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Score: 7
This Week and Mild Top 4 Examples: 11,223 Total Clicks Date Range: May 14 - Mar 15
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The fashion industry attempts to do vulgar humor in an understated way
Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable. [More]
Score: 7
This Week and Warm Top 4 Examples: 18,284 Total Clicks Date Range: Jun 13 - Mar 15
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Handmade clothing for infants adds a more trustworthy feel
Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 6,780 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers respond to digital marketing campaigns that tell a love story
Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 33,331 Total Clicks Date Range: Dec 14 - Mar 15
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Fitness fashion becomes streamlined and minimalist for added versatility
Implications - The sportswear and fashion industry have collided in efforts to appease both the fashion-focused athlete and the fitness-focused fashionista. To be as versatile as possible, collaborations between fitness retailers and fashion brands opt for a minimalist design that can translate effortlessly from the gym to the street. Ultimately, fashion fitness reveals a consumer desire for performance and functionality along with aesthetics. [More]
Score: 6.5
This Month and Mild Top 4 Examples: 12,635 Total Clicks Date Range: Jun 14 - Mar 15
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Moving away from the mainstream, clothing is deconstructed for authenticity
Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal. [More]
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Score: 7.1
This Month and Warm Top 4 Examples: 27,263 Total Clicks Date Range: Aug 13 - Mar 15
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Extending humor onto their kids, parents opt for satirical baby clothing
Implications - Moving beyond cartoon characters and adolescent references, infant clothing is adapting to feature elements of humor to appeal to young parents. Clothing brands are referencing cultural movements and figured to not only add a comical element to kid’s clothing, but also provide a way for parents to project their own sense of humor and personality onto their kids. [More]
Score: 7.5
This Month and Warm Top 4 Examples: 9,979 Total Clicks Date Range: May 14 - Mar 15
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Appealing to a need for safety, fashion retailers adopt protective materials
Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection. [More]
Score: 4.9
This Month and Untested Top 4 Examples: 4,446 Total Clicks Date Range: Jun 14 - Mar 15
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Artistic kids' clothing provides an outlet for parents' originality
Implications - Adding a sense of individuality to infant wear, parents are turning to artistic clothing options for allure. Moving beyond pop culture references and designer labels, parents are seeking out apparel pieces reminiscent of artisan crafts and custom designs, reflecting a need to showcase originality even when it comes to the family. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 22,774 Total Clicks Date Range: Mar 14 - Feb 15
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Companies use simplistic colorways to convey elegance
Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 11,866 Total Clicks Date Range: Apr 14 - Feb 15
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Male consumers opt for a luxurious experience when it comes to personal care
Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care. [More]