Sleepover Couture

Millennial consumers buck convention with hyper-casual garments

Implications - Fashion designers and brands are going beyond "athleisure" for an even more relaxed look. Loose, drapey pieces and silky, elasticized garments are the new frontier of loungewear, especially among the Millennial demographic, who, although are willing to sacrifice comfort for style, are even more interested in pushing the boundaries of traditional fashion. Uninterested in the conventions and "rules" of style, Millennial consumers place greater emphasis on authenticity.
SCORE: 6.8
Hot Top 6 Examples: 36,890 Total Clicks Jan 16 - Apr 16
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Consumer Insight Topics: Fashion
Moody Stay-at-Home Editorials - The Ones 2 Watch 'Bibi, Baby' Feature Boasts Comfortable Fashions
SCORE: 7.7
Viral 19,881 Clicks Pub: Jan 16, 16
Moody Stay-at-Home Editorials
The Ones 2 Watch 'Bibi, Baby' Feature Boasts Comfortable Fashions
Highlighting a range of comfortable fashion staples, The Ones 2 Watch ‘Bibi, baby’ editorial will appeal to the reclusive homebody. Model Bibi Sharipova stars in the shoot while donning... [More]
Woollen Boot Slippers - The Glerups Booties are Engineered to Retain Warmth and be Worn Barefoot
SCORE: 8
Viral 6,159 Clicks Pub: Feb 10, 16
Woollen Boot Slippers
The Glerups Booties are Engineered to Retain Warmth and be Worn Barefoot
Finding a pair of indoor slip-on shoes that are functional as well as engineered to keep feet warm is no small feat, making the Glerup boot slippers an ideal blend of the two necessities in a... [More]
Modern Monochrome Editorials - Elle Sweden's Lameka Fox Feature Highlights Sleek Wardrobe Picks
SCORE: 7.5
V. Hot 8,057 Clicks Pub: Jan 26, 16
Modern Monochrome Editorials
Elle Sweden's Lameka Fox Feature Highlights Sleek Wardrobe Picks
Lameka Fox dons monochromatic wardrobe picks in photographer Johnny Kangasniemi’s latest feature for Elle Sweden. The model is lensed against a white backdrop while donning stark clothes that... [More]
Slipper-Like Trainers - The Nike AIr Moc Fleece is a Slipper You Can Wear Outdoors
SCORE: 6
Warm 2,166 Clicks Pub: Mar 1, 16
Slipper-Like Trainers
The Nike AIr Moc Fleece is a Slipper You Can Wear Outdoors
Nike has given its retro Air Moc silhouette a fleece treatment. After debuting the fleece-covered Sock Dart, NikeLab is covering even more recognizable silhouettes in the warm material. Released... [More]
Flexible Stretch Denim - The Mott & Bow Spring Jeans Focuses on Comfort With Expandable Fabric
SCORE: 5.9
Warm 448 Clicks Pub: Apr 13, 16
Flexible Stretch Denim
The Mott & Bow Spring Jeans Focuses on Comfort With Expandable Fabric
The Mott & Bow denim collection is designed exclusively for Spring with a focus on comfort and lighter fabrics to create a stretch denim jean option for consumers. The jeans are fitted, well-... [More]
Elasticized Office Apparel - Bammies is a Fashion Line Mixing Business Wear and the Comfort of PJs
SCORE: 4.7
Mild 179 Clicks Pub: Feb 4, 16
Elasticized Office Apparel
Bammies is a Fashion Line Mixing Business Wear and the Comfort of PJs
If comfort is key for you and the way you dress, but a formal office environment prevents you from wearing more comfortable clothes, this new line of business wear will be life-changing. Bammies is... [More]
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