PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.8
This Month and Hot Top 4 Examples: 18,245 Total Clicks Date Range: Jul 14 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands design packaging specifically for easy shipping
Implications - The rise of online shopping requires new protocol for shipping goods, which is being acknowledged with packaging specifically designed for postage. Designed with ergonomics in mind, the packaging is often designed for fast returns to make the process more appealing for consumers who covet ease. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 2,953 Total Clicks Date Range: Oct 13 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 7,627 Total Clicks Date Range: Feb 13 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Snack foods turn to overtly masculine aesthetics for gender-targeted appeal
Implications - Seeking to capture the attention of male consumers, brands are turning to overtly masculine aesthetics for appeal. Referencing elements like body strength and facial hair, brands are using blunt marketing tactics to not only attract male consumers, but also change the way traditionally female-targeted products are viewed. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 13,644 Total Clicks Date Range: Oct 12 - Jan 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands embrace cynical attitudes with strategically pessimistic wording
Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 5,508 Total Clicks Date Range: Aug 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The ritual of opening presents is augmented to be interactive and exciting
Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. [More]
Trend Hunter Services
Score: 6.6
This Quarter and Warm Top 4 Examples: 8,809 Total Clicks Date Range: Jan 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,929 Total Clicks Date Range: Aug 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Organizations appear more approachable by reverting to simplicity
Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 3,181 Total Clicks Date Range: Jun 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Adding a sense of status, health brands adopt artistic packaging for allure
Implications - Trading in earthy aesthetics for artistic labeling, superfood brands are using refined visuals to help broaden market appeal. Elevating health foods like quinoa, hemp and wheat seeds with bold contemporary visual elements, brands are seeking to transform typically unappealing health foods into goods that convey status and sophistication. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 1,478 Total Clicks Date Range: Jan 13 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Service providers turn to humanized campaign elements for consumer appeal
Implications - Seeking to showcase mobile capacities in a more metaphorical manner, service providers are turning to symbolic ad campaigns for sentimental appeal. Referencing elements of bravery and long-distance love, providers are seeking to demonstrate benefits like data coverage through a more emotion-centric lens. This reflects a need to showcase product and service usage in a way that consumers can emotionally connect with. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 5,064 Total Clicks Date Range: Apr 14 - Nov 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging
Implications - Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history. [More]