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Score: 7.7
This Month and Warm Top 4 Examples: 17,610 Total Clicks Date Range: Sep 13 - Oct 14
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Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 29,835 Total Clicks Date Range: Aug 13 - Oct 14
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Drab products receive a stylized overhaul to blend purpose with fashion
Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality. [More]
Score: 9
This Month and Viral Top 4 Examples: 8,558 Total Clicks Date Range: Jun 14 - Oct 14
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Luxe designs are added to traditionally low-key footwear for heightened appeal
Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 13,069 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize footwear. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 4,624 Total Clicks Date Range: Sep 13 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]
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Score: 7.4
This Month and Warm Top 4 Examples: 13,187 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers embrace comfortable, more functional shoe designs
Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 18,247 Total Clicks Date Range: Oct 13 - Sep 14
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Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 54,954 Total Clicks Date Range: Jul 13 - Sep 14
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Aesthetic and function are married as shoes boast an all-in-one design
Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style. [More]
Score: 9.1
This Quarter and V. Hot Top 4 Examples: 66,971 Total Clicks Date Range: Aug 13 - Sep 14
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The rise of customization in fashion sees shoes getting a molded overhaul
Implications - Consumers are shifting to prefer custom as opposed to off the rack footwear. Often molded or one-of-a-kind, the designs signify a shift towards personalization in fashion to satisfy consumer preference for tailored ergonomics. [More]
Filed in: FashionShoes
Score: 8.6
This Quarter and Hot Top 4 Examples: 36,410 Total Clicks Date Range: Jun 13 - Sep 14
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High heels adopt a more comical aesthetic as consumers prioritize individuality
Implications - Seeking to highlight individuality, consumers are turning to comical footwear designs for customized appeal. Adding eclectic references to typically sophisticated shoes like heels, consumers are able to divert from mass-produced designs, reflecting the need for more personalized consumer goods. [More]
Filed in: FashionShoes