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Score: 6.6
This Month and Mild Top 4 Examples: 15,629 Total Clicks Date Range: Jul 12 - Sep 14
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Seeking a professional aesthetic, consumers turn to custom nail kits and tools
Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means. [More]
Score: 7.7
This Quarter and Hot Top 4 Examples: 7,866 Total Clicks Date Range: Apr 14 - Aug 14
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Cosmetic rituals are evolved to become dual-purpose
Implications - Consumers are constantly looking for new ways to improve everyday rituals, which is being addressed with multipurpose manicures that boast unexpected attributes. As product markets continue to be intermixed, the re-purposing of an otherwise ordinary product or ritual lures consumers with the promise of more than just aesthetic value. [More]
Score: 7.1
This Quarter and Hot Top 4 Examples: 5,966 Total Clicks Date Range: Feb 14 - Jul 14
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The cosmetic industry shifts to deliver eco-loving consumers fresh choices
Implications - The eco movement is evolving to focus not only on decreasing consumption, but also finding sustainable choices, which is being seen in the cosmetic industry. As consumers become more drawn to products that boast similarities to original recipes but with a sustainable edge, the market will continue to shift to accommodate this growing market segment. [More]
Score: 8.9
This Quarter and V. Hot Top 4 Examples: 102,594 Total Clicks Date Range: Sep 13 - Jul 14
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Beauty standards are questioned as consumers praise bizarre makeovers
Implications - Consumers are rebelling against the strict guidelines for beauty set out by cosmetic brands as they grow to covet the idea of gross or frightening beauty. This suggests a consumer preference for reality, relatable qualities and tongue-in-cheek awareness when it comes to modern marketing. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 9,184 Total Clicks Date Range: Mar 14 - Apr 14
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Consumers refuse the woes of beauty in favor of painless treatments
Implications - Everyday manufactured beauty is constantly pushed upon consumers in the form of video tutorials and ubiquitous celebrity culture, but a shift toward pain-free, more accessible solutions is on the rise. Easier, less extreme rituals satiate consumers who are obsessed with obtaining the perfect look without professional help. [More]
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Score: 5.1
This Year and Warm Top 4 Examples: 5,265 Total Clicks Date Range: Jan 14 - Apr 14
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The spa is ditched for at-home devices that provide on-demand results
Implications - The need to participate in cost-effective beauty rituals at home is on the rise. Consumers are looking for solutions that provide comparable results to formal surgeries and professional services in the comfort of their own home. Buffing, tightening and firming their way to perfection, individuals strive to present a picture perfect image of themselves with a new emphasis on convenience. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 22,401 Total Clicks Date Range: Sep 12 - Mar 14
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A shift toward minimalist ingredients in cosmetics encourages simple packaging
Implications - An industry once dominated by gilded jars of face cream and mystery ingredients, the world of cosmetics has given way to the rise of DIY digital, reverting back to basics. This is reflected in both the onslaught of organic products, as well as minimalist packaging. Ultimately, consumers see minimalist packaging as a more trustworthy tactic meant to put the product in the spotlight. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 16,528 Total Clicks Date Range: Oct 11 - Mar 14
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Cosmetics employ food-inspired packaging to communicate indulgence
Implications - Considering skincare products are already associated with decadence, it come as no surprise that this concept is taken literally with food-inspired cosmetics packaging. In an attempt to communicate luxury without the use of dated, "traditionally pretty" packaging aesthetics, cosmetics companies of today are aiming for a level of kitsch that will satisfy both those seeking quality products and fun. [More]
Score: 6
This Year and Warm Top 4 Examples: 12,994 Total Clicks Date Range: Oct 13 - Mar 14
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Cultured cosmetics show a backlash to the YouTube tutorial wave
Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 9,012 Total Clicks Date Range: Aug 12 - Sep 14
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Designer cosmetics offer haute designs that differentiate from the mainstream
Implications - With the popularity of products often resulting in mass-produced goods, consumers are often left with items that feel overly generic. As an effort to offer consumers more exclusivity, brands are turning to designer releases to add couture features to otherwise ordinary products. By creating haute beauty products, brands blend elements of high fashion with the accessibility of everyday cosmetics, catering to a consumer demand for increased retail individuality. [More]