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Emerging branding opportunities for innovators, entrepreneurs and creative minds

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Score: 6.6
Recent and Mild Top 5 Examples: 1,538 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
Score: 5.1
This Week and Untested Top 4 Examples: 962 Total Clicks Date Range: Jan 17 - Jan 17
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Meat products integrate consumer-centric packaging design
Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 5,792 Total Clicks Date Range: Sep 16 - Jan 17
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Canned packaging moves away from food products to surprise & delight consumers
Implications - Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product. [More]
Score: 6.3
This Month and Warm Top 6 Examples: 2,599 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]
Score: 5.7
This Month and Mild Top 6 Examples: 2,228 Total Clicks Date Range: Aug 16 - Jan 17
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Bone broth serves as a well-rounded wellness elixir for the health-conscious
Implications - Consumers are embracing various forms of bone broth in order to take advantage of the multitude of healing benefits the elixir offers, including skin-boosting collagen and the reduction of gastrointestinal inflammation. This progression suggests that consumers are not only becoming increasingly thoughtful of what they put in their bodies, but are looking for accessible and well-rounded wellness solutions rooted in nature. [More]
Score: 6.5
This Quarter and Warm Top 6 Examples: 6,696 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 6.8
This Quarter and Warm Top 5 Examples: 1,765 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
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Score: 6.8
This Quarter and Warm Top 4 Examples: 8,511 Total Clicks Date Range: Nov 15 - Nov 16
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Jewelry branding takes on a more minimalist form
Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes. [More]
Score: 6.3
This Quarter and Mild Top 5 Examples: 3,006 Total Clicks Date Range: Sep 15 - Nov 16
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Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification. [More]
Score: 6.6
This Quarter and Mild Top 6 Examples: 8,047 Total Clicks Date Range: Jun 16 - Nov 16
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Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal. [More]