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Score: 8.2
This Month and Hot Top 4 Examples: 21,587 Total Clicks Date Range: Oct 13 - Jun 14
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As mobile dependence grows, devices get a convenient boost outside the home
Implications - The race to charge devices faster and more efficient is on. Charging is taking the limelight as devices become more ingrained in consumer life and with this, the demand is fuelling the growth of hybrid products that serve multiple functions, including making sure phones, tablets and even phablets are able to stay juiced no matter how long consumers are out and about. These devices are particularly appealing for those regular travellers for both leisure and business. [More]
Score: 7.9
This Month and Hot Top 4 Examples: 14,322 Total Clicks Date Range: Dec 13 - Jun 14
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Integrated camera devices offer a more pragmatic method of day-to-day usage
Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 28,164 Total Clicks Date Range: Jan 11 - Jun 14
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Adult consumers favor the realistic over the cartoonish for celebrations
Implications - Holidays consistently place imagination front and center, but an increase in products that depict more realistic holiday imagery is effectively removing that mystique. These products satisfy consumers who crave a taste of reality, allowing them to celebrate in a way that feels age-appropriate. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 11,151 Total Clicks Date Range: Dec 13 - Jun 14
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Holiday-oriented jewelry gets an upscale update
Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way. [More]
Filed in: FashionJewelry
Score: 7.1
This Month and Warm Top 4 Examples: 11,774 Total Clicks Date Range: Feb 13 - Jun 14
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Seeking functionality, consumers turn to audio-embedded fashion for convenience
Implications - While on-the-go tech offers convenience, a desire for greater adaptability prompts the emergence of more integrated forms of technology. Adding everyday functionality to run-of-the-mill music players, consumers are turning to clothing and accessory pieces that seamlessly integrate audio devices, offering a way to incorporate the comfort of technology in a more subtle, accessible manner. [More]
Trend Hunter Services
Score: 8.3
This Quarter and Warm Top 4 Examples: 96,591 Total Clicks Date Range: Apr 14 - Jun 14
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A desire for individuality prompts a rise in eclectic prom ensembles
Implications - Turning experiences like Prom into opportunities for personal expression, consumers are turning to cinematic references and quirky material. This reflects a move beyond the traditionally attractive and into a realm where a person's value is based on personality and individualism. [More]
Filed in: FashionUnique
Score: 6.4
This Quarter and Warm Top 4 Examples: 5,092 Total Clicks Date Range: Sep 13 - Jun 14
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Parents opt for athletic-focused clothing for kids for a lifestyle extension
Implications - As parents plateau with their own healthy endeavors, the incorporation of offspring into fitness-focused lifestyles is being supported with infant clothing designed for working out. The instilling of healthy habits early revolts against rising obesity rates in North America that are causing parents to become hyper aware of reduced life expectancy. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 23,018 Total Clicks Date Range: Jun 13 - Jun 14
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Suits are given a more casual undertone to add maturity to everyday apparel
Implications - As work and life become increasingly intertwined, maintaining a sense of professionalism at all times becomes a necessity. Seeking to uphold an air of elegance in a more casual, everyday technique, men are turning to suits and formal attire that blend structured fit with flamboyant colors and casual accents, allowing consumers to maintain a sense of maturity in a more relaxed, and flexible manner. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 34,191 Total Clicks Date Range: Feb 13 - Jun 14
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Luxury brands expand with more approachable services for consumer appeal
Implications - While luxury retailers often rely on consumer loyalty and brand recognition, such singular marketing tactics often prevent exposure to more diverse audiences. Expanding appeal, couture brands are opening up cafes and food venues to offer everyday approachability to their brand experience. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 58,286 Total Clicks Date Range: Nov 13 - May 14
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Campaigns are left unscripted and organic for approachability
Implications - Approachability is often lost in the development of more advanced, modern aesthetics. Seeking to heighten consumer connections, brands are turning to candid photographs and street-style settings to make campaigns easy to relate to. This speaks to a shift in marketing tactics toward more realistic images, as opposed to glamorous, over-processed ones. [More]