PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 7.1
This Quarter and Warm Top 4 Examples: 3,977 Total Clicks Date Range: Mar 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers take a DIY approach to scents for customized allure
Implications - Seeking a personalized touch to traditional fragrances, consumers are turning to DIY techniques for experiential allure. Using kits and homemade dispensers to mix-and-match scents, consumers are seeking to not only monitor what goes into their products, but also customize those items in a way that's tailored to their individual taste. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 4,265 Total Clicks Date Range: Nov 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Cosmetic products incorporate tea ingredients with natural appeal
Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 8,762 Total Clicks Date Range: Jan 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
The less-is-more approach to skincare appeals to consumers with sensitive skin
Implications - With sensitive skin a top-of-mind concern for cosmetic consumers, many brands are finding success through advertising what is not in their products, as opposed to what is. The absence of toxins, chemicals and fragrance in skincare products is comforting to consumers who find they're easily irritated by overly complex formulas. This gentle, pared down approach is not only appealing to those with sensitive skin; it also opens up opportunity to ease in novice or first-time cosmetics buyers. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 1,580 Total Clicks Date Range: May 15 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Beauty brands are integrating essential oils as a form of specialized care
Implications - As consumers become aware of the nuance and intricacy of their skin, they begin seeking products that are more specialized in nature. Due to their gentle constitution and healing properties, essential oils are being favored by both consumers and brands. More than just a niche ingredient currently enjoying mainstream success, facial oils have the capacity to become a separate, stand-alone product to be added to beauty regimes that are steadily growing more complex. [More]
Score: 7.9
This Quarter and Hot Top 4 Examples: 7,295 Total Clicks Date Range: Feb 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers begin backing up their skincare routine with hard data
Implications - The spheres of beauty and technology have collided in recent years, resulting in cosmetic and skincare solutions that are hi-tech in nature. Consumers are now opting for gadgets and apps that are able to collect and analyze information on everything from their skin type to the products they use. This diagnostic approach to skincare suggests that consumers -- especially those who are wary of chemical consumption or have complex, sensitive skin -- are looking to personalize and tailor their beauty routines to achieve optimal health. [More]
Trend Hunter Services
Score: 7.6
This Quarter and Hot Top 4 Examples: 33,833 Total Clicks Date Range: Dec 13 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 3,383 Total Clicks Date Range: Jun 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Organic, all-natural sunscreen options appeal to chemical-weary consumers
Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 32,153 Total Clicks Date Range: Jan 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Men's cosmetics receive revamped modern updates making for bold statements
Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities. [More]
Score: 7.3
This Quarter and Hot Top 4 Examples: 6,531 Total Clicks Date Range: Mar 15 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to mobile apps as an efficient beauty aid
Implications - Taking a more streamlined approach to personal beauty, consumers are turning to mobile apps for technological efficiency. Offering cosmetic and skincare assistance, these apps not only make everyday routines more convenient, but they also reflect a need to maintain beauty standards in a way that aligns with modern technology. [More]
Score: 7.6
This Quarter and Hot Top 4 Examples: 6,631 Total Clicks Date Range: May 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers turn to hi-tech skincare solutions to protect against the sun
Implications - The current fixation on health and wellness is not limited to diet and exercise. The harmful effects of sun exposure on skin and overall health has become a top-of-mind concern for consumers, who have turned to hi-tech solutions to battle the UV rays. Simply applying sunscreen will no longer cut it as consumers become hyper-conscious of their safety, and turn to technology not only for its assurance, but also for peace of mind. [More]