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Score: 7.4
Recent and Warm Top 4 Examples: 13,277 Total Clicks Date Range: Jul 14 - Feb 16
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Consumers gravitate towards products made with care
Implications - Consumer desires for authenticity and health are converging with the development of products made "with love." This approach evokes trust in the production of a product and transparency of a brand, as well as align with the artisan movement. More importantly, thoughtful, emotive branding such as this goes a long way with the modern consumer, who has witnessed the rise of DIY and maker culture and immediately associates it with high-quality. [More]
Score: 7
Recent and Warm Top 4 Examples: 4,055 Total Clicks Date Range: Mar 15 - Feb 16
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Healthy food and beverage takes a sleeker approach to branding
Implications - Food and beverage products espousing the benefits of health and wellness have often taken a light, youthful approach to branding. However, in an attempt to upscale their offerings, many brands are now turning to sleek, monochromatic labeling, often referencing craft products, instead. A scaled-back approach not only stands out on shelves, but also evokes a quiet confidence in the quality and authenticity of the product, which is especially important to discerning consumers. [More]
Score: 7.8
Recent and Warm Top 4 Examples: 2,892 Total Clicks Date Range: Nov 15 - Feb 16
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Food and beverage brands use professional input to elevate offerings
Implications - Many brands looking to upscale their offerings are turning to celebrity chefs and bartenders to create custom, gourmet selections. In the case of temporary brand activations, the sense of prestige from the experience carries over to the actual product offering. Ultimately, this progression suggests that despite living in an information age, consumers continue to covet an "expert" stamp of approval from their products to ensure high quality and exclusivity. [More]
Score: 8.7
This Week and V. Hot Top 4 Examples: 5,041 Total Clicks Date Range: Sep 14 - Feb 16
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Retailers reformat the plastic shopping bag into an eco-friendly solution
Implications - Manufacturers are redesigning the traditional plastic shopping bag into an eco-friendly packaging solution. More than merely being reusable, the latest iterations of the shopping bag include innovative materials, new forms and post-consumption uses. This shift signals not only a growing consumer guilt, but the ways that this guilt is propelling a move towards a less wasteful, perhaps even bag-less, society. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,611 Total Clicks Date Range: May 15 - Feb 16
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Targeting seasonal celebrations, brands offer packages with custom messages
Implications - Taking advantage of heightened engagement during holidays and special occasions, brands are turning to custom packaging designs to transform ordinary products into designs they can share. Allowing consumers to add holiday messages and personal pictures to snack bags and canned foods, brands are not only tailoring products to distinct consumer interests, but are also transforming food items into products that fulfill more than just a need for consumption. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 3,776 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 2,103 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. [More]
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Score: 5.7
This Month and Mild Top 4 Examples: 1,649 Total Clicks Date Range: May 15 - Feb 16
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Consumers indulge in desserts that come with mix-in toppings
Implications - Many consumers are embracing snacks boasting packaging concepts that enable customization with mix-in toppings. Offering a portion-controlled approach that makes snacking on sweets less guilt-inducing, these products allow consumers to make their own choices regarding texture, taste and caloric intake. This progression speaks to the consumer desire for control over what goes into their food products and the interest in user-selected, post-purchase customization. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 10,393 Total Clicks Date Range: Mar 15 - Jan 16
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Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success. [More]
Score: 5.3
This Month and Mild Top 4 Examples: 962 Total Clicks Date Range: Oct 15 - Jan 16
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Hispanic millennials search for authentic representations in media
Implications - Though they are the recipient of growing media attention and marketing dollars, Millennial Hispanics are gravitating towards self-made content that is representational of their culture. Campaigns that feature social influencers or exclusive content resonate well with this consumer base, who is quickly developing big brand skepticism and learning to spot inauthentic forms of marketing. [More]