Consumer Insights

Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

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Score: 7.5
This Month and Warm Top 5 Examples: 8,773 Total Clicks Date Range: Sep 15 - Nov 16
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Men's cosmetics routines are expanding to include makeup
Implications - As modern consumers continually feel comfortable skirting outdated gender norms, mainstream cosmetics ranges are moving to include men's makeup products that appeal to a fast-growing male beauty market. This shift demonstrates the growing difficulties in marketing efforts based on traditional demographics groups and points to the need for brands to offer niche products and services that entice consumers in ways that current offerings may neglect to. [More]
Score: 7.7
This Quarter and Warm Top 6 Examples: 4,824 Total Clicks Date Range: Jul 15 - Nov 16
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Beauty markers and pens make application on the go easy for consumers
Implications - Portable beauty applicators with a marker or pen-inspired design appeal to those looking for compact, on-the-go beauty applicators, as well as those inexperienced with makeup. Products that are easy to use and compact are likely to appeal to both minimalist consumers and those eager to try new products, democratizing what once were specialized skills. [More]
Score: 6.9
This Quarter and Warm Top 6 Examples: 4,551 Total Clicks Date Range: Apr 15 - Nov 16
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Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns. [More]
Score: 5.3
This Quarter and Mild Top 5 Examples: 6,024 Total Clicks Date Range: Mar 15 - Oct 16
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Fast, convenient spa services target the busy self-care seeker
Implications - As busy working consumers look to cram in time for self-care,many brands are making spa services especially accessible by offering them in-store, in-suite or via pop-up on a schedule that works around the standard nine-to-five. Linked to the desire for transformative experiences, this progression highlights the opportunity to connect with consumers by embedding services into regular parts of their day, such as lunch hour or the commute. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 4,534 Total Clicks Date Range: Oct 15 - Oct 16
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Cosmetics companies are broadening their range of representation
Implications - With conversations surrounding societal gender barriers and a lack of portrayal of persons of color in the media, consumers are demanding more from the brands that they buy from. In order to keep up with these evolving values, cosmetic companies are incorporating a wider range of products and diversifying their efforts. This shows a move toward media representation that is more in line with today's diverse society. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 505 Total Clicks Date Range: Mar 16 - Aug 16
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Makeup artists infuse content with humor to highlight self-awareness
Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry. [More]
Score: 5.8
This Year and Warm Top 5 Examples: 2,266 Total Clicks Date Range: Jun 15 - Aug 16
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The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
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Score: 5.3
This Year and Mild Top 5 Examples: 2,383 Total Clicks Date Range: Aug 15 - Aug 16
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Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. [More]
Score: 6.8
This Year and Warm Top 5 Examples: 4,401 Total Clicks Date Range: Oct 15 - Jul 16
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Consumers seek to transcend their bodies with products promoting purity
Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat. [More]
Score: 5.6
This Year and Warm Top 5 Examples: 1,522 Total Clicks Date Range: Jan 16 - Jul 16
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Consumers seek products that promise secretive beauty solutions
Implications - With the rise of the natural movement permeating the realm of fashion and beauty, consumers are beginning to opt for discrete solutions to common skincare concerns to appear less concerned with perfection while still satiating their vanity. Products promising strong protection while simultaneously being completely undetectable, fulfill the rising desire to appear genuine and natural while attaining peace of mind. [More]