Consumer Insights

Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.4
This Month and Mild Top 4 Examples: 2,139 Total Clicks Date Range: Jan 16 - Apr 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Auto brands enter the beauty world with limited personal care collabs
Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury. [More]
Score: 6.9
This Quarter and Mild Top 6 Examples: 7,052 Total Clicks Date Range: Aug 15 - Mar 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Beauty brands partner with film releases to launch fantasy-themed collections
Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts. [More]
Score: 7.2
This Quarter and Warm Top 6 Examples: 4,338 Total Clicks Date Range: May 15 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 8
This Quarter and Warm Top 6 Examples: 20,541 Total Clicks Date Range: Oct 15 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
Score: 5.1
This Quarter and Mild Top 5 Examples: 12,458 Total Clicks Date Range: Jan 14 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 2,575 Total Clicks Date Range: Nov 16 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 5.9
This Quarter and Warm Top 5 Examples: 1,994 Total Clicks Date Range: Mar 16 - Feb 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Trend Hunter Services
Score: 5.8
This Year and Warm Top 5 Examples: 2,143 Total Clicks Date Range: Jun 16 - Jan 17
DEMOGRAPHICS
Popularity
Activity
Freshness
Dual purpose tanning products balance beauty with skincare
Implications - With skincare continuing to infiltrate the makeup and beauty world, consumers driven to achieve the perfect summer glow are opting for self-tanners that feature wellness-focused benefits. Saving time while providing extra benefits set these sunless tanning products apart from the competition, giving consumers a sense of empowerment as they simultaneously nurture their skin while achieving a sun-kissed bronzed look. [More]
Score: 6.4
This Year and Warm Top 5 Examples: 4,031 Total Clicks Date Range: Jul 16 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
New topical applications of collagen rise in an evolving anti-aging market
Implications - As beauty supplements offering consumable skincare solutions are beginning to emerge in the market, brands in general are experimenting with how exactly the benefits of collagen can be accessed and maximized by developing new topical forms. This progression demonstrates the rapid rate of innovation in the skincare space and the resulting evolution in how we approach particular ingredients, as well as the embracing of this by consumers. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 3,978 Total Clicks Date Range: Jan 16 - Dec 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Anti-aging skincare zeroes in on individual problem areas
Implications - Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age. [More]