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Score: 8.9
Recent and Hot Top 4 Examples: 20,094 Total Clicks Date Range: Feb 14 - Jul 14
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The idea of duality is interpreted literally in fashion
Implications - Duality within one's personality is a concept as old as Greek mythology; it has since evolved beyond acceptance and into the realm of glamorization, particularly within the fashion industry. In the past, disguised accessorizing referred specifically to masks as a means of indulging in escapism. Current forms of disguise in fashion include concealed secrets, adding fuel to the idea that privacy, even in an over-communicated world, is intriguing. [More]
Filed in: Fashion
Score: 8
This Week and Warm Top 4 Examples: 16,000 Total Clicks Date Range: Jan 12 - Jul 14
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Clothing elements are added to packaging designs for aesthetic appeal
Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods. [More]
Score: 7.5
This Week and Hot Top 4 Examples: 4,340 Total Clicks Date Range: Feb 14 - Jul 14
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The cosmetic industry shifts to deliver eco-loving consumers fresh choices
Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment. [More]
Score: 9.4
This Week and V. Hot Top 4 Examples: 86,454 Total Clicks Date Range: Sep 13 - Jul 14
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Beauty standards are questioned as consumers praise bizarre makeovers
Implications - Consumers are rebelling against the strict guidelines for beauty set out by cosmetic brands as they grow to covet the idea of gross or frightening beauty. This suggests a consumer preference for reality, relatable qualities and tongue-in-cheek awareness when it comes to modern marketing. [More]
Score: 7.9
This Week and Warm Top 4 Examples: 24,480 Total Clicks Date Range: Aug 13 - Jul 14
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Fashion obsession is equated with madness as consumers covet high-end goods
Implications - The luxury goods market is expanding at an exponential rate on a global level, and this obsession is being equated by brands to fashion madness as editorials focus on asylums and sanitariums. This shift towards dark, edgier aesthetics relates to consumers through shock, treating goods as a guilty pleasure they must attain. [More]
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Score: 7.3
This Month and Warm Top 4 Examples: 45,479 Total Clicks Date Range: Jan 13 - Jul 14
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Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation. [More]
Score: 8.3
This Month and Hot Top 4 Examples: 6,552 Total Clicks Date Range: Feb 13 - Jul 14
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Consumers who can't afford luxury opt for luxe-branded regular products
Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 27,082 Total Clicks Date Range: Apr 13 - Jul 14
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Indulgent edibles and couture combine in a natural marriage
Implications - Previous versions of double decadence saw a convergence between fashion and food photography; it has since evolved to tangible products that marry these two worlds. For the post-recession consumer, indulgence is the true mark of prestige. Thus, cuisine and couture -- industries both based in pleasure -- have naturally converged to offer truly luxurious products. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 27,307 Total Clicks Date Range: Aug 13 - Jul 14
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Urban consumers become obsessed with the simplicity of farm life
Implications - The number of people living in urban locations is rising on a global scale, which has created a disconnect for many consumers who crave the simple life. Highlighting the aesthetic of farm life, fashion brands are appealing to consumers with a lifestyle far beyond what's considered to be glamorous. This adds a cultured element to a lifestyle that, though ideal for some, otherwise does not communicate the status consumers aspire to. [More]
Score: 7.8
This Month and Hot Top 4 Examples: 19,669 Total Clicks Date Range: Nov 13 - Jul 14
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Workout aids are revamped as consumers seek more integrated forms of health
Implications - Devices that aid in personal well-being are receiving aesthetic enhancements to seamlessly blend in with routine. Catering to design-conscious consumers -- particularly women -- these contemporary health products emphasize the more lighthearted, fun side of women's fitness, pointing to more positive body image experiences all around. [More]