Nike's Women's Sports Bra with Pockets Neatly Stashes Valuables
Laura McQuarrie — July 17, 2019 — Lifestyle
References: nike & wellandgood
Many sleek and streamlined activewear designs are without pockets, which often must be remedied with the purchase of accessories to stash accessories during a run, a workout or other activities—but Nike's sports bra with pockets provides plenty of on-the-go storage space for small goods. The Women’s Pocket Medium Support bra doesn't just provide one or two pockets but a total of six pockets within its sweat-proof design.
While the entire waistband of the bra functions as a pocket, there are also mesh panels on the sides and back of the design. The small pockets are ideal for stashing essentials like cards, keys, snacks, phone chargers and sticks of gum without needing other bulky accessories for the wrist or waist that could slow down one's performance.
While the entire waistband of the bra functions as a pocket, there are also mesh panels on the sides and back of the design. The small pockets are ideal for stashing essentials like cards, keys, snacks, phone chargers and sticks of gum without needing other bulky accessories for the wrist or waist that could slow down one's performance.
Trend Themes
1. Activewear with Pockets - The trend of adding pockets to activewear for convenient on-the-go storage creates new opportunities to disrupt the activewear industry.
2. Sweat-proof Design - The trend of integrating sweat-proof materials into activewear will revolutionize how athletes approach their workouts.
3. Multi-functional Clothing - The trend of creating activewear with multiple pockets and functions beyond traditional clothing will disrupt the market and appeal to consumers who seek convenience.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can embrace the trend of creating activewear with pockets to provide more convenience to active individuals.
2. Fitness Technology - The fitness technology industry can develop new wearable devices that integrate into multi-functional activewear and further enhance the workout experience for athletes.
3. Smartphone Accessories - The smartphone accessories industry could benefit from integrating their products into activewear with pockets, providing more options for consumers to safely carry their valuables while exercising.
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