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Score: 6.6
This Month and Warm Top 4 Examples: 16,426 Total Clicks Date Range: Sep 12 - Mar 14
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A shift toward minimalist ingredients in cosmetics encourages simple packaging
Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 11,134 Total Clicks Date Range: Oct 11 - Mar 14
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Cosmetics employ food-inspired packaging to communicate indulgence
Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun. [More]
Score: 6.9
This Month and Warm Top 4 Examples: 9,134 Total Clicks Date Range: Oct 13 - Mar 14
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Cultured cosmetics show a backlash to the YouTube tutorial wave
Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,355 Total Clicks Date Range: Aug 12 - Mar 14
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Designer cosmetics offer haute designs that differentiate from the mainstream
Implications - With the popularity of products often resulting in mass-produced goods, consumers are often left with items that feel overly generic. As an effort to offer consumers more exclusivity, brands are turning to designer releases to add couture features to otherwise ordinary products. By creating haute beauty products, brands blend elements of high fashion with the accessibility of everyday cosmetics, catering to a consumer demand for increased retail individuality. [More]
Score: 7.6
This Month and Warm Top 4 Examples: 14,849 Total Clicks Date Range: Jun 12 - Mar 14
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Cosmetic brands seek closer consumer ties through modes of interaction
Implications - With the conveniences of modern technology, consumers are becoming increasingly impatient and easily distracted, prompting retailers to look beyond exterior aesthetics to create an impression. In an effort to build ties with consumers, companies are turning to product designs that require participation, prompting individuals to become more deeply invested. Packaging that encourages user input or customization allow consumers to connect with products on a more interactive level, reflecting a turn towards more personally engaging marketing tactics. [More]
Trend Hunter Services
Score: 6.3
This Quarter and Warm Top 4 Examples: 4,413 Total Clicks Date Range: Nov 13 - Feb 14
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High-tech makeup applicators satiate consumer demand for perfection
Implications - In a society where great importance is placed on physical beauty, consumers are looking towards techniques that make the process of maintaining appearances as foolproof as possible. High-tech makeup applicators cater to individuals looking to perfect their beauty, merging the convenience of technology with day-to-day customs. This illustrates a shift toward more infallible techniques, reflecting consumer demand for a more idealized life. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 15,196 Total Clicks Date Range: Jan 12 - Nov 13
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Taking consumers back to a simpler time, cosmetics are turning back the clock
Implications - Adding a charming aspect to cosmetics and drawing consumers in with a familiar motif, nostalgic packaging establishes more trust with a consumer base. Specifically effective in the cosmetics industry, which has been scrutinized for animal testing and ingredients, this shift helps ease anxieties. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 14,398 Total Clicks Date Range: Aug 12 - Aug 13
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Membership services targeted directly and explicitly to one gender
Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 31,386 Total Clicks Date Range: Nov 12 - Jul 13
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Female consumers are turning to opulent nail decals to communicate wealth
Implications - Reflecting a desire to show off wealth through appearance, consumers are turning to unexpected beauty products in order to communicate luxurious taste. Nail art has been on the rise for years as a means of expression, but this specific, luxe-focused approach to cosmetics reflects an increasing desire to come across as privileged. [More]
Score: 6.7
This Year and Warm Top 4 Examples: 28,713 Total Clicks Date Range: Nov 12 - May 13
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Modern fashionistas crave a more playful take on aesthetics
Implications - The fashion and beauty industry is based on fearlessness and the ability to experiment; fashionistas who know this are constantly seeking ways to play with their look. Adding an unabashedly playful element to cosmetics suits this bold attitude toward aesthetic adornment perfectly. Just like in the world of beauty, companies that don't take themselves too seriously and experiment with branding will remain conspicuous in a crowd. [More]