PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.4
Recent and Hot Top 4 Examples: 3,077 Total Clicks Date Range: Dec 13 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands evoke emotional responses with personalized holiday stunts
Implications - In executing heartfelt holiday campaigns that celebrate and reward the consumer, brands are able to communicate the ways in which they value them. This can also be seen as a covert way of pushing back against the notion that larger corporations may see customers as numbers. Rather than committing to bigger picture charitable pursuits that may not resonate with individual consumers, brands in this case showcase their ability to customize their service in a way that speaks to the heart of each customer. [More]
Score: 8.1
Recent and Hot Top 4 Examples: 10,259 Total Clicks Date Range: May 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands encourage customer feedback through user-friendly technology
Implications - Sites like Yelp have made feedback unavoidable for restaurants and retailers, but for brands who don't regularly hear from their customers, getting honest feedback can be a challenge. To combat this, brands are implementing apps and tech kiosks that not only make the process easy, but in some cases incentivize customer engagement. This is consistent with an increasingly customized, consumer-driven approach to customer service. [More]
Score: 6
Recent and Mild Top 4 Examples: 1,306 Total Clicks Date Range: Apr 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Service companies team up with familiar brands to accelerate customer service
Implications - Adding a level of ease to well-loved brands, service companies like Uber are collaborating with popular brands to make products more accessible. This shift in customer service, and the way in which a customer experiences a brand's product, signifies that a premium is being put on convenience. [More]
Score: 8.1
Recent and V. Hot Top 4 Examples: 7,112 Total Clicks Date Range: May 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Skincare brands engage consumers with memorable, sun-powered campaigns
Implications - In order to build brand awareness and engage individual consumers on a personal level, sunscreen brands are using interactive campaigns to communicate their dedication to the well-being of customers. By creating memorable immersive experiences that speak directly to the concerns of consumers, such brands can build a reputation as an ally in the pursuit of health. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,411 Total Clicks Date Range: Oct 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Seasonal treats adopt packaging designs suitable for gift-giving
Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability. [More]
Trend Hunter Services
Score: 8.1
This Month and Hot Top 4 Examples: 10,713 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
In-store digital catalogs add interactive customization to sports gear shopping
Implications - In-store retail concepts have begun incorporating digital catalogs that provide highly detailed and constantly updated information on high-performance equipment. In adding this second layer of customization to the in-person shopping experience, retailers can enrich the expertise provided by the salesperson in a way that feels tailored to the individual consumer. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 25,139 Total Clicks Date Range: Oct 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Retail concepts include active elements that empower consumers
Implications - In blurring the line between retail location and athletic complex, brands and merchandisers can empower the consumer to visualize applications of the product in their daily life, regardless of their self-accessed athletic acumen. This progression speaks to the interest in customization, while also creating a dynamic in-store experience that makes high-performance athletic gear accessible to newcomers. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 2,268 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Organic, all-natural sunscreen options appeal to chemical-weary consumers
Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products. [More]
Score: 8
This Month and Hot Top 4 Examples: 14,011 Total Clicks Date Range: Sep 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Produce packaging adopts eco-friendly designs to showcase awareness
Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 22,063 Total Clicks Date Range: Jul 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Fresh fruit is encased in unexpected packaging for increased sophistication
Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items. [More]