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Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

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Score: 6.1
This Month and Warm Top 4 Examples: 373 Total Clicks Date Range: Apr 16 - Apr 16
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The desire for healthy-looking skin sees holistically healthy ingredients
Implications - A rise in beauty supplements taken orally to improve external aesthetic has produced the reverse in self care products that are applied topically, but improve overall health as well. This is especially relevant for specialized skincare needs, as the holistic approach implies medicinal value as well as cosmetic. [More]
Score: 6.2
This Month and Mild Top 4 Examples: 1,438 Total Clicks Date Range: Dec 15 - Apr 16
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Anti-aging diverges from the naturalist movement in exchange for science
Implications - Diverging from the naturalistic skincare wave fueled by the health movement, anti-aging self care is turning more toward science. Particularly relevant for the most visible parts of the body (face, hands, and body), this approach to maturing skin trades the holistic for strictly aesthetic. This speaks to the boomer value of streamlined, tangible solutions over sentimental appeal. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 7,894 Total Clicks Date Range: Jan 16 - Apr 16
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Men's grooming strays from its pharmaceutical, function-based skew
Implications - Men's grooming and skincare commonly skews toward apothecary-style branding and function-based features to alleviate a fear of appearing too feminine. Recently, however, a shift can be seen toward unabashedly aesthetic-based men's care bordering on cosmetic. This coincides with a shift in what it means to be "manly," ushered in by social media-age communication, which breaks down barriers and encourages empathetic thinking. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 7,850 Total Clicks Date Range: Oct 15 - Apr 16
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Men's shaving routines take vintage inspiration for luxury appeal
Implications - As the market for men's grooming products continues to experience exponential growth worldwide, many consumers are opting for extravagant shaving tools that hearken back to the days of traditional wet shaving. In addition to the contemporary fixation on artisan-level craftsmanship, this progression highlights the pursuit of sophistication through nostalgia. [More]
Score: 5.4
This Month and Mild Top 4 Examples: 386 Total Clicks Date Range: Apr 16 - Apr 16
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Salon-grade hair removal systems incorporate skin-healthy features
Implications - As consumers begin to consider adapting preventative cosmetic products into their at-home routines, many consumers are choosing to indulge in regular spa treatments if the process promises to offset the toxic impact of such aesthetic routines. In addition to suggesting the prioritization of convenience has its limitations, this shift demonstrates that consumers are conflating the value of a product or service with its impact on one's health and wellness. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 1,210 Total Clicks Date Range: Apr 16 - Apr 16
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Consumers opt for cost-efficient, low-energy at-home hair removal
Implications - As consumers continue to reconsider the impact of their cosmetic routines, many are opting to invest in at-home "laser" hair removal systems that take advantage of Intense Pulled Light (IPL) technology. Both cost-efficient and less harmful to the skin than other alternatives, such solutions highlight the pursuit of products that don't further pose the risk of being harmful to one's health. This progression reinforces the level of risk consumers are willing to take in terms of supporting their health and showcases how these expectations are being interpreted by brands. [More]
Score: 7.8
This Month and Warm Top 4 Examples: 6,769 Total Clicks Date Range: May 15 - Apr 16
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Consumers embrace sensory-driven fragrance shopping experiences
Implications - As retail brands look to create engaging concepts that compete with e-commerce alternatives, many sensory-driven fragrance shopping experiences have begun to emerge. Often placing an emphasis on scent with a lack of decor, such retail concepts mimic the multi-sensory demands of modern foodies, who gravitate toward multi-level engagement. Implementing this in the brick-and-mortar space creates in-store experiences that recall that of the luxury fashion space. [More]
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Score: 6
This Quarter and Mild Top 4 Examples: 1,229 Total Clicks Date Range: Oct 15 - Mar 16
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Consumers search for natural ways to nourish skin
Implications - As the push towards natural ingredients in skincare continues, many brands are incorporating egg whites and other edibles into their products. Originating in Korea, this trend is seeing far-reaching applications across the globe, as beauty manufacturers reformulate products to cater to sensitive skin. Self-care is ultimately receiving an overhaul as consumers practice conscious consumption, but continue expect even more precise results. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 1,151 Total Clicks Date Range: Jan 16 - Apr 16
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Consumers gravitate towards therapeutic forms of self-care
Implications - In order to stay competitive in a growing skincare industry, many smaller brands are positioning themselves as "therapeutic" alternatives to mainstream products. Whether it's directly in the branding, or more subtly in the claims, these products play upon a growing preference for natural and organic formulas, as well as take advantage of big brand skepticism. Ultimately, in the eyes of the modern consumer, self-care is evolving to be considered a form of "healing." [More]
Score: 6.1
This Quarter and Mild Top 4 Examples: 2,064 Total Clicks Date Range: Mar 16 - Mar 16
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Consumers differentiate the most basic parts of their self-care routines
Implications - As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. Formerly "niche" concepts, such as thermal cleansing, double cleansing, or oils in cleansers, are fast-growing into mainstream staples, as consumers seek specialization and innovation in their self-care products. [More]