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Trend Hunter Dashboards
Score: 7
Recent and Warm Top 4 Examples: 12,518 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for subtlety has consumers blending accessories with cosplay features
Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 13,459 Total Clicks Date Range: Jan 14 - Sep 14
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Seeking a childhood connection, consumers turn to toy-inspired accessories
Implications - Seeking to maintain a childhood link, consumers are turning to products that fuse youthful elements with more mature, adult accessories. Transforming iconic toys and playthings into everyday jewelry pieces, brands are using elements of play to add nostalgia and familiarity to their products, allowing consumers to savor childhood activities in a more refined, adult manner. [More]
Score: 6.7
This Month and Mild Top 4 Examples: 15,097 Total Clicks Date Range: Jul 12 - Sep 14
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Seeking a professional aesthetic, consumers turn to custom nail kits and tools
Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 12,236 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
Score: 8.3
This Month and V. Hot Top 4 Examples: 11,015 Total Clicks Date Range: Sep 13 - Sep 14
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Biodegradable fashion rises as the eco boom wavers on
Implications - The eco movement is expanding into unexpected markets like fashion to the delight of consumers. The rise of biodegradable clothing supports the fast fashion economy that's centered around disposability, and broadens the market appeal for consumers concerned with sustainable production practices. [More]
Trend Hunter Services
Score: 8.9
This Month and Hot Top 4 Examples: 36,157 Total Clicks Date Range: Oct 13 - Sep 14
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Famed franchises and fashion collide to the delight of fans
Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 17,573 Total Clicks Date Range: Oct 13 - Sep 14
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Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 52,676 Total Clicks Date Range: Jul 13 - Sep 14
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Aesthetic and function are married as shoes boast an all-in-one design
Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style. [More]
Score: 9.3
This Month and V. Hot Top 4 Examples: 64,970 Total Clicks Date Range: Aug 13 - Sep 14
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The rise of customization in fashion sees shoes getting a molded overhaul
Implications - Consumers are shifting to prefer custom as opposed to off the rack footwear. Often molded or one-of-a-kind, the designs signify a shift towards personalization in fashion to satisfy consumer preference for tailored ergonomics. [More]
Filed in: FashionShoes
Score: 8.3
This Month and V. Hot Top 4 Examples: 11,180 Total Clicks Date Range: May 14 - Sep 14
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The demand for one-of-a-kind goods sparks an autonomous custom economy
Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience. [More]