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Emerging fashion opportunities for innovators, entrepreneurs and creative minds

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Score: 6.2
This Week and Mild Top 4 Examples: 408 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers turn to sanitizers with added benefits
Implications - Instead of standard hand sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge. [More]
Score: 8
This Week and Warm Top 4 Examples: 3,942 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands find unique ways to use the eco-friendly material
Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable. [More]
Score: 7
This Week and Warm Top 4 Examples: 1,796 Total Clicks Date Range: Feb 16 - Feb 16
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Fashion brands elevate products with eco-conscious packaging
Implications - Although the modern consumer is evolving to be more eco-conscious, they continue to value aesthetics and branding. Fashion packaging -- even for items that are not traditionally packaged, such as socks or underwear -- elevates the product in the eyes of the consumer. Whether recyclable or reusable, these designs offer an upscale experience without compromising on morals. This progression ultimately points towards ethical consumption as a strong aspect of personal branding, rather than a detriment. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 10,357 Total Clicks Date Range: Mar 15 - Jan 16
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Brands create museum-worthy exhibits recounting company milestones
Implications - As consumers continue to respond to sympathetic brand narratives, many retailers are supporting the creation of dedicated museum-worthy exhibitions that provide both entertainment and educational benefit. Often hosted in dedicated temporary spaces or traditional galleries, these events serve to enhance a brand's history with an emotional component that viewers can connect to. This progression is related to the interest in enriched brand stories that remind consumers of a brand's journey to success. [More]
Score: 4.2
This Month and Untested Top 4 Examples: 508 Total Clicks Date Range: Nov 15 - Jan 16
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Beauty supplements are added into beverages as a means to boost rejuvenation
Implications - Seeking ways to enhance beauty rituals, consumers are turning to food and beverages that feature unique replenishing ingredients. Helping to rejuvenate the skin and reduce signs of aging, these products are integrating unconventional ingredients like collagen to not only boost well-being, but also offer an alternative method of maintaining one's health. [More]
Score: 8.6
This Month and Hot Top 4 Examples: 15,118 Total Clicks Date Range: Feb 15 - Jan 16
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Consumers opt for performance-enhancing, lightweight workout attire
Implications - Consumers are embracing fitness apparel made of lightweight, iridescent fabrics that are ideal for unpredictable weather and evening training. Beyond nighttime visibility and lightweight warmth, these hybrid textiles and blends also add an element of shine and luster to activewear. Functionality no longer negates style when it comes to performance wear, suggesting that health and fitness have evolved to become part of a consumer's personal branding. [More]
Score: 5.5
This Month and Mild Top 4 Examples: 1,989 Total Clicks Date Range: Aug 15 - Jan 16
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Consumers turn to smart apparel for preventative measures
Implications - Smart fashion is continuing to grow in size and scope with hi-tech fabrics that display a wide range of possibilities. Beyond aesthetics, these intelligent textiles offer added value to consumers, especially in the realm of health and comfort. Such innovations indicate a growing brand responsibility to consumer wellness beyond the immediate use of the product. [More]
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Score: 8.3
This Month and V. Hot Top 4 Examples: 6,834 Total Clicks Date Range: May 14 - Jan 16
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Chromatic fabrics enter the mainstream market
Implications - Heat reactive or chromatic fabrics are trickling down from the ranks of high fashion to enter mainstream consciousness as consumers continue to search for unique products to set them apart from the rest. Often offering an alternative to camouflage, apparel that sports a visual illusion appeals to the athletic, urban consumer who is after a strong, personalized aesthetic. Most importantly, it indicates the disruptive force of technology to influence even abstract concepts, such as style. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 2,242 Total Clicks Date Range: Feb 15 - Jan 16
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Fitness brands specialize their offerings to protect against the cold
Implications - Motivated by extreme fitness culture, more novice athletes and fitness-goers are braving the cold for the sake of exercise. As a result, they are seeking gear that is specially formatted for the cold without skimping on style. Performance apparel in this vein is not overlain with excessive features, but singularly combats a top-of-mind issue, appealing to the emerging athlete. This progression speaks to the importance of simplification and specialization in reaching new consumers. [More]
Score: 7
This Month and Warm Top 4 Examples: 2,048 Total Clicks Date Range: Aug 15 - Jan 16
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Activewear brands swap synthetic fibers with natural alternatives
Implications - The desire for a holistic lifestyle is reflected in the fashion industry, with a move towards natural fibers. Optimal for reducing odor and sweat in performance apparel, these fibers also promote non-toxicity and sustainability. More importantly, bucking convention in favor of quality is a meaningful way for brands to showcase their commitment to consumer health. [More]