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Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

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Score: 6.1
This Week and Warm Top 4 Examples: 394 Total Clicks Date Range: Mar 16 - Aug 16
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Makeup artists use YouTube as a platform for self-mockery
Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry. [More]
Score: 6.6
This Month and Warm Top 6 Examples: 3,201 Total Clicks Date Range: Jun 15 - Aug 16
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The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
Score: 5.9
This Month and Mild Top 5 Examples: 1,817 Total Clicks Date Range: Aug 15 - Aug 16
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Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. [More]
Score: 7.3
This Quarter and Warm Top 5 Examples: 3,509 Total Clicks Date Range: Oct 15 - Jul 16
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Consumers seek to transcend their bodies with products promoting purity
Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat. [More]
Score: 6.1
This Quarter and Warm Top 5 Examples: 1,283 Total Clicks Date Range: Jan 16 - Jul 16
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Consumers seek products that promise secretive beauty solutions
Implications - With the rise of the natural movement permeating the realm of fashion and beauty, consumers are beginning to opt for discrete solutions to common skincare concerns to appear less concerned with perfection while still satiating their vanity. Products promising strong protection while simultaneously being completely undetectable, fulfill the rising desire to appear genuine and natural while attaining peace of mind. [More]
Score: 6.9
This Quarter and Warm Top 6 Examples: 8,363 Total Clicks Date Range: Mar 15 - Jun 16
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Consumers turn to powerful natural ingredients to rejuvenate their beauty routine
Implications - Incorporating superfoods into a healthy lifestyle has gone beyond eating habits and is permeating the beauty world with indulgent face-care products. Empowered with more awareness of the ingredients they put inside their bodies, consumers are beginning to apply that newfound knowledge to other aspects of their well-being, seeking beauty and skincare products that are boosted with extra powerful nutrients that promise to revamp and revitalize, while still being recognizable as natural ingredients. [More]
Score: 6.1
This Year and Warm Top 6 Examples: 6,977 Total Clicks Date Range: May 15 - May 16
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Consumers embrace beverages packed with anti-aging properties
Implications - As consumers look to make dietary choices that don't hinder their health and wellness, many are seeking out beverages that serve to invest in the overall maintenance of one's skin. In addition to being an extension of the modern view of preventative self-care, this shift demonstrates the opportunity for brands to create products and services that satisfy the desire for experiences that incorporate both elements of indulgence and well-being. [More]
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Score: 5.6
This Year and Warm Top 4 Examples: 1,318 Total Clicks Date Range: Apr 16 - Apr 16
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The desire for healthy-looking skin sees holistically healthy ingredients
Implications - A rise in beauty supplements taken orally to improve external aesthetic has produced the reverse in self care products that are applied topically, but improve overall health as well. This is especially relevant for specialized skincare needs, as the holistic approach implies medicinal value as well as cosmetic. [More]
Score: 5.3
This Year and Mild Top 4 Examples: 2,439 Total Clicks Date Range: Dec 15 - May 16
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Anti-aging diverges from the naturalist movement in exchange for science
Implications - Diverging from the naturalistic skincare wave fueled by the health movement, anti-aging self care is turning more toward science. Particularly relevant for the most visible parts of the body (face, hands, and body), this approach to maturing skin trades the holistic for strictly aesthetic. This speaks to the boomer value of streamlined, tangible solutions over sentimental appeal. [More]
Score: 7.6
This Year and Hot Top 5 Examples: 13,668 Total Clicks Date Range: Jan 16 - Apr 16
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Men's grooming strays from its pharmaceutical, function-based skew
Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking. [More]