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Emerging branding opportunities for innovators, entrepreneurs and creative minds

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Score: 4.9
Recent and Mild Top 5 Examples: 382 Total Clicks Date Range: Mar 16 - Aug 16
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As a step toward authenticity, organizations fund informative content
Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation. [More]
Score: 6.7
This Month and Mild Top 5 Examples: 13,498 Total Clicks Date Range: Aug 15 - Aug 16
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Bread branding takes on a vintage-inspired, relaxed look
Implications - Helping bakeries have their products perceived as less processed and more independent, bread packaging is evolving to look more rustic. Using materials like paper (as opposed to plastic) and with whimsical motifs, there's a handmade feel that comes through with this approach to branding, appealing to consumers who appreciate smaller brands. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 26,347 Total Clicks Date Range: Mar 15 - Aug 16
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Produce packaging takes on a playful, childlike look
Implications - In addition to providing better protection of products, and acting as a vessel for information about said products, produce packaging is taking on the new task of surprising and delighting consumers through clever design. Appealing to children and parents primarily, this approach brings these products to life in a way that stands out on the shelf. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 1,404 Total Clicks Date Range: Nov 15 - Aug 16
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The explosion of canned wine's popularity reflects on-the-go lifestyles
Implications - Appealing primarily to millennials, canned versions of wine products are becoming more and more popular. A far cry from the pretension that's so often perceived to be part of wine culture, this more casual approach speaks to younger consumers' desire for playful takes on classic products, and a more portable design. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 6,717 Total Clicks Date Range: Jun 15 - Aug 16
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Dairy packaging takes on a rustic look to instill trust in consumers
Implications - Helping to combat and neutralize fears around the consumption of dairy products, brands in this industry are adopting artisan, heritage-inspired packaging designs. Whether approached through whimsical motifs or the use of more natural materials, this approach seeks to communicate a less processed feel that's aligned with changing consumer concerns around animal products. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 18,832 Total Clicks Date Range: Jan 15 - Jul 16
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The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 11,326 Total Clicks Date Range: Nov 14 - Jul 16
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Packaging accommodates product through new materials
Implications - Though attention to design and novelty features help make packaging stand out to consumers, turning packaging into a product feature as opposed to an afterthought requires an understanding of product use. Armed with this knowledge, packaging manufacturers have begun creating materials to better accommodate the actual nature and use of the product. This shift speaks to more emphasis on ease of use and product care. [More]
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Score: 8
This Quarter and Hot Top 4 Examples: 13,448 Total Clicks Date Range: May 15 - Jun 16
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Fast food brands appeal to young consumers with tech-driven packaging
Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 1,174 Total Clicks Date Range: Dec 15 - Jun 16
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Organizations take a page from social media to create communities
Implications - Though most brands have begun using social media in their marketing, some are taking their online presence a step further by implementing practices seen in forums and instant messaging boards by creating branded communities. This convergence of traditional customer service with Internet culture shows the importance of connected thinking. [More]
Score: 5.1
This Quarter and Mild Top 4 Examples: 7,201 Total Clicks Date Range: Apr 15 - Jun 16
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Meat & seafood products receive a premium redesign with crafted packaging
Implications - As a desire for organic, non-GMO foods grows, so does consumer skepticism over food products, prompting brands to rethink the way their goods are displayed. Using transparent packaging, handcrafted imagery and local heritage to give packaged products like meat and seafood a more traditional aesthetic, brands are seeking to not only convey greater transparency, but also add a more wholesome aesthetic to goods. This represents a shift toward packaging designs that allow consumers to easily identify the product as well as its organic roots and production. [More]