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Score: 8.9
This Week and V. Hot Top 5 Examples: 11,505 Total Clicks Date Range: May 16 - May 17
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Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
Score: 7.8
This Month and Hot Top 5 Examples: 3,776 Total Clicks Date Range: Oct 16 - May 17
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Gen X looks for practical applications of fashionable attire
Implications - While fashionable attire is still of importance to Gen X, they care more about being smart with their hard-earned cash, preferring to invest in attire that has a sensible function rather than a simply decorative one. Prioritizing comfort and wellness, this generation is influenced by their preference of online shopping to find innovative, dual-purpose products that have an added practical benefit. [More]
Score: 7.7
This Month and Warm Top 6 Examples: 9,802 Total Clicks Date Range: May 16 - May 17
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Luxury and streetwear sweatsuits provide consumers with a high-low mix
Implications - With the influence of athleisure is now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance. [More]
Score: 7.9
This Month and Hot Top 5 Examples: 7,776 Total Clicks Date Range: Oct 15 - May 17
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Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
Score: 7.9
This Month and Warm Top 6 Examples: 6,076 Total Clicks Date Range: May 16 - May 17
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Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
Score: 7.5
This Month and Warm Top 5 Examples: 2,979 Total Clicks Date Range: Oct 15 - May 17
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Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can curate themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands. [More]
Score: 8.1
This Month and Hot Top 4 Examples: 4,775 Total Clicks Date Range: Nov 15 - May 17
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Lowkey fandom references are incorporated into everyday fashion pieces
Implications - Hyper-niche branded products from sci-fi, fantasy and fairytale genres are being embraced by adult consumers in order to pay subtle reference to the cultural impact of the brand iconography. This emerging pattern can be seen as evidence as the growing acceptance of youth as an attitude and lifestyle choice allowing individuals to celebrate their nostalgic preferences as a means of personal expression. [More]
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Score: 6.7
This Month and Warm Top 5 Examples: 4,787 Total Clicks Date Range: Oct 16 - May 17
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Fantasy franchises appeal to older fans with upscale, opulent themed products
Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times. [More]
Score: 6.5
This Month and Mild Top 5 Examples: 4,706 Total Clicks Date Range: Sep 16 - Apr 17
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Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 2,488 Total Clicks Date Range: Jan 16 - Apr 17
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Auto brands enter the beauty world with limited personal care collabs
Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury. [More]