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Score: 7.3
Recent and Warm Top 4 Examples: 106,714 Total Clicks Date Range: Oct 14 - Apr 15
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Brands that are open about insecurities resonate with consumers
Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing. [More]
Score: 8.5
Recent and Hot Top 4 Examples: 99,441 Total Clicks Date Range: Dec 13 - Apr 15
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Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance. [More]
Score: 9.7
Recent and Viral Top 4 Examples: 42,454 Total Clicks Date Range: Mar 15 - Apr 15
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Consumers challenge the mainstream by openly celebrating body diversity
Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 6,122 Total Clicks Date Range: Apr 15 - Apr 15
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Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 10,566 Total Clicks Date Range: Jun 14 - Mar 15
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Consumers search for ways to recover the past while remaining timeless
Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion. [More]
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Score: 8.1
This Month and Warm Top 4 Examples: 10,039 Total Clicks Date Range: Mar 15 - Mar 15
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Consumers incorporate a streamlined touch of exoticism in their wardrobe
Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 15,041 Total Clicks Date Range: Dec 14 - Mar 15
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Consumers search for fashionable tech products that are optimized for use
Implications - Wearable tech has typically been designed in accordance to consumer's aesthetic preferences; now, the fashion industry is following suit, designing high-tech accessories in accordance to consumer's preferences. Emerging accessories that double as tech products feature a minimalist look, indicating not only a demand for dual-function products that cross industries, but a more streamlined approach to technology integration in general. [More]
Score: 6.9
This Month and Mild Top 4 Examples: 12,710 Total Clicks Date Range: May 14 - Mar 15
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The fashion industry attempts to do vulgar humor in an understated way
Implications - In an effort to connect with a younger consumer, the fashion industry is adding a vulgar sense of humor to garments and accessories. Recognizing the comic appeal of profanity and self-deprecation, yet wanting to stay aesthetically consistent, brands are incorporating these elements in a way that is understated and minimalist. Ultimately, this shift reflects a consumer desire for garments that reflect their personality while being versatile and wearable. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 19,630 Total Clicks Date Range: Jun 13 - Mar 15
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Handmade clothing for infants adds a more trustworthy feel
Implications - Naturalism and safety take precedent when parents choose clothing for babies, creating a need for artisan infant apparel. Handmade clothing communicates a feel of extra care that suits parents well. This speaks to the values of modern parents, who would rather steer clear of mass manufacturing. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 7,135 Total Clicks Date Range: Jan 15 - Mar 15
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Consumers respond to digital marketing campaigns that tell a love story
Implications - Understanding the power of the narrative format, marketers are searching for new ways to tell heartwarming stories. Using social media to subvert the traditional 'love' story, brands appeal to consumers' sentimentality to create a stronger connection, suggesting that the romantic narrative is one that can be continually updated and refreshed to offer novelty and delight. [More]