DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Branding Category List Full Index
| Score:
8.5 | This Week and Hot
Top 5 Examples:
Date Range:
22,908 Total Clicks Aug 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Anime Sophistication
The manga aesthetic is embraced in North American cultureImplications - Though the anime aesthetic has always been appealing for fans of animation, it recently hit mainstream North American culture as a new, respected design form. The exoticism of manga, combined with its intricacy and playfulness, suits the consumer desire for escape from the mundane perfectly. This makes it an ideal aesthetic to adopt for brands looking to seem more lighthearted than competitors. [More]
 Cartoon Couture Collections |
 Haute Anime Collaborations |
 Anime Couture Mashups (UPDATE) |
 Stylized Asian Photoshoots |
 Medieval Manga Mashups |
Filed in: Marketing Art & Design Branding
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
52,442 Total Clicks Jan 13 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
8.4 | This Quarter and Hot
Top 4 Examples:
Date Range:
21,219 Total Clicks Feb 13 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their messageImplications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone. [More]
 Outrageous Mohawk Advertising |
 Fashion Logo Photoshoots |
 Social Media Thighvertising |
 Typographical Eyelid Ads |
Filed in: Marketing Branding Billboards Interactive
| Score:
6.8 | This Quarter and Mild
Top 5 Examples:
Date Range:
6,022 Total Clicks Mar 12 - Apr 13 |
| Popularity | |
| Activity | |
| Freshness |
Branded LGBT
Companies incorporate their support into branding initiativesImplications - Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern. [More]
 LGBT-Celebrating Sneakers |
 LGBT Cookie Campaigns |
 Shockingly Androgynous Car Ads |
 Stigma-Slaying Stories |
 Gay Lifestyle Webisodes |
Filed in: Marketing Branding Lifestyle
| Score:
8.4 | This Quarter and Hot
Top 6 Examples:
Date Range:
109,153 Total Clicks May 09 - Mar 13 |
| Popularity | |
| Activity | |
| Freshness |
Brandalism
Unexpected street art draws attention through social media word of mouthImplications - Guerrilla artists have been making artistic commentaries on advertising and pop culture for some time now, defacing posters or remixing iconic logos, but now we're seeing brands such as WWF join in. Brands are beginning to experiment with avante garde street installations and graffiti to grab the attention of not only consumers, but the blogosphere hungry to cover these stunts. [More]
 Anti-Advertising Street Art |
 Guerrilla Censorship |
 Guerrilla Doll Faces |
 Bitten Billboards |
 Pac Man Street Art |
 Urban Micro Pandas |
Filed in: Marketing Publicity Stunts Interactive Branding
