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Trend Hunter Dashboards
Score: 7.7
This Week and Warm Top 4 Examples: 10,480 Total Clicks Date Range: Sep 12 - Sep 14
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A desire to instill intrigue has brands inciting controversy
Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques. [More]
Score: 8.4
This Month and V. Hot Top 4 Examples: 10,807 Total Clicks Date Range: Sep 13 - Sep 14
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Biodegradable fashion rises as the eco boom wavers on
Implications - The eco movement is expanding into unexpected markets like fashion to the delight of consumers. The rise of biodegradable clothing supports the fast fashion economy that's centered around disposability, and broadens the market appeal for consumers concerned with sustainable production practices. [More]
Score: 9.1
This Month and Hot Top 4 Examples: 34,506 Total Clicks Date Range: Oct 13 - Sep 14
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Famed franchises and fashion collide to the delight of fans
Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 17,214 Total Clicks Date Range: Oct 13 - Sep 14
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Consumers opt for shoes that prevent injury or the development of ailments
Implications - Consumers are becoming hyper-aware of the ways they are at risk during daily routines, which has prompted the adoption of preventative footwear to avoid injury. As alternative health becomes more prevalent, the incorporation of risk mitigation into products will continue. [More]
Score: 9
This Month and V. Hot Top 4 Examples: 51,798 Total Clicks Date Range: Jul 13 - Sep 14
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Aesthetic and function are married as shoes boast an all-in-one design
Implications - Doing away with socks, modern shoe designs are pushing efficiency for consumers to aid the shift towards streamlined product design. As consumers favor aesthetic while still craving function, the designs answer the need for product versatility with style. [More]
Trend Hunter Services
Score: 9.3
This Month and V. Hot Top 4 Examples: 64,250 Total Clicks Date Range: Aug 13 - Sep 14
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The rise of customization in fashion sees shoes getting a molded overhaul
Implications - Consumers are shifting to prefer custom as opposed to off the rack footwear. Often molded or one-of-a-kind, the designs signify a shift towards personalization in fashion to satisfy consumer preference for tailored ergonomics. [More]
Filed in: FashionShoes
Score: 8.4
This Month and V. Hot Top 4 Examples: 10,527 Total Clicks Date Range: May 14 - Sep 14
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The demand for one-of-a-kind goods sparks an autonomous custom economy
Implications - Custom tailored products are coveted by consumers, which is being addressed by brands with online custom services. As consumers become increasingly dependent on eCommerce, the rise of customized goods ordered online satisfies the the lack of a physical shopping experience. [More]
Score: 8.8
This Month and Hot Top 4 Examples: 34,442 Total Clicks Date Range: Jun 13 - Sep 14
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High heels adopt a more comical aesthetic as consumers prioritize individuality
Implications - Seeking to highlight individuality, consumers are turning to comical footwear designs for customized appeal. Adding eclectic references to typically sophisticated shoes like heels, consumers are able to divert from mass-produced designs, reflecting the need for more personalized consumer goods. [More]
Filed in: FashionShoes
Score: 6.4
This Month and Mild Top 4 Examples: 17,590 Total Clicks Date Range: Sep 13 - Sep 14
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Consumers turn to sarcastic rapper fashion to showcase media awareness
Implications - As rap culture shifts toward a more mainstream audience, a desire to showcase awareness has consumers turning to sarcastic apparel. Referencing rappers and their media reputations, these fashion designs are using sarcasm as an alternative method of appreciation. [More]
Score: 8
This Month and Warm Top 4 Examples: 10,451 Total Clicks Date Range: Aug 13 - Sep 14
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Retro computer culture becomes coveted by irony-loving consumers
Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms. [More]
Filed in: TechFashion