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Score: 7.5
New and Warm Top 4 Examples: 17,517 Total Clicks Date Range: Feb 14 - Apr 15
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Alcohol brands adopt green branding techniques to showcase awareness
Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 106,973 Total Clicks Date Range: Oct 14 - Apr 15
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Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 8,989 Total Clicks Date Range: Mar 14 - Apr 15
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Consumers opt for packaging that references the style of technology brands
Implications - Industries outside of the technology sphere, such as food or fashion, have adopted a tech-focused style of packaging in order to better appeal to the modern consumer. This shift in packaging reveals not only the universality of technology, but the cult-like status it has achieved among consumers, who closely identify with the aesthetics of their favorite brands. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 19,644 Total Clicks Date Range: Jun 14 - Apr 15
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Tech packaging is adjusted to reflect consumers' eco-consciousness
Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 16,028 Total Clicks Date Range: Feb 14 - Apr 15
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POS displays are designed to reference the product within
Implications - Because the majority of purchasing decisions are made in-store, point of sale retail displays have become an important factor for brands to consider. POS displays have effectively evolved into three-dimensional billboards for the product inside, either by directly referencing the contents of the product or the brand. This saves consumers the time of guesswork and lets the product speak for itself, battling the big-brand skepticism that comes with too many bells and whistles. [More]
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Score: 6.6
This Month and Warm Top 4 Examples: 6,793 Total Clicks Date Range: Jan 15 - Apr 15
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Tech product packaging evolves to reference a simpler time
Implications - The world of technology is advancing at such a rapid pace, it can be overwhelming. Instead of alienating consumers with futuristic aesthetics, brands are opting for packaging that references a simpler time. Retro-inspired packaging not only draws upon the power of nostalgia, it also makes tech products more accessible for those with less tech savvy. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 5,691 Total Clicks Date Range: Feb 14 - Apr 15
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The planets become a source of design inspiration
Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,912 Total Clicks Date Range: May 14 - Apr 15
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The depths of outer space satiate hard-to-entertain consumers
Implications - As the Internet leaves almost no stone un-turned, consumers are showing increased interest in galactic themes. This interest is expanding beyond entertainment and into packaging, fashion and more. This speaks to the consumer desire for new sources of interest -- even some outside of this world. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 4,694 Total Clicks Date Range: Nov 14 - Apr 15
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Brands make self-assembly easier through clever, instructional packaging
Implications - Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality. [More]
Score: 8.4
This Month and Hot Top 4 Examples: 12,344 Total Clicks Date Range: Sep 14 - Apr 15
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Projected displays create whimsy, interactivity and prestige
Implications - As consumers become more and more exposed to multimedia entertainment, it becomes increasingly difficult to capture their attention through advertising and retail displays. Projected displays add a multi-sensory, interactive element to branding that not only captures attention, but creates more opportunity for brand interaction. [More]