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Score: 6.1
This Week and Mild Top 4 Examples: 414 Total Clicks Date Range: Feb 16 - Feb 16
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Consumers turn to sanitizers with added benefits
Implications - Instead of standard hand sanitizers, consumers are turning to hybridized disinfectant products combined with moisturizers, cosmetics and fragrances for luxury appeal. Consumers are no longer buying products purely out of need, but using even the most basic necessity as an excuse to splurge and indulge. [More]
Score: 4.1
This Month and Untested Top 4 Examples: 516 Total Clicks Date Range: Nov 15 - Jan 16
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Beauty supplements are added into beverages as a means to boost rejuvenation
Implications - Seeking ways to enhance beauty rituals, consumers are turning to food and beverages that feature unique replenishing ingredients. Helping to rejuvenate the skin and reduce signs of aging, these products are integrating unconventional ingredients like collagen to not only boost well-being, but also offer an alternative method of maintaining one's health. [More]
Score: 4.9
This Month and Mild Top 4 Examples: 396 Total Clicks Date Range: Jan 16 - Jan 16
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Consumers turn to sun protection that manages skin conditions
Implications - No longer accepting that sunscreen is a "necessary evil" that will affect natural skin conditions, such as oil production, many consumers are turning to specially formulated products for control. These products go beyond trying to simply be discrete or lightweight, striving to have an impact on skincare. This progression suggests that consumers are no longer willing to compromise on one aspect of self-care for another, but actively seek solutions that benefit all areas. [More]
Score: 4.6
This Month and Untested Top 4 Examples: 566 Total Clicks Date Range: Nov 15 - Jan 16
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Consumers turn to comprehensive after-sun regimes
Implications - In addition to sun protection, many consumers are seeking out after-sun care for good measure. These treatments and products not only reverse sun damage; they also serve as luxurious forms of self-care. This progression speaks to the diligence of today's modern consumer in addressing threats, especially when this diligence can double as a form of pampering. [More]
Score: 4.7
This Month and Untested Top 4 Examples: 507 Total Clicks Date Range: Jan 16 - Jan 16
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Next-generation sunscreen is found in unlikely formats
Implications - As consumers become more conscious of the effects of sun exposure, they turn to combination solutions that integrate UV protection into existing routines. The variety of products that multi-functional sunscreen is being incorporated into is widening to include items like shampoos and cleansers. This progression speaks not only to the advancement in personal care, but also to the consumer desire for total protection in every step of their routines. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,956 Total Clicks Date Range: May 15 - Jan 16
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Consumers adopt cosmetics that have sun protection included
Implications - As consumers look to expand their skincare regimen, many are turning to hybridized products infused with ingredients that protect the skin from sun damage. A matter of convenience in addition to providing skin with adequate, well-rounded care, such products elevate sun protection to having a place in one's daily routine rather than only when one plans to be in direct sunlight for long periods of time. This shift speaks to self-care as a modern lifestyle choice and relates to growing concerns around exposure to environmental hazards. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 5,434 Total Clicks Date Range: Jul 14 - Jan 16
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Consumers turn to luxury products to enhance vitality
Implications - While older consumers are primarily seeking youth and vitality from skincare products, they also desire a luxurious experience. As a result, they purchase products that are not only luxurious in their formulation and branding, but also in their accompanying ritual. This progression speaks to the act self-care being elevated from routine to indulgence. [More]
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Score: 7.6
This Quarter and Warm Top 4 Examples: 11,139 Total Clicks Date Range: Jan 14 - Jan 16
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Consumers celebrate and enhance signs of aging
Implications - Rather than being rejected, traditional signs of aging are now being celebrated by mainstream media. As a result, older consumers are gravitating to products that help enhance -- not hide -- features like graying hair. This shift does not suggest that consumers are less attached to maintaining youth, but that they are more relaxed, and positive, in their approach to aging. [More]
Score: 6.1
This Quarter and Warm Top 4 Examples: 1,742 Total Clicks Date Range: Sep 14 - Dec 15
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Lifestyle apps streamline personal care needs
Implications - Many online and mobile applications are helping consumers productionize their lifestyle and beauty needs. Offering content, products and services in a streamlined and efficient way, lifestyle applications reveal a growing interest in making personal care an automated practice. Moreover, these innovations point to an increasing reliance on technology in both creating and maintaining everyday routine. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 2,994 Total Clicks Date Range: Dec 15 - Dec 15
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Skincare brands turn to scientific branding methods
Implications - Skincare brands are opting for a more clinical approach to their branding. With the rise of "pharma cosmetics," many brands want to emphasize the science-driven nature of their product rather than its holistic properties. Medical branding inspires trust and confidence in a product, which is especially beneficial in times of economic uncertainty. [More]