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Score: 6.1
This Week and Mild Top 6 Examples: 5,947 Total Clicks Date Range: Feb 15 - Dec 16
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Face-to-face games take on crude themes to grab attention and entertain
Implications - Despite their wholesome, family-oriented history, face-to-face games are taking on more daring, crude themes. Occurring in toys for intended for both adults and children, the popularity of this approach sheds light on consumers of all ages being open to barrier-crossing, unique products. [More]
Score: 6.7
This Month and Warm Top 5 Examples: 1,419 Total Clicks Date Range: Nov 16 - Nov 16
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Advent calendar products diverge from their typical focus on chocolate
Implications - As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once. [More]
Score: 7
This Month and Warm Top 4 Examples: 7,024 Total Clicks Date Range: Nov 15 - Nov 16
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Jewelry branding takes on a more minimalist form
Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes. [More]
Score: 6.5
This Month and Mild Top 5 Examples: 2,713 Total Clicks Date Range: Sep 15 - Nov 16
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Dog owners costume their pets to attract attention for diverse campaigns
Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 4,669 Total Clicks Date Range: Sep 16 - Nov 16
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Brands use celebrity endorsements and exaggerated concepts to market headphones
Implications - Since 'Beats By Dre' became popularized a few years back, it seems that audio brands have become highly focused on stylizing their products. To do so, many have employed huge celebrities to be the face of their advertisements in hopes of enticing buyers who're are influenced by their actions. In addition, musicians like Will.i.am are creating their own products and promoting them by leveraging their industry expertise. This illustrates that, along with other tech accessories, buying headphones has become as much about status as it has about the quality of sound for many consumers. [More]
Score: 6.3
This Quarter and Warm Top 6 Examples: 3,461 Total Clicks Date Range: Mar 15 - Nov 16
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Hip hop artists use their influence to propel largely unrelated ventures
Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine. [More]
Score: 7.9
This Quarter and Hot Top 6 Examples: 13,340 Total Clicks Date Range: Mar 16 - Nov 16
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Adult entertainment brands adapt to be more positive and accessible
Implications - With younger generations being more open and discussions revolving around sexuality growing, adult entertainment brands are approaching promotions in a new way. Looking to expand its reach, Pornhub and other adult entertainment brands have implemented VR technology to make its experiences more realistic. In addition, its name has been associated with fashion shows and interactive games for couples -- helping to broaden how consumers see the brand and expand its reach organically. [More]
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Score: 6.4
This Quarter and Warm Top 6 Examples: 4,665 Total Clicks Date Range: Apr 15 - Oct 16
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Unexpected brands use merch lines to embed with consumers in a new way
Implications - As brands look for ways to channel the interest in narrative merchandise apparel, many unexpected players are launching merch lines as a means of promoting a new product or company initiative. In addition to highlighting the consumer desire to showcase one's interests and beliefs through clothing choices, this progression demonstrates that even brands unrelated to the fashion industry are able to leverage this inclination. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 3,728 Total Clicks Date Range: Aug 15 - Oct 16
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Loyalty programs offer exclusive experiences over discounts
Implications - In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things. [More]
Score: 6.7
This Quarter and Warm Top 5 Examples: 2,547 Total Clicks Date Range: Jul 16 - Oct 16
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At first elevated by exclusivity, tour merch is made readily available
Implications - As the obsession with tour merchandise continues, artists are creating extensive pop-ups and even partnering with traditional retailers in order to amp up distribution. In expanding the experience to include those not attending a particular event, such artists are providing fans with a means to communicate membership to a particular group in a meaningful, divergent way. [More]