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Score: 8.3
This Month and Warm Top 4 Examples: 22,289 Total Clicks Date Range: Mar 14 - Feb 15
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Companies use simplistic colorways to convey elegance
Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 11,358 Total Clicks Date Range: Apr 14 - Feb 15
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Male consumers opt for a luxurious experience when it comes to personal care
Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 15,194 Total Clicks Date Range: Feb 14 - Jan 15
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The cosmetics industry turns to augmented reality to add fun and variety
Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 15,302 Total Clicks Date Range: Apr 14 - Jan 15
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Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference. [More]
Score: 6.8
This Quarter and Mild Top 4 Examples: 15,222 Total Clicks Date Range: Dec 13 - Jan 15
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A retro aesthetic becomes apparent in fashion amongst amateur seamstresses
Implications - Upcycling materials or using new ones for a retro flair, consumers are choosing to DIY their own vintage clothing rather than purchase secondhand. This resonating shift identifies a preference for customized expression that's cost-effective and customized to consumers' needs. [More]
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Score: 7.4
This Quarter and Warm Top 4 Examples: 17,799 Total Clicks Date Range: Jul 14 - Jan 15
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Vintage style is merged with modern design quality to consumer praise
Implications - The fashion-conscious consumer is always on the hunt for a product that's both stylish and quality made, which is being satisfied with premium fashions with a retro flair. This re-purposing of vintage styles with the benefits of modern materials pleases consumers who crave familiar styles. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 11,019 Total Clicks Date Range: Nov 13 - Jan 15
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Kids fashion shifts toward emulating older, adult tastes
Implications - Reflecting an increasing need among teens and tweens to "grow up" faster, contemporary kids clothes are moving toward a more mature aesthetic. Creating apparel pieces that reflect older, adult lifestyles, retailers are not only providing a more refined clothing option, but they're also allowing kids to showcase an affinity for adulthood in an accessible way. [More]
Score: 6.7
This Quarter and Warm Top 4 Examples: 22,682 Total Clicks Date Range: Dec 13 - Jan 15
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Survivalist-inspired fashion denotes widespread interest in "prepper" culture
Implications - Survivalist culture is serving as inspiration to fashion designers, who are using the subject matter as a way to make a shocking statement. Catching consumers' attention with imagery that can only be described as alarming, this stylish take on the cultural phenomenon shows that the survivalist movement is captivating to those far removed from the niche community. [More]
Score: 7.6
This Quarter and Warm Top 4 Examples: 22,092 Total Clicks Date Range: Aug 12 - Jan 15
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As fashion and technology merge, sensor-integrated apparel takes center stage
Implications - Going beyond aesthetic design, fashion retailers are turning to responsive technology for customized appeal. Using sensors to help track and perfect body movements, brands are transforming the way consumers interact with clothing, providing not only function, but also a heightened sense of control. [More]
Filed in: TechFashion
Score: 8
This Quarter and V. Hot Top 4 Examples: 19,969 Total Clicks Date Range: Nov 13 - Dec 14
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Brands make use of ethical materials to appeal to a multitude of demographics
Implications - As the eco movement wavers on, consumers are looking for products that are sustainable and chic, which is being addressed with ethical animal materials in fashion. This shift resonates with consumers on the hunt for excess, but without the associated guilt of cruel or environmentally irresponsible goods. [More]