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Score: 7.5
This Week and Warm Top 4 Examples: 14,945 Total Clicks Date Range: Aug 13 - Aug 14
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Seeking functionality, consumers turn to jewelry that can change form
Implications - Seeking to acquire multi-functional products without added cost, consumers are turning to more adaptable everyday accessories. Opting for jewelry pieces that can morph and transform into different designs, consumers are able to satiate diverse tastes through a single product. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 7,333 Total Clicks Date Range: Apr 14 - Aug 14
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Cosmetic rituals are evolved to become dual-purpose
Implications - Consumers are constantly looking for new ways to improve everyday rituals, which is being addressed with multipurpose manicures that boast unexpected attributes. As product markets continue to be intermixed, the re-purposing of an otherwise ordinary product or ritual lures consumers with the promise of more than just aesthetic value. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 31,724 Total Clicks Date Range: Jan 14 - Aug 14
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Seeking a more unexpected style, consumers turn to lumber-made fashion
Implications - Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 10,418 Total Clicks Date Range: Jun 14 - Aug 14
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The concept of edgy is given a sophisticated overhaul to diversify appeal
Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers. [More]
Filed in: Fashion
Score: 6.8
This Month and Mild Top 4 Examples: 8,316 Total Clicks Date Range: Oct 13 - Aug 14
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As brands aim to appear approachable, high fashion is given an unpolished overhaul
Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated. [More]
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Score: 7.1
This Month and Mild Top 4 Examples: 6,451 Total Clicks Date Range: Jul 14 - Aug 14
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Brands glamorize back-to-school clothing and supplies with a grown-up appeal
Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented. [More]
Score: 8
This Month and Warm Top 4 Examples: 13,046 Total Clicks Date Range: Jul 14 - Aug 14
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Consumers embrace and flaunt their edible indulgences through clothings
Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status. [More]
Score: 8.7
This Month and Hot Top 4 Examples: 74,118 Total Clicks Date Range: Aug 13 - Aug 14
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Consumers become less concerned with gender roles and praise flamboyance
Implications - As consumers become more open to relaxed understandings of gender, depictions that reverse traditionally masculine and feminine images are gaining popularity. This shift is expanding markets usually reserved for one gender, effectively broadening demographic horizons. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 16,110 Total Clicks Date Range: Dec 13 - Aug 14
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As the demand for wearable tech increases, eyewear tech becomes specialized
Implications - The popularity of Google Glass has piqued consumer interest in eyewear tech, which has resulted in a plethora of brands releasing specialized versions of smart glasses. As the varieties fill niche market segments to reach specific consumers, this shift signifies a preference for hyper-personalized conveniences as opposed to 'one size fits all' solutions. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 22,291 Total Clicks Date Range: Feb 14 - Jul 14
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The idea of duality is interpreted literally in fashion
Implications - Duality within one's personality is a concept as old as Greek mythology; it has since evolved beyond acceptance and into the realm of glamorization, particularly within the fashion industry. In the past, disguised accessorizing referred specifically to masks as a means of indulging in escapism. Current forms of disguise in fashion include concealed secrets, adding fuel to the idea that privacy, even in an over-communicated world, is intriguing. [More]
Filed in: Fashion