Consumers gravitate towards insurance programs made easy
Implications - Applying for insurance can be a tedious task that is often avoided by many. As a result, several mobile and on-demand services dedicated to simplifying the process are emerging on the market. Consumers not only want to reduce the number of steps per business interaction; they also want to ensure on-the-go capabilities by carrying out tasks on their devices.
Workshop Question - How can your brand streamline its processes to enhance productivity, or elevate customer experience?
Trend Themes
1. Simplified Insurance Process - Consumers seek easy and quick insurance program applications.
2. On-demand Insurance Services - Availability of insurance services in response to consumer's immediate needs.
3. Tech-oriented and Personalized Insurance Plans - Use of technology to provide personalized insurance plans that cater to tech savvy consumers.
Industry Implications
1. Insurance Industry - The insurance industry should focus on providing easy and personalized access to insurance plans, as well as offering on-demand services.
2. Mobile App Development Industry - There is a need for mobile app developers to create on-demand insurance apps that allow users to easily access insurance services.
3. Technology Industry - The technology industry can develop innovative and personalized products and services that meet the needs of tech-savvy consumers seeking insurance.
