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Score: 7.1
This Week and Warm Top 4 Examples: 1,945 Total Clicks Date Range: Feb 16 - Feb 17
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Brands celebrate niche holidays with unique promotions and discounts
Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions. [More]
Score: 7.4
This Week and Warm Top 6 Examples: 2,699 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 8.3
This Month and Warm Top 6 Examples: 16,504 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
Score: 6.1
This Month and Mild Top 4 Examples: 6,605 Total Clicks Date Range: Nov 15 - Feb 17
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Brands showcase ingredient lists to enhance trust and empower consumers
Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices. [More]
Score: 6.5
This Month and Mild Top 6 Examples: 13,484 Total Clicks Date Range: Apr 15 - Feb 17
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Brands offer critical shoppers an authentic view through window-infused packaging
Implications - Given the mandate to control and enhance product image, many brands are seeing the benefit in letting their goods speak for themselves, giving consumers a window through which they can analyze and come to their own conclusions about a product. Not only satiating consumer curiosity, window paneled packaging also increasingly indicates commitment to quality as modern shoppers feel more secure about brands that demonstrate authenticity and opt not to hide behind brightly colored designs and overly enhanced product images. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 5,364 Total Clicks Date Range: Feb 16 - Jan 17
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Classic toys get a high-tech update to appeal parents' nostalgia
Implications - Toy brands are updating classic toys with high-tech features like VR integration and connectivity. Tapping into existing fan bases, and giving Millennial and Gen X parents to share their beloved toys from their childhood with their own children, this shift is a "best of both worlds" convergence of the past and the future. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 3,682 Total Clicks Date Range: Nov 16 - Jan 17
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Alcohol brands align with Millennial values through genuine branding
Implications - With more consumers educating themselves about premium alcohol, there’s a shift in focus towards alcohol brands that promote regionally-sourced ingredients and authentic craftsmanship. Millennials in particular are seeking to align themselves with brands that are genuine in their offerings, willing to pay at a premium for artisanal alcohol. [More]
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Score: 6.5
This Quarter and Mild Top 4 Examples: 3,367 Total Clicks Date Range: Jan 17 - Jan 17
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Meat products integrate consumer-centric packaging design
Implications - Facing a multitude of meat product options, the modern consumer prefers innovatively packaged meats and proteins that fit in easily with their lifestyle and core beliefs. Acknowledging the importance of individuality and curation for many modern shoppers, meat brands are turning towards packaging that appeals to the consumer’s personal branding while also promoting ease of use. This shift towards consumer-centric packaging designates a more seamless integration of products into increasingly customizable lifestyles. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 6,485 Total Clicks Date Range: Sep 16 - Jan 17
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Canned packaging moves away from food products to surprise & delight consumers
Implications - Typically associated with preserving food and other ingredients, canned packaging is popping up in adjacent industries to offer consumers both convenience and novelty. Packaging everything from pieces of clothing to medical marijuana, brands are using canned designs to make transporting these goods easier for everyday usage. They're also using the element of concealment to add a bit of intrigue to the product. [More]
Score: 6.2
This Quarter and Warm Top 6 Examples: 2,865 Total Clicks Date Range: Dec 15 - Jan 17
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The health conscious add moringa to their list of favored ingredients
Implications - Long revered for its anti-inflammatory and anti-oxidant properties, moringa has become a trusted ingredient in the eyes of consumers and can be seen included in a wide variety of beauty and nutritional products. This progression toward ingredient-driven purchases highlights the drivers of health-conscious consumers looking for natural remedies in self-care products and beyond. [More]