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Score: 7.1
Recent and Warm Top 5 Examples: 3,115 Total Clicks Date Range: Jun 16 - Feb 17
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Statement pieces celebrate the normcore in stereotypical tourist attire
Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references and the meaning of attached to such kinds of utilitarian dress. [More]
Score: 5.9
Recent and Mild Top 5 Examples: 1,898 Total Clicks Date Range: Oct 15 - Feb 17
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Collectors are enticed by special design-led ticketing collaborations
Implications - While the phenomenon of collecting ephemera is rooted in the old world, recently, brands and institutions are collaborating to transform everyday paper tickets into treasured pieces of art. In addition to solidifying the social and cultural currency of such brands, this progression suggests a new collective nostalgia for printed matter in the digital age, and the opportunity for brands to insert themselves in this meaningful space. [More]
Score: 7.1
Recent and Warm Top 6 Examples: 2,503 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 4,450 Total Clicks Date Range: Mar 16 - Feb 17
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Consumers looking to alleviate the boredom of routine find expression
Implications - Minimalist design and its concurrent lifestyle -- Marie Kondo's teachings, for example -- have risen in popularity due to information overload. As a backlash to this movement, a sub-segment of consumers is going in the opposite direction, seeking excess. This is an act of rebellion, but also a method of alleviating the boredom of routine through unabashed self expression. [More]
Score: 8.3
This Month and Warm Top 6 Examples: 16,351 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
Score: 5.6
This Month and Mild Top 5 Examples: 11,551 Total Clicks Date Range: Jan 14 - Feb 17
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Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 8,312 Total Clicks Date Range: Apr 16 - Jan 17
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As product palettes expand to ensure inclusivity, 'nude' shades grow in number
Implications - From beauty to fashion, brands are expanding their definition of "nude" to include a wider variety of shades, specifically catering to those with darker complexions, a group that has been previously ignored by the mainstream. This progression demonstrates an effort on the part of envelope-pushing brands to better align their product offering in order to reflect the demographic makeup of the market. [More]
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Score: 7.2
This Month and Warm Top 4 Examples: 1,935 Total Clicks Date Range: Nov 16 - Feb 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 1,591 Total Clicks Date Range: Mar 16 - Feb 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 6.1
This Quarter and Warm Top 5 Examples: 1,987 Total Clicks Date Range: Jun 16 - Jan 17
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Dual purpose tanning products balance beauty with skincare
Implications - With skincare continuing to infiltrate the makeup and beauty world, consumers driven to achieve the perfect summer glow are opting for self-tanners that feature wellness-focused benefits. Saving time while providing extra benefits set these sunless tanning products apart from the competition, giving consumers a sense of empowerment as they simultaneously nurture their skin while achieving a sun-kissed bronzed look. [More]