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Score: 7.3
Recent and Warm Top 4 Examples: 7,598 Total Clicks Date Range: Jan 15 - Sep 15
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Consumers turn to antioxidants to enrich their skincare routines
Implications - The benefits of antioxidants have long-since been touted by the health industry, a claim which is now being supported by skincare manufacturers. Both edible and topical in their form, antioxidant beauty solutions offer a natural way to combat everything from environmental damage to lack of sleep. These products not only align with the larger health movement; they also signify a shift towards beauty solutions that are more natural in their approach. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 5,754 Total Clicks Date Range: Oct 14 - Sep 15
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Female fashion breaks norms in line with recent socio-political movements
Implications - Women's fashion is breaking industry patterns with designs that intermingle dainty and rugged motifs. Challenging notions of femininity fits in with recent socio-political movements pushing for broader interpretations of gender. Branded recognition of today's causes will delight Millennial audiences, who favor corporations that take a stance on social issues. [More]
Score: 8
Recent and Warm Top 4 Examples: 40,292 Total Clicks Date Range: Aug 14 - Sep 15
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A childlike aesthetic is adopted in an extreme extension of normcore
Implications - In an intriguing cultural shift, kidcore is the progression of millennial fashion to include nostalgic references to elementary colors and kiddie accessories. This shift can be seen as a response to the hypersexualization of the fashion world as well as the embracing of youth culture by older generations, forcing millennials to dive deeper into the realm of comfort, function and simple design. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 8,454 Total Clicks Date Range: Sep 14 - Aug 15
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Iconic superhero designs are given stylish makeovers for devoted cult followings
Implications - Influential followings surrounding iconic superheroes are influencing higher end styles modeled after ubiquitous fantasy narratives. The popularity of this fashion niche represents the power of fiction, which has the potential to influence unpredictable spin off products. On top of apparel, branded emphasis placed on cultural phenomenons in several categories will entice devoted, passionate consumers. [More]
Score: 7
This Month and Mild Top 4 Examples: 4,858 Total Clicks Date Range: Jan 14 - Aug 15
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Fast food brand extensions move beyond edibles into the apparel sector
Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. [More]
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Score: 8.2
This Month and Warm Top 4 Examples: 16,579 Total Clicks Date Range: Dec 13 - Aug 15
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Elements of luxury are applied to the yoga sphere
Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors. [More]
Score: 6.8
This Month and Mild Top 4 Examples: 11,288 Total Clicks Date Range: Jun 14 - Aug 15
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Wildlife photographers trade in shock value for more honest depictions
Implications - Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects. By photographing animals, insects and sea creatures in unique contexts that are often up-close and personal, these artists are offering alternative narratives that attract audience engagement. This approach serves as a breath of fresh air for viewers who are over-saturated with content produced solely to shock. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 3,596 Total Clicks Date Range: Oct 14 - Aug 15
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Shopping apps shine light on responsibility for mindful Millennials
Implications - The Millennial passion for responsible living is influencing a rise in conscientious shopping apps that account for both personal and public factors. Contributing to a prominent culture of mindful consumerism allows brands to maintain a sense of awareness that young critics claim is often lacking when it comes to commercial ventures. Challenging this assumption will help solidify bonds between young shoppers and brands. [More]
Score: 6.3
This Month and Mild Top 4 Examples: 10,536 Total Clicks Date Range: Mar 14 - Aug 15
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Modern running shoes focus on enhancing the energy of active consumers
Implications - Brands are coming up with alternative ways to serve active millennials with footwear products that are designed to enhance energy levels. While this specific approach helps companies in the footwear market stand out, a focus on invigorating consumers is also essential when targeting young, busy age groups with packed schedules. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 12,467 Total Clicks Date Range: Feb 14 - Aug 15
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Fall fashion leans towards traditionalism for authentically minded shoppers
Implications - Autumnal fashions are demonstrating a consistent pull towards artisan designs and looks ideal for young shoppers who are expressing a yearning for traditionalism. On top of benefiting from themes that have endured the test of time, authenticity-focused branding allows for organic, enduring connections with consumers. [More]