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Emerging shoes opportunities for innovators, entrepreneurs and creative minds

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Score: 9.1
This Month and V. Hot Top 4 Examples: 22,110 Total Clicks Date Range: Apr 15 - May 16
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Footwear brands launch products with VIP consumer events
Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs. [More]
Score: 8.7
This Quarter and V. Hot Top 4 Examples: 23,260 Total Clicks Date Range: Jan 16 - Mar 16
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Millennial consumers buck convention with hyper-casual garments
Implications - Fashion designers and brands are going beyond "athleisure" for an even more relaxed look. Loose, drapey pieces and silky, elasticized garments are the new frontier of loungewear, especially among the Millennial demographic, who, although are willing to sacrifice comfort for style, are even more interested in pushing the boundaries of traditional fashion. Uninterested in the conventions and "rules" of style, Millennial consumers place greater emphasis on authenticity. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 7,700 Total Clicks Date Range: Nov 15 - Feb 16
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Footwear brands inspire awe with celestial designs
Implications - Footwear designs are progressing from galactic themes to subtler, moon-inspired looks in order to offer consumers a futuristic yet wearable aesthetic. "Futuristic" is ultimately no longer limited to the flashy and ostentatious; instead, the moon landscape offers a return to natural elements of rock and sand, while simultaneously maintaining a celestial vibe. As athleisure continues to cement itself as a wardrobe staple, the demand for brands to design pieces that are unique, yet endure the test of time, grows. [More]
Filed in: FashionShoes
Score: 7.5
This Year and Warm Top 4 Examples: 9,886 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7.8
This Year and Warm Top 4 Examples: 17,100 Total Clicks Date Range: Dec 15 - Jan 16
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Consumers turn to survival-focused fashion to convey their interests
Implications - The collision of fitness culture and adventure tourism has resulted in a new fashion frontier. Survivalist fashion is not only rugged in its appearance; it is also geared towards extreme forms of fitness and leisure. As consumers continue to stretch their physical limits, they begin searching for products that reflect and champion their newfound extremism. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 5,999 Total Clicks Date Range: Jul 15 - Nov 15
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Footwear designs employ low-key heat retention technologies
Implications - Footwear designers are turning to increasingly sophisticated and experimental forms of technology to ensure expert heat retention without compromising the aesthetics of their product. Providing a utilitarian function disguised by an unassuming look, these designs suggest that despite the fusion of technology and fashion, consumers continue to favor a traditionalist aesthetic over a futuristic one. [More]
Score: 5.1
This Year and Mild Top 4 Examples: 13,474 Total Clicks Date Range: Mar 14 - Aug 15
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Modern running shoes focus on enhancing the energy of active consumers
Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules. [More]
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Score: 6.6
This Year and Hot Top 4 Examples: 17,493 Total Clicks Date Range: Sep 14 - Jul 15
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Shoe brands release products with captivating, interactive light features
Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise. [More]
Filed in: FashionShoes
Score: 5.6
This Year and Warm Top 4 Examples: 9,541 Total Clicks Date Range: Oct 14 - Jun 15
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Shoe labels release merchandise with exceptionally lightweight features
Implications - Shoe labels are releasing exceptionally lightweight footwear products that combine the best of athleticism with breathable materials and designs. This aesthetic addresses a desire for easily accessible, on-the-go sporting items that are suited to busy and active Millennials. [More]
Score: 4.6
This Year and Mild Top 4 Examples: 15,283 Total Clicks Date Range: Jan 14 - Jun 15
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Brands hone in on gender bending shoe lines for the modern consumer
Implications - Brands are honing in on androgynous footwear lines that deliver gender-neutral designs. These creative concepts are meeting the wants and needs of modern shoppers who are no longer restricted to strict male and female divisions, but are instead blurring distinctions, reflective of an evolving view on gender. [More]