The Street Store Provides Shopping Experience for Homeless Individuals

By: Meghan Young - Published: Jan 16, 2014 • References: & psfk
Touted as the "world's first rent-free, premises-free, free 'pop-up clothing store' for the poor, found entirely on the street," the Street Store not only provides the homeless with quality clothes, it also gives them a shopping experience they have long been able to enjoy. The Street Store is made up of cardboard signs that also double as hangers for the donated items. With help from a street assistant, the homeless can walk away with a new item that is packaged nicely and everything.

The Street Store was Max Pazak and Kayli Vee Levitan from M&C Saatchi Abel. It is now expanding beyond Cape Town, South Africa, "in the hope that other places around the world will adopt a more dignified approach to charity," as written by Psfk. Stats for Charity Pop-Up Shops Trending: Older & Popular
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Concept: Street Store
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Segment: Neutral, 12-55+
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