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Emerging cosmetics opportunities for innovators, entrepreneurs and creative minds

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Score: 7.4
This Week and Warm Top 6 Examples: 2,699 Total Clicks Date Range: May 15 - Feb 17
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Fit fashion evolves to integrate cosmetics that complement athletic lifestyles
Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve. [More]
Score: 8.3
This Month and Warm Top 6 Examples: 16,506 Total Clicks Date Range: Oct 15 - Feb 17
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Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms. [More]
Score: 5.6
This Month and Mild Top 5 Examples: 11,563 Total Clicks Date Range: Jan 14 - Feb 17
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Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 1,957 Total Clicks Date Range: Nov 16 - Feb 17
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Elegant all-natural anti-aging accommodates older Gen X and Boomers
Implications - Though typically marketed as niche, naturalistic skincare has crossed over into new, more elegant territory. This is a result of shifting from a Millennial focus, to one based in anti-aging and preservation. This convergence of naturalism and elegance appeals to ex-hippie consumers with disposable income. [More]
Score: 6.4
This Month and Warm Top 5 Examples: 1,647 Total Clicks Date Range: Mar 16 - Feb 17
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Skincare and beauty products get reformatted as effortlessly portable sticks
Implications - Taking inspiration from hectic lifestyle of the busy jet-setter, skincare brands are repackaging liquids and creams as solid stick formats for easy, mess-free portability. Streamlined and simple to use, stick-packaged toiletries grant on-the-go consumers a hassle-free solution with products that can now be kept handy at all times without the stress of spills and splatters. [More]
Score: 6.1
This Quarter and Warm Top 5 Examples: 2,000 Total Clicks Date Range: Jun 16 - Jan 17
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Dual purpose tanning products balance beauty with skincare
Implications - With skincare continuing to infiltrate the makeup and beauty world, consumers driven to achieve the perfect summer glow are opting for self-tanners that feature wellness-focused benefits. Saving time while providing extra benefits set these sunless tanning products apart from the competition, giving consumers a sense of empowerment as they simultaneously nurture their skin while achieving a sun-kissed bronzed look. [More]
Score: 6.7
This Quarter and Warm Top 5 Examples: 3,629 Total Clicks Date Range: Jul 16 - Dec 16
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New topical applications of collagen rise in an evolving anti-aging market
Implications - As beauty supplements offering consumable skincare solutions are beginning to emerge in the market, brands in general are experimenting with how exactly the benefits of collagen can be accessed and maximized by developing new topical forms. This progression demonstrates the rapid rate of innovation in the skincare space and the resulting evolution in how we approach particular ingredients, as well as the embracing of this by consumers. [More]
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Score: 7.8
This Quarter and Hot Top 4 Examples: 3,734 Total Clicks Date Range: Jan 16 - Dec 16
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Anti-aging skincare zeroes in on individual problem areas
Implications - Previously, anti-aging skincare focused in on the face as a whole; however, the age of social media sharing ushers in hyper-visibility on a public sphere. Anti-aging has thus expanded to other areas of the body targeted with precision. This speaks to the increased desire for perfection in the social media age. [More]
Score: 6.2
This Quarter and Warm Top 5 Examples: 1,962 Total Clicks Date Range: Mar 16 - Dec 16
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Anti-aging skincare focuses in on precious metals
Implications - The medieval practice of alchemy is based in the belief that precious metals hold special powers, an idea revisited through skincare products that highlight the supposed benefits of gold, diamonds, and more. The appeal of these products run the gamut. Use of such opulent materials emphasizes status; however, the belief that these metals hold youth-enhancing qualities speaks to a sense of whimsy as well. [More]
Score: 5.6
This Quarter and Mild Top 6 Examples: 1,754 Total Clicks Date Range: Oct 16 - Dec 16
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Consumers access the benefits of high-end anti-aging serums in new forms
Implications - As discerning beauty fans look to combine steps in their skincare regimens in order to save time and money, many are looking to luxurious serum-infused products that offer multiple benefits and serve as a proactive investment in terms of anti-aging. This shift speaks to the modern cosmetics consumer's heightened understanding of healthy skincare maintenance, while it also highlights the interest in incorporating new products in ways that best complement their outstanding routine and personal needs. [More]