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Score: 5.9
This Week and Mild Top 4 Examples: 3,395 Total Clicks Date Range: Nov 14 - Jul 15
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Cosmetic products incorporate tea ingredients with natural appeal
Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization. [More]
Score: 8.5
This Week and V. Hot Top 4 Examples: 6,216 Total Clicks Date Range: Jan 15 - Jul 15
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The less-is-more approach to skincare appeals to consumers with sensitive skin
Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers. [More]
Score: 5.1
This Week and Mild Top 4 Examples: 1,119 Total Clicks Date Range: May 15 - Jul 15
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Beauty brands are integrating essential oils as a form of specialized care
Implications - As consumers become aware of the nuance and intricacy of their skin, they begin seeking products that are more specialized in nature. Due to their gentle constitution and healing properties, essential oils are being favored by both consumers and brands. More than just a niche ingredient currently enjoying mainstream success, facial oils have the capacity to become a separate, stand-alone product to be added to beauty regimes that are steadily growing more complex. [More]
Score: 8.1
This Week and Hot Top 4 Examples: 6,713 Total Clicks Date Range: Feb 14 - Jul 15
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Consumers begin backing up their skincare routine with hard data
Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 9,475 Total Clicks Date Range: Sep 14 - Jul 15
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Shoe brands release products with captivating, interactive light features
Implications - New footwear products are mixing footwear with innovative lighting designs that challenge typical footwear design. The introduction of seldom seen elements helps brands get ahead of the competition, as connections with consumers are more likely to be developed via interactive, eye-catching merchandise. [More]
Filed in: FashionShoes
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Score: 9.2
This Month and V. Hot Top 4 Examples: 22,215 Total Clicks Date Range: Mar 14 - Jul 15
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Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 12,652 Total Clicks Date Range: May 15 - Jul 15
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Fashion labels opt for traditional designs with historical elements
Implications - Fashion labels are drawing from traditional, historic aesthetic motifs, and are generating an impressive amount of interest. On the purchasing end, this is being received well among consumers who have expressed a craving for authenticity, especially in response to associations made between technology and artificiality. [More]
Score: 8
This Month and Warm Top 4 Examples: 8,545 Total Clicks Date Range: Jan 15 - Jul 15
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Upscale brands favor practical elements over primarily aesthetic features
Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 7,808 Total Clicks Date Range: Apr 14 - Jul 15
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Brands convert video content into direct sales channels
Implications - In order to maximize the marketing potential of the digital culture consumers are ingrained in, brands and retailers are eliminating a step in the process by converting video content into direct sales channels. In leveraging the modern consumer's predisposition toward image-centric marketing, shoppable videos serve to bridge the gap between desire and purchase. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 13,746 Total Clicks Date Range: May 14 - Jul 15
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Fashion brands focus on plastic surgery via over-the-top portrayals
Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers. [More]