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Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

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Score: 7.1
This Month and Warm Top 5 Examples: 3,838 Total Clicks Date Range: Jul 16 - May 17
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Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
Score: 8
This Month and Hot Top 5 Examples: 7,790 Total Clicks Date Range: Oct 15 - May 17
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Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
Score: 7.4
This Month and Warm Top 5 Examples: 2,984 Total Clicks Date Range: Oct 15 - May 17
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Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can curate themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands. [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 2,792 Total Clicks Date Range: Jan 16 - Apr 17
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Auto brands enter the beauty world with limited personal care collabs
Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury. [More]
Score: 7.3
This Quarter and Warm Top 6 Examples: 8,405 Total Clicks Date Range: Aug 15 - Mar 17
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Beauty brands partner with film releases to launch fantasy-themed collections
Implications - In the interest of appealing to adult fans beyond the scope of mere nostalgia, beauty brands are partnering with movie studios to collaborate on makeup and skincare ranges that pay homage to popular characters and visual themes from fantasy and fairy tale-inspired film releases without compromising product quality. This progression highlights the need for brands to think outside of the box by combining meaningful pop culture references and cutting edge product technology that will appeal to amateur experts. [More]
Score: 7
This Year and Warm Top 6 Examples: 4,815 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 7.9
This Year and Warm Top 6 Examples: 21,187 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
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Score: 5
This Year and Mild Top 5 Examples: 12,587 Total Clicks Date Range: Jan 14 - Feb 17
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Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 2,649 Total Clicks Date Range: Nov 16 - Feb 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 5.8
This Year and Warm Top 5 Examples: 2,080 Total Clicks Date Range: Mar 16 - Feb 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]