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The H&M Conscious Collection Shows Potential for Eco Materials

By: Emilie Picillo - Published: Mar 21, 2014 • References: evermanifesto and refinery29
The H&M Conscious Collection will hopefully inspire a lot of brands to think about sustainability on more serious and longstanding terms. Expected to hit stores April 10, the eco-fashion line is the brainchild of the Swedish retailer and eco-design think-tank 'EVER Manifesto,' founded by Elizabeth von Guttman and Alexia Niedzielski.

Expect the collection to be available in 150 stores worldwide, all including items made of organic leather and silk, along with other sustainable materials that provide cleaning instructions that are environmentally friendly as well.

The brand is proud of its sustainable work and is conscious that its new collection will show a lot of potential with eco materials. In addition, CleverCare labeling encourages a more sustainable future for fashion as well.