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Score: 7
This Week and Warm Top 4 Examples: 1,823 Total Clicks Date Range: Jul 15 - Jul 15
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Breakout teas take on amorous motifs for sentimental consumers
Implications - New tea products are diversifying consumer appeal with brews modeled after romantic, affectionate motifs. This delivers on a consumer call for customization on all fronts, even where it applies to personal considerations. Niche branding similar to this model can also get ahead of the competition through specifications designed for unique interests. [More]
Score: 4.4
This Week and Untested Top 4 Examples: 550 Total Clicks Date Range: Jan 15 - Jul 15
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Brands take a traditional approach to commercials and marketing
Implications - Approaches to marketing via commercials are shifting away from modern, virtual themes towards a more classic take on advertising. This move helps brands captivate contemporary audiences that, in direct response to technology, have expressed a disdain for constant connectivity and the digitization of industry. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 5,135 Total Clicks Date Range: Mar 14 - Jul 15
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Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 14,081 Total Clicks Date Range: Oct 14 - Jul 15
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Imaginative designs enhance the competitive edge of frozen foods
Implications - Frozen food packaging is now one of the primary subjects of modern, creative designs that are standing out in supermarket aisles. Across the board, eye-catching designs are proving essential to both traditional and non-traditional consumer segments that benefit from enhanced visibility. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 22,259 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Trend Hunter Services
Score: 5.8
This Month and Mild Top 4 Examples: 1,276 Total Clicks Date Range: Nov 14 - Jul 15
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Subscription services turn to mobile apps to heighten accessibility
Implications - Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 22,037 Total Clicks Date Range: Aug 13 - Jul 15
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Subscription products are hand-chosen by experts and celebs for prestige
Implications - Heightening traditional subscription services, brands are turning to expert curation to infuse the experience with a sense of prestige. Offering products and services that are hand-picked by celebrities and experts in the field, brands are utilizing pop culture fandom to not only create buzz, but also to increase customization. [More]
Score: 7
This Month and Warm Top 4 Examples: 4,650 Total Clicks Date Range: Nov 14 - Jul 15
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Organic teas are enhanced with flavorful floral elements
Implications - Purveyors of organic teas are increasingly highlighting floral elements contained in their products in order to entice consumers looking for a refreshing yet healthful way to stay hydrated. Also falling in line with the expanding view of tea as a specialty food, unique combinations of flower-based ingredients serve to enhance flavor while adhering to the organic mandate. [More]
Score: 8.8
This Month and V. Hot Top 4 Examples: 11,777 Total Clicks Date Range: Jul 15 - Jul 15
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Alcohol brands reach out to consumers directly with temporary, themed bars
Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 5,095 Total Clicks Date Range: Mar 14 - Jul 15
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Brands communicate the dangers of online activity through digital means
Implications - The ability to broadcast and share personal information so easily online has brought challenges along with opportunity; specifically, it has opened new, uncharted dangers, both in terms of the way people represent themselves and communicate with others. By referencing Internet phenomenons such as the selfie or emojis, brands are addressing potential harms by speaking the same language as the well-versed digital natives who are most at-risk. [More]