences and attention to quality of ingredients are priorities applied to all areas of consumption. [More]