Artificial Intelligence is being used to improve the efficiency of skincare treatments
Trend - Beauty brands are using artificial intelligence to create more effective skincare solutions. These solutions include apps and smart devices as well as serums and lotions. The use of AI enables the apps and devices to determine the optimal skincare regiment for each user.
Insight - Younger generations face increased pressure related to beauty standards in large part due to social media platforms. These consumers are more likely to try new viral and experimental products to achieve their beauty goals better. Brands in the beauty space are leveraging younger consumers' natural affinity for technology in their new products and services, leading to an increased investment in artificial intelligence-related solutions.
Insight - Younger generations face increased pressure related to beauty standards in large part due to social media platforms. These consumers are more likely to try new viral and experimental products to achieve their beauty goals better. Brands in the beauty space are leveraging younger consumers' natural affinity for technology in their new products and services, leading to an increased investment in artificial intelligence-related solutions.
Workshop Question - How could your brand leverage artificial intelligence in its products or services to better address the needs of younger consumers?
