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Trend Hunter Dashboards
Score: 6.5
Hot Top 4 Examples: 42,080 Total Clicks Date Range: May 12 - Oct 12
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High heels are cunningly crafted with comfort in mind
Implications - Although many fashionistas will gladly sacrifice comfort for style, a new wave of comfort-oriented products may mean they no longer have to. Shoe designers, especially, are crafting heel designs that combine both function and fashion. In particular, these styles comprise wedges that take on an athletic spin, providing the modern fashion consumer with sporty comfort and sky-high height all at once. [More]
Filed in: FashionShoes
Score: 6.3
Hot Top 4 Examples: 45,690 Total Clicks Date Range: May 12 - Jun 12
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Animal-inspired shoes take on literal interpretations
Implications - Fashion consumers have always loved animal-inspired designs. In the past, the styles have usually hovered on subtle inspirations such as animal skin prints and textures, but now, designers are going literal, especially when it comes to footwear. These eccentric pieces feature everything from paw print and hoofed soles to crocodile-shaped heels. Consumers today are more daring when it comes to their fashion choices, which means that creations can be as literal -- and as bizarre -- as designers choose. [More]
Score: 4
Mild Top 4 Examples: 39,100 Total Clicks Date Range: Aug 11 - Mar 12
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Zodiac-based designs and branding draw in a spiritual market
Implications - While we might live in an era of factual science and technology, that doesn't mean that consumers aren't enticed by more celestial ideas. Astrology has been one area that continues to captivate many, and over the last year, designs based on the the zodiac are popping up everywhere to appeal to consumers' taste for the otherworldly. Products and branding based on astrology, including shoes, jewelry and even resorts, offer consumers a way to transcend physical reality and indulge in the mystical. [More]
Score: 5.5
Warm Top 4 Examples: 55,847 Total Clicks Date Range: Jul 11 - Feb 12
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Modular, adaptable jewelry & accessories give consumers more bang for their buck
Implications - Customization and modularity have become prevalent in furniture design and now they are making their way to jewelry and accessories. Convertible clothing is a growing element in fashion design, and growing with it are customizable baubles, purses and shoes that have been designed to offer customers multiple looks in one package. With this burgeoning direction in accessories, today's fashion consumer can get not only more for her money but also unique looks suited to her personal style. [More]
Score: 6.4
V. Hot Top 4 Examples: 45,984 Total Clicks Date Range: Jun 11 - Nov 11
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Glowing fashions let consumers shine from day to night
Implications - Fashionistas on the hunt for new styles typically have one goal in common: to stand apart from the crowd. The fashion industry is usually quick to meet this demand, and light-up apparel is one way designers are doing so. Glow-in-the-dark fashions kick up normal styles several notches, turning basic ensembles into illuminated sights to behold. For the true style-maven, glowing pieces also work double-duty to show off other parts of a masterfully put-together outfit. [More]
Trend Hunter Services
Score: 5.7
Warm Top 4 Examples: 93,459 Total Clicks Date Range: Jan 11 - Aug 11
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Cause-driven footwear gives consumers an easy way to show they care
Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers. [More]
Score: 5.4
Warm Top 4 Examples: 37,906 Total Clicks Date Range: Jun 11 - Jul 11
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Floral menswear get men in touch with their feminine sides
Implications - Today’s man is much more open to experimenting with his look: he embraces bright colors, welcomes accessories and adopts prints and patterns. One major print coming to the fore of men’s fashion is florals, which is taking form on everything from blazers to neckties. Willing to display this traditionally female-only pattern on his body, the style-savvy modern man isn’t afraid to let conventional masculine aesthetics and stereotypes restrain his self-expression. [More]
Score: 5.1
Warm Top 4 Examples: 80,760 Total Clicks Date Range: May 11 - Jul 11
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Animal-inspired menswear give men fashion ferocity
Implications - It wasn’t common, until now, to see a pair of zebra sneakers or a leopard pullover designed for a man. However, animalistic clothing and accessories—always a hit with the ladies—are now making their way into the wardrobes of men everywhere. Allowing a man to show off his “wild side,” the emergence of animal-inspired fashions for men also shows how the fashion trends of men and women are constantly converging. While women can revel in men’s watches and boyfriend jeans, men can enjoy animal prints to their hearts’ content. [More]
Score: 4.2
Mild Top 4 Examples: 28,291 Total Clicks Date Range: Jul 10 - Jun 11
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Street artists join forces with brands for an ironic twist on fashion
Implications - Graffiti used to be a form of self-expression and commentary; now, it may be a commercial force to be reckoned with. Recognizing the cultural phenomenon of graffiti, major brands—especially footwear brands—are collaborating with popular and infamous street artists on designs, providing customers with items that speak to rebellion, individualism and expression. The purpose of graffiti may never have been to sell products, but that is exactly what it’s doing. [More]
Score: 6.4
V. Hot Top 4 Examples: 177,274 Total Clicks Date Range: Mar 10 - Nov 10
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Body-shaping accessories and apparel make it easy to look fabulous
Implications - Busy schedules and more entertaining distractions are making it hard for consumers to dedicate themselves to fitness and healthy living, and apparel and fitness brands are answering the call. The plethora of options that help disguise one’s figure or shape the body without much effort are attracting consumers who desire physical beauty but want to take the easy way out. [More]