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Score: 6.9
This Week and Warm Top 4 Examples: 3,618 Total Clicks Date Range: Apr 13 - Jul 14
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Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention. [More]
Score: 6.6
This Week and Warm Top 4 Examples: 2,975 Total Clicks Date Range: Nov 13 - Jul 14
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A desire for convenience has alcoholic brands turning to more accessible packaging
Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption. [More]
Score: 5.3
This Week and Mild Top 4 Examples: 3,617 Total Clicks Date Range: Dec 12 - Jul 14
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A need to maintain relevancy has soda drinks taking on more edible forms
Implications - As new beverages emerge on the market, classic brands are often overshadowed by the allure of experimental flavoring. Seeking to enhance traditional indulgences, brands and consumers are transforming classics like sodas into hybrid desserts and snack foods. Thus, offering the familiarity of classic flavors through new and unexpected forms. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 3,910 Total Clicks Date Range: May 14 - Jul 14
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Traditionally gourmet and homemade products undergo a reformatting
Implications - Prepackaged goods are praised by consumers for their convenience, but are less favorable than fresh food for most. As consumers spend less time in the kitchen and place convenience as a top priority, brands are responding with products not previously available prepackaged to effectively deliver something for consumers in a variety of segments. This allows even the most prestigious foodie to indulge in convenience, breaking barriers down between cuisine classification. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 8,213 Total Clicks Date Range: Nov 13 - Jul 14
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Food and drink in cans get a modern, aesthetic-focused overhaul
Implications - Consumers associate canned products with the everyday, but brands are pushing a new wave of goods in cans that look to make the experience more lavish. This speaks to the evolution of foodie culture toward products that are ironically low-brow, as opposed to the previously popular artisanal foodstuff. [More]
Trend Hunter Services
Score: 7.5
This Month and Warm Top 4 Examples: 57,806 Total Clicks Date Range: Aug 12 - Jul 14
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Elements of nature are added to packaging designs to create a more organic feel
Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 6,429 Total Clicks Date Range: Jul 13 - Jul 14
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Brands augment products to be toy-like to entertain before even opening
Implications - Consumers are overwhelmed with product choice in store aisles, which is why a number of brands are using a toy-like packaging aesthetic to instill a positive experience. By creating an immersive experience, brands use notions of childhood simplicity and interactivity to provide consumers with a break from the mundanity of daily life. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 21,442 Total Clicks Date Range: Mar 12 - Jun 14
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Flavoring products get a visual overhaul to attract design-conscious consumers
Implications - Adding an air of sophistication to everyday goods, brands are adding refined elements such as gold flakes and embossed branding to elevate established products like condiments with contemporary appeal. This offers a sense of exclusivity without sacrificing a desire for traditional flavoring methods. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 5,495 Total Clicks Date Range: Jan 14 - Jun 14
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Seasoning receives a pop culture overhaul to reinvent flavor in a modern light
Implications - Bringing traditional condiments into the 21st century, brands are incorporating pop culture references into the packaging designs to provide aesthetics that consumers, particularly youths, can relate to. Going beyond the mere allure of flavor, these condiments reference literary classics and cult TV shows to broaden consumer appeal, transforming traditionally secondary cuisine products into more mainstream, consumer-influenced goods. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 14,182 Total Clicks Date Range: Dec 13 - Jun 14
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Flavor enhancers receive a functional packaging design to enhance efficiency
Implications - As consumer priorities shift towards ease and accessibility, brands are altering product packages to be more user-friendly in form. Offering more convenience, condiment packaging that focuses on easier application of spreads and sauces shows mindfulness of the consumer experience. This adds function to traditionally aesthetic condiment packages. [More]