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Score: 6.1
This Week and Warm Top 4 Examples: 7,129 Total Clicks Date Range: Jul 14 - Jan 15
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Adding a level of activity, brands introduce game-like packaging designs
Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship. [More]
Score: 7.4
This Month and Hot Top 4 Examples: 3,525 Total Clicks Date Range: Jul 14 - Jan 15
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Brands use humor to connect with diverse ethnic groups and establish trust
Implications - As the purchasing power of ethnic groups like Hispanics rises, brands are responding in kind with targeted marketing that takes a more lighthearted, humorous approach to establish trust. This tone of humor and authenticity is used as a means to communicate a sense of kinship and friendly interaction. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 8,587 Total Clicks Date Range: May 14 - Jan 15
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Targeting Hispanics, brands market ingredients that speak to cultural heritage
Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 21,317 Total Clicks Date Range: Jul 14 - Jan 15
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Brands design packaging specifically for easy shipping
Implications - The rise of online shopping requires new protocol for shipping goods, which is being acknowledged with packaging specifically designed for postage. Designed with ergonomics in mind, the packaging is often designed for fast returns to make the process more appealing for consumers who covet ease. [More]
Score: 6.4
This Month and Warm Top 4 Examples: 2,970 Total Clicks Date Range: Oct 13 - Jan 15
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Reflecting an elevated status, pets become the focal point of big brand campaigns
Implications - With the rise of Internet memes and viral videos, animals like dogs and cats are taking the spotlight in everyday entertainment. Capitalizing on the familiarity of popular household pets, marketers are using furry companions to not only add humor to a campaign, but also connect with consumers by coming across as more approachable. [More]
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Score: 7.5
This Month and Warm Top 4 Examples: 7,777 Total Clicks Date Range: Feb 13 - Jan 15
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Snack foods turn to overtly masculine aesthetics for gender-targeted appeal
Implications - Seeking to capture the attention of male consumers, brands are turning to overtly masculine aesthetics for appeal. Referencing elements like body strength and facial hair, brands are using blunt marketing tactics to not only attract male consumers, but also change the way traditionally female-targeted products are viewed. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 13,770 Total Clicks Date Range: Oct 12 - Jan 15
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Brands embrace cynical attitudes with strategically pessimistic wording
Implications - Moving away from motivational marketing tactics, brands are turning to pessimistic imagery and slogans to connect with buyers on a more authentic level. Referencing grumpy personas and defeatist attitudes, brands are using cynicism to not only convey humor, but also to create a more approachable brand perception. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 5,526 Total Clicks Date Range: Aug 14 - Dec 14
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The ritual of opening presents is augmented to be interactive and exciting
Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 8,928 Total Clicks Date Range: Jan 13 - Dec 14
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Fathers are humorously represented in ads to showcase modern paternal figures
Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood. [More]
Score: 6.3
This Quarter and Warm Top 4 Examples: 3,936 Total Clicks Date Range: Aug 13 - Dec 14
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Organizations appear more approachable by reverting to simplicity
Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd. [More]