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Score: 5.6
This Month and Mild Top 4 Examples: 2,624 Total Clicks Date Range: Aug 14 - May 15
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Spray applications take over self-care to lend to efficiency
Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. [More]
Score: 6.6
This Month and Warm Top 4 Examples: 4,515 Total Clicks Date Range: Jul 14 - May 15
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Self care is applied without actual human touch to streamline the process
Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's not surprise that the puritan approach to self care continues with touchless cosmetic. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 6,757 Total Clicks Date Range: Aug 13 - May 15
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Skincare and cosmetics take cues from the art world with artistic applications
Implications - The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare. [More]
Score: 8
This Month and Warm Top 4 Examples: 8,106 Total Clicks Date Range: Jul 14 - Apr 15
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Food-based cosmetics offer buyers a more organic beauty method
Implications - Responding to a growing concern over harmful chemical usage in products, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 4,843 Total Clicks Date Range: Apr 15 - Apr 15
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Beauty products reference natural elements in their packaging
Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature. [More]
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Score: 6
This Month and Mild Top 4 Examples: 6,107 Total Clicks Date Range: Aug 13 - Apr 15
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Cosmetic products adopt animated aesthetics to retain a sense of culture
Implications - Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 5,565 Total Clicks Date Range: Mar 15 - Apr 15
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Consumers opt for dual-purpose cosmetics and spa treatments
Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits. [More]
Score: 7.9
This Year and Warm Top 4 Examples: 24,967 Total Clicks Date Range: Mar 14 - Feb 15
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Companies use simplistic colorways to convey elegance
Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 12,840 Total Clicks Date Range: Apr 14 - Feb 15
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Male consumers opt for a luxurious experience when it comes to personal care
Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care. [More]
Score: 7
This Year and Hot Top 4 Examples: 16,750 Total Clicks Date Range: Feb 14 - Jan 15
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The cosmetics industry turns to augmented reality to add fun and variety
Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity. [More]