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Score: 7.8
Recent and Hot Top 4 Examples: 18,492 Total Clicks Date Range: Nov 13 - Jul 14
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Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]
Score: 8.6
This Week and Hot Top 4 Examples: 10,166 Total Clicks Date Range: Nov 13 - Jul 14
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The backpack gets an eco overhaul to satisfy fashion and lifestyle demands
Implications - The backpack is a status symbol of the student, but as adolescents long to appear more mature, the eco-friendly rucksack takes rise. Equating sustainability with cultural prowess, students are opting for packs made of recycled and sustainable materials to blend eco benefits with practicality. [More]
Score: 8.6
This Month and V. Hot Top 4 Examples: 27,105 Total Clicks Date Range: Apr 12 - Jul 14
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A growing emphasis on individuality sparks consumers to use pieces unexpectedly
Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression. [More]
Score: 9.2
This Month and V. Hot Top 4 Examples: 24,529 Total Clicks Date Range: Aug 13 - Jul 14
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Eco fashion is blended with retro designs to literally merge the old with the new
Implications - Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way. [More]
Filed in: FashionEco
Score: 8.1
This Quarter and Hot Top 4 Examples: 23,041 Total Clicks Date Range: Oct 13 - Jun 14
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As mobile dependence grows, devices get a convenient boost outside the home
Implications - The race to charge devices faster and more efficient is on. Charging is taking the limelight as devices become more ingrained in consumer life and with this, the demand is fuelling the growth of hybrid products that serve multiple functions, including making sure phones, tablets and even phablets are able to stay juiced no matter how long consumers are out and about. These devices are particularly appealing for those regular travellers for both leisure and business. [More]
Trend Hunter Services
Score: 7.9
This Quarter and Hot Top 4 Examples: 14,381 Total Clicks Date Range: Dec 13 - Jun 14
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Integrated camera devices offer a more pragmatic method of day-to-day usage
Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 28,484 Total Clicks Date Range: Jan 11 - Jun 14
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Adult consumers favor the realistic over the cartoonish for celebrations
Implications - Holidays consistently place imagination front and center, but an increase in products that depict more realistic holiday imagery is effectively removing that mystique. These products satisfy consumers who crave a taste of reality, allowing them to celebrate in a way that feels age-appropriate. [More]
Score: 7
This Quarter and Warm Top 4 Examples: 11,271 Total Clicks Date Range: Dec 13 - Jun 14
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Holiday-oriented jewelry gets an upscale update
Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way. [More]
Filed in: FashionJewelry
Score: 7
This Quarter and Warm Top 4 Examples: 11,848 Total Clicks Date Range: Feb 13 - Jun 14
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Seeking functionality, consumers turn to audio-embedded fashion for convenience
Implications - While on-the-go tech offers convenience, a desire for greater adaptability prompts the emergence of more integrated forms of technology. Adding everyday functionality to run-of-the-mill music players, consumers are turning to clothing and accessory pieces that seamlessly integrate audio devices, offering a way to incorporate the comfort of technology in a more subtle, accessible manner. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 97,870 Total Clicks Date Range: Apr 14 - Jun 14
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A desire for individuality prompts a rise in eclectic prom ensembles
Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism. [More]
Filed in: FashionUnique