PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Score: 8.1
This Month and Warm Top 4 Examples: 40,645 Total Clicks Date Range: May 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain. [More]
Score: 8
This Month and Warm Top 4 Examples: 32,020 Total Clicks Date Range: Aug 12 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A need for nutritional credibility prompts more organic juice packaging
Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 74,799 Total Clicks Date Range: Mar 11 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands use innovative packaging to breathe life into hard-to-update foods
Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf. [More]
Score: 7
This Month and Warm Top 4 Examples: 3,470 Total Clicks Date Range: Jan 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Products with cliched marketing histories use satire to earn consumer trust
Implications - Addressing cliched advertising tropes, marketers are using tongue-in-cheek satire to appeal to savvy consumers. This is particularly popular with products that have a specific go-to formula, communicating to the viewer that they are seen as critical, aware consumers. This establishes an appealing sense of connection and trust between the seller and viewer, all while providing an entertaining form of marketing. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 16,430 Total Clicks Date Range: Sep 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
A shift toward minimalist ingredients in cosmetics encourages simple packaging
Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight. [More]
Trend Hunter Services
Score: 7.3
This Month and Warm Top 4 Examples: 16,393 Total Clicks Date Range: Jun 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As concepts of cultural gender shift, beer is reformatted for female drinkers
Implications - The strict gender roles of years past are continuing to be broken down with reversals like women in the workforce and men as homemakers, but a broader cultural shift towards consumers that are less concerned with how they are perceived is giving way to the feminization of the masculine and vice-versa. As such, the rebranding and consumption of beer as a more approachable beverage for women drinkers is taking precedent, and marking a larger cultural shift towards heightened androgyny in products with unnecessarily gendered associations. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 13,051 Total Clicks Date Range: May 12 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking an emotional connection, brands utilize nostalgic cartoons for impact
Implications - Media saturation has made it more difficult to capture consumers' attention, prompting brands to turn to sentimental imagery to ignite greater emotional responses. As a means to create closer ties with audiences, brands are utilizing nostalgic cartoon references to provide visuals that consumers can instantly identify with, allowing adults to revert back to a more innocent time of their youth. [More]
Score: 7.2
This Month and Hot Top 4 Examples: 3,918 Total Clicks Date Range: May 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
As fewer meals are eaten in groups, brands personify food to fill the void
Implications - Food is an inherently personal topic, as it is often consumed in close company, which subsequently engrains emotional connections. This notion of the consumer relationship with food is being explored closer than ever with brands personifying products and bolstering the personal nature of consumption with more tenacity. As fewer meals are eaten in the company of others and a sedentary lifestyle takes dominance in the mainstream, the concept of food as a consistent friend is creating new correlations that not only strike odd connections, but also create inseparable bonds. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 6,832 Total Clicks Date Range: May 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Travel-inspired labels provide a visual way for consumers to detach from reality
Implications - While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 13,624 Total Clicks Date Range: May 13 - Mar 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Tea time is rebranded from stuffy to hip for a new generation of brewers
Implications - Relatively shrouded in tradition, the act of drinking tea is being rebranded as a hip alternative to coffee that suits the 20-something drinkers that not only crave a more organic beverage, but also one that's more multifaceted in composition. As magazine spreads and department stores depict tea time as a fashionable pastime, the beverage is given an aesthetically pleasing makeover to make it more lifestyle-centric for the Gen X and Y consumer. An increase in niche tea shops supports this rise in consumption, but also a distinct attention to consumer desire for healthy living as perceived health benefits outweigh that of a packaged refreshment. [More]