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Score: 7.9
This Month and Hot Top 4 Examples: 31,204 Total Clicks Date Range: Dec 13 - Jun 15
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Extreme sun protection measures are taken as anti-aging concerns rise
Implications - Anti-aging concerns are higher than ever, and to continue innovating in this sphere, companies are creating more extreme measures of sun protection that go past the average SPF. Though aging is seen in a more positive light in the digital age, Instagram and other visual social media sites have shone a new, brighter light on appearance and vanity, creating this need for extreme measures of preservation. [More]
Score: 6.3
This Month and Warm Top 4 Examples: 2,371 Total Clicks Date Range: Jun 14 - Jun 15
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Organic, all-natural sunscreen options appeal to chemical-weary consumers
Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products. [More]
Score: 8.2
This Month and Warm Top 4 Examples: 27,072 Total Clicks Date Range: Jan 15 - Jun 15
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Men's cosmetics receive revamped modern updates making for bold statements
Implications - Male cosmetics are receiving bold, modern twists that challenge beauty standards and norms. As conceptions of gender roles continue to change, companies are responding accordingly with products suited to consumers seeking brands with an evident understanding of modern male and female identities. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 4,511 Total Clicks Date Range: May 14 - Jun 15
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Consumers turn to hi-tech skincare solutions to protect against the sun
Implications - The current fixation on health and wellness is not limited to diet and exercise. The harmful effects of sun exposure on skin and overall health has become a top-of-mind concern for consumers, who have turned to hi-tech solutions to battle the UV rays. Simply applying sunscreen will no longer cut it as consumers become hyper-conscious of their safety, and turn to technology not only for its assurance, but also for peace of mind. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 16,802 Total Clicks Date Range: Feb 14 - May 15
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An expanding men's cosmetics market uses unintimidating branding
Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere. [More]
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Score: 5.4
This Quarter and Mild Top 4 Examples: 3,541 Total Clicks Date Range: Aug 14 - May 15
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Spray applications take over self-care to lend to efficiency
Implications - Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 6,673 Total Clicks Date Range: Jul 14 - May 15
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Self care is applied without actual human touch to streamline the process
Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's not surprise that the puritan approach to self care continues with touchless cosmetic. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 9,455 Total Clicks Date Range: Aug 13 - May 15
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Skincare and cosmetics take cues from the art world with artistic applications
Implications - The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare. [More]
Score: 7.5
This Quarter and Warm Top 4 Examples: 9,206 Total Clicks Date Range: Dec 14 - Apr 15
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Food-based cosmetics offer buyers a more organic beauty method
Implications - Responding to a growing concern over harmful chemical usage in products and a boom in DIY beauty blogs, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives. This allows indulgence in maker culture without the actual work. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 5,419 Total Clicks Date Range: Apr 15 - Apr 15
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Beauty products reference natural elements in their packaging
Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature. [More]