PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.8
This Week and Hot Top 4 Examples: 4,482 Total Clicks Date Range: Oct 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food brands tie in social media to push the social aspect of eating
Implications - Capitalizing on the social nature of eating, food brands are using social media in both marketing and interactive campaigns to reach consumers and even bring people together in some cases. Whether integrated into the product itself or as part of a campaign, this shift reflects the way in which in-person social activities are moving online. [More]
Score: 8.6
This Week and Hot Top 3 Examples: 7,475 Total Clicks Date Range: Sep 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A desire for efficiency has entrepreneurs adopting digital branding assistance
Implications - Taking a more streamlined approach to personal branding, individuals are turning to online marketing tactics to heighten exposure. Using sites and mobile apps as an efficient branding tool, tech-savvy entrepreneurs are leveraging the ease and exposure of online platforms to heighten branding techniques with social appeal. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 4,760 Total Clicks Date Range: Dec 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Auto manufacturers partner with tech brands to deliver luxury accessories
Implications - The incorporation of high end technologies into automobiles is becoming commonplace, but the further extension of car branding into the tech industry is gaining traction. This wave of auto-branded tech products further extends the link between auto ownership and lifestyle. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 6,897 Total Clicks Date Range: May 12 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food retailers adopt sustainable practices to showcase eco awareness
Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 21,027 Total Clicks Date Range: Jan 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands increase interactivity through virtual reality packaging
Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet. [More]
Trend Hunter Services
Score: 7.1
This Month and Warm Top 4 Examples: 24,649 Total Clicks Date Range: Apr 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Making health foods fun, brands adopt engaging packaging designs for allure
Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 17,579 Total Clicks Date Range: Dec 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food retailers heighten takeout packaging with greater on-the-go portability
Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption. [More]
Score: 7.6
This Month and Hot Top 4 Examples: 8,522 Total Clicks Date Range: Feb 14 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Giving consumers a taste of luxury, brands offer lavish simulations
Implications - Offering consumers a taste of the high life, brands are turning to simulations that mimic extravagant situations. Moving beyond the typical target demographic, high-end brands are using virtual reality to make typically unattainable experiences more tangible for the average consumer, helping to reduce consumer apprehension through immersive visuals. [More]
Score: 7
This Month and Warm Top 4 Examples: 86,013 Total Clicks Date Range: Jul 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Fast food brands use upscale marketing to negate industry stereotypes
Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,738 Total Clicks Date Range: Jun 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Food retailers integrate forms of self-mockery to comically address critiques
Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement. [More]