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Score: 6.9
Recent and Warm Top 4 Examples: 5,686 Total Clicks Date Range: Sep 13 - Oct 14
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As consumers covet unique goods, bizarre personal products rise in popularity
Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products. [More]
Score: 6.3
Recent and Mild Top 4 Examples: 4,677 Total Clicks Date Range: Dec 13 - Oct 14
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Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 17,707 Total Clicks Date Range: Sep 13 - Oct 14
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Instead of fit or function, brands use time periods as inspiration
Implications - Although the cyclical nature of fashion is nothing new, brands are using the quintessential aesthetics of specific generations -- past or future -- in design for aesthetic appeal. This approach to design targets consumers more concerned with aesthetics rather than functionality. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 30,140 Total Clicks Date Range: Aug 13 - Oct 14
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Drab products receive a stylized overhaul to blend purpose with fashion
Implications - As consumers look for products that serve a purpose with a fashionable flair, styles like rain boots are given a stylized update. This blending of aesthetics marries style and function for consumers who are looking for products that go beyond mere functionality. [More]
Score: 9
This Month and Viral Top 4 Examples: 8,752 Total Clicks Date Range: Jun 14 - Oct 14
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Luxe designs are added to traditionally low-key footwear for heightened appeal
Implications - Adding an element of familiarity, brands are reinventing typically casual fashion items with luxe and sophisticated designs. Adding diamonds and exotic materials to comfort-focused footwear choices like loafers and clogs, brands are combining approachable apparel with more exclusive aesthetics, reflecting a turn toward products that balance luxury and comfort. [More]
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Score: 8
This Month and Warm Top 4 Examples: 31,853 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers use tutorials and DIYs to make accessories hyper-personalized
Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety. [More]
Score: 5.6
This Month and Mild Top 4 Examples: 4,769 Total Clicks Date Range: Sep 13 - Oct 14
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Children's footwear is given a luxe overhaul for fashion-conscious parents
Implications - Looking to convey prestige through their children, parents are investing in higher end footwear for kids. While the traditional thought regarding children's wear is to be frugal because of limited time usage, the premiumization of kid's footwear signifies a desire for disposable luxury. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 13,298 Total Clicks Date Range: Aug 13 - Oct 14
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Consumers embrace comfortable, more functional shoe designs
Implications - As the health wave continues, consumers are choosing ergonomic shoes that negate perceptions of what's fashionable in favor of comfort. This move towards function over fashion proves that consumers are shifting to prefer comfort in design instead of choosing painful styles for status purposes. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 34,700 Total Clicks Date Range: May 13 - Oct 14
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Fitness attire receives a stylish overhaul for easy, on-the-go efficiency
Implications - Providing more than just physical adaptability, workout wear is shifting toward more design-conscious apparel to offer greater versatility. Offering busy consumers the chance to use their fitness gear in situations beyond just the gym, these transitional clothing pieces reflect a growing desire for a more streamlined and easily integrated method of maintaining health. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 14,212 Total Clicks Date Range: Oct 13 - Sep 14
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A desire for subtlety has consumers blending accessories with cosplay features
Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression. [More]