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Score: 6.6
Recent and Warm Top 4 Examples: 5,663 Total Clicks Date Range: Jun 14 - Apr 16
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Food brands pair up to create unexpected food and flavor offerings
Implications - Realizing the need to constantly surprise and delight consumers, food and beverage brands are turning to creative collaborations to create intriguing product offerings. Mix-and-matching unexpected flavor profiles and food forms, brands are collaborating with others to not only create signature products, but also to add an element of intrigue and exclusivity to their goods. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 3,585 Total Clicks Date Range: Dec 15 - Apr 16
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Food brands partner up with chefs to add a degree of expertise
Implications - Moving beyond innovative flavor combinations, brands are turning to local chefs to bring an element of customization and expertise to the food experience. Bringing in chefs to curate restaurant dishes, add signature touches or simply be an advocate for products, food brands are seeking to not only elevate their offerings with personalized touches, but are redefining themselves as more educated and community-oriented brands. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 6,768 Total Clicks Date Range: Jun 15 - Apr 16
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Brands launch product tasting tours with flavor-tracking VR experiences
Implications - Food and beverage brands are emerging with virtual reality-enhanced tastings incorporated into events in order to positively re-position the product in the mind of the consumer. Often emphasizing the cultivation "journey" that factors into a product's differentiation, such VR uses elevate the sampling experience by providing a multi-sensory element that also functions as product education. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 3,185 Total Clicks Date Range: Feb 15 - Apr 16
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Creating strong cultural ties, brands turn to events that highlight heritage
Implications - Realizing the growing opportunity and buying power among Hispanics, brands are shifting their marketing tactics toward more culturally inclusive marketing approaches. Offering consumers the chance to engage in cultural experiences alongside big name brands and retailers, these events are blending immersive experiences with elements of cultural heritage to create a more dynamic and meaningful shopping experience. These examples of branded cultural experiences speak to a desire among consumers for not only memorable experiences, but also a way to identify with the brands they’re purchasing from. [More]
Score: 8.3
This Month and Warm Top 4 Examples: 25,784 Total Clicks Date Range: Jul 15 - Apr 16
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Brands host relaxing events for consumers in garden-inspired venues
Implications - As brands attempt to align themselves with the wellness goals of the modern consumer, many are hosting immersive garden-inspired pop-ups that prioritize relaxation and indulgence. In addition to highlighting the emotional value of romantic multi-sensory experiences, this shift demonstrates the opportunity for brands to empower reflections on self-care through escapism. [More]
Score: 6.5
This Month and Warm Top 4 Examples: 711 Total Clicks Date Range: Jul 15 - Apr 16
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Brands borrow themes from telenovelas to connect with consumers
Implications - Given the context of traditional media that sees the Hispanic population underrepresented, many brands are launching conscious efforts that aim to form connections through powerful cultural narratives. Borrowing from themes central to the telenovela, such campaigns aim to resonate with consumers on an authentic level related to cultural preservation, in addition to the power of the medium as a means of establishing an emotional bond between consumer and brand. [More]
Score: 8.2
This Month and Hot Top 4 Examples: 8,081 Total Clicks Date Range: Sep 15 - Apr 16
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Brands activate virtual reality users with headset-embedded packaging
Implications - As consumers become more familiar with branded content for entertainment purposes, many brands are disseminating virtual reality technology by providing packaging that can be repurposed as DIY VR headsets. Also linked to maker culture and the so-called "IKEA effect," which sees consumers place higher value on things they have assembled themselves, this progression illuminates the opportunity for brands to cultivate and retain a clearly defined audience through the new advertising medium. [More]
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Score: 6.7
This Month and Warm Top 4 Examples: 5,019 Total Clicks Date Range: Jul 15 - Apr 16
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Brands make an effort to include Latinos in classic depictions of family
Implications - As brands become more conscious about the depictions of family they project in marketing content, many are opting to illuminate everyday family life outside the archetype of the traditional "nuclear family." Part of the "new normal" demographic push that sees the inclusion of multigenerational, non-binary families in advertisements, so too are brands hoping to more accurately represent the general population in the interest connecting with this large and growing consumer group. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 6,049 Total Clicks Date Range: Oct 14 - Apr 16
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Loyalty programs encourage usage through creative, convenient companion apps
Implications - Instead of relying on physical cards, many brands with loyalty programs are extending their offerings into branded mobile apps that consumers can easily keep on their devices. This not only encourages customer usage based on convenience, but also provides brands with a platform to share related content, like special promotions, with customers. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 2,227 Total Clicks Date Range: Jul 15 - Apr 16
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Brands launch campaigns that illuminate the bilingual space in the US
Implications - As brands become more conscious of what academics call the "Latino media gap," many are emerging with bilingual campaigns that provide a more accurate representation of the multicultural makeup of the American population. Given that bicultural Americans are often living between the world of their roots and their modern home, such Spanish-speaking campaigns that illuminate the experience of the US bicultural space serve to provide the population with accessible and honest representation. [More]