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Score: 7.9
This Month and Hot Top 4 Examples: 9,541 Total Clicks Date Range: Sep 14 - Jul 15
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Shoe brands release products with captivating, interactive light features
Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise. [More]
Filed in: FashionShoes
Score: 6.9
This Quarter and Warm Top 4 Examples: 7,388 Total Clicks Date Range: Oct 14 - Jun 15
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Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials. [More]
Score: 5.8
This Quarter and Mild Top 4 Examples: 11,806 Total Clicks Date Range: Jan 14 - Jun 15
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Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender. [More]
Score: 6.5
This Quarter and Mild Top 4 Examples: 8,276 Total Clicks Date Range: Sep 14 - Jun 15
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DIY shoe products create hyper-customized options for young audiences
Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction. [More]
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 20,064 Total Clicks Date Range: Aug 13 - Jun 15
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High-performance footwear takes an unrestricted approach to its design
Implications - Designers of high-performance sports footwear have begun taking a simplistic, pared down approach to the design of such products. Whether it's by ensuring shoes are easily adjustable, or simply designing them with greater flexibility in mind, high-performance outdoor footwear is often made to mimic being barefoot, signalling a consumer preference for both natural design and feel. [More]
Trend Hunter Services
Score: 6.4
This Year and Warm Top 4 Examples: 24,515 Total Clicks Date Range: Sep 13 - Oct 14
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Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality. [More]
Score: 6.5
This Year and Hot Top 4 Examples: 30,864 Total Clicks Date Range: Sep 13 - Oct 14
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Drab products receive a stylized overhaul to blend purpose with fashion
Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality. [More]
Score: 7.8
This Year and Viral Top 4 Examples: 13,456 Total Clicks Date Range: Jun 14 - Oct 14
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Luxe designs are added to traditionally low-key footwear for heightened appeal
Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 49,849 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 8,515 Total Clicks Date Range: Mar 14 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]