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Score: 8.2
This Month and Warm Top 6 Examples: 9,878 Total Clicks Date Range: Aug 16 - Mar 17
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Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
Score: 7.5
This Month and Warm Top 6 Examples: 12,075 Total Clicks Date Range: Feb 15 - Mar 17
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Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
Score: 6.5
This Month and Mild Top 6 Examples: 5,307 Total Clicks Date Range: Jan 16 - Mar 17
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Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top the fast succession of releases as a social badge of honor. [More]
Score: 7.6
This Month and Warm Top 5 Examples: 6,000 Total Clicks Date Range: Feb 16 - Mar 17
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Food and beverage brands look to get in on sneaker culture
Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 12,165 Total Clicks Date Range: Feb 16 - Mar 17
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Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
Score: 8.5
This Month and Hot Top 6 Examples: 10,330 Total Clicks Date Range: Feb 16 - Mar 17
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Fuzzy faux fur accessories entice those looking for a youthful edge
Implications - Consumers looking for a playful, youth-inspired pieces to pair with a look are embracing fuzzy accessories that balance nostalgic and upscale references. Highlighting the continued attitude of whimsical experimentation among fashion-savvy consumers, this progression demonstrates the interest in using bold statement pieces as a means of personal expression. [More]
Score: 7
This Year and Warm Top 5 Examples: 19,184 Total Clicks Date Range: Mar 16 - Jun 16
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Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
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Score: 7.8
This Year and V. Hot Top 4 Examples: 41,011 Total Clicks Date Range: Apr 15 - May 16
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Footwear brands launch products with VIP consumer events
Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs. [More]
Score: 7
This Year and Hot Top 6 Examples: 35,328 Total Clicks Date Range: Jan 16 - Apr 16
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Millennial consumers buck convention with hyper-casual garments
Implications - Fashion designers and brands are going beyond "athleisure" for an even more relaxed look. Loose, drapey pieces and silky, elasticized garments are the new frontier of loungewear, especially among the Millennial demographic, who, although are willing to sacrifice comfort for style, are even more interested in pushing the boundaries of traditional fashion. Uninterested in the conventions and "rules" of style, Millennial consumers place greater emphasis on authenticity. [More]
Score: 6.8
Hot Top 4 Examples: 11,018 Total Clicks Date Range: Nov 15 - Feb 16
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Footwear brands inspire awe with celestial designs
Implications - Footwear designs are progressing from galactic themes to subtler, moon-inspired looks in order to offer consumers a futuristic yet wearable aesthetic. "Futuristic" is ultimately no longer limited to the flashy and ostentatious; instead, the moon landscape offers a return to natural elements of rock and sand, while simultaneously maintaining a celestial vibe. As athleisure continues to cement itself as a wardrobe staple, the demand for brands to design pieces that are unique, yet endure the test of time, grows. [More]
Filed in: FashionShoes