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Score: 6.7
This Year and Warm Top 4 Examples: 7,679 Total Clicks Date Range: Mar 14 - Apr 14
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Consumers refuse the woes of beauty in favor of painless treatments
Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 3,575 Total Clicks Date Range: Jan 14 - Apr 14
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The spa is ditched for at-home devices that provide on-demand results
Implications - The need to participate in cost-effective beauty rituals at home is on the rise. Consumers are looking for solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. Buffing, tightening and firming their way to perfection, individuals strive to present a picture perfect image of themselves with a new emphasis on convenience. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 19,333 Total Clicks Date Range: Sep 12 - Mar 14
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A shift toward minimalist ingredients in cosmetics encourages simple packaging
Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 12,641 Total Clicks Date Range: Oct 11 - Mar 14
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Cosmetics employ food-inspired packaging to communicate indulgence
Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 11,740 Total Clicks Date Range: Oct 13 - Mar 14
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Cultured cosmetics show a backlash to the YouTube tutorial wave
Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics. [More]
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Score: 6.1
This Year and Warm Top 4 Examples: 8,641 Total Clicks Date Range: Aug 12 - Mar 14
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Designer cosmetics offer haute designs that differentiate from the mainstream
Implications - With the popularity of products often resulting in mass-produced goods, consumers are often left with items that feel overly generic. As an effort to offer consumers more exclusivity, brands are turning to designer releases to add couture features to otherwise ordinary products. By creating haute beauty products, brands blend elements of high fashion with the accessibility of everyday cosmetics, catering to a consumer demand for increased retail individuality. [More]
Score: 7.8
This Quarter and Warm Top 4 Examples: 21,355 Total Clicks Date Range: Jan 14 - Jun 14
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Brands seek closer consumer ties through modes of interaction
Implications - With the conveniences of modern technology, consumers are becoming increasingly impatient and easily distracted, prompting retailers to look beyond exterior aesthetics to create an impression. In an effort to build ties with consumers, companies are turning to product designs that require participation, prompting individuals to become more deeply invested. Packaging that encourages user input or customization allow consumers to connect with products on a more interactive level, reflecting a turn towards more personally engaging marketing tactics. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 5,228 Total Clicks Date Range: Nov 13 - Feb 14
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High-tech makeup applicators satiate consumer demand for perfection
Implications - In a society where great importance is placed on physical beauty, consumers are looking towards techniques that make the process of maintaining appearances as foolproof as possible. High-tech makeup applicators cater to individuals looking to perfect their beauty, merging the convenience of technology with day-to-day customs. This illustrates a shift toward more infallible techniques, reflecting consumer demand for a more idealized life. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 25,280 Total Clicks Date Range: Mar 13 - Jan 14
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Anti-aging remedies demonstrate the importance of beauty amongst consumers
Implications - Youth and beauty have always come hand in hand, however in today's very public, very visual, self-brand-ridden times, the desire to remain young is more dire than before. Thus, average consumers and celebrities alike are turning to extreme methods of anti-aging. The more important image becomes, the more intense the search for the beauty product equivalent of the fountain of youth. [More]
Score: 4.9
This Year and Mild Top 4 Examples: 16,847 Total Clicks Date Range: Jan 12 - Nov 13
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Taking consumers back to a simpler time, cosmetics are turning back the clock
Implications - Adding a charming aspect to cosmetics and drawing consumers in with a familiar motif, nostalgic packaging establishes more trust with a consumer base. Specifically effective in the cosmetics industry, which has been scrutinized for animal testing and ingredients, this shift helps ease anxieties. [More]