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Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

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Score: 7.1
This Week and Warm Top 4 Examples: 1,626 Total Clicks Date Range: Aug 16 - Jan 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 6.5
This Month and Warm Top 5 Examples: 1,526 Total Clicks Date Range: Mar 16 - Jan 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 4.7
This Month and Untested Top 5 Examples: 518 Total Clicks Date Range: Jan 17 - Jan 17
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Dual purpose tanning products balance beauty with skincare
Implications - With skincare continuing to infiltrate the makeup and beauty world, consumers driven to achieve the perfect summer glow are opting for self-tanners that feature wellness-focused benefits. Saving time while providing extra benefits set these sunless tanning products apart from the competition, giving consumers a sense of empowerment as they simultaneously nurture their skin while achieving a sun-kissed bronzed look. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 3,488 Total Clicks Date Range: Jul 16 - Dec 16
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New topical applications of collagen rise in an evolving anti-aging market
Implications - As beauty supplements offering consumable skincare solutions are beginning to emerge in the market, brands in general are experimenting with how exactly the benefits of collagen can be accessed and maximized by developing new topical forms. This progression demonstrates the rapid rate of innovation in the skincare space and the resulting evolution in how we approach particular ingredients, as well as the embracing of this by consumers. [More]
Score: 8
This Quarter and Warm Top 4 Examples: 3,590 Total Clicks Date Range: Jan 16 - Dec 16
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Anti-aging skincare zeroes in on individual problem areas
Implications - Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age. [More]
Score: 6.4
This Quarter and Warm Top 5 Examples: 1,641 Total Clicks Date Range: Mar 16 - Dec 16
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Anti-aging skincare focuses in on precious metals
Implications - The medieval practice of alchemy is based in the belief that precious metals hold special powers, an idea revisited through skincare products that highlight the supposed benefits of gold, diamonds, and more. The appeal of these products run the gamut. Use of such opulent materials emphasizes status; however, the belief that these metals hold youth-enhancing qualities speaks to a sense of whimsy as well. [More]
Score: 5.6
This Quarter and Mild Top 6 Examples: 1,552 Total Clicks Date Range: Oct 16 - Dec 16
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Consumers access the benefits of high-end anti-aging serums in new forms
Implications - As discerning beauty fans look to combine steps in their skincare regimens in order to save time and money, many are looking to luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. This shift speaks to the modern cosmetics consumer's heightened understanding of healthy skincare maintenance, while it also highlights the interest in incorporating new products in ways that best complement their outstanding routine and personal needs. [More]
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Score: 7.2
This Quarter and Warm Top 5 Examples: 10,529 Total Clicks Date Range: Sep 15 - Nov 16
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Men's cosmetics routines are expanding to include makeup
Implications - As modern consumers continually feel comfortable skirting outdated gender norms, mainstream cosmetics ranges are moving to include men's makeup products that appeal to a fast-growing male beauty market. This shift demonstrates the growing difficulties in marketing efforts based on traditional demographics groups and points to the need for brands to offer niche products and services that entice consumers in ways that current offerings may neglect to. [More]
Score: 7.5
This Quarter and Warm Top 6 Examples: 5,957 Total Clicks Date Range: Jul 15 - Nov 16
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Beauty markers and pens make application on the go easy for consumers
Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills. [More]
Score: 6.6
This Quarter and Warm Top 6 Examples: 4,908 Total Clicks Date Range: Apr 15 - Nov 16
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Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns. [More]