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Score: 8
This Month and Warm Top 4 Examples: 8,825 Total Clicks Date Range: Jun 15 - Apr 16
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Established brands test out gender-neutral retail concepts
Implications - As the gender-neutral movement continues to influence across industry, established retail brands are beginning to experiment with non-binary concepts of their own. Either incorporated into a flagship experience or in the form of a pop-up shop, gender-free retail concepts from storied brands prove that consumers are not only becoming critical of the origins and impact of every product they purchase, but also of the cultural significance of the narrative that product buys into. [More]
Score: 8.9
This Month and Hot Top 4 Examples: 13,160 Total Clicks Date Range: Jan 15 - Apr 16
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Emerging fashion brands embolden offerings with a unisex focus
Implications - As established brands look to incorporate gender-neutral offerings into pre-existing retail structures, many are looking to the example of small independent retailers whose shops have long-served as ungendered, safe spaces. A unique convergence of the push for ethical apparel and the contemporary focus on unisex products, such gender-neutral retail spaces serve as a refreshing indicator of the future relationship between consumers and retailers as one that is fluid and heavily influenced by shifting consumer understandings of concepts such as gender. [More]
Score: 6.2
This Month and Warm Top 4 Examples: 520 Total Clicks Date Range: Apr 16 - Apr 16
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The desire for healthy-looking skin sees holistically healthy ingredients
Implications - A rise in beauty supplements taken orally to improve external aesthetic has produced the reverse in self care products that are applied topically, but improve overall health as well. This is especially relevant for specialized skincare needs, as the holistic approach implies medicinal value as well as cosmetic. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 1,475 Total Clicks Date Range: Dec 15 - Apr 16
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Anti-aging diverges from the naturalist movement in exchange for science
Implications - Diverging from the naturalistic skincare wave fueled by the health movement, anti-aging self care is turning more toward science. Particularly relevant for the most visible parts of the body (face, hands, and body), this approach to maturing skin trades the holistic for strictly aesthetic. This speaks to the boomer value of streamlined, tangible solutions over sentimental appeal. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 8,285 Total Clicks Date Range: Jan 16 - Apr 16
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Men's grooming strays from its pharmaceutical, function-based skew
Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 7,903 Total Clicks Date Range: Oct 15 - Apr 16
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Men's shaving routines take vintage inspiration for luxury appeal
Implications - As the market for men's grooming products continues to experience exponential growth worldwide, many consumers are opting for extravagant shaving tools that hearken back to the days of traditional wet shaving. In addition to the contemporary fixation on artisan-level craftsmanship, this progression highlights the pursuit of sophistication through nostalgia. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 395 Total Clicks Date Range: Apr 16 - Apr 16
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Salon-grade hair removal systems incorporate skin-healthy features
Implications - As consumers begin to consider adapting preventative cosmetic products into their at-home routines, many consumers are choosing to indulge in regular spa treatments if the process promises to offset the toxic impact of such aesthetic routines. In addition to suggesting the prioritization of convenience has its limitations, this shift demonstrates that consumers are conflating the value of a product or service with its impact on one's health and wellness. [More]
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Score: 7.2
This Month and Warm Top 4 Examples: 1,223 Total Clicks Date Range: Apr 16 - Apr 16
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Consumers opt for cost-efficient, low-energy at-home hair removal
Implications - As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 6,949 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace sensory-driven fragrance shopping experiences
Implications - As retail brands look to create engaging concepts that compete with e-commerce alternatives, many sensory-driven fragrance shopping experiences have begun to emerge. Often placing an emphasis on scent with a lack of decor, such retail concepts mimic the multi-sensory demands of modern foodies, who gravitate toward multi-level engagement. Implementing this in the brick-and-mortar space creates in-store experiences that recall that of the luxury fashion space. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 1,274 Total Clicks Date Range: Oct 15 - Mar 16
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Consumers search for natural ways to nourish skin
Implications - As the push towards natural ingredients in skincare continues, many brands are incorporating egg whites and other edibles into their products. Originating in Korea, this trend is seeing far-reaching applications across the globe, as beauty manufacturers reformulate products to cater to sensitive skin. Self-care is ultimately receiving an overhaul as consumers practice conscious consumption, but continue expect even more precise results. [More]