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Score: 7.5
Recent and Warm Top 6 Examples: 6,867 Total Clicks Date Range: Apr 16 - Jan 17
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As product palletes expand to ensure inclusivity, 'nude' shades grow in number
Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market. [More]
Score: 6.8
This Week and Warm Top 4 Examples: 1,310 Total Clicks Date Range: Aug 16 - Jan 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 1,511 Total Clicks Date Range: Mar 16 - Jan 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 4.8
This Month and Mild Top 5 Examples: 511 Total Clicks Date Range: Jan 17 - Jan 17
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Dual purpose tanning products balance beauty with skincare
Implications - With skincare continuing to infiltrate the makeup and beauty world, consumers driven to achieve the perfect summer glow are opting for self-tanners that feature wellness-focused benefits. Saving time while providing extra benefits set these sunless tanning products apart from the competition, giving consumers a sense of empowerment as they simultaneously nurture their skin while achieving a sun-kissed bronzed look. [More]
Score: 8
This Month and Hot Top 4 Examples: 13,373 Total Clicks Date Range: Jun 15 - Dec 16
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Kid-focused fashion brands prioritize demographic neutrality and inclusion
Implications - Recognizing the need for more inclusive fashion pieces, kid-oriented brands are expanding their reach to include unisex options, clothing for those with physical disabilities and more, de-stigmatizing traditionally taboo topics. Inclusivity not only humanizes a brand, but shows corporate social responsibility for a youth demographic more concerned with empowerment and equality than any other. This transition in clothing and accessories reflects the consumer need to express one's cause in a visible way. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 3,471 Total Clicks Date Range: Jul 16 - Dec 16
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New topical applications of collagen rise in an evolving anti-aging market
Implications - As beauty supplements offering consumable skincare solutions are beginning to emerge in the market, brands in general are experimenting with how exactly the benefits of collagen can be accessed and maximized by developing new topical forms. This progression demonstrates the rapid rate of innovation in the skincare space and the resulting evolution in how we approach particular ingredients, as well as the embracing of this by consumers. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 3,544 Total Clicks Date Range: Jan 16 - Dec 16
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Anti-aging skincare zeroes in on individual problem areas
Implications - Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age. [More]
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Score: 6.5
This Quarter and Warm Top 5 Examples: 1,564 Total Clicks Date Range: Mar 16 - Dec 16
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Anti-aging skincare focuses in on precious metals
Implications - The medieval practice of alchemy is based in the belief that precious metals hold special powers, an idea revisited through skincare products that highlight the supposed benefits of gold, diamonds, and more. The appeal of these products run the gamut. Use of such opulent materials emphasizes status; however, the belief that these metals hold youth-enhancing qualities speaks to a sense of whimsy as well. [More]
Score: 5.6
This Quarter and Mild Top 6 Examples: 1,534 Total Clicks Date Range: Oct 16 - Dec 16
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Consumers access the benefits of high-end anti-aging serums in new forms
Implications - As discerning beauty fans look to combine steps in their skincare regimens in order to save time and money, many are looking to luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. This shift speaks to the modern cosmetics consumer's heightened understanding of healthy skincare maintenance, while it also highlights the interest in incorporating new products in ways that best complement their outstanding routine and personal needs. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 11,130 Total Clicks Date Range: Mar 16 - Dec 16
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Online platforms allow influencers to challenge traditional beauty standards
Implications - Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self. [More]