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Score: 7.6
Recent and Warm Top 6 Examples: 11,044 Total Clicks Date Range: Sep 16 - May 17
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Marketing evolves to accommodate a post demographic approach
Implications - Through the democratization of information in the digital age, consumers are less inclined to be oversimplified and categorized by traditional demographics. With the rise of individualism and demand for representation, there’s an increasing need for marketers to avoid boxing consumers into demographic segmentations based on limiting factors like age, gender, economic status, sexuality or race, but rather take a psychographic approach and speak to consumers based on their values, concerns and aspirations. [More]
Score: 5.2
This Month and Mild Top 5 Examples: 308 Total Clicks Date Range: Apr 17 - May 17
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Brands utilize assistive digital marketing to bond with young parents
Implications - As Millennials transition into parenthood, brands look to reinstate their ubiquity as household names by speaking to this demographic's parental inclinations and offering a helping hand. Taking a note from influential online gurus, brands are leveraging digital marketing platforms like YouTube to create tutorial-style videos as well as empathetic ads in order to connect with parents on a more personal note, positioning themselves as helpful resources. This humanizing approach serves to form tighter bonds with new parents who need all the help they can get and are looking for brands they can trust. [More]
Score: 6.6
This Month and Warm Top 5 Examples: 4,470 Total Clicks Date Range: Mar 16 - May 17
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Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes. [More]
Score: 6.7
This Month and Warm Top 5 Examples: 1,896 Total Clicks Date Range: Mar 16 - May 17
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Consumers are embracing new by-products from established eco-conscious brands
Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond by incorporating waste reduction strategies into product development. [More]
Score: 6.4
This Month and Warm Top 6 Examples: 7,181 Total Clicks Date Range: Jun 15 - May 17
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Pioneer brands in the alchemy-based wellness realm gain cult-like followings
Implications - As health-focused consumers look to make informed decisions empowered by newly gained knowledge, many are opting for new age wellness brands driven by alchemy-based knowledge and that provide natural products guided by principals of both modern and ancient medicine. This shift demonstrates a desire from consumers to partner with pioneering wellness brands that are ready to serve as catalysts on their health journey. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 3,571 Total Clicks Date Range: Jun 16 - Apr 17
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Consumers approach health more casually with vitamin-enriched gummy candy
Implications - As even those with a self-proclaimed disinterest in the health-obsessed modern marketplace look to make healthier lifestyle choices are experimenting with vitamin-enriched gummy candies that complement their regular diet. This progression highlights the interest in expanding one's health regimen in small, sustainable lifestyle changes, rather than in one large step. [More]
Score: 6.4
This Month and Mild Top 4 Examples: 3,083 Total Clicks Date Range: Aug 16 - Apr 17
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Gen X looks for home-style treats for feel-good snacking
Implications - Seeking wholesome options to feed their families, Gen X looks for desserts that incorporate the promise of homemade goodness. While we’re seeing a shift in large CPG brands leveraging authentic-feeling packaging and flavor to catch up with this preference, it’s the smaller independent brands that are winning the hearts of this generation. Respecting the hard work that goes into starting a small business, Gen X prefers to support brands they feel truly care about their needs. [More]
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Score: 6.9
This Quarter and Warm Top 4 Examples: 2,178 Total Clicks Date Range: Mar 17 - Apr 17
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Brands reposition their offerings through assistive personalization
Implications - With the prevalence of “how-to” guides and videos online, brands are adapting this familiar format to the physical realm in order to demonstrate the value they play in consumer’s lives. By going the extra mile to create helpful kits and guidelines to be used in conjunction with their main offerings, brands are able to personalize their interaction with consumers by acknowledging their needs and lending a helping hand. This strategy works particularly well as a way to get buy-in from the Gen X demographic who prefer to rely on themselves for getting things done and tend to have hesitations about testing out unfamiliar brands. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 5,660 Total Clicks Date Range: Mar 16 - Apr 17
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Brands go undercover to allow new products to receive unbiased reviews
Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 3,823 Total Clicks Date Range: Sep 16 - Apr 17
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Engaging e-commerce packaging design generates excitement around branding
Implications - Transforming the typical cardboard box into a conversation piece, online retailers are looking to engage consumers from the get go through playful designs. As the first element of the shipped product that comes into contact with the online shopper, the delivery packaging itself can be used to create brand recognition, make a statement and demonstrate personality. By feeding off of the consumer’s initial excitement from receiving their online purchase, all elements of packaging can be leveraged as opportunities for e-commerce shops to strengthen their bond with online shoppers and create repeat customers. [More]